some years ago my brother
he gave away his car
the condition was simple I had to
send it to paint because the neighbors with
a little envy or better said
pretty envy they had approached what
they had scratched everything would work simple
if he accepts and initially if he
it happened to me or if I’ll get it sent
To the workshop
but suddenly the idea got into me
the head that I could paint it by
my own media although I did not know anything
about the world of automotive painting
if it belonged to a car forum and it
it occurred to me that there could be help
To my surprise, everything happens
opposite because I remember that I started
painting the rings to take some pictures what
I went up to the platform so that people
give me your advice and help me and
the opposite happened because the
people started me started to make fun
they started to call sloppy and other
group with a very good intention if I
said look better send to the workshop
shoemaker to your shoes says the saying
but as the idea already had the head
I said I’m going to grab sandpaper and I’m going to
paint my house because after all
it’s mine
well since I started reading I started
study the money to buy the
compressor the machinery he needed
I said I’m going to paint it and in fact what
I painted and when I painted it I realized
that the result was literally a
true work of art
and I’m not talking about an abstract art
but an art that I really like
a lot because one would think that the car
it was not painted by a beginner
unfortunately, this work of art does not
it lasted not even two months because
a certain day in my house I was scratched
day the lady who helped us wanted
take out the trash and like the space that
there was between the trumpet of the car and the
gate was so small that it was
He happened lift the boat put up
the hood opened the door
when I went to see that I got angry
very much because one thing is that you
give one the cart outside the house
and another thing is that they bring it to you inside
the house my dad phoned me
and it was quiet you should come and see it and
well I remember that I went to the
hardware store buy polishing paste and
they started all my mom and I started
give him hard hard hard to take him out and to
surprise when I saw the car as
had left it had left it worse than
the lady and still less and more
now with myself because I myself
had spoiled this work of art
I realized that my despair
started looking in forums on the internet
how to correct that error and one day
it was as well as against what art
the card and telly which consists of the
products the techniques and processes
needed to start cars from a
really amazing way and it was
curious because I thought it was incredible what
that was becoming england was very much
more than polish illustrate cars like
did in a traditional way in
guatemala and suddenly it was an idea and it
it occurred to me that you could do a
business although in the past it has been
two projects 12 failed projects and
because they will always find older
excuses that determination because of
do something but now it will be different
because I was already inside the
industry and had painted a car without
But I still had many excuses
the first and the most obvious had a
horrible panic because more painting
of cars had already reign I the
my own
the second the machinery and the products
they were not sold in Guatemala or in any
Central America
third did not have a suitable place
to do the job and fourth what
it’s more obvious I did not have the most
remote idea of how to do it
that’s when I understood maybe
somehow unconscious that the
only way to bring that image that I
He had seen what’s in England
Guatemala was through reading a lot of
practice knowing that I could
wrong and that if he did he should
Repeat the whole process until you get
expected results or at least
acceptable
I remember that while against
this whole process somewhat more difficult
start happening inside of me not
I was sure I wanted to do it because
Until then I had already changed
two times of university career and
right now it is in the middle of the
third race and suddenly I found
free washing cars in the garage
my house without receiving a single penny
because I realized that nobody pays 1 a
only penny when you do not know how to do something
and then the worst began to happen
because I started voting for myself and
my own prejudices somehow
they started to tear me apart inside
I did not understand what I was doing and
start considering what he would think my
friends of what he did and what he was
worse they are going to say what they are going to say
my classmates from the university when
will tell you what you are doing and not
It was a surprise because when the
and people started laughing and doing
jokes what he did
now I hope to express myself the
right way in no time I’m
saying or implying that this office is
a task that detracts dignity to
humanity of a person but yes I should
be brutally honest with you if
I must confess that doing it in that
I’m embarrassed and I did not want to
tell anyone else
maybe because the idea of cleaning cars
it’s not a spectacular idea but I
yes he had seen what they did from the other
side of the world and had seen the future
and I knew you can bring that image
mental here and perhaps I understood from
some unconscious way maybe that
added that the only way to change
that perspective that people had
near this office was investing
many hours
somehow he understood that while
more hours you dedicate to something you become
much better
in fact I want to tell you about a
study that I recently read which
It was done at the music academy
of Berlin
this psychologist with the help of several
teachers met all the
violinists in one place and the
divided into three groups
in the first group are those
star students those
students that would surely come to
be soloists of the category at level
world
in the second group of students that
they were relatively good and in the third
group those students that very
they probably would not have a
level to play a professional level
all the students had a trait
in common it is that they started
play at the age of five in
that early phase
all children played or practiced
the same number of hours from two to three
per week but just when these
children were eight years old
began to emerge the true
differences those children that end
as the best in its class as
you were already encrypted before
be those children that more hours
practice than the other six hours a
the nine years
12
peace at 11 years 16 hours at 14
years and so on until
reach the age at 20 years
these elite students well
practice for more than 30 hours
weekly
is more these students with just
20 years had far exceeded the
amount of ten thousand hours of practice
each one 10,000 when the students
good with just a lot of effort
they had reached nothing more than 8,000 hours
and the last group or say no
exceeded 4,000 hours
now what is I trying to do
saying the practice is not what one does
when it’s good
the practice is what one does for
become good at a certain task
the sociologist malcolm gladwell called
this exercise the 10,000 rule
hours 10,000 hours that can be
translated or represented by ten
years ten years of having a
constant training which is only
pursued or only carried out by
a passion and for that vision or that
mental image that a better future is
possible
if I start training today it is not
enough to do the same activity
for ten years
There is an old saying that says
practice makes the teacher but and you and
I’ve seen a lot of people who do
the same activity for very many
years and that’s not why he has a level of
world category
true is that here is the trick the
correct practice towards the teacher
this psychologist calls the silver that the
deliberate practice and that that’s a
practice or is an exercise to make a
intentional effort to observe what
things I’m doing wrong and center all
the efforts in those areas
specific in some way people
who does this can do
much better than others
now in my case I would like to say that
I’ve been ten years but it still has not arrived
not even half of 10 years but
I was always aware that if
I had the necessary determination
could do great things dabble
in new markets
well since I said
Roman room to now I will start
to work
I studied worked I forgive the morning
I was studying in the afternoon and I realized that
all he had available were the
nights so I started using them
I remember that I spent whole nights
reading articles I really like to read and
I read many articles of things that
they were made in Germany and England in
scotia to later pass me to youtube
and watch hours and hours of videos to see
how did the people there where they
the region and in that corner of the world
to then use my weekends
complete free and without lying or
exaggerate in some occasions sleep
nothing more than 45 hours with such
deliver the car in the best way
possible because somehow I was
aware that that is the only way
to continue and I realized that the the
lack of time is not an excuse
it’s not a valid excuse the people we
started to continue with what we were doing and
I did not follow at the beginning not because what
we made it too good
spectacular at least not at this moment
they started to follow us because everything
what we did was full of enthusiasm
and of a lot of passion
I still remember that I started posting
Internet which made again and
the cellular network and I started recording myself
help my neighbor and suddenly I said good
I’m going to invite a friend who started
take pictures and video
and together we started to show and go up
internet as I did very well the
principle when I painted my car and the
people were teasing that way we started
to share what we did and the people
he could see that to us
identify what areas we are doing
We could not surpass expectations
in fact I was in this stage and
while I was learning and I realized that
the only way was to do a practice
deliberate
I started thinking with my friend what
way we could use a
tool that will help us share
the idea of what we were doing was
different
It was funny because while we
our part we invested many hours
of deliberate practice in new
products the new knowledge and
improve our technique
my friend the photographer by his side
it also improved and invested
many hours in the new purchase
team and have a better technique in
new reflectors in microphones and the
synergy I went to die
because after evaluating which areas
we were doing wrong to do the
necessary adjustments
we realized that we could have a
great synergy and we managed to overcome
the expectations in guatemala only
I knew the idea or the concept
traditional cleaning for cars
but we had gotten a
new idea was to create the first
Spa experience for luxury cars
in my country
we said let’s open a space where
people can bring their toys more
precious and we are going to consent what
let’s try how how is the
girlfriend so luxury and people could
be calm that your cars in
our hands are much better
that their hands and the slogan
or the goal was punctual was we going to
grab the cars and we’re going to
embellish in such a way that they are going to
to be much better than manufactures is more
let’s make the customers
come back to love a lot more of
your cars and little by little
that’s what we managed to do we arrived at
a point where we established a new
standard and very soon we started to be
well above average and people
it’s not for that
I can tell you until the date that follows
being difficult is still difficult
because it is still a market that
it’s still very small but I’m
conscious can become very big
and we keep working very hard on that
area
I found it funny because in the
last two videos that we recorded to me
I came up with the idea that although it was a
video about cars
I loved it is still course inspiration to
that invites people to make the leap to
Take the step that will invite you to imagine
the possible future
the funny thing was what happened next
because I did not see it coming those its
thread that come with force yelled at me
began to cease as we
we were returning the best in what
we did and people realize that
and I shared it with friends and with
relatives
the videos began to propagate in such
way that people start talking
sure because they were loaded with
a lot of passion of a lot
enthusiasm also because they were from
Murnau a very good quality and
surely because there was a grace in
middle of all this and even until the day
today without having graduated from the
university the doors of the
universities began to open so that
I shared my story and that same
passion for details and that same
between
and that same grace that of some
way also brought me today
a san pedro sula the message I want
sharing is this a better future is
possible and is waiting for us here
now when leaving this room
if all of us decide to give up
our comfort zone
This is not a 100-meter race
here what you have to go are
kilometers as obstacles of
half what san pedro sula needs that
quality of citizens willing to do
what you have to do to make your
city a better place is what is
making the team the telex in what
are doing all of you have come
here to want to hear ideas that brings a
positive impact for the city
I want to ask you to do an exercise
and for a moment we make use of the
imagination and let’s see from the heart how
would be san pedro sula in 10 years
and five hundred people not 10,000 nominated
3,500 people were committed to
make the highest quality and with the best
passion the work they do
what would be the results of
our labor relations
sentimental or familiar
if we made a punctual effort for
improve in those specific areas
what would be the results if
We make this day a point of
inflection and we started to change the
things we do not like
I think you imagine the possibilities of
a better future if we dare to do
different things to venture into new
markets putting all our effort
to be the best
what would happen if we stop blaming the
destination for lack of talent been
spectacular by the Eskenazi family
for the city where I live and we started
to change the things that we do not like
today ten years seems a long time but
a better future is possible for san
pedro sula if you start building today
we come to this earth and our greatest
legacy when going down to the grave should
continue with the conviction in the heart
that you saw all the best in you that is
everything when it was in your hands to
make your environment a better place than
you did something that was really
river because ladies and gentlemen the
story just stops to remember
those people who were
willing to give mine extra
thank you very much
[Applause]
”
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