[Music] [Applause]
[Applause]
[Applause] um yeah I’m a psychologist and
um yeah I’m a psychologist and
um yeah I’m a psychologist and researcher of innovation I got tired of
researcher of innovation I got tired of
researcher of innovation I got tired of all the success stories you know what
all the success stories you know what
all the success stories you know what I’m talking about
I’m talking about
I’m talking about yeah the shiny happy person who’s happy
yeah the shiny happy person who’s happy
yeah the shiny happy person who’s happy successful rich blah blah blah blah blah
successful rich blah blah blah blah blah
successful rich blah blah blah blah blah I got tired of it and I thought it was
I got tired of it and I thought it was
I got tired of it and I thought it was time to change things so I started a
time to change things so I started a
time to change things so I started a museum of failure here it is it’s in
museum of failure here it is it’s in
museum of failure here it is it’s in Sweden and yeah it has about 80
Sweden and yeah it has about 80
Sweden and yeah it has about 80 different products and services that are
different products and services that are
different products and services that are in some way failures commercial flops or
in some way failures commercial flops or
in some way failures commercial flops or in one way or another I like
in one way or another I like
in one way or another I like that saying up at a TED event so
that saying up at a TED event so
that saying up at a TED event so Leo Tolstoy the famous Russian author he
Leo Tolstoy the famous Russian author he
Leo Tolstoy the famous Russian author he wrote all happy families are alike but
wrote all happy families are alike but
wrote all happy families are alike but every unhappy family is unhappy in its
every unhappy family is unhappy in its
every unhappy family is unhappy in its own special way so I’ve stolen that
own special way so I’ve stolen that
own special way so I’ve stolen that quote cuz that’s what I do and I’ve
quote cuz that’s what I do and I’ve
quote cuz that’s what I do and I’ve given a little twist for the museum so
given a little twist for the museum so
given a little twist for the museum so the theme of the museum is that all
the theme of the museum is that all
the theme of the museum is that all successful innovation it’s sort of the
successful innovation it’s sort of the
successful innovation it’s sort of the same story but it’s in the failures that
same story but it’s in the failures that
same story but it’s in the failures that it’s the really interesting stories lie
all right failure on stage okay so let’s
all right failure on stage okay so let’s get started with some of the products
get started with some of the products
get started with some of the products here okay so this is the Google glass
here okay so this is the Google glass
here okay so this is the Google glass it’s not that old 2013 Google launched
it’s not that old 2013 Google launched
it’s not that old 2013 Google launched it it’s really really cool it’s got like
it it’s really really cool it’s got like
it it’s really really cool it’s got like inbuilt Wi-Fi microphone a video and
inbuilt Wi-Fi microphone a video and
inbuilt Wi-Fi microphone a video and this really cool screen that projects an
this really cool screen that projects an
this really cool screen that projects an image way out in the front it was a
image way out in the front it was a
image way out in the front it was a failure because Google they didn’t
failure because Google they didn’t
failure because Google they didn’t understand privacy issues people don’t
understand privacy issues people don’t
understand privacy issues people don’t like to be filmed without their
like to be filmed without their
like to be filmed without their knowledge okay this next thing might go
knowledge okay this next thing might go
knowledge okay this next thing might go lost in translation but I’m going to try
lost in translation but I’m going to try
lost in translation but I’m going to try anyway
anyway
anyway people who used Google glass
people who used Google glass
people who used Google glass they were called glass holes that’s how
they were called glass holes that’s how
they were called glass holes that’s how serious it was so strange that Google
serious it was so strange that Google
serious it was so strange that Google didn’t take privacy issues seriously or
didn’t take privacy issues seriously or
didn’t take privacy issues seriously or they didn’t quite appreciate it well
they didn’t quite appreciate it well
they didn’t quite appreciate it well here’s Coca Cola’s one of their many
here’s Coca Cola’s one of their many
here’s Coca Cola’s one of their many failures and this is that well this is
failures and this is that well this is
failures and this is that well this is that Coca Cola I don’t know how to say
that Coca Cola I don’t know how to say
that Coca Cola I don’t know how to say this it’s not black we call that black I
this it’s not black we call that black I
this it’s not black we call that black I think so the Coca Cola decided that hey
think so the Coca Cola decided that hey
think so the Coca Cola decided that hey people are buying more expensive coffee
people are buying more expensive coffee
people are buying more expensive coffee and energy drinks let’s make our own
and energy drinks let’s make our own
and energy drinks let’s make our own so they took diet coke and coffee mixed
so they took diet coke and coffee mixed
so they took diet coke and coffee mixed them surprised it didn’t work
them surprised it didn’t work
them surprised it didn’t work here’s Kodak Kodak was a pioneer they
here’s Kodak Kodak was a pioneer they
here’s Kodak Kodak was a pioneer they were very successful with digital
were very successful with digital
were very successful with digital cameras but they didn’t understand what
cameras but they didn’t understand what
cameras but they didn’t understand what was gonna happen people stopped printing
was gonna happen people stopped printing
was gonna happen people stopped printing their images people don’t print their
their images people don’t print their
their images people don’t print their photos anymore and Kodak’s entire
photos anymore and Kodak’s entire
photos anymore and Kodak’s entire business model was based on getting
business model was based on getting
business model was based on getting people to print more images didn’t
people to print more images didn’t
people to print more images didn’t happen 2012 they went bankrupt the same
happen 2012 they went bankrupt the same
happen 2012 they went bankrupt the same month but Instagram was sold to Facebook
month but Instagram was sold to Facebook
month but Instagram was sold to Facebook for 1 billion US dollars it’s kind of
for 1 billion US dollars it’s kind of
for 1 billion US dollars it’s kind of crazy when you think about it so Kodak
crazy when you think about it so Kodak
crazy when you think about it so Kodak had all the technology but they didn’t
had all the technology but they didn’t
had all the technology but they didn’t adopt their business model this is a
adopt their business model this is a
adopt their business model this is a little ode to the French share we have
little ode to the French share we have
little ode to the French share we have to have some French ups so this is
to have some French ups so this is
to have some French ups so this is big big world one of the world’s biggest
big big world one of the world’s biggest
big big world one of the world’s biggest manufacturer of pens they decided in
manufacturer of pens they decided in
manufacturer of pens they decided in 2011 ok this is not 1811 this is 2011
2011 ok this is not 1811 this is 2011
2011 ok this is not 1811 this is 2011 they decided to design a pen
they decided to design a pen
they decided to design a pen specifically for women because women are
specifically for women because women are
specifically for women because women are incompetent and they can’t use regular
incompetent and they can’t use regular
incompetent and they can’t use regular pens
pens
pens sorry sorry gals so big pen for her is
sorry sorry gals so big pen for her is
sorry sorry gals so big pen for her is twice the price because women make twice
twice the price because women make twice
twice the price because women make twice as much money as men and of course it
as much money as men and of course it
as much money as men and of course it comes in colors that women probably like
comes in colors that women probably like
comes in colors that women probably like cuz then they’re probably right with it
cuz then they’re probably right with it
cuz then they’re probably right with it crazy there’s a lot of comedians who’ve
crazy there’s a lot of comedians who’ve
crazy there’s a lot of comedians who’ve made a lot of fun of big for her
made a lot of fun of big for her
made a lot of fun of big for her here’s one from Sweden where the museum
here’s one from Sweden where the museum
here’s one from Sweden where the museum is located how many people know about
is located how many people know about
is located how many people know about IKEA yeah okay it’s it’s one of the it’s
IKEA yeah okay it’s it’s one of the it’s
IKEA yeah okay it’s it’s one of the it’s probably the biggest furniture
probably the biggest furniture
probably the biggest furniture manufacturer out of Sweden in the 1980s
manufacturer out of Sweden in the 1980s
manufacturer out of Sweden in the 1980s and 90s they experimented with
and 90s they experimented with
and 90s they experimented with inflatable furniture it’s cheap it’s
inflatable furniture it’s cheap it’s
inflatable furniture it’s cheap it’s easy to transport and it has some very
easy to transport and it has some very
easy to transport and it has some very good advantages like it’s being it’s
good advantages like it’s being it’s
good advantages like it’s being it’s very light okay so it’s one thing they
very light okay so it’s one thing they
very light okay so it’s one thing they didn’t think about I imagine this you
didn’t think about I imagine this you
didn’t think about I imagine this you have two of these couches in your living
have two of these couches in your living
have two of these couches in your living room and you have two windows open at
room and you have two windows open at
room and you have two windows open at the same time your furnitures like
the same time your furnitures like
the same time your furnitures like moving around it’s good this is one of
moving around it’s good this is one of
moving around it’s good this is one of my favorite so 1996 a big proctor and
my favorite so 1996 a big proctor and
my favorite so 1996 a big proctor and gamble of big american sort of consumer
gamble of big american sort of consumer
gamble of big american sort of consumer products company had found the holy
products company had found the holy
products company had found the holy grail of foods like it’s a calorie free
grail of foods like it’s a calorie free
grail of foods like it’s a calorie free fat substitute so you can eat all the
fat substitute so you can eat all the
fat substitute so you can eat all the potato chips you want and you won’t get
potato chips you want and you won’t get
potato chips you want and you won’t get fat perfect this one one small problem
diarrhea
diarrhea [Laughter]
so why do I expose why do I have all
so why do I expose why do I have all these failures these were some of the
these failures these were some of the
these failures these were some of the failures at the Museum the point of
failures at the Museum the point of
failures at the Museum the point of having the museum is that we can learn
having the museum is that we can learn
having the museum is that we can learn from these failures and I want to start
from these failures and I want to start
from these failures and I want to start a discussion I want us to start to admit
a discussion I want us to start to admit
a discussion I want us to start to admit our failures as companies as individuals
our failures as companies as individuals
our failures as companies as individuals so that we can learn from it and if tell
so that we can learn from it and if tell
so that we can learn from it and if tell your hurts when you fail as an
your hurts when you fail as an
your hurts when you fail as an individual or if your team fails or if
individual or if your team fails or if
individual or if your team fails or if your company fails it hurts it’s
your company fails it hurts it’s
your company fails it hurts it’s embarrassing
embarrassing
embarrassing in some cultures in many Asian cultures
in some cultures in many Asian cultures
in some cultures in many Asian cultures failing and the embarrassment associated
failing and the embarrassment associated
failing and the embarrassment associated is so painful that you do anything to
is so painful that you do anything to
is so painful that you do anything to avoid failure this summer we had some
avoid failure this summer we had some
avoid failure this summer we had some visitors from Africa to the museum they
visitors from Africa to the museum they
visitors from Africa to the museum they even had on these cool African colorful
even had on these cool African colorful
even had on these cool African colorful clothes and they told me in their region
clothes and they told me in their region
clothes and they told me in their region that we need a museum of failure in our
that we need a museum of failure in our
that we need a museum of failure in our region in Africa like why what’s going
region in Africa like why what’s going
region in Africa like why what’s going on well in their region if you fail it’s
on well in their region if you fail it’s
on well in their region if you fail it’s not only your embarrassment it’s your
not only your embarrassment it’s your
not only your embarrassment it’s your children and your children you’re it’s
children and your children you’re it’s
children and your children you’re it’s passed on in generations so they said we
passed on in generations so they said we
passed on in generations so they said we need a museum of failure to help people
need a museum of failure to help people
need a museum of failure to help people understand that to make progress any
understand that to make progress any
understand that to make progress any kind of innovation the social innovation
kind of innovation the social innovation
kind of innovation the social innovation technological innovation we need failure
technological innovation we need failure
technological innovation we need failure we need to accept failures we can’t have
we need to accept failures we can’t have
we need to accept failures we can’t have that those cultures where it’s passed on
that those cultures where it’s passed on
that those cultures where it’s passed on to future generations
so my ambition with museum of failure is
so my ambition with museum of failure is to show that we need to accept failure
to show that we need to accept failure
to show that we need to accept failure if we want progress and we need to be
if we want progress and we need to be
if we want progress and we need to be better noble as individuals and as team
better noble as individuals and as team
better noble as individuals and as team as as organizations governments schools
as as organizations governments schools
as as organizations governments schools we really need to give failure failure
we really need to give failure failure
we really need to give failure failure some better attention we need to give
some better attention we need to give
some better attention we need to give failure the attention it deserves
failure the attention it deserves
failure the attention it deserves and start learning from failure
and start learning from failure
and start learning from failure [Applause]
”
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