world because the most beautiful river in the world
It happens in my village, right?
I know you have in the south graphs but the
Most beautiful waterfalls in the world fall into
My village and put it in and there
in this scenario of waterfalls of
pastures a square to a church
rural setting countryside
I was born to a large family of 11
children and my ancestors were all
all the men of the field and there began
really my story i need
here highlight one of these characters
my ancestors that was important
to shape my neighborhood and it was
My grandmother I did not have much
contact in childhood and adolescence
about everything but my grandmother donna lilac was
known in the region of poses is a
the selfless woman of solidarity and
led to groceries on the rump of a
animal of a horse all that his farm
making it produce my grandfather to
feed people hunger feed
need and help these people
hungry my brother economics inclusive
that it was she who invented the
basket in Brazil and I had six
I learned from her to do these
visits with her and a six-year-old boy
I learned how I approached and know the
hunger because in rural areas of
itabira at that time years 70
there was hunger always existed
in brazil also there for incredible that
seems even exist fire field and she
gave me this knowledge that
sensitivity to the owner is also a
great storyteller
she told so many stories and
invented how many stories there
also sparked my interest in the
knowledge through narrative
maybe that’s why I became a journalist
years later in the period that did not exist
internet television very little
practically contact with the
few stories were few
books but also with him in that
character of 100 thousand estral accesses
rural
at the age of nine climb into the body of a
pickup truck
borrowed by the owner of the sale my father
to carry the 11 they do not change
was a bed because his purpose was
study to provide a better school
of your children
I arrived in Tavira also early in the morning.
70’s and 70’s few boom
economic miracle in brazil
mining the xanthi producing large
ore production bus time
all carrying workers workers
24 hours more dynamite explosions
a great movement of workers and
of production
It was a cultural shock to leave that
rural area and went to study in
public in anj newspapers learning a
little to happen to this universe
very different
the mining universe very
different from the one I lived then
at 12
I will come to my father farmer man of the
field and said I need I want
to work
He did not understand why it ‘s purpose.
of change was tavira is to study
the children he saw the children did not
needed
it was not a family need that
children worked
he asked why you want
work however I did not know
answer
I really had no answer in that
moment but he consented that I should be
work and get a job in the
pharmacy of its délcio in the periphery of
the top of the experts and there it was
working from 12 to 15 years and had the
My second contact after contact
with hunger through my grandmother I had
a second contact with a second shape
perhaps the second most painful of zero
human health and disease working in
pharmacy I could have contacted
sick people all the time and there I
I learned to make injections learned
the recipes of difficult letters
physicians and I was able to develop
my first volunteer job
because many elderly people do not
they were able to go to the pharmacy to
take your daily injections I
I would study in the morning and work late.
I was going to visit them and apply their
injections lead medications lead
stories began my narratives
because who is in a sick bed
also want a little affection is a
a little word and that’s all I
get him to wake me up
a little feeling and this
approximation this awareness of
community and the awareness of being
close to a very great pain intimacy
it comes to mind to a thought
end of the games when still very much
sick and very rich when he said that
you can pay people to do
everything for you instead
but you can not afford a person
to lie in the hospital instead
to cross disease in its place
Your disease you have to go with it
until the end and after that at 15 o
my farmer father is still a farmer and
poem but enterprising
he became a partner until europe the hotel
I was a little surprised and noticed that
It was an important hotel that had
I left the pharmacy and went to work
in the hotel not as manager how could
imagine of the partner’s son but I went
as a bag loader a sharpener
of employees and hit gave me a
possibility of meeting people
I carried lots of people’s bags.
mining company
getting the world we received
people from all over the world there I carried
international people bags
the hotel gave me this possibility
to open my imagination a little
the universe of other universes beyond
universe of itabira and I approached
much of the culture of artists of the
music from the performing arts I went there
studying music in the Euterpe band and still
play football do all that a
normal boy did and still worked
south of music and I approached
the journalism people he already
I loved it a lot It was a phase
that the comet itabirano the newspaper
alternative is to do a lot
success promon write for the newspaper i
I read that with a huge interest
all that and so on
I have to go, you ‘re gone.
continue my studies to do
journalism, and that came to me.
greater thought
or rather the greater teaching beyond
poems greater teaching drumond me
brought and modesty apart I wanted to go
do as drumond did in his village and
be international
This is a good boy phase of tolstoi.
but drumond exercised this
toy thinking
so that was a great teaching
leon tolstoi and say surrounds be
International
I then went to be looking for these new
universes in belo horizonte where
I finished , I went to college to study.
journalism
I kept working, keep studying
journalism
after journalism I went and then I
I understood that the university was a
fundamental space
I understood very well why my father
placed their children in the
pickup and brought them playtime to study
more and not stay in the countryside because the
university is the great granary of
thinking research Reflection
critical is critical
I ran after that I exercised my
university project
i worked as a journalist for the views
national and regional levels until I became a
executive and make the choice for
business communication and work
working in this large company for
where no one for long as in
area of communication working
communication the narratives during the
journalism I worked many narratives
society and the culture economy of the
violence in the big city and in
company there was product narrative of
marketing is not the narrative of a
company company that needed to
insert with society
but the times were other
At that moment, the internet basically
was initiating
there is no way it was still very much
rudimentary way of communication was
very hard basically made
through the conventional press but
there I could understand that the company
he needed to enter the society of
another way I could bring this
contribution and I was lucky to have
leaders at the time and bet
in this model this thought and
allowed me to move forward a
little more in the communication line of
a company could promote the
absolute insertion of the
company with the business community increase
it can no longer be summarized as
generate taxes and generate jobs and generate
shareholder profits
she needs to leave a legacy too
most important for society and this
I searched for this from the company I created.
immediately a social project called
tree of life where the company started
relationship with the community of
teresópolis garden in betim that was
then the most violent community of
mines with 200 homicides per year
ten years later the homicide rate
of this community had been reduced by
half and empower ourselves we create
projects with children with parents in
cooperatives with children in
education and with young people
professional training with them
including working on my own
industry in this regard
there I gained on account of this
sustainability board is a
aspect is a much broader and
after
perhaps the company’s managers do not
You knew why you were giving me the board.
Sustainability is rolling
sustainability board I knew
why because of my grandmother and bia
poem when she approached the hunger
because of the smoke in your pocket
brought me law of infirmity and on account
my of the storylines
I learned from time to time and needed
to promote a new narrative for
company that the meeting of
society the breaking of a wall between
between the company and
sustainability for me is to acquire
fullness of work to the fullness of the
work is for you to create value for
same and also to the other then the
sustainability for me is knowing how to look
To the other
at that moment, I recently
got it
I found the answer I needed
give to my father when he is 12 years old
asked why to work and now this
ted microphone I can answer the
my father is in another dimension that
not here but brought to
studying gave me this opportunity I say
For him and my father I wanted to work
12 years and intuitively because I
wanted to learn more
I wish I had no limits to be able to
see the other and suggests that the
The fullness of my work was
get to another other person thanks
”
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