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Newsflash: It’s your story | Kim Kaufman | TEDxIWU


this never changed I always wanted to be

this never changed I always wanted to be a Disney princess but here’s the deal

a Disney princess but here’s the deal

a Disney princess but here’s the deal I’m 5 foot 13 inches

I’m 5 foot 13 inches

I’m 5 foot 13 inches I was not anyone’s first choice to be

I was not anyone’s first choice to be

I was not anyone’s first choice to be Cinderella or Sleeping Beauty so I did

Cinderella or Sleeping Beauty so I did

Cinderella or Sleeping Beauty so I did the only reasonable thing a woman of my

the only reasonable thing a woman of my

the only reasonable thing a woman of my size could do on her quest for the crown

size could do on her quest for the crown

size could do on her quest for the crown I signed up for a beauty pageant now

I signed up for a beauty pageant now

I signed up for a beauty pageant now this was a mrs. pageant which means that

this was a mrs. pageant which means that

this was a mrs. pageant which means that the majority of contestants were about

the majority of contestants were about

the majority of contestants were about age 30 and above prepping for the

age 30 and above prepping for the

age 30 and above prepping for the contest which included a

contest which included a

contest which included a question-and-answer section which allows

question-and-answer section which allows

question-and-answer section which allows the contestants to tell the judges about

the contestants to tell the judges about

the contestants to tell the judges about themselves my pageant mentor asked me

themselves my pageant mentor asked me

themselves my pageant mentor asked me what do you think is the hardest part

what do you think is the hardest part

what do you think is the hardest part for contestants hmm I thought is that

for contestants hmm I thought is that

for contestants hmm I thought is that wearing that heavy ballgown no she said

wearing that heavy ballgown no she said

wearing that heavy ballgown no she said hmm

hmm

hmm it’s strutting the catwalk in high heels

it’s strutting the catwalk in high heels

it’s strutting the catwalk in high heels and not falling down no she said I got

and not falling down no she said I got

and not falling down no she said I got it

it

it it’s the swimsuit competition no she

it’s the swimsuit competition no she

it’s the swimsuit competition no she said exasperated its questions and

said exasperated its questions and

said exasperated its questions and answers the contestants struggle to tell

answers the contestants struggle to tell

answers the contestants struggle to tell their story if see many of the

their story if see many of the

their story if see many of the contestants can tell the judges about

contestants can tell the judges about

contestants can tell the judges about their spouse their children their

their spouse their children their

their spouse their children their children’s hobbies wishes desires and

children’s hobbies wishes desires and

children’s hobbies wishes desires and dreams but when it comes time for the

dreams but when it comes time for the

dreams but when it comes time for the question tell us about you that’s when

question tell us about you that’s when

question tell us about you that’s when many draw a blank

many draw a blank

many draw a blank the day of the pageant arrived and

the day of the pageant arrived and

the day of the pageant arrived and pretty soon it was my turn for questions

pretty soon it was my turn for questions

pretty soon it was my turn for questions and answers

and answers

and answers I felt really confident I got this I

I felt really confident I got this I

I felt really confident I got this I thought I’m ready for this

thought I’m ready for this

thought I’m ready for this but when I walked into the room and

but when I walked into the room and

but when I walked into the room and locked eyes with the judges some radical

locked eyes with the judges some radical

locked eyes with the judges some radical Mindwarp happened

Mindwarp happened

Mindwarp happened I wasn’t natural and conversational I

I wasn’t natural and conversational I

I wasn’t natural and conversational I was on autopilot I was a robot

was on autopilot I was a robot

was on autopilot I was a robot attempting to give the judges the kind

attempting to give the judges the kind

attempting to give the judges the kind of responses I thought they want to hear

of responses I thought they want to hear

of responses I thought they want to hear versus the honest answers hidden deep

versus the honest answers hidden deep

versus the honest answers hidden deep inside

inside

inside me I was at a loss for my own story I

me I was at a loss for my own story I

me I was at a loss for my own story I shared what was on the surface things

shared what was on the surface things

shared what was on the surface things like my current mood I’m feeling great

like my current mood I’m feeling great

like my current mood I’m feeling great and my thoughts how the pageant was

and my thoughts how the pageant was

and my thoughts how the pageant was going oh it’s going wonderfully I’m

going oh it’s going wonderfully I’m

going oh it’s going wonderfully I’m having a great time super great

having a great time super great

having a great time super great I didn’t dig deep that day I didn’t walk

I didn’t dig deep that day I didn’t walk

I didn’t dig deep that day I didn’t walk away with a title and a trophy opted

away with a title and a trophy opted

away with a title and a trophy opted away with something else BEC death the

away with something else BEC death the

away with something else BEC death the mrs. pageant was a breakthrough moment

mrs. pageant was a breakthrough moment

mrs. pageant was a breakthrough moment for me

for me

for me you see personal stories are critical to

you see personal stories are critical to

you see personal stories are critical to the human connection because they allow

the human connection because they allow

the human connection because they allow us to understand each other more fully

us to understand each other more fully

us to understand each other more fully by sharing our personal story that is

by sharing our personal story that is

by sharing our personal story that is telling people who we really are we’re

telling people who we really are we’re

telling people who we really are we’re able to build relationships make

able to build relationships make

able to build relationships make connections storytelling can even help

connections storytelling can even help

connections storytelling can even help you leave a legacy in fact research

you leave a legacy in fact research

you leave a legacy in fact research shows that storytelling activates

shows that storytelling activates

shows that storytelling activates certain parts of the brain that allow a

certain parts of the brain that allow a

certain parts of the brain that allow a listener to transform that story into

listener to transform that story into

listener to transform that story into their own ideas and experiences a

their own ideas and experiences a

their own ideas and experiences a surefire way to get someone’s support

surefire way to get someone’s support

surefire way to get someone’s support but that begs the question what makes a

but that begs the question what makes a

but that begs the question what makes a great story that question gets a lot of

great story that question gets a lot of

great story that question gets a lot of buzz in the business world it seems like

buzz in the business world it seems like

buzz in the business world it seems like everyone today is trying to crack the

everyone today is trying to crack the

everyone today is trying to crack the code the chatter consists of things like

code the chatter consists of things like

code the chatter consists of things like we have to be better storytellers find

we have to be better storytellers find

we have to be better storytellers find the untold stories share the untold

the untold stories share the untold

the untold stories share the untold stories be bold be unique to which I say

stories be bold be unique to which I say

stories be bold be unique to which I say no no

no no

no no the difference here is a matter of

the difference here is a matter of

the difference here is a matter of thought it’s rational versus emotional

thought it’s rational versus emotional

thought it’s rational versus emotional you see people don’t want to be told

you see people don’t want to be told

you see people don’t want to be told what to think and do they want to be

what to think and do they want to be

what to think and do they want to be engaged to think feel and do and based

engaged to think feel and do and based

engaged to think feel and do and based on my observations storytelling can help

on my observations storytelling can help

on my observations storytelling can help with that but it has to be told the

with that but it has to be told the

with that but it has to be told the right way it has to be

right way it has to be

right way it has to be emotionally honest in addition to being

emotionally honest in addition to being

emotionally honest in addition to being a beauty pageant contestant I’m also a

a beauty pageant contestant I’m also a

a beauty pageant contestant I’m also a former television news reporter

former television news reporter

former television news reporter ironically during my time in TV news I

ironically during my time in TV news I

ironically during my time in TV news I learned a lot about the beauty of

learned a lot about the beauty of

learned a lot about the beauty of storytelling you see stories don’t need

storytelling you see stories don’t need

storytelling you see stories don’t need to be dramatic to be successful you

to be dramatic to be successful you

to be dramatic to be successful you don’t need to be a famous rock star

don’t need to be a famous rock star

don’t need to be a famous rock star actress or entrepreneur to get people’s

actress or entrepreneur to get people’s

actress or entrepreneur to get people’s attention you need to be honest you need

attention you need to be honest you need

attention you need to be honest you need to be real these qualities spark

to be real these qualities spark

to be real these qualities spark engagement on slow news days when the

engagement on slow news days when the

engagement on slow news days when the police scanner was silent and there were

police scanner was silent and there were

police scanner was silent and there were no special events happening in the city

no special events happening in the city

no special events happening in the city I donned my reporter cap and went out

I donned my reporter cap and went out

I donned my reporter cap and went out and did something that’s becoming

and did something that’s becoming

and did something that’s becoming increasingly rare in a world filled with

increasingly rare in a world filled with

increasingly rare in a world filled with technology Facebook and snapchat I went

technology Facebook and snapchat I went

technology Facebook and snapchat I went out and I talked to people right now

out and I talked to people right now

out and I talked to people right now most times when you ask someone how

most times when you ask someone how

most times when you ask someone how they’re doing the response is fine or

they’re doing the response is fine or

they’re doing the response is fine or I’m good it’s something I call dry toast

I’m good it’s something I call dry toast

I’m good it’s something I call dry toast and just like the beauty pageant a lot

and just like the beauty pageant a lot

and just like the beauty pageant a lot of times when you ask someone to tell

of times when you ask someone to tell

of times when you ask someone to tell you about themselves they’re not sure

you about themselves they’re not sure

you about themselves they’re not sure where to begin or what to say but if you

where to begin or what to say but if you

where to begin or what to say but if you ask the right questions and listen

ask the right questions and listen

ask the right questions and listen that’s when the magic happens no more

that’s when the magic happens no more

that’s when the magic happens no more dry toast just bread and butter so what

dry toast just bread and butter so what

dry toast just bread and butter so what my best stories profiled people living

my best stories profiled people living

my best stories profiled people living their daily life Ashley the woman who

their daily life Ashley the woman who

their daily life Ashley the woman who knit scarves for cancer patients Eugene

knit scarves for cancer patients Eugene

knit scarves for cancer patients Eugene the homeless man who lived under the

the homeless man who lived under the

the homeless man who lived under the highway Daniel the 11 year old piano

highway Daniel the 11 year old piano

highway Daniel the 11 year old piano prodigy who learned the craft from his

prodigy who learned the craft from his

prodigy who learned the craft from his father Steve all of these people are

father Steve all of these people are

father Steve all of these people are fascinating they come from different

fascinating they come from different

fascinating they come from different walks of life and share different

walks of life and share different

walks of life and share different perspectives and yet there’s something

perspectives and yet there’s something

perspectives and yet there’s something about all of their stories that we can

about all of their stories that we can

about all of their stories that we can relate to because we’re human

relate to because we’re human

relate to because we’re human you might not think you have a story to

you might not think you have a story to

you might not think you have a story to tell but newsflash you do and it’s that

tell but newsflash you do and it’s that

tell but newsflash you do and it’s that story that personal experience living

story that personal experience living

story that personal experience living inside of you that someone else needs to

inside of you that someone else needs to

inside of you that someone else needs to hear the other day I was at the grocery

hear the other day I was at the grocery

hear the other day I was at the grocery store 2 o’clock Saturday afternoon but a

store 2 o’clock Saturday afternoon but a

store 2 o’clock Saturday afternoon but a time I got to check out the line was so

time I got to check out the line was so

time I got to check out the line was so long it stretched past the candy and gum

long it stretched past the candy and gum

long it stretched past the candy and gum racks past the national Enquirer’s and

racks past the national Enquirer’s and

racks past the national Enquirer’s and ended at the last chance DVD bin now me

ended at the last chance DVD bin now me

ended at the last chance DVD bin now me being 5 foot 13 that’s 6 foot 1 by the

being 5 foot 13 that’s 6 foot 1 by the

being 5 foot 13 that’s 6 foot 1 by the way 5:13 I’m able to look over people’s

way 5:13 I’m able to look over people’s

way 5:13 I’m able to look over people’s heads and I caught sight of the cashier

heads and I caught sight of the cashier

heads and I caught sight of the cashier I could tell she was tired but she was

I could tell she was tired but she was

I could tell she was tired but she was doing her very best to deliver a

doing her very best to deliver a

doing her very best to deliver a positive guest experience to everyone

positive guest experience to everyone

positive guest experience to everyone she interacted with by the time I got to

she interacted with by the time I got to

she interacted with by the time I got to the front of the line I caught sight of

the front of the line I caught sight of

the front of the line I caught sight of her nametag Cassidy and I asked her

her nametag Cassidy and I asked her

her nametag Cassidy and I asked her Cassidy how are you doing today she

Cassidy how are you doing today she

Cassidy how are you doing today she looked at me and said fine that’s when I

looked at me and said fine that’s when I

looked at me and said fine that’s when I looked at the line of shopping carts

looked at the line of shopping carts

looked at the line of shopping carts behind me really she laughed and said

behind me really she laughed and said

behind me really she laughed and said well to tell you the truth I’m counting

well to tell you the truth I’m counting

well to tell you the truth I’m counting down the minutes to like it out of here

down the minutes to like it out of here

down the minutes to like it out of here you see I’m a freshman in college and

you see I’m a freshman in college and

you see I’m a freshman in college and I’m studying to be an accountant and I

I’m studying to be an accountant and I

I’m studying to be an accountant and I want to get home and finish my school

want to get home and finish my school

want to get home and finish my school work well we got to talking a little bit

work well we got to talking a little bit

work well we got to talking a little bit more and I could tell Cassidy was really

more and I could tell Cassidy was really

more and I could tell Cassidy was really good with numbers

good with numbers

good with numbers especially after witnessing her price

especially after witnessing her price

especially after witnessing her price check on my half pound of strawberries

check on my half pound of strawberries

check on my half pound of strawberries ok gummi bears before moving down to

ok gummi bears before moving down to

ok gummi bears before moving down to school to go to college

school to go to college

school to go to college Cassidy worked at a donut shop in

Cassidy worked at a donut shop in

Cassidy worked at a donut shop in downtown Chicago and every day at 8 a.m.

downtown Chicago and every day at 8 a.m.

downtown Chicago and every day at 8 a.m. a woman would come in and order the same

a woman would come in and order the same

a woman would come in and order the same thing a medium coffee with cream never a

thing a medium coffee with cream never a

thing a medium coffee with cream never a donut never a bagel but just a medium

donut never a bagel but just a medium

donut never a bagel but just a medium coffee with cream and it was like

coffee with cream and it was like

coffee with cream and it was like clockwork clock hits 8 a.m. in walks the

clockwork clock hits 8 a.m. in walks the

clockwork clock hits 8 a.m. in walks the woman each day medium coffee with cream

woman each day medium coffee with cream

woman each day medium coffee with cream well the days go by and finally the end

well the days go by and finally the end

well the days go by and finally the end of summer rolls around clock strikes

of summer rolls around clock strikes

of summer rolls around clock strikes eight a.m. in walks the woman medium

eight a.m. in walks the woman medium

eight a.m. in walks the woman medium coffee with cream

coffee with cream

coffee with cream cassadee hands her the beverage and says

cassadee hands her the beverage and says

cassadee hands her the beverage and says it’s been a pleasure serving you but

it’s been a pleasure serving you but

it’s been a pleasure serving you but today is my last day and the woman said

today is my last day and the woman said

today is my last day and the woman said oh no I’m so sorry to hear this I’ve

oh no I’m so sorry to hear this I’ve

oh no I’m so sorry to hear this I’ve always enjoyed being helped by you where

always enjoyed being helped by you where

always enjoyed being helped by you where are you going

are you going

are you going Cassidy said well I’m going to college

Cassidy said well I’m going to college

Cassidy said well I’m going to college I’m going to study to be an accountant

I’m going to study to be an accountant

I’m going to study to be an accountant the woman opens her purse and pulls out

the woman opens her purse and pulls out

the woman opens her purse and pulls out a business card she hands it to Cassidy

a business card she hands it to Cassidy

a business card she hands it to Cassidy and says well it just so happens I work

and says well it just so happens I work

and says well it just so happens I work for an accounting firm in downtown

for an accounting firm in downtown

for an accounting firm in downtown Chicago you study hard in school and

Chicago you study hard in school and

Chicago you study hard in school and give me a call we’re always looking for

give me a call we’re always looking for

give me a call we’re always looking for top talent now even in the grocery store

top talent now even in the grocery store

top talent now even in the grocery store after a long work day you could see the

after a long work day you could see the

after a long work day you could see the hope in Cassidy’s eyes you could tell

hope in Cassidy’s eyes you could tell

hope in Cassidy’s eyes you could tell that this 18 year old was bound and

that this 18 year old was bound and

that this 18 year old was bound and determined to achieve her dream and by

determined to achieve her dream and by

determined to achieve her dream and by sharing her story with this woman this

sharing her story with this woman this

sharing her story with this woman this business woman in the don’t chop Cassidy

business woman in the don’t chop Cassidy

business woman in the don’t chop Cassidy opened a door for herself she created a

opened a door for herself she created a

opened a door for herself she created a connection

connection

connection I left the grocery store that day but

I left the grocery store that day but

I left the grocery store that day but this story did not leave me because it

this story did not leave me because it

this story did not leave me because it speaks volumes about the storytelling

speaks volumes about the storytelling

speaks volumes about the storytelling magic that happens when we listen ask

magic that happens when we listen ask

magic that happens when we listen ask questions and speak honestly your next

questions and speak honestly your next

questions and speak honestly your next opportunity could be right around the

opportunity could be right around the

opportunity could be right around the corner but it’s up to you to think about

corner but it’s up to you to think about

corner but it’s up to you to think about your life and the kinds of stories you

your life and the kinds of stories you

your life and the kinds of stories you want to tell to help with this process

want to tell to help with this process

want to tell to help with this process I’d like you to ask yourself a few

I’d like you to ask yourself a few

I’d like you to ask yourself a few questions first what brings me joy next

questions first what brings me joy next

questions first what brings me joy next what was a difficult time in my life and

what was a difficult time in my life and

what was a difficult time in my life and what did I learn

what did I learn

what did I learn and finally what do I want my

and finally what do I want my

and finally what do I want my grandchildren real or hypothetical to

grandchildren real or hypothetical to

grandchildren real or hypothetical to know about me take time to consider

know about me take time to consider

know about me take time to consider these questions in the quiet moments of

these questions in the quiet moments of

these questions in the quiet moments of your life knowing your story will help

your life knowing your story will help

your life knowing your story will help guide you sharing it can help guide

guide you sharing it can help guide

guide you sharing it can help guide others when I think about these

others when I think about these

others when I think about these questions I know that people bring me

questions I know that people bring me

questions I know that people bring me joy I’m always going somewhere doing

joy I’m always going somewhere doing

joy I’m always going somewhere doing something trying something new and it’s

something trying something new and it’s

something trying something new and it’s because I find people so intriguing I

because I find people so intriguing I

because I find people so intriguing I love meeting them they bring me joy and

love meeting them they bring me joy and

love meeting them they bring me joy and when I think about a difficult time in

when I think about a difficult time in

when I think about a difficult time in my life for me it was figuring out what

my life for me it was figuring out what

my life for me it was figuring out what to do with it I graduated college in the

to do with it I graduated college in the

to do with it I graduated college in the time of the recession and who went

time of the recession and who went

time of the recession and who went through job after job after job

through job after job after job

through job after job after job searching for opportunities trying to

searching for opportunities trying to

searching for opportunities trying to find myself going to different theatre

find myself going to different theatre

find myself going to different theatre auditions until I finally paved my way

auditions until I finally paved my way

auditions until I finally paved my way into a communications career and when I

into a communications career and when I

into a communications career and when I think about all of those struggles now I

think about all of those struggles now I

think about all of those struggles now I know that they built character they made

know that they built character they made

know that they built character they made me stronger all of us have a unique

me stronger all of us have a unique

me stronger all of us have a unique story to tell but it’s up to us to

story to tell but it’s up to us to

story to tell but it’s up to us to persevere to fill the pages of our own

persevere to fill the pages of our own

persevere to fill the pages of our own story book and not anyone else’s I think

story book and not anyone else’s I think

story book and not anyone else’s I think back to the beauty pageant you know I

back to the beauty pageant you know I

back to the beauty pageant you know I wasn’t quite sure how to express my

wasn’t quite sure how to express my

wasn’t quite sure how to express my story at that time but since then I’ve

story at that time but since then I’ve

story at that time but since then I’ve to pause and reflect and to think about

to pause and reflect and to think about

to pause and reflect and to think about the kinds of stories I want to be

the kinds of stories I want to be

the kinds of stories I want to be telling others I want you to do the

telling others I want you to do the

telling others I want you to do the thing I want you to have those

thing I want you to have those

thing I want you to have those breakthrough moments that allow you to

breakthrough moments that allow you to

breakthrough moments that allow you to create connections build relationships

create connections build relationships

create connections build relationships or leave a lasting legacy a little girl

or leave a lasting legacy a little girl

or leave a lasting legacy a little girl was in the bookstore with her mother

was in the bookstore with her mother

was in the bookstore with her mother when she spotted a book about

when she spotted a book about

when she spotted a book about agriculture mommy can I get this one

agriculture mommy can I get this one

agriculture mommy can I get this one her mother smiled and said agriculture

her mother smiled and said agriculture

her mother smiled and said agriculture but I thought you wanted a

but I thought you wanted a

but I thought you wanted a about baking instead no I want this one

about baking instead no I want this one

about baking instead no I want this one because it reminds me of grandpa and the

because it reminds me of grandpa and the

because it reminds me of grandpa and the stories he told me about growing up on

stories he told me about growing up on

stories he told me about growing up on the farm

news flash your stories are beautiful

news flash your stories are beautiful gifts gifts that can last a lifetime

gifts gifts that can last a lifetime

gifts gifts that can last a lifetime share them generously with others Thanks

”

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