good morning I was born about 22 years ago right here in Bucharest Romania and
ago right here in Bucharest Romania and
ago right here in Bucharest Romania and about 2 years after I was born I look
about 2 years after I was born I look
about 2 years after I was born I look something like this well really does not
something like this well really does not
something like this well really does not what is important
what is important
what is important what’s a bit more important I was born
what’s a bit more important I was born
what’s a bit more important I was born in a family where both of my parents
in a family where both of my parents
in a family where both of my parents have a severe Lokomotiv handicap and
have a severe Lokomotiv handicap and
have a severe Lokomotiv handicap and really we’re living in a house where
really we’re living in a house where
really we’re living in a house where things were very different the rooms
things were very different the rooms
things were very different the rooms have different names the position of the
have different names the position of the
have different names the position of the lights which was different with the
lights which was different with the
lights which was different with the rooms we had had different places where
rooms we had had different places where
rooms we had had different places where they were supposed to be and my the
they were supposed to be and my the
they were supposed to be and my the first time I grew up and I went to
first time I grew up and I went to
first time I grew up and I went to another house I couldn’t understand it
another house I couldn’t understand it
another house I couldn’t understand it why is it like that when normal house is
why is it like that when normal house is
why is it like that when normal house is like that well the house language which
like that well the house language which
like that well the house language which I was living in was made to better suit
I was living in was made to better suit
I was living in was made to better suit my parents but really that made me
my parents but really that made me
my parents but really that made me question a lot of things and there’s
question a lot of things and there’s
question a lot of things and there’s actually a great quote on that by dieter
actually a great quote on that by dieter
actually a great quote on that by dieter Rams question everything for to be
Rams question everything for to be
Rams question everything for to be obvious already I wanna talk about
obvious already I wanna talk about
obvious already I wanna talk about innovation today and the innovation
innovation today and the innovation
innovation today and the innovation starts from thinking differently really
starts from thinking differently really
starts from thinking differently really living in a different environment made
living in a different environment made
living in a different environment made me think quite different but this when I
me think quite different but this when I
me think quite different but this when I was young but also the other things
was young but also the other things
was young but also the other things about innovation innovation must make
about innovation innovation must make
about innovation innovation must make meaning innovation for the purpose of
meaning innovation for the purpose of
meaning innovation for the purpose of innovation is wrong innovation for the
innovation is wrong innovation for the
innovation is wrong innovation for the purpose of making money is worse
purpose of making money is worse
purpose of making money is worse innovation really has to create meaning
innovation really has to create meaning
innovation really has to create meaning couple of years ago I was discussing
couple of years ago I was discussing
couple of years ago I was discussing with a colleague of mine in university
with a colleague of mine in university
with a colleague of mine in university and we ended up to the syntax glasses
and we ended up to the syntax glasses
and we ended up to the syntax glasses for the blind
for the blind
for the blind now what are glasses for the blind well
now what are glasses for the blind well
now what are glasses for the blind well we didn’t really know but we began
we didn’t really know but we began
we didn’t really know but we began researching and what we found was quite
researching and what we found was quite
researching and what we found was quite interesting there are 40 million
interesting there are 40 million
interesting there are 40 million visually impaired people these people
visually impaired people these people
visually impaired people these people are either blind or have a severe visual
are either blind or have a severe visual
are either blind or have a severe visual handicap are not able to see and with
handicap are not able to see and with
handicap are not able to see and with all the technology we have now in 2016
all the technology we have now in 2016
all the technology we have now in 2016 the most used solution for them is not
the most used solution for them is not
the most used solution for them is not even technical the Guide Dogs and yes
even technical the Guide Dogs and yes
even technical the Guide Dogs and yes they are cute but in reality they are
they are cute but in reality they are
they are cute but in reality they are very expensive
very expensive
very expensive they’re hard to train and are hard to
they’re hard to train and are hard to
they’re hard to train and are hard to maintain and the worst problem actually
maintain and the worst problem actually
maintain and the worst problem actually is that we have 40 million visually
is that we have 40 million visually
is that we have 40 million visually impaired but we only have twenty
impaired but we only have twenty
impaired but we only have twenty thousand guy dogs in the world those
thousand guy dogs in the world those
thousand guy dogs in the world those numbers do not match
numbers do not match
numbers do not match so we began thinking if we can do
so we began thinking if we can do
so we began thinking if we can do something better than this so we
something better than this so we
something better than this so we invented a Finkel lumen now what is
invented a Finkel lumen now what is
invented a Finkel lumen now what is lumen is a pair of glasses they look
lumen is a pair of glasses they look
lumen is a pair of glasses they look sort of like a pair of glasses you put
sort of like a pair of glasses you put
sort of like a pair of glasses you put them on like a pair of glasses but they
them on like a pair of glasses but they
them on like a pair of glasses but they really work quite different in a pair of
really work quite different in a pair of
really work quite different in a pair of glasses how do they work well they have
glasses how do they work well they have
glasses how do they work well they have this Frehley sensor which can understand
this Frehley sensor which can understand
this Frehley sensor which can understand the distance in the shape of everything
the distance in the shape of everything
the distance in the shape of everything in front of the user it knows there’s a
in front of the user it knows there’s a
in front of the user it knows there’s a black thing over here a monitor it knows
black thing over here a monitor it knows
black thing over here a monitor it knows there’s a second one here in no semanas
there’s a second one here in no semanas
there’s a second one here in no semanas of floor and we take all that
of floor and we take all that
of floor and we take all that information and we transfer it to the
information and we transfer it to the
information and we transfer it to the brain using electrical impulses on the
brain using electrical impulses on the
brain using electrical impulses on the forehead well to make an analogy if I
forehead well to make an analogy if I
forehead well to make an analogy if I would have this object over here I would
would have this object over here I would
would have this object over here I would feel a slight tingling in my forehead in
feel a slight tingling in my forehead in
feel a slight tingling in my forehead in this area if it’s closer the tingling is
this area if it’s closer the tingling is
this area if it’s closer the tingling is more powerful if it’s further away it’s
more powerful if it’s further away it’s
more powerful if it’s further away it’s less if I would have this object over
less if I would have this object over
less if I would have this object over here I’ll fill it here and if the object
here I’ll fill it here and if the object
here I’ll fill it here and if the object will be moving I will just fill it all
will be moving I will just fill it all
will be moving I will just fill it all over the forehead how it is moving by
over the forehead how it is moving by
over the forehead how it is moving by doing this in people who have better
doing this in people who have better
doing this in people who have better tactile feel you can really get get some
tactile feel you can really get get some
tactile feel you can really get get some amazing results
amazing results
amazing results people for the first time we’re able to
people for the first time we’re able to
people for the first time we’re able to walk through an open door without
walk through an open door without
walk through an open door without touching it blind people they are able
touching it blind people they are able
touching it blind people they are able to understand the environment they are
to understand the environment they are
to understand the environment they are in without touching anything they were
in without touching anything they were
in without touching anything they were able to catch a ball for the first time
able to catch a ball for the first time
able to catch a ball for the first time in their lives right now woman is you
in their lives right now woman is you
in their lives right now woman is you know late prototyping stages we’re doing
know late prototyping stages we’re doing
know late prototyping stages we’re doing indoor tests
indoor tests
indoor tests hopefully next year we’ll be doing
hopefully next year we’ll be doing
hopefully next year we’ll be doing outdoor tests and who knows in two years
outdoor tests and who knows in two years
outdoor tests and who knows in two years most probably will be on the market but
most probably will be on the market but
most probably will be on the market but really when we started this thing we
really when we started this thing we
really when we started this thing we never thought about making money out of
never thought about making money out of
never thought about making money out of it
it
it we just thought about making some
we just thought about making some
we just thought about making some meaning out of it bringing some meaning
meaning out of it bringing some meaning
meaning out of it bringing some meaning and what we’re doing but what we found
and what we’re doing but what we found
and what we’re doing but what we found on the way is that the market for this
on the way is that the market for this
on the way is that the market for this product is in the order of billions of
product is in the order of billions of
product is in the order of billions of dollars make meaning not money money
dollars make meaning not money money
dollars make meaning not money money will come afterwards
Novation is usually connecting the dots
Novation is usually connecting the dots now what does will you imagine can be
now what does will you imagine can be
now what does will you imagine can be connected for example what would be the
connected for example what would be the
connected for example what would be the relationship between a Toyota Hilux
relationship between a Toyota Hilux
relationship between a Toyota Hilux pick-up truck and newborn babies well in
pick-up truck and newborn babies well in
pick-up truck and newborn babies well in the world it turns out we have these
the world it turns out we have these
the world it turns out we have these things called incubators when a
things called incubators when a
things called incubators when a prematurely born infant is born you have
prematurely born infant is born you have
prematurely born infant is born you have to put it in such an incubator to be
to put it in such an incubator to be
to put it in such an incubator to be kept at a constant temperature for a
kept at a constant temperature for a
kept at a constant temperature for a prolonged period of time the problem
prolonged period of time the problem
prolonged period of time the problem with this device is that they’re
with this device is that they’re
with this device is that they’re incredibly expensive and developing
incredibly expensive and developing
incredibly expensive and developing countries cannot afford them so the
countries cannot afford them so the
countries cannot afford them so the people in Africa we’re thinking okay
people in Africa we’re thinking okay
people in Africa we’re thinking okay what can we do about this they had all
what can we do about this they had all
what can we do about this they had all this data Hilux pick-up trucks so they
this data Hilux pick-up trucks so they
this data Hilux pick-up trucks so they took the headlights from motive he looks
took the headlights from motive he looks
took the headlights from motive he looks pick up rock and use them as heat
pick up rock and use them as heat
pick up rock and use them as heat sources in an incubator this is the
sources in an incubator this is the
sources in an incubator this is the cheapest incubator in the world
cheapest incubator in the world
cheapest incubator in the world it sells thousands of lives each day
it sells thousands of lives each day
it sells thousands of lives each day Novation comes from exposure now right
Novation comes from exposure now right
Novation comes from exposure now right now the industry and academic life
now the industry and academic life
now the industry and academic life generally teaches us to focus very very
generally teaches us to focus very very
generally teaches us to focus very very much on one thing and we have out of
much on one thing and we have out of
much on one thing and we have out of experts the problem is when you focus a
experts the problem is when you focus a
experts the problem is when you focus a lot on one thing you kind of lose sight
lot on one thing you kind of lose sight
lot on one thing you kind of lose sight what’s around you and that’s why we have
what’s around you and that’s why we have
what’s around you and that’s why we have coats like this one the CEO of IBM said
coats like this one the CEO of IBM said
coats like this one the CEO of IBM said in 1943 that I think there is a world
in 1943 that I think there is a world
in 1943 that I think there is a world for maybe five computers in everywhere
for maybe five computers in everywhere
for maybe five computers in everywhere we have 500 computers in this room today
we have 500 computers in this room today
we have 500 computers in this room today experts are just clueless personally
experts are just clueless personally
experts are just clueless personally being also a musician a photographer and
being also a musician a photographer and
being also a musician a photographer and the world traveler expose expose me to a
the world traveler expose expose me to a
the world traveler expose expose me to a completely different mindset and
completely different mindset and
completely different mindset and whenever there’s a problem I try to
whenever there’s a problem I try to
whenever there’s a problem I try to tackle it from way different
tackle it from way different
tackle it from way different perspectives when my engineer would
perspectives when my engineer would
perspectives when my engineer would usually do it for example some of my
usually do it for example some of my
usually do it for example some of my most recent ideas and patterns come from
most recent ideas and patterns come from
most recent ideas and patterns come from combining the photography industry with
combining the photography industry with
combining the photography industry with your emotive industry we have great
your emotive industry we have great
your emotive industry we have great artists and engineers and scientist in
artists and engineers and scientist in
artists and engineers and scientist in the photography industry we have great
the photography industry we have great
the photography industry we have great engineers in the automotive industry
engineers in the automotive industry
engineers in the automotive industry it just happens we don’t have some of
it just happens we don’t have some of
it just happens we don’t have some of them which are in both and the problems
them which are in both and the problems
them which are in both and the problems in the automotive industry some of the
in the automotive industry some of the
in the automotive industry some of the problems right now have been solved 20
problems right now have been solved 20
problems right now have been solved 20 years ago in the photography industry
years ago in the photography industry
years ago in the photography industry but nobody knows that until somebody is
but nobody knows that until somebody is
but nobody knows that until somebody is exposed to more than just one domain a
exposed to more than just one domain a
exposed to more than just one domain a thing which is very difficult is to
thing which is very difficult is to
thing which is very difficult is to judge ideas if they are good if they are
judge ideas if they are good if they are
judge ideas if they are good if they are bad it’s worse when you’re trying to
bad it’s worse when you’re trying to
bad it’s worse when you’re trying to judge your own ideas this is something I
judge your own ideas this is something I
judge your own ideas this is something I took from Guy Kawasaki I’m a big fan of
took from Guy Kawasaki I’m a big fan of
took from Guy Kawasaki I’m a big fan of his it’s called the value of ideas you
his it’s called the value of ideas you
his it’s called the value of ideas you have on the bottom of axis of value how
have on the bottom of axis of value how
have on the bottom of axis of value how much of values in an idea on the
much of values in an idea on the
much of values in an idea on the vertical axis you have a unique level so
vertical axis you have a unique level so
vertical axis you have a unique level so really this is a two by two matrix in a
really this is a two by two matrix in a
really this is a two by two matrix in a two by two matrix there for possible
two by two matrix there for possible
two by two matrix there for possible solutions you can have a product which
solutions you can have a product which
solutions you can have a product which has a great value but it’s not unique
has a great value but it’s not unique
has a great value but it’s not unique Dasia is an automaker in the world which
Dasia is an automaker in the world which
Dasia is an automaker in the world which makes cheap cars it’s not they are not
makes cheap cars it’s not they are not
makes cheap cars it’s not they are not the only cheap cars in the world but
the only cheap cars in the world but
the only cheap cars in the world but they are valuable they are cars they
they are valuable they are cars they
they are valuable they are cars they help us with mobility in that corner you
help us with mobility in that corner you
help us with mobility in that corner you have to compete in price on the opposite
have to compete in price on the opposite
have to compete in price on the opposite corner you can have something which is
corner you can have something which is
corner you can have something which is very unique but brings no value
very unique but brings no value
very unique but brings no value typically that’s where clowns are right
typically that’s where clowns are right
typically that’s where clowns are right now but it can be much worse than that
now but it can be much worse than that
now but it can be much worse than that you can have something which is not
you can have something which is not
you can have something which is not unique and brings no value that’s just
unique and brings no value that’s just
unique and brings no value that’s just playing stupid but the real ideas the
playing stupid but the real ideas the
playing stupid but the real ideas the best ones the best product are the ones
best ones the best product are the ones
best ones the best product are the ones you find in the top right corner
you find in the top right corner
you find in the top right corner that’s where markets are created that’s
that’s where markets are created that’s
that’s where markets are created that’s where meaning is created a thing which I
where meaning is created a thing which I
where meaning is created a thing which I stand by is that anybody can innovate
stand by is that anybody can innovate
stand by is that anybody can innovate and you would expect that innovation
and you would expect that innovation
and you would expect that innovation comes from people in lab coats using
comes from people in lab coats using
comes from people in lab coats using microscopes in fancy research labs but
microscopes in fancy research labs but
microscopes in fancy research labs but that simply is not true anymore nothing
that simply is not true anymore nothing
that simply is not true anymore nothing it was never true there’s a very
it was never true there’s a very
it was never true there’s a very interesting and fun story a true story
interesting and fun story a true story
interesting and fun story a true story from the toothpaste industry it was this
from the toothpaste industry it was this
from the toothpaste industry it was this factory which was selling toothpaste
factory which was selling toothpaste
factory which was selling toothpaste tubes with the toothpaste in them but
tubes with the toothpaste in them but
tubes with the toothpaste in them but their assembly line has a small head a
their assembly line has a small head a
their assembly line has a small head a small issue and from time to time they
small issue and from time to time they
small issue and from time to time they were shipping tubes which were empty the
were shipping tubes which were empty the
were shipping tubes which were empty the customers were getting very frustrated
customers were getting very frustrated
customers were getting very frustrated of this so the management approved a
of this so the management approved a
of this so the management approved a research project to fix this they spend
research project to fix this they spend
research project to fix this they spend millions into developing a scale which
millions into developing a scale which
millions into developing a scale which can measure the weight of each tube with
can measure the weight of each tube with
can measure the weight of each tube with the toothpaste in on the sampling line
the toothpaste in on the sampling line
the toothpaste in on the sampling line whenever it found it – which did
whenever it found it – which did
whenever it found it – which did had an insured based by winning it it
had an insured based by winning it it
had an insured based by winning it it stopped assembling line and he made a
stopped assembling line and he made a
stopped assembling line and he made a horrible sound they turned on the
horrible sound they turned on the
horrible sound they turned on the machine everything worked no more empty
machine everything worked no more empty
machine everything worked no more empty toothpaste tubes but three months later
toothpaste tubes but three months later
toothpaste tubes but three months later they come and they check the machine the
they come and they check the machine the
they come and they check the machine the machine has detected zero empty tubes
machine has detected zero empty tubes
machine has detected zero empty tubes now how is that possible well it turns
now how is that possible well it turns
now how is that possible well it turns out that one of the operators in the
out that one of the operators in the
out that one of the operators in the factory floor was so annoyed by the
factory floor was so annoyed by the
factory floor was so annoyed by the sound of the machine made that he put a
sound of the machine made that he put a
sound of the machine made that he put a fan 2 meters before the machine that fan
fan 2 meters before the machine that fan
fan 2 meters before the machine that fan was pushing away all the empty tubes
with $20 he solved a $1,000,000 issue
with $20 he solved a $1,000,000 issue anybody can innovate this year I wrote
anybody can innovate this year I wrote
anybody can innovate this year I wrote 49 patterns I’m leading over 20
49 patterns I’m leading over 20
49 patterns I’m leading over 20 innovation projects just like lumen and
innovation projects just like lumen and
innovation projects just like lumen and I’ve been nominated by Forbes USA as
I’ve been nominated by Forbes USA as
I’ve been nominated by Forbes USA as being one of the 10 most influential
being one of the 10 most influential
being one of the 10 most influential people under 30 in Europe for thank you
but really it was just taking an idea
but really it was just taking an idea from here an idea from here and
from here an idea from here and
from here an idea from here and connecting them for the first time in a
connecting them for the first time in a
connecting them for the first time in a way which nobody follows before so my
way which nobody follows before so my
way which nobody follows before so my question for you right now is which
question for you right now is which
question for you right now is which that’s will you connect thank you
that’s will you connect thank you
that’s will you connect thank you [Applause]
”
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