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I lost a bet playing darts: Turning a passion into a business | Kelly Mathy | TEDxIWU


as an added bonus I’m going to decorate

as an added bonus I’m going to decorate staged for you so here we go so I grew

staged for you so here we go so I grew

staged for you so here we go so I grew up in the suburbs of Chicago – two

up in the suburbs of Chicago – two

up in the suburbs of Chicago – two incredibly hard-working parents who

incredibly hard-working parents who

incredibly hard-working parents who bought their first business in 1974 and

bought their first business in 1974 and

bought their first business in 1974 and when I came around in 1977 the

when I came around in 1977 the

when I came around in 1977 the entrepreneurial spirit was well alive in

entrepreneurial spirit was well alive in

entrepreneurial spirit was well alive in our house when my sister came around in

our house when my sister came around in

our house when my sister came around in 1979 my parents took over the family

1979 my parents took over the family

1979 my parents took over the family business of my grandfather which was the

business of my grandfather which was the

business of my grandfather which was the expectation for my sister and I as we

expectation for my sister and I as we

expectation for my sister and I as we got older and many Christmases of

got older and many Christmases of

got older and many Christmases of sitting at dining-room tables doing

sitting at dining-room tables doing

sitting at dining-room tables doing payroll taxes and family vacations of

payroll taxes and family vacations of

payroll taxes and family vacations of bringing fax machines on the airplane

bringing fax machines on the airplane

bringing fax machines on the airplane with us and my parents never traveling

with us and my parents never traveling

with us and my parents never traveling together ever because they never could

together ever because they never could

together ever because they never could there was always worried that something

there was always worried that something

there was always worried that something would happen to them I I decided that I

would happen to them I I decided that I

would happen to them I I decided that I was never interested in owning a small

was never interested in owning a small

was never interested in owning a small business of my own so in 1995 I came to

business of my own so in 1995 I came to

business of my own so in 1995 I came to ISU and I got my degree in elementary

ISU and I got my degree in elementary

ISU and I got my degree in elementary education and I was happy in 2000 I got

education and I was happy in 2000 I got

education and I was happy in 2000 I got my first job and district 87 where I’ve

my first job and district 87 where I’ve

my first job and district 87 where I’ve been ever since and one day I was at

been ever since and one day I was at

been ever since and one day I was at Elroy’s with the principal where I teach

Elroy’s with the principal where I teach

Elroy’s with the principal where I teach and we were playing darts and we made a

and we were playing darts and we made a

and we were playing darts and we made a bet the bet was if I won he was going to

bet the bet was if I won he was going to

bet the bet was if I won he was going to take my class for two hours on a Friday

take my class for two hours on a Friday

take my class for two hours on a Friday afternoon to make sure that I could get

afternoon to make sure that I could get

afternoon to make sure that I could get all of my papers graded and my

all of my papers graded and my

all of my papers graded and my newsletter made and all of those things

newsletter made and all of those things

newsletter made and all of those things and so and if he won I had to bake for

and so and if he won I had to bake for

and so and if he won I had to bake for him so I lost and I spent the entire

him so I lost and I spent the entire

him so I lost and I spent the entire weekend baking these cookies for him

weekend baking these cookies for him

weekend baking these cookies for him these cookies that I’m decorating for

these cookies that I’m decorating for

these cookies that I’m decorating for you right now and I brought them to

you right now and I brought them to

you right now and I brought them to school and I handed them to him and and

school and I handed them to him and and

school and I handed them to him and and he gave them to the secretaries of the

he gave them to the secretaries of the

he gave them to the secretaries of the school where I teach and if you know

school where I teach and if you know

school where I teach and if you know anything about how an elementary school

anything about how an elementary school

anything about how an elementary school in the United States works secretaries

in the United States works secretaries

in the United States works secretaries and the janitorial staff make the

and the janitorial staff make the

and the janitorial staff make the building run

building run

building run those two secretaries shared my cookies

those two secretaries shared my cookies

those two secretaries shared my cookies with secretaries and other buildings and

when that happened I started doing

when that happened I started doing cookies for orders and so this was 2001

cookies for orders and so this was 2001

cookies for orders and so this was 2001 I’ve got a reposition 2001 so during

I’ve got a reposition 2001 so during

I’ve got a reposition 2001 so during this time when I was making cookies for

this time when I was making cookies for

this time when I was making cookies for all the other secretaries I started

all the other secretaries I started

all the other secretaries I started selling cookies on eBay which at the

selling cookies on eBay which at the

selling cookies on eBay which at the time there were very few regulations

time there were very few regulations

time there were very few regulations with eBay and and you could do things

with eBay and and you could do things

with eBay and and you could do things like that so I sold cookies on eBay

like that so I sold cookies on eBay

like that so I sold cookies on eBay started a small business called cookies

started a small business called cookies

started a small business called cookies by kelly.com and I shipped cookies all

by kelly.com and I shipped cookies all

by kelly.com and I shipped cookies all over the United States Alaska Hawaii and

over the United States Alaska Hawaii and

over the United States Alaska Hawaii and coordinated with FedEx and making sure

coordinated with FedEx and making sure

coordinated with FedEx and making sure that cookies weren’t melting and

that cookies weren’t melting and

that cookies weren’t melting and everything was shipping and all of those

everything was shipping and all of those

everything was shipping and all of those things and over four years at the last

things and over four years at the last

things and over four years at the last point I had been doing about 250 dozen

point I had been doing about 250 dozen

point I had been doing about 250 dozen cookies out of our house between

cookies out of our house between

cookies out of our house between Christmas and Thanksgiving and Christmas

Christmas and Thanksgiving and Christmas

Christmas and Thanksgiving and Christmas and at which point my husband said

and at which point my husband said

and at which point my husband said perhaps we should look for something

perhaps we should look for something

perhaps we should look for something else for your baking escapades so we had

else for your baking escapades so we had

else for your baking escapades so we had some friends Melanie who was up here

some friends Melanie who was up here

some friends Melanie who was up here just a little while ago

just a little while ago

just a little while ago was owned artisan downtown Bloomington

was owned artisan downtown Bloomington

was owned artisan downtown Bloomington and she said there’s this place called

and she said there’s this place called

and she said there’s this place called pumper nickels that closes it to and you

pumper nickels that closes it to and you

pumper nickels that closes it to and you could consider renting their kitchens so

could consider renting their kitchens so

could consider renting their kitchens so we went and talked to them and we asked

we went and talked to them and we asked

we went and talked to them and we asked I asked if we could rent their kitchen

I asked if we could rent their kitchen

I asked if we could rent their kitchen and they said sure no problem

and they said sure no problem

and they said sure no problem but we might be for sale so my husband

but we might be for sale so my husband

but we might be for sale so my husband my mother and I all went on vacation and

my mother and I all went on vacation and

my mother and I all went on vacation and the entire time we were there we talked

the entire time we were there we talked

the entire time we were there we talked about what would happen if they were for

about what would happen if they were for

about what would happen if they were for sale now remember I had no interest in

sale now remember I had no interest in

sale now remember I had no interest in ever owning a small business ever so my

ever owning a small business ever so my

ever owning a small business ever so my mother had long since retired and she

mother had long since retired and she

mother had long since retired and she had lots of experience and she you know

had lots of experience and she you know

had lots of experience and she you know she knew that I could do it working hard

she knew that I could do it working hard

she knew that I could do it working hard and all of those things were things that

and all of those things were things that

and all of those things were things that I was able to do so we came we came back

I was able to do so we came we came back

I was able to do so we came we came back from vacation and we did a lot of

from vacation and we did a lot of

from vacation and we did a lot of research I met with a small business

research I met with a small business

research I met with a small business development center at ISU my mother sat

development center at ISU my mother sat

development center at ISU my mother sat outside in front of the bakery which at

outside in front of the bakery which at

outside in front of the bakery which at the time was pumpernickel for an entire

the time was pumpernickel for an entire

the time was pumpernickel for an entire week and counted the number of people

week and counted the number of people

week and counted the number of people who walked by and the number of

who walked by and the number of

who walked by and the number of people who went in we decided when they

people who went in we decided when they

people who went in we decided when they finally said that they were for sale

finally said that they were for sale

finally said that they were for sale that we were going to actually buy the

that we were going to actually buy the

that we were going to actually buy the location so that in October on October

location so that in October on October

location so that in October on October 31st of 2005 we decided to close on the

31st of 2005 we decided to close on the

31st of 2005 we decided to close on the equipment and take over the lease and

equipment and take over the lease and

equipment and take over the lease and and we closed for two weeks and we

and we closed for two weeks and we

and we closed for two weeks and we remodeled and created menu items and did

remodeled and created menu items and did

remodeled and created menu items and did all of the things that went along with

all of the things that went along with

all of the things that went along with starting a business and I had very

starting a business and I had very

starting a business and I had very little experience with restaurants and

little experience with restaurants and

little experience with restaurants and decided to open on November 15th of 2005

decided to open on November 15th of 2005

decided to open on November 15th of 2005 and I took the first day off of the

and I took the first day off of the

and I took the first day off of the first day I opened and I took the day

first day I opened and I took the day

first day I opened and I took the day off of school and we opened the doors

off of school and we opened the doors

off of school and we opened the doors and it was a horrible experience I had

and it was a horrible experience I had

and it was a horrible experience I had practically no customers and I was

practically no customers and I was

practically no customers and I was absolutely terrified that we had made a

absolutely terrified that we had made a

absolutely terrified that we had made a huge mistake and this went on for quite

huge mistake and this went on for quite

huge mistake and this went on for quite a while I would get up at 4 o’clock in

a while I would get up at 4 o’clock in

a while I would get up at 4 o’clock in the morning and go to the bakery bake

the morning and go to the bakery bake

the morning and go to the bakery bake all of the things single batch at a time

all of the things single batch at a time

all of the things single batch at a time and two weeks in I rolled over to my

and two weeks in I rolled over to my

and two weeks in I rolled over to my husband at 4:30 in the morning I said we

husband at 4:30 in the morning I said we

husband at 4:30 in the morning I said we just made the biggest mistake of our

just made the biggest mistake of our

just made the biggest mistake of our lives but he decided that he was going

lives but he decided that he was going

lives but he decided that he was going to take things into his own hands so he

to take things into his own hands so he

to take things into his own hands so he got himself onto a radio interview 5

got himself onto a radio interview 5

got himself onto a radio interview 5 o’clock in the morning and one of the

o’clock in the morning and one of the

o’clock in the morning and one of the local radio stations and brought

local radio stations and brought

local radio stations and brought cinnamon rolls with him and they ate

cinnamon rolls with him and they ate

cinnamon rolls with him and they ate them on they ate them on camera or on on

them on they ate them on camera or on on

them on they ate them on camera or on on the radio and when that happened

the radio and when that happened

the radio and when that happened lots of people listened and when they

lots of people listened and when they

lots of people listened and when they listened things started to change we we

listened things started to change we we

listened things started to change we we got pretty busy and things picked up we

got pretty busy and things picked up we

got pretty busy and things picked up we one of the newspapers came and did a

one of the newspapers came and did a

one of the newspapers came and did a report for us and and two years later we

report for us and and two years later we

report for us and and two years later we were super busy and everything was

were super busy and everything was

were super busy and everything was really really good at this point my

really really good at this point my

really really good at this point my husband decided to open another business

husband decided to open another business

husband decided to open another business called Nvidia so we added to our Second

called Nvidia so we added to our Second

called Nvidia so we added to our Second Life of being a business I continued to

Life of being a business I continued to

Life of being a business I continued to teach throughout that entire time and we

teach throughout that entire time and we

teach throughout that entire time and we got really involved in the community

got really involved in the community

got really involved in the community from the very beginning I had been

from the very beginning I had been

from the very beginning I had been involved in the downtown Bloomington

involved in the downtown Bloomington

involved in the downtown Bloomington Association and

Association and

Association and it was probably the best choice that we

it was probably the best choice that we

it was probably the best choice that we ever made statistically for restaurants

ever made statistically for restaurants

ever made statistically for restaurants five years in statistically eighty

five years in statistically eighty

five years in statistically eighty percent of all small businesses

percent of all small businesses

percent of all small businesses restaurants specifically closed when

restaurants specifically closed when

restaurants specifically closed when that happened and we made that mark it

that happened and we made that mark it

that happened and we made that mark it was a it was a true milestone for me and

was a it was a true milestone for me and

was a it was a true milestone for me and again I kept my full-time job my husband

again I kept my full-time job my husband

again I kept my full-time job my husband kept his full-time job and we kept going

kept his full-time job and we kept going

kept his full-time job and we kept going and everything was was kind of going

and everything was was kind of going

and everything was was kind of going along the way that we had expected we

along the way that we had expected we

along the way that we had expected we fast forward to a really great staff

fast forward to a really great staff

fast forward to a really great staff that we’ve been able to keep for a very

that we’ve been able to keep for a very

that we’ve been able to keep for a very long time and at the nine year mark we

long time and at the nine year mark we

long time and at the nine year mark we purchased a store called Graff Aaliyah’s

purchased a store called Graff Aaliyah’s

purchased a store called Graff Aaliyah’s airy in also in downtown Bloomington and

airy in also in downtown Bloomington and

airy in also in downtown Bloomington and my husband and I rebranded that and

my husband and I rebranded that and

my husband and I rebranded that and renamed it red raccoon games which just

renamed it red raccoon games which just

renamed it red raccoon games which just is about to celebrate its four-year

is about to celebrate its four-year

is about to celebrate its four-year anniversary and just in July of 2017 I

anniversary and just in July of 2017 I

anniversary and just in July of 2017 I purchased another star an icon in the

purchased another star an icon in the

purchased another star an icon in the community called the decorators grocery

community called the decorators grocery

community called the decorators grocery which is on Linden Street here in

which is on Linden Street here in

which is on Linden Street here in Bloomington an icon that had been open

Bloomington an icon that had been open

Bloomington an icon that had been open since 1977 and it was a store that was

since 1977 and it was a store that was

since 1977 and it was a store that was ready to close because the owners had

ready to close because the owners had

ready to close because the owners had had gotten older and were ready to close

had gotten older and were ready to close

had gotten older and were ready to close and it was one of those things that I

and it was one of those things that I

and it was one of those things that I was not interesting and allowing to

was not interesting and allowing to

was not interesting and allowing to happen so in all of this in opening all

happen so in all of this in opening all

happen so in all of this in opening all of these businesses in taking a business

of these businesses in taking a business

of these businesses in taking a business from a household where I was never

from a household where I was never

from a household where I was never interested in owning my business and

interested in owning my business and

interested in owning my business and turning my passion into something that I

turning my passion into something that I

turning my passion into something that I was interested in I’ve learned that the

was interested in I’ve learned that the

was interested in I’ve learned that the community that we live in is the most

community that we live in is the most

community that we live in is the most important part and we’ve been able to

important part and we’ve been able to

important part and we’ve been able to use that community to make it a better

use that community to make it a better

use that community to make it a better place and if you love the community you

place and if you love the community you

place and if you love the community you live your community will love you back

live your community will love you back

live your community will love you back thank you

”

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