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Kitchen Incubators: Entrepreneurship in the Food Business | Laura Fox O’Sullivan | TEDxFlourCity


I bet that most of you can remember a

I bet that most of you can remember a time that you’re at a party and your

time that you’re at a party and your

time that you’re at a party and your host told you that the delicious dessert

host told you that the delicious dessert

host told you that the delicious dessert you’re enjoying was made by a friend or

you’re enjoying was made by a friend or

you’re enjoying was made by a friend or neighbor who works out of her home this

neighbor who works out of her home this

neighbor who works out of her home this is a very common practice that has its

is a very common practice that has its

is a very common practice that has its benefits and its drawbacks meet Julie

benefits and its drawbacks meet Julie

benefits and its drawbacks meet Julie Julie bakes specialty cakes and cookies

Julie bakes specialty cakes and cookies

Julie bakes specialty cakes and cookies for sale out of her home she started

for sale out of her home she started

for sale out of her home she started doing this for her friends and family

doing this for her friends and family

doing this for her friends and family and has seen her business grow she’s

and has seen her business grow she’s

and has seen her business grow she’s ready to make this her full-time gig but

ready to make this her full-time gig but

ready to make this her full-time gig but she doesn’t have commercial baking

she doesn’t have commercial baking

she doesn’t have commercial baking equipment uninterrupted kitchen time

equipment uninterrupted kitchen time

equipment uninterrupted kitchen time illegal production space permits and

illegal production space permits and

illegal production space permits and documentation and most importantly the

documentation and most importantly the

documentation and most importantly the ability to market and grow her business

ability to market and grow her business

ability to market and grow her business at first it was convenient for Julie to

at first it was convenient for Julie to

at first it was convenient for Julie to work out of her home kitchen but now

work out of her home kitchen but now

work out of her home kitchen but now that orders are picking up her home

that orders are picking up her home

that orders are picking up her home kitchen is feeling very small she wants

kitchen is feeling very small she wants

kitchen is feeling very small she wants to take her business to the next level

to take her business to the next level

to take her business to the next level but is nervous about the cost of a

but is nervous about the cost of a

but is nervous about the cost of a commercial kitchen which could easily

commercial kitchen which could easily

commercial kitchen which could easily cost her one hundred thousand dollars

cost her one hundred thousand dollars

cost her one hundred thousand dollars let alone the challenge of navigating

let alone the challenge of navigating

let alone the challenge of navigating the permitting and documentation process

the permitting and documentation process

the permitting and documentation process to legalize her business Julie’s story

to legalize her business Julie’s story

to legalize her business Julie’s story might sound familiar take food trucks

might sound familiar take food trucks

might sound familiar take food trucks and Rochester as an example when my

and Rochester as an example when my

and Rochester as an example when my husband Marty opened up his food truck

husband Marty opened up his food truck

husband Marty opened up his food truck Marty’s needs four years ago there was

Marty’s needs four years ago there was

Marty’s needs four years ago there was only one other food truck in town now

only one other food truck in town now

only one other food truck in town now there are nearly 50 food trucks in

there are nearly 50 food trucks in

there are nearly 50 food trucks in Rochester but there are no more

Rochester but there are no more

Rochester but there are no more outfitted commercial kitchens for rent

outfitted commercial kitchens for rent

outfitted commercial kitchens for rent now than there were then like many small

now than there were then like many small

now than there were then like many small business owners who truck owners want to

business owners who truck owners want to

business owners who truck owners want to grow their businesses but face

grow their businesses but face

grow their businesses but face challenges in doing so legally one way

challenges in doing so legally one way

challenges in doing so legally one way to get at solving this problem is the

to get at solving this problem is the

to get at solving this problem is the concept of the kitchen incubator kitchen

concept of the kitchen incubator kitchen

concept of the kitchen incubator kitchen incubators have been spreading across

incubators have been spreading across

incubators have been spreading across the country for the past couple of

the country for the past couple of

the country for the past couple of decades and now number over 200

decades and now number over 200

decades and now number over 200 now what is a kitchen incubator we

now what is a kitchen incubator we

now what is a kitchen incubator we recently learned about co-working spaces

recently learned about co-working spaces

recently learned about co-working spaces where small businesses are coming

where small businesses are coming

where small businesses are coming together to share their resources in

together to share their resources in

together to share their resources in order to minimize their risk and

order to minimize their risk and

order to minimize their risk and increase their opportunities for

increase their opportunities for

increase their opportunities for creative collisions a kitchen incubator

creative collisions a kitchen incubator

creative collisions a kitchen incubator is like a co-working space plus

is like a co-working space plus

is like a co-working space plus specialty cooking equipment commercial

specialty cooking equipment commercial

specialty cooking equipment commercial kitchens and the community and business

kitchens and the community and business

kitchens and the community and business support services needed for food

support services needed for food

support services needed for food businesses to grow it’s a culinary

businesses to grow it’s a culinary

businesses to grow it’s a culinary production facility that can accommodate

production facility that can accommodate

production facility that can accommodate multiple tenants and is dedicated to the

multiple tenants and is dedicated to the

multiple tenants and is dedicated to the growth of early-stage wholesale retail

growth of early-stage wholesale retail

growth of early-stage wholesale retail and catering food businesses I’m here

and catering food businesses I’m here

and catering food businesses I’m here today to introduce the commissary a

today to introduce the commissary a

today to introduce the commissary a kitchen incubator in development for

kitchen incubator in development for

kitchen incubator in development for downtown Rochester the commissary will

downtown Rochester the commissary will

downtown Rochester the commissary will be the only kitchen incubator in New

be the only kitchen incubator in New

be the only kitchen incubator in New York State outside of New York City we

York State outside of New York City we

York State outside of New York City we have learned that there’s incredibly

have learned that there’s incredibly

have learned that there’s incredibly high demand for outfitted commercial

high demand for outfitted commercial

high demand for outfitted commercial kitchens in our region this is due in

kitchens in our region this is due in

kitchens in our region this is due in part because shared kitchen operations

part because shared kitchen operations

part because shared kitchen operations are illegal in Monroe County but the

are illegal in Monroe County but the

are illegal in Monroe County but the Health Department is allowing us to

Health Department is allowing us to

Health Department is allowing us to pursue this project the commissary will

pursue this project the commissary will

pursue this project the commissary will be located on the concourse level of the

be located on the concourse level of the

be located on the concourse level of the Metropolitan’s the iconic former chase

Metropolitan’s the iconic former chase

Metropolitan’s the iconic former chase tower that we all know at the corner of

tower that we all know at the corner of

tower that we all know at the corner of Main and Clinton we’ve been working on

Main and Clinton we’ve been working on

Main and Clinton we’ve been working on this concept for a not-for-profit

this concept for a not-for-profit

this concept for a not-for-profit kitchen incubator for just over six

kitchen incubator for just over six

kitchen incubator for just over six months in that short period of time

months in that short period of time

months in that short period of time we’ve established many important

we’ve established many important

we’ve established many important partnerships and have received very

partnerships and have received very

partnerships and have received very positive feedback we’re high in the

positive feedback we’re high in the

positive feedback we’re high in the priority list for state funding for our

priority list for state funding for our

priority list for state funding for our region which means that the state is

region which means that the state is

region which means that the state is likely to contribute to the construction

likely to contribute to the construction

likely to contribute to the construction of this project but to ensure that the

of this project but to ensure that the

of this project but to ensure that the commissary gets off the ground in a

commissary gets off the ground in a

commissary gets off the ground in a timely fashion were fundraising now

timely fashion were fundraising now

timely fashion were fundraising now displayed are images from a kitchen

displayed are images from a kitchen

displayed are images from a kitchen incubator in Brooklyn on the left you

incubator in Brooklyn on the left you

incubator in Brooklyn on the left you see stainless steel prep tables that are

see stainless steel prep tables that are

see stainless steel prep tables that are available for rent by individual

available for rent by individual

available for rent by individual businesses on the right you see the

businesses on the right you see the

businesses on the right you see the shared line of very valuable commercial

shared line of very valuable commercial

shared line of very valuable commercial baking and cooking equipment our setup

baking and cooking equipment our setup

baking and cooking equipment our setup will be very similar

will be very similar

will be very similar members of the commissary will be able

members of the commissary will be able

members of the commissary will be able to rent fully outfitted lice

to rent fully outfitted lice

to rent fully outfitted lice commercial kitchen stations for as short

commercial kitchen stations for as short

commercial kitchen stations for as short as a few hours or for as long as several

as a few hours or for as long as several

as a few hours or for as long as several months our design will allow for up to

months our design will allow for up to

months our design will allow for up to eight businesses to work at the same

eight businesses to work at the same

eight businesses to work at the same time with 24/7 access and on-site staff

time with 24/7 access and on-site staff

time with 24/7 access and on-site staff support imagine working side by side a

support imagine working side by side a

support imagine working side by side a meal delivery service company sending

meal delivery service company sending

meal delivery service company sending meals out to downtown residents and

meals out to downtown residents and

meals out to downtown residents and workers there should be animation but

workers there should be animation but

workers there should be animation but it’s fine a baker sending a baker

it’s fine a baker sending a baker

it’s fine a baker sending a baker sending cookies and muffins out to local

sending cookies and muffins out to local

sending cookies and muffins out to local coffee shops a sauce company bottling

coffee shops a sauce company bottling

coffee shops a sauce company bottling its signature hot sauce and a food truck

its signature hot sauce and a food truck

its signature hot sauce and a food truck crew headed out to serve lunch this

crew headed out to serve lunch this

crew headed out to serve lunch this might all sound chaotic but all but

might all sound chaotic but all but

might all sound chaotic but all but these businesses working in the same

these businesses working in the same

these businesses working in the same shared space is creating wealth for

shared space is creating wealth for

shared space is creating wealth for these companies and is fostering a sense

these companies and is fostering a sense

these companies and is fostering a sense of creativity and community in addition

of creativity and community in addition

of creativity and community in addition to access to affordable legal kitchen

to access to affordable legal kitchen

to access to affordable legal kitchen space members of the commissary will

space members of the commissary will

space members of the commissary will have access to workshops and mentorship

have access to workshops and mentorship

have access to workshops and mentorship opportunities focused on building

opportunities focused on building

opportunities focused on building knowledge and business acumen within the

knowledge and business acumen within the

knowledge and business acumen within the food industry the success of the

food industry the success of the

food industry the success of the incubator we measured by the success of

incubator we measured by the success of

incubator we measured by the success of its member companies so saturating them

its member companies so saturating them

its member companies so saturating them with the tools they need to succeed it’s

with the tools they need to succeed it’s

with the tools they need to succeed it’s key the commissary will also give the

key the commissary will also give the

key the commissary will also give the rest of us an opportunity to broaden our

rest of us an opportunity to broaden our

rest of us an opportunity to broaden our culinary skills and our palates in

culinary skills and our palates in

culinary skills and our palates in addition to the work stations there will

addition to the work stations there will

addition to the work stations there will be a performance kitchen that will play

be a performance kitchen that will play

be a performance kitchen that will play host to cooking classes pop-up dinners

host to cooking classes pop-up dinners

host to cooking classes pop-up dinners chef cook offs and demonstrations and

chef cook offs and demonstrations and

chef cook offs and demonstrations and other food centric celebrations imagine

other food centric celebrations imagine

other food centric celebrations imagine being able to stop by the commissary

being able to stop by the commissary

being able to stop by the commissary every week and having a unique and

every week and having a unique and

every week and having a unique and satisfying experience around food it

satisfying experience around food it

satisfying experience around food it might be learning how to make handmade

might be learning how to make handmade

might be learning how to make handmade pasta or enjoying a multi-course dinner

pasta or enjoying a multi-course dinner

pasta or enjoying a multi-course dinner from an upcoming chef or being in the

from an upcoming chef or being in the

from an upcoming chef or being in the audience for a shark tank style event

audience for a shark tank style event

audience for a shark tank style event where would be members of the commissary

where would be members of the commissary

where would be members of the commissary vie for a place in the kitchen we will

vie for a place in the kitchen we will

vie for a place in the kitchen we will be working with the Rochester Breiner

be working with the Rochester Breiner

be working with the Rochester Breiner and other local partners to bring these

and other local partners to bring these

and other local partners to bring these sorts of events delay

located in the heart of our rapidly

located in the heart of our rapidly transforming downtown the commissary

transforming downtown the commissary

transforming downtown the commissary will play a key role in revitalizing

will play a key role in revitalizing

will play a key role in revitalizing Main Street residents seeking a walkable

Main Street residents seeking a walkable

Main Street residents seeking a walkable urban lifestyle are already moving

urban lifestyle are already moving

urban lifestyle are already moving downtown at a steady rate innovation and

downtown at a steady rate innovation and

downtown at a steady rate innovation and creative class companies have relocated

creative class companies have relocated

creative class companies have relocated their offices here but national experts

their offices here but national experts

their offices here but national experts have told us that traditional retail

have told us that traditional retail

have told us that traditional retail will not follow anytime soon instead

will not follow anytime soon instead

will not follow anytime soon instead food will lead the way we all love to

food will lead the way we all love to

food will lead the way we all love to eat and the more we can do to foster the

eat and the more we can do to foster the

eat and the more we can do to foster the creation of diverse high-quality food

creation of diverse high-quality food

creation of diverse high-quality food businesses the better shot we have of

businesses the better shot we have of

businesses the better shot we have of growing the economy and opportunities

growing the economy and opportunities

growing the economy and opportunities for everyone if you have aspirations of

for everyone if you have aspirations of

for everyone if you have aspirations of starting a food business if you have a

starting a food business if you have a

starting a food business if you have a home recipe that you’ve always wanted to

home recipe that you’ve always wanted to

home recipe that you’ve always wanted to see on the shelves of wet at Wegmans

see on the shelves of wet at Wegmans

see on the shelves of wet at Wegmans consider joining the commissary where

consider joining the commissary where

consider joining the commissary where you can test out your concept and the

you can test out your concept and the

you can test out your concept and the food industry with minimal risk we won’t

food industry with minimal risk we won’t

food industry with minimal risk we won’t be opening our doors until the fall of

be opening our doors until the fall of

be opening our doors until the fall of 2017 but in the meantime we’re going to

2017 but in the meantime we’re going to

2017 but in the meantime we’re going to be setting up workshops dedicated to

be setting up workshops dedicated to

be setting up workshops dedicated to building knowledge for owners and

building knowledge for owners and

building knowledge for owners and operators of food in of food businesses

operators of food in of food businesses

operators of food in of food businesses and those who are considering it if you

and those who are considering it if you

and those who are considering it if you want to help a startup food business

want to help a startup food business

want to help a startup food business grow by teaching them about food

grow by teaching them about food

grow by teaching them about food photography or commercial real estate

photography or commercial real estate

photography or commercial real estate deals or social media or accounting we

deals or social media or accounting we

deals or social media or accounting we want you to be a mentor if you want to

want you to be a mentor if you want to

want you to be a mentor if you want to contribute to the financial success of

contribute to the financial success of

contribute to the financial success of one of the startup food businesses you

one of the startup food businesses you

one of the startup food businesses you could find a scholarship if you’re just

could find a scholarship if you’re just

could find a scholarship if you’re just excited about coming to the commissary

excited about coming to the commissary

excited about coming to the commissary for events that’s great we need your

for events that’s great we need your

for events that’s great we need your enthusiasm food is fun Buddhist

enthusiasm food is fun Buddhist

enthusiasm food is fun Buddhist community and food will grow our economy

[Music]

[Music] fast forward a year remember Julie

fast forward a year remember Julie

fast forward a year remember Julie Julie’s now a member of the commissary

Julie’s now a member of the commissary

Julie’s now a member of the commissary and she has seen her business grow she

and she has seen her business grow she

and she has seen her business grow she has access to commercial baking

has access to commercial baking

has access to commercial baking equipment that has allowed her to scale

equipment that has allowed her to scale

equipment that has allowed her to scale up her recipes and save time

up her recipes and save time

up her recipes and save time she’s attended workshops and received

she’s attended workshops and received

she’s attended workshops and received guidance on packaging branding and

guidance on packaging branding and

guidance on packaging branding and wholesaling she’s now selling her baked

wholesaling she’s now selling her baked

wholesaling she’s now selling her baked goods at specialty stores

goods at specialty stores

goods at specialty stores she’s even begun a collaboration with a

she’s even begun a collaboration with a

she’s even begun a collaboration with a fellow member of the commissary where

fellow member of the commissary where

fellow member of the commissary where she provides desserts for their catered

she provides desserts for their catered

she provides desserts for their catered events could you be the next Julie if so

events could you be the next Julie if so

events could you be the next Julie if so please feel free to contact me to get

please feel free to contact me to get

please feel free to contact me to get involved in any of the ways I just

involved in any of the ways I just

involved in any of the ways I just mentioned and I look forward to seeing

mentioned and I look forward to seeing

mentioned and I look forward to seeing you at the commissary thank you

you at the commissary thank you

you at the commissary thank you [Applause]

”

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