picasso and mathematics gave me
missing but that special exam because
there is a question that said draw a
cube the best possible and you’re looking at
my classmates and everyone drew as
rectilinear how it should be
question of whether to the best possible
[Music]
I drew this a cube with its cry with
his little friend cost him a week
week and half an hour that we are
teasing anyone that the only thing that
They wanted were carrying and and good for me
mind that the different creativity
environments was not well received
and it is precisely that of creativity
for what I want creativity
Creativity is a very ambiguous issue
scope for all
when I talk about creativity and
ability to solve problems of
different and unique way seriously
because it has a very special meaning
because it defines us as a species
defend what we have done and what
let’s make our culture and I think
it is enough
important enough so that
the activity is a subject and not
only one talent
[Music]
Last year gave me to advise
the company about its communication
this gives me the opportunity to work
with with companies in many countries and if
something they have in common is their basically
that all look for creative profiles
they have people in their ranks and they are capable
to combine information and seek
tracks
the problem is that it costs them
a lot to identify the creative center and
not because it does not exist because it is in
Everywhere is why society
we want a city of las vegas and a
of them is basically how we learn
and the second one is how we interviewed her
create programs for education in
this occasion that currently that
it consists in acquiring and applying
plus much knowledge we become
the head and the day that we need
we did not let go it was very good 200 ago
years when the only way to
transmit knowledge to books
but today we work and live
in the information society
it might be more useful to teach
search to select and when combining the
information to generate new
knowledge of the problem and is that it is not
practice
we are that this combination and it is not the
breaking this happens like mathematics
the math with two small
Girls who have facility for
children that not all of us study and
we practice mathematics especially
we practice them today cars
we use in our personal life and
labor
however with what they happen to happen what
same when we are small but yes
I am more easily than others
I believe that all children have
ease for creativity without
embargo
it is not practiced, it is not exercised and it depends
of our environment and our culture
the power to take it beyond the
problems as we understand creativity
because we do not make inaccessible with
words those words that you are seeing
their individualization anarchy and
answers are some of the words
that can define the creativity as
territory in a lot more but not
I agree with them or else they
says that creativity is a talent
however it is not something divine Tokyo
not if it can be creative talent but
basically it is a tool that
you can use it both in the genre
as a housewife to get in order to
month and it’s basically if the second is
that we talk about creativity as something
individual
we continue as something individual and neither
we agree because anyone who
work on a project to find a
new solution different and better
I’m consciously aware that you have to
collaborate with others to buy it
to be able to improve it in order to contribute
it says that creativity is
Inspiration is under the shower and
fas is a ray of light does not
I agree very much here is the
inspiration but an accumulation of
obsessive knowledge grouped the time
it is said that creativity has to do
with anarchy but I leave the
advertising and and we’re all day
seeing thousands and hundreds of methods
different with the years it is taking what
best of each house looks like anarchy but
in the end it is not a method is
how to drive the first day you are very
good concept of the car has a
gear lever
the mirror and ten years later ni
even you think’re taking what
best of each place is already very fashionable
say that creativity is the answer
to everything and when our
company a moment ago when
you work on a creative project
If you are looking for a new solution
you find new ways new ways and
many more questions than answers from
shock because they are few
the trick is to look for the question
right for him the precise moment
and is that we follow the columns are not what
same the first one is exclusive is for
those chosen for some specials and
the other one is democratic
anyone can access it and it’s very
important because if we see the
creativity as something exclusive as
excluding
we do not understand it and we can not
exercise but you have to teach it
that’s why it’s important to say that
creativity should be a subject
and not a talent because also the
creativity
after transmits some values
very important for education by
example generosity when an idea
you have an idea and share it with a
team that idea is transformed is improved
the time it gets worse and that is
cancel
you have to be very generous for her
curiosity I do not get any
equal student who has equal
in what range this one that is not
curious the motivation to be part of
something and to approach a solution
the initiative is now much
entrepreneurship that undertook the
entrepreneurship seems to be something that
it has to appear at the end of our
career when it’s something that has to
blame only at the beginning when it
study and practice creativity
you have to move your ass and for what
I say that because it’s like that and it ‘s a value
very important and evolution because
what they tell us is that 99.9
hundred of the cases we will not find
what we seek is what is done or
failures alone today should however there are
a personal process the evolution in
each to failure
there is a personal and group maturation
that brings us to a much better place
and that is that we are at the beginning of the century
twenty-one
we have a series of problems that
resolve at a social level
economically at the scientific level and not
we can keep doing or trying
solve the same way as before
because previous events do not
valid in but because they are already
amortized we need new ways
new formats
we need to stop making cubes for
start daring to be cubes with
mop and a little water and a house
but of course this can not come suddenly
you have to teach yourself that’s why I think the
creativity should be a subject
and not and not just 30
thank you very much
[Applause]
”
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