What I want you all to imagine
inside a bus in a neighborhood where
Big ass right giant bus all
also puts pressure on the US
year we are 160 kilometers by
hour
suddenly this bus hits the device
the most solid wall in the
planet
internally we all die here
we see a crushed pizza
along with the bus ok beauty this to
discussion, I want it to be very
clear to you is a perception
rupture is a break is absolute is
is not a process that
happens is a break, do not be fooled by
interruption is basically the people
inside the bus and buses walking
the time he picks it up and faces it
The wall that I said
It will happen and it will happen.
with the business all of you within that
context there is a turbulent trump that
People do not see this is Ted ‘s theme.
That’s why we ‘re here.
of the future that we do not see
I want to speak specifically about business
When I say business I do not want
You understand that I’m just talking about
companies
I’m talking about business and business.
impact on the lives of all of you all
Are you going to work somewhere or
worked somewhere in the study in
somewhere in a certain place that goes
also attack the life of you have a
that very very clear
precisely because it is something so shocking
and so intense corruption is seen
as a risk many people have to
give an example
watch here in uberlandia right in
government land you certainly have
Disney has the formula indy and now
uberland would turn seven of them
here the gringos would make a lot of sense
virus looks the staff likes both of
here in Brazil that we have created a
town for verl is right but at last
taxi drivers come available as a
risk truck drivers came from
your choice as risk and several people
see their choice as risk
precisely because it is a risk for so much
people it is also a hell
opportunity for a lot of people but
which is a right opportunity what
how do you define an opportunity and this
It’s so difficult that I went from one
Professor Glenn nelsinho teacher
bath and spoke to find a segment a
problem for the customer segment by the
What is it to pay within a
market large enough and you have
that you can solve this obviously
This is an opportunity.
opportunity with corruption
we saw greater potential and
certainly more and more things
will be discussed the company that you
the company that does not even exist
still will be sunk is going to be fulfilled
very soon
there are several examples I do not want
show you why this
happens so intensely now and
why this happened a little less in the
past there have been at least another took
to happen is that I want to talk
with you in the past someone had a
idea the world changed someone disagrees
that someone footprint and create a
filament passing electric current
in there in the day and the world
changed thomas edson created the lamp and
someone created how the shotgun will do it
the press and after the press the world
changed we started having a
right gigantic scattering of books
then someone had a great idea and
the world changed 3,500 years before
christ and invented it from here that is
business here the right wheel good you
You know what this business is here.
useful is cool has grown use this
here it will be quite useful here
years later in 1857 when the state of
Minas Gerais was formed as it is today
the cheese mines
more important than the wheel is
fundamental for everything that comes after
I’m out of here without cheese, we do not
we would have the steam engine lie but
the steam engine that propelled the
industrial revolution comes soon after and
is also one of the great innovations
the dulce de leche to go wrong here but
well the wave as I told
you
the computer that was not this
computer beans from ibm but it got
good on the slide so I put it well
sprawled there after computer
people who invent Uruguay is the
internet anyone who does not use is also worth
It’s really cool, it ‘s really cool you.
consumes hours and hours on that track
that boy there is accessing
looking for something weird
Do not do this now, just fine.
all in a lot of other things to
people invented in 5,000 years of
history
the intervals were decreasing after the
cheese mines we were approaching and
was decreasing and etc but in the last
decade or expand in the last 15
last 20 years what was invented
if you pick up the cell phone home that
You do not do this now because
You never paid attention.
not even for example went into the
cell phone wave over there is never the ball
but will watch absolutely nothing
because it is focused on the sc
get the clothes of the cell phone that you
you
many applications these applications
almost all if not all were
invented last ten fifteen or twenty
years
the smartphone itself was invented in
last ten years seems crazy because
it is part of our day-to-day life of a
very intense way but he has less
of 10 years but headphones began to
proliferate in 2007 the then
almost completing the attention a
child
the main question is more companies
died
companies do you remember that there were
were giants that were part of our
day by day and disappeared completely
which gives me an example I had never heard
example a very good example that is
another blockbuster who knows a
video store here very well
warm ball attack got here
in uberlandia
who had blockbuster card
here who rented a movie a movie rental
It has even place a car rental company tries
find the netflix option ok
we understand how it works
business is so many companies
died in several will disappear to this
taxi driver in itaqui taxi model
hitachi of 99 have died they have
five years but their model died
the taxi model right dying model
model that already works is so much that
they are changing even taking it out of
name
by touching the pax of the name and seeing the
iso and plus 99 only because they
understand that the model has died and
adapt it is fundamental that this happens
back there, someone had an idea and the
world change now is still like this
now things have changed have changed a lot
for very simple reasons I want
show you two reasons
central banks have other
competitors but two core actions
That makes it so damn hard.
and then I want to introduce you
How can we adapt?
in this reality of a future
completely unpredictable from an era of
exponential in that every two days
this in 2010 every two days we
we want more content than we
we will create the total by 2013 we
we had a total created until 2013 and
then from 2010 onwards every
two days we generate more and more
content according to the president of google
just have an idea of the amount of
content that generates nowadays all
world has access to any of you
can catch and watch in tag any
of you can learn
what is a computer hack a
business watching any video
one of you has absolutely access to
all for the first time in history
world has access to
You take the cell phone from your pocket.
Sign in google and you have all
information available on the
your hand
This is a paradigm shift.
gigantic make no mistake because this
It’s gigantic that we do not realize
day to day but think to 20 and 30 years
you would not have this access
another thing change of 7 more ours
head moved when you have used
a barbie or any service
sharing for people already
they used it right today
anyone who has heard that phrase do not speak
with strangers with this phrase of life in
right movie has heard that phrase who
have anyone talked to anyone about the
delays once today we enter the
The stranger’s car did not sleep in the house.
of strangers without being well – we already
We drive in the house of strangers.
we did a lot of things with the
strangers simply because we
lets us do this one we
7 changed due to access to networks
a thriving technology that
grows every day if you access my
facebook follow back to TV switched
Alex you access on you will know
several things about my life go
have various information about me that
20 years ago you would not know
absolutely nothing could come here
speak a different name from my
and although no one ever me
I would find you now, you can have
access to our change of seven more makes
with which in this exponential world a
absolute access to things change the
way to innovate change
within this is a huge challenge if
keep alive and I think even in the
future will be more and more complicated
For this business, there are some
Chavez things I want to spend with them.
quickly for you first study
focused from the basics when going to
another blockbuster a car rental company which
would you like
the movie is not the movie you go to
ball had hit a car rental company you
either it ‘s an entertainment that people
enjoy
You do not want to rent the movie, anyone?
leave home and talk and I’ll go pick up
a piece of plastic send a dvd and
It will be great, it will be incredible.
No one wants this, it’s not even the movie.
How many times have I seen those people?
speaking thus to such social life began
the series marathon is someone already
probably done it here
It’s over now, the social life is gone.
series 9 etc
It means that the series is the movie and everything.
what competes with your
entertainment social life too
So you compete for lightning an
range of gigantic things
You go to the spearhead you want.
entertainment
When you walk out of uber you do not
want to give dilma, nobody likes to walk
by car the assignment of a pleasure
momentary but in general on a day-to-day basis
car riding is a way for you
get another end it’s a mean you
do not want to move house want to go the
point a to point b
This is the same since the caves I
wanted to go horseback riding wagon zipcar
car rental crib inventory
teleportation rubber dies on the day
next, you must have this
very clear if you focus on the pain you
you focus on the basic desire he is
permanent it changes with little
frequency we are equal since
ever
so it is very permanent already
It changes every moment and every
faster is becoming more and more
difficult for you
within a group within a company
must accompany this was the time
crowdsourcing the floods our life more
with that lot of things do not own the
of the model that guy who says I
step is that you are the owner of the model
I print newspaper but no one but
Another cousin’s a newspaper is what I
business is founded by this company was founded
no surprise was founded for
deliver credible information
in the world in which everyone produces
the only difference of content
content of the newspaper is that it has a
I seal a seal that says it is
truth or at least close to it
Certain, you do not own the model.
you print the newspaper you deliver to
this information is what has value
for people that only those who have seen one
website
anyone who has seen mistake remember yahoo do
that cool little noise
anyone remember very well the car
yahoo is a portal the portal I speak
you listen right to the internet via 2.0
I say you answer the internet
you talk to her and you do not
to participate I’m out of the
happens with yahoo the value goes
plummeting plummeting
that he is not going anymore almost nothing is
recently sold
already facebook is a platform that
connects people see the difference in
a platform that connects people
when there mobile for facebook will
die it will become obsolete vai
see a social network the neighborhood will kill
He made to be the prevailing current and
happens on facebook exponentially why
Because he connects people there.
What are the acquisitions?
whatsapp 10 which is a tool that
connects people by message
he acquires the instagram which is the
instagram is a tool that connects
people through photos is to get a
glasses collapse and what the glasses river is
a tool that connects
virtual reality facebook buys
himself at all times and that is why he
does not die because he does not get stuck
one thing is only changeable is one
solution in the range of competitors
thesis to electric car manufacturer
in the United States want to break the
market in the energy market.
she goes there and the biggest cost
of a car to is 60% of that cost
weight of 60 is the battery it spends a
developing money could in
research and development and in certain
moment he gets the battery that
would be the secret formula of coca cola
tesla the sweetest link or releases
online patents for everyone
actions fall down saying that she
He went crazy this guy is coming back to
This guy does not want anything
anything
The idea I hope to get in the next
level and it would take 15 years
open competitors take five I
I reached my goal of discovering the
energy market much faster than
now three of them are expected to break
cross references I had with the
director of a hospital
the director of a school of creativity
and he was telling me
about a manager a director of ferrari
of pit stops those top businesses
telling that he had a hospital and saw
that understanding of the type in that
series was a victim he recorded things
at stake is a bit older than
You and he comes frenetic, ok he picks it up.
and that scene that thing has exit and
and then he looked and spoke to the
people change the tire passing the pilot
a wing or in fuel is a mixed
hot massage on the foot of the face in three
How do we do this?
mess without speaking a thing that does
this mess a person and proposed a
experiment so you can improve your
hospital care and with it without
many details first aid
improved by 34% the result for the
super positive but thinks he did not have
nothing to do with the environment brought this
super positive result attack status
if you want to find out not to be
very light interrupted you go
attack the courses you will be standing still
and someone is going to do it
the mistake who has seen that it is good who
kicked a chair the dinho was good
the first time was good on the second or
third to miss shit always
invariably radio is bad
statistically it is very likely that
You’re not in your life, are you going?
The important thing is that we
The first to learn from mistakes is
key I have a chair in
interior makes an arc so
and every time kicking with the foot every time
I was near is a day that is
coming close and saw that day I said
I learned this almost broken error.
my 10 finger was worth all this to have
again but anyway
else allow the error if you
does not allow people to fail
vote more comfort and they will not
away from their comfort zone they do not
innovate and nobody says break without trying
to err you will have to grate for
Breaking up is no way
destroy your own model on top
from facebook on top of all the tables in
california on facebook a little book on
first page basically what he
says is the following every day of
morning the main function of all
the employees is trying to destroy
seems to observe try to destroy what is
It did right is what they have to do
because if you do not destroy your
model someone will be very clear that
someone will destroy your model if you do not
for you do not destroy your model
be very clear that this is important
for you to do what’s next for me
I want to make a very fast passage.
with you, the cab is half clear, right?
already packing we’ll get one
little more complicated lawyers who saw
that lawyer has a lawyer a robot
in new york that reverses fines reverted
a unit in são paulo dies of fear
to get there and this lawyer
to revert it 19 thousand fines per same
thing to a driver of
truck as it was spoken here now
little already have a driver the way
autonomous but the autonomous path
who kills the truck driver with
profession he also replaced me
I say he lasts for five years and with him
entire logistics sector as it is
today must die
the 3d printer will kill this sector
will create a new environment in which
things arrive until your house has
you have to always try to do
transported from a farm for a
supermarket was taken to your house
reducing costs by reducing pain
reducing friction in this whole process
in addition to the logistics sector for
Who already made a call to Jose
content to die
we just do not do it because there
people are still stuck at work
ai combinator which is an accelerator of
being both in the United States has just
launching a general program indicates that
they do they give ten thousand dollars
to 77 people by making them
want for ten years absolutely
that they want
they can work harder to study
there they can stay without doing anything they
plots can come here to
uberland they can
whatever they want they get free
doing because the performance that the
work must disappear must assume because
we are being replaced every time
more Portuguese, especially the good and
right and then what happens because this
our work structure .
government should also innovate
our economic structure disappears
as it is today it begins to
make sense you do not touch your
time and their experiences for some
pecunia for you to change the services
and goods that is basically our base
the economy and then yes only to some
our social structure are gone
provocations I want to make to
You that I want to leave with you.
there is a future that we do not see is much
important and I want to ask to show
who does not want to require you to leave
from here and take it to other places
take other people to the
environments take this information
these questions are you
boss with me duck online passes the
that you thought it important that
this information to super world people
cool everything in the exponential world today
they are not inspired in various ways
What I think is most important of all is
that you take this forward and have been
selected not by chance have much
something for us to do here for the future
so I want to thank you so much
the presence of all of you is one thing
there are two options a wave the wave goes
get to the beach you can reach you can surf
your crab that sleeps the wave leads to
ijet thank you very much and one on a good
afternoon
[Applause]
”
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