thank you very much for the invitation for
consider myself congratulate them enormously
for the creation of this event
I believe that few or almost
this schools few universities
they organize something so important and that
will leave you many but the
message that I bring you leave a
small footprint to be able to face the
future
and well it has given the urgency of
time I allowed myself to synthesize in the
notes and so good that he did before
nothing to tell you that the best way to
to challenge the future is to imagine that
future do everything you need
everything necessary to achieve it but
to challenge the future such a future
changing
you have to think outside the box and that
make tools we have to think
out of the box then first place to
think about for the box
you have to know the box that knows the
content of that box and good and we have
many tools such as
innovation in companies today is
a department an entire address that
is dedicated to thinking about innovation
we can not stay behind because the
market is very changing needs
today consumers are very
changing and we have to be up to date and
thinking forward
us in the group green group
we have an area that is dedicated
especially that we already have a project
until 2020
5 and that the next year will have to
be the 2027 and in short we have everything
innovation system where they go
crossing stages in a funnel and in that
funnel of innovation are passing the
different stages until it reaches the
thinner and happening is to all
products that happen that are ready
to go to the market and then many of
they take two and three years to mature
you have to have the capabilities and you have to
have the market and developing for
this innovation in the
products almost always the success are
10 percent
then there are many that are invested
resources and you have to be having what
best possible and good as there is also
have a disruptive thought
watching and trying to see what the eye
as it will go and that solutions
uncommon and there is also a theory
that for reasons of time I do not get
a lot but it’s the design thinking that is
designing solutions to future problems
of consumers to satisfy those
needs in the future as we do
we do it facing challenges with
discipline and consistency having a
clear objective that allows us thinking
out of the box to look for the roads and
the ways to get there and with a job
collaborative and especially in the
jesus companies of that we live all the
time to be collaborating with each other
and with our same clients and then it is
the union of the capacities of all and
they are not necessarily capacity is a
theme
there are different capacities that we should
put together there is not a single person who knows
of everything but we can a set of
people look for a single goal and it’s what
that will lead us to success and good
well there are some there are some examples of
past that can illustrate how the
technologies and innovation transforms
our environment and transform our
landscapes and our lifestyle yay
well it’s happening from the
first computers to what they are today
it is said that in a cell phone of which
we have in the bag
there is more information than they had in
Apollo 13 and good for innovation and
technology also transforms
our ways of working and well then
also our ways of communicating
the analog phone that many many
sure of you did not know what they have
seen in museums
this one is good has had an evolution
huge do not make them cash registers that
before they were mechanical now they are digital
and then the future and already some are
satellites in the cars I heard in the
video that there are already others that are already
designing separate they are handled alone
Same buses and good the other day
I had the opportunity to do a test
of the tesla is really
impressive all the technology that
has and as we update our
sun our cell the same car goes
updating whenever there is any
innovation and good the cameras the
cameras are the printers
33 printers are awesome
now what they do
and this one can do even for the
the surgeries and transplants in order is
innumerable and good to social networks
and social networks agreed on a
anecdote that my grandmother did not let her
going out with my grandfather left his little note
in him
the coachman and he picked him again
puts the other and now good until we
we get into a lot of trouble to be
abusing these social networks and be
well, the subject of vouchers xx is
a very interesting subject in the in the
self-service as they are increasingly more
automated that will sometimes be able to
buy an automated form and then not
only that this also the factories and the
stores are becoming more
interconnected we can already
practically eliminate certain phases of
what is the sale because already in
the store computers are already
know what are the
requirements and those same
requirements are also linked to
our automated systems that
they are connected to the factories and
factories to the purchases of the products
materials raw materials
of packaging this an automated league
impressive because before required
a lot of work and a lot of time and
push and push the pencil and good
Well as we imagine here as it
who talks to them about how we can
imagine that future because you can
illustrate with an example that maybe
some know something and illustrative
nothing else
imagine that your your teacher of
geometry
I asked them to join
these nine points with four lines
surely many know do not say the
answer is and good when you
try
almost always end in 5 in this
way in this other one because they are also
five lines and good to the teacher
of geometry asks them to think outside the
box and despite ilo and the solution would be given
in this way no and this good that was
with three lines it did not work out
five but hey it is also similar
coming out of the box and this one and
good is said in geometry
it could also be done if your teacher
more demanding in a line that there was that
think still beyond outside the
box and it is assumed that in geometry the
straight line is a curve section
then to this solution I do not know if it’s going
or not
around the world one single
line no but good those are only
an illustration of what if a group is
together thinking for the box are achieved
those results and good as well as how
imagine the future because I already know
bag is good I wanted to comment
of how over 103 years he has
this company
we have been forced to think outside of
the box and to challenge the future
to reach these these 103 years
well then to those hundred
or three years the first challenges that
when you open a company
the first challenges he has is
organize it and that organization is very
complicated faces one to
many problems of all kinds
regulatory people of technologies
market without getting a company
start already walking
sure you have had that
experience is very very complicated because
It was one of the first times that
generate was thought out of the box for
to get ahead but also in
those 103 years imagine is that there was a
revolution
there were two world wars and good and that
provoked those two world wars the
second caused a bankruptcy that in my
case not faith was not so bad because it was
when my grandfather entered the business he
it was paid dry break with the business
before it was from another family and this and good
then to the growth unsuspectedly but
also later and in the
generations we face
terrible assessments and inflations to
nationalizations etc. and so on
and good to all that is the day to day
a company that if one stays is
is left thinking that what has
is the best and do not think about challenging the
future things can happen like that
happened to companies like kodak where
the company dominated the market for
photography dominated the market of
rolls and where I had a business that
I said good this one will not happen anything
comes a change in technology and
bankrupt and well then this one as well as kodak
there are many examples and one has to
to be thinking that in that that we
can happen and that you have to think you have to
think later network
so much to the future so that we arrive with
new solutions and let’s continue with a
important and good business because I would like
nothing more finished and I finish my time
telling them to think outside the box
it is a lateral thought is a
thought that tries to free us from
the limits that we self-impose on
have an open mind to new
Ways to solve problems without limits
and following their hunches so that
continue and continually continue
lending to the future
I wish you much success and thank you very much
[Applause]
[Music]
the
[Music]
and
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