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Making sense in a fake news world | Dan Bellack | TEDxCharleston


so where do you go for facts I’ve been

so where do you go for facts I’ve been asking this question for years and

asking this question for years and

asking this question for years and obsessed with it and actually it started

obsessed with it and actually it started

obsessed with it and actually it started when I was a teenager my dad had this

when I was a teenager my dad had this

when I was a teenager my dad had this really interesting policy we couldn’t

really interesting policy we couldn’t

really interesting policy we couldn’t eat dinner unless we came to the table

eat dinner unless we came to the table

eat dinner unless we came to the table with a fact okay that was challenging

with a fact okay that was challenging

with a fact okay that was challenging right so I had an encyclopedia I knew

right so I had an encyclopedia I knew

right so I had an encyclopedia I knew how to do this I came to the table and I

how to do this I came to the table and I

how to do this I came to the table and I had a fact the capital of Bolivia is La

had a fact the capital of Bolivia is La

had a fact the capital of Bolivia is La Paz that worked well after a few days my

Paz that worked well after a few days my

Paz that worked well after a few days my dad was like you know what Danny I’m

dad was like you know what Danny I’m

dad was like you know what Danny I’m seeing a pattern here I know all of the

seeing a pattern here I know all of the

seeing a pattern here I know all of the capitals of South American countries be

capitals of South American countries be

capitals of South American countries be creative do something unique all right I

creative do something unique all right I

creative do something unique all right I got this covered so the next night I

got this covered so the next night I

got this covered so the next night I came back and I got this one

came back and I got this one

came back and I got this one Miles Davis is the greatest trumpet

Miles Davis is the greatest trumpet

Miles Davis is the greatest trumpet player that ever lived I was so proud of

player that ever lived I was so proud of

player that ever lived I was so proud of that and my dad had this funny look on

that and my dad had this funny look on

that and my dad had this funny look on his face and he went Danny that is not a

his face and he went Danny that is not a

his face and he went Danny that is not a fact that’s an opinion you’re getting

fact that’s an opinion you’re getting

fact that’s an opinion you’re getting facts and opinions confused it would be

facts and opinions confused it would be

facts and opinions confused it would be dad it’s it’s like it’s on the album

dad it’s it’s like it’s on the album

dad it’s it’s like it’s on the album he’s like no dinner for you and you know

he’s like no dinner for you and you know

he’s like no dinner for you and you know like most 15 year olds I was quite

like most 15 year olds I was quite

like most 15 year olds I was quite mature I thought and I I dealt with this

mature I thought and I I dealt with this

mature I thought and I I dealt with this in a mature way I said I hate you and I

in a mature way I said I hate you and I

in a mature way I said I hate you and I went to my room okay well many many

went to my room okay well many many

went to my room okay well many many years later it looks like dad was right

years later it looks like dad was right

years later it looks like dad was right and his inspiration made me go into

and his inspiration made me go into

and his inspiration made me go into becoming a college professor and

becoming a college professor and

becoming a college professor and teaching about facts doing research on

teaching about facts doing research on

teaching about facts doing research on critical thinking and we do have a

critical thinking and we do have a

critical thinking and we do have a problem we’re getting facts and opinions

problem we’re getting facts and opinions

problem we’re getting facts and opinions confused so let’s start with some

confused so let’s start with some

confused so let’s start with some clarity what is the fact a fact is a

clarity what is the fact a fact is a

clarity what is the fact a fact is a statement of information that is

statement of information that is

statement of information that is empirical which means observable

empirical which means observable

empirical which means observable objective and measurable this shirt is

objective and measurable this shirt is

objective and measurable this shirt is blue that is a fact not to be confused

blue that is a fact not to be confused

blue that is a fact not to be confused with an opinion

with an opinion

with an opinion which is none of those this shirt is

which is none of those this shirt is

which is none of those this shirt is awesome the shirt is amazing you can’t

awesome the shirt is amazing you can’t

awesome the shirt is amazing you can’t do that here and then the worst

do that here and then the worst

do that here and then the worst possibility the fake facts

possibility the fake facts

possibility the fake facts misinformation this shirt gives me super

misinformation this shirt gives me super

misinformation this shirt gives me super powers out no it doesn’t so what are we

powers out no it doesn’t so what are we

powers out no it doesn’t so what are we gonna do and how are we gonna get some

gonna do and how are we gonna get some

gonna do and how are we gonna get some clarity about facts well I decided to do

clarity about facts well I decided to do

clarity about facts well I decided to do some research looking at how people

some research looking at how people

some research looking at how people think about facts and what they do and

think about facts and what they do and

think about facts and what they do and how can they discriminate between what’s

how can they discriminate between what’s

how can they discriminate between what’s a fact what’s not a fact and we gave our

a fact what’s not a fact and we gave our

a fact what’s not a fact and we gave our subjects questions and actually

subjects questions and actually

subjects questions and actually statements that and we asked them to

statements that and we asked them to

statements that and we asked them to analyze them I’m going to give you an

analyze them I’m going to give you an

analyze them I’m going to give you an example of what we did with our subjects

example of what we did with our subjects

example of what we did with our subjects I’m gonna give you two statements one of

I’m gonna give you two statements one of

I’m gonna give you two statements one of the statements is true and one of the

the statements is true and one of the

the statements is true and one of the statements is not true okay raise your

statements is not true okay raise your

statements is not true okay raise your hand if you think this is true all bats

hand if you think this is true all bats

hand if you think this is true all bats are blind come on some of you got

are blind come on some of you got

are blind come on some of you got originally come on play with me here

originally come on play with me here

originally come on play with me here even if you don’t believe it alright the

even if you don’t believe it alright the

even if you don’t believe it alright the next one we only use 10% of our brain

next one we only use 10% of our brain

next one we only use 10% of our brain yeah there’s some hands I see some hands

yeah there’s some hands I see some hands

yeah there’s some hands I see some hands you don’t see them but yeah that’s

you don’t see them but yeah that’s

you don’t see them but yeah that’s plenty of hands out there well alright I

plenty of hands out there well alright I

plenty of hands out there well alright I lied

lied

lied both of these facts were not true but

both of these facts were not true but

both of these facts were not true but you know and not knowing that it’s not

you know and not knowing that it’s not

you know and not knowing that it’s not going to change your life but what was

going to change your life but what was

going to change your life but what was interesting is how you began to think

interesting is how you began to think

interesting is how you began to think about this and where you stored this and

about this and where you stored this and

about this and where you stored this and where this all comes from so what we did

where this all comes from so what we did

where this all comes from so what we did with our subjects we had subjects and we

with our subjects we had subjects and we

with our subjects we had subjects and we gave them 10 statements and we told them

gave them 10 statements and we told them

gave them 10 statements and we told them 5 of the statements we told them were

5 of the statements we told them were

5 of the statements we told them were true and 5 of the statements were not

true and 5 of the statements were not

true and 5 of the statements were not true and just like ye we lied none of

true and just like ye we lied none of

true and just like ye we lied none of the statements were true we also asked

the statements were true we also asked

the statements were true we also asked them to rate their confidence how

them to rate their confidence how

them to rate their confidence how confident they were in their facts now

confident they were in their facts now

confident they were in their facts now the other thing we did with our subjects

the other thing we did with our subjects

the other thing we did with our subjects we divided them into groups of five or

we divided them into groups of five or

we divided them into groups of five or an individual and that seemed to be

an individual and that seemed to be

an individual and that seemed to be interesting because number one the

interesting because number one the

interesting because number one the group’s the subjects in the groups of

group’s the subjects in the groups of

group’s the subjects in the groups of five tended to be a lot more confident

five tended to be a lot more confident

five tended to be a lot more confident in their fact than the individuals and

in their fact than the individuals and

in their fact than the individuals and the other thing that happened was when

the other thing that happened was when

the other thing that happened was when we told them that none of the facts were

we told them that none of the facts were

we told them that none of the facts were true the subjects in the

true the subjects in the

true the subjects in the were like you know I knew that was I

were like you know I knew that was I

were like you know I knew that was I knew that wasn’t true I really did but

knew that wasn’t true I really did but

knew that wasn’t true I really did but everybody in my group was so confident I

everybody in my group was so confident I

everybody in my group was so confident I just decided yeah that’s probably what

just decided yeah that’s probably what

just decided yeah that’s probably what it was what was happening here is a type

it was what was happening here is a type

it was what was happening here is a type of something we call in psychology

of something we call in psychology

of something we call in psychology confirmation bias confirmation bias

confirmation bias confirmation bias

confirmation bias confirmation bias happens when you have a belief and you

happens when you have a belief and you

happens when you have a belief and you look for support and information that

look for support and information that

look for support and information that supports your belief for example if you

supports your belief for example if you

supports your belief for example if you think vitamin C can cure your cold well

think vitamin C can cure your cold well

think vitamin C can cure your cold well you’re gonna look for information that

you’re gonna look for information that

you’re gonna look for information that supports that belief and our subjects

supports that belief and our subjects

supports that belief and our subjects fell into that category what was

fell into that category what was

fell into that category what was happening here with our subjects it was

happening here with our subjects it was

happening here with our subjects it was more important for them to agree with

more important for them to agree with

more important for them to agree with the other subjects than it was for the

the other subjects than it was for the

the other subjects than it was for the validity or the objectivity or the

validity or the objectivity or the

validity or the objectivity or the measure ability of the fact agreement

measure ability of the fact agreement

measure ability of the fact agreement was driving their decision social value

was driving their decision social value

was driving their decision social value was driving their decision and now

was driving their decision and now

was driving their decision and now there’s a whole bunch of emerging

there’s a whole bunch of emerging

there’s a whole bunch of emerging research that seems to say in

research that seems to say in

research that seems to say in neuroscience that our brain is involved

neuroscience that our brain is involved

neuroscience that our brain is involved in this when we agree our brain releases

in this when we agree our brain releases

in this when we agree our brain releases a neurotransmitter called dopamine you

a neurotransmitter called dopamine you

a neurotransmitter called dopamine you may have heard of dopamine you’re gonna

may have heard of dopamine you’re gonna

may have heard of dopamine you’re gonna dopamine squirt whenever somebody gives

dopamine squirt whenever somebody gives

dopamine squirt whenever somebody gives you a hug you get a dopamine squirt when

you a hug you get a dopamine squirt when

you a hug you get a dopamine squirt when your team wins and you get a dopamine

your team wins and you get a dopamine

your team wins and you get a dopamine squirt when you agree with somebody so

squirt when you agree with somebody so

squirt when you agree with somebody so now what is driving our understanding of

now what is driving our understanding of

now what is driving our understanding of facts are the social value of agreement

facts are the social value of agreement

facts are the social value of agreement and this biological imperative of

and this biological imperative of

and this biological imperative of dopamine squirts and we like to agree

dopamine squirts and we like to agree

dopamine squirts and we like to agree we’re a country of agree errs yeah there

we’re a country of agree errs yeah there

we’re a country of agree errs yeah there are some people who don’t agree they’re

are some people who don’t agree they’re

are some people who don’t agree they’re like become lawyers or Vice Principals

like become lawyers or Vice Principals

like become lawyers or Vice Principals look look it was the vice principal

look look it was the vice principal

look look it was the vice principal yesterday you were totally disagreed

yesterday you were totally disagreed

yesterday you were totally disagreed with that so that made sense actually

with that so that made sense actually

with that so that made sense actually and confirmation bias is not just

and confirmation bias is not just

and confirmation bias is not just something that happens to adults it

something that happens to adults it

something that happens to adults it happens when we’re kids I was talking to

happens when we’re kids I was talking to

happens when we’re kids I was talking to my grandson who just turned seven about

my grandson who just turned seven about

my grandson who just turned seven about Santa Claus and I was saying you know

Santa Claus and I was saying you know

Santa Claus and I was saying you know what Liam it takes us four hours to get

what Liam it takes us four hours to get

what Liam it takes us four hours to get to Grandma’s house right yeah but you’d

to Grandma’s house right yeah but you’d

to Grandma’s house right yeah but you’d claim that Santa Claus could make it

claim that Santa Claus could make it

claim that Santa Claus could make it around the world and one night how do

around the world and one night how do

around the world and one night how do you explain that and he said you know

you explain that and he said you know

you explain that and he said you know what pop up you know nothing about Santa

what pop up you know nothing about Santa

what pop up you know nothing about Santa Claus you you’re old

Claus you you’re old

Claus you you’re old he had a point but he also had another

he had a point but he also had another

he had a point but he also had another another thing about what he said led me

another thing about what he said led me

another thing about what he said led me to another barrier we have when it comes

to another barrier we have when it comes

to another barrier we have when it comes to fast and that has to do with the

to fast and that has to do with the

to fast and that has to do with the credibility of the source granted I am

credibility of the source granted I am

credibility of the source granted I am NOT a credible source when it comes to

NOT a credible source when it comes to

NOT a credible source when it comes to Santa Claus I admitted that but when it

Santa Claus I admitted that but when it

Santa Claus I admitted that but when it comes to facts what are we gonna do with

comes to facts what are we gonna do with

comes to facts what are we gonna do with all this all the sources were getting

all this all the sources were getting

all this all the sources were getting you know back in the 70s sorry I’m old

you know back in the 70s sorry I’m old

you know back in the 70s sorry I’m old as my friend son pointed out back in the

as my friend son pointed out back in the

as my friend son pointed out back in the 70s we had two sources of information

70s we had two sources of information

70s we had two sources of information for infor news claims and facts we had

for infor news claims and facts we had

for infor news claims and facts we had the newspaper where we had editorial

the newspaper where we had editorial

the newspaper where we had editorial boards with integrity newspaper stories

boards with integrity newspaper stories

boards with integrity newspaper stories did not get published unless it was

did not get published unless it was

did not get published unless it was vetted there was no such thing as fake

vetted there was no such thing as fake

vetted there was no such thing as fake news and then we had television we had

news and then we had television we had

news and then we had television we had Walter Cronkite you may know Walter the

Walter Cronkite you may know Walter the

Walter Cronkite you may know Walter the most trusted man in America when Walter

most trusted man in America when Walter

most trusted man in America when Walter said it everybody believed it was true

said it everybody believed it was true

said it everybody believed it was true there was no confusion we had confidence

there was no confusion we had confidence

there was no confusion we had confidence let’s come to the present and what do we

let’s come to the present and what do we

let’s come to the present and what do we have Google Twitter Facebook the

have Google Twitter Facebook the

have Google Twitter Facebook the blogosphere snapchat seriously people

blogosphere snapchat seriously people

blogosphere snapchat seriously people are getting their news from sources that

are getting their news from sources that

are getting their news from sources that are not vetted that are not curated do

are not vetted that are not curated do

are not vetted that are not curated do you know that Google has 3.5 billion

you know that Google has 3.5 billion

you know that Google has 3.5 billion hits a day 40,000 searches a second if

hits a day 40,000 searches a second if

hits a day 40,000 searches a second if you started tracking Google when I

you started tracking Google when I

you started tracking Google when I started talking we’d be well over a

started talking we’d be well over a

started talking we’d be well over a million searches with no control there’s

million searches with no control there’s

million searches with no control there’s no organization that checks what’s

no organization that checks what’s

no organization that checks what’s online this is a problem so what we’ve

online this is a problem so what we’ve

online this is a problem so what we’ve tried to do is come up with a way to at

tried to do is come up with a way to at

tried to do is come up with a way to at least get closer to the truth and to the

least get closer to the truth and to the

least get closer to the truth and to the facts and the information we get every

facts and the information we get every

facts and the information we get every day from the internet the first thing

day from the internet the first thing

day from the internet the first thing we’ve thought about was something called

we’ve thought about was something called

we’ve thought about was something called inoculation know you don’t have to get a

inoculation know you don’t have to get a

inoculation know you don’t have to get a shot but we use it as a metaphor

shot but we use it as a metaphor

shot but we use it as a metaphor inoculation you go to the doctor

inoculation you go to the doctor

inoculation you go to the doctor prevents the flu well in social

prevents the flu well in social

prevents the flu well in social psychology we use inoculation to

psychology we use inoculation to

psychology we use inoculation to describe what happens with persuasion a

describe what happens with persuasion a

describe what happens with persuasion a lot of times in persuasion you just get

lot of times in persuasion you just get

lot of times in persuasion you just get one-sided arguments so researchers have

one-sided arguments so researchers have

one-sided arguments so researchers have found that if we force people to look at

found that if we force people to look at

found that if we force people to look at another perspective get out of there

another perspective get out of there

another perspective get out of there come

come

come zone it protects them against the dogma

zone it protects them against the dogma

zone it protects them against the dogma of the one-sided argument and think

of the one-sided argument and think

of the one-sided argument and think about Facebook you’re in in this echo

about Facebook you’re in in this echo

about Facebook you’re in in this echo chamber where you’re around people who

chamber where you’re around people who

chamber where you’re around people who agree with you you’re getting new

agree with you you’re getting new

agree with you you’re getting new stories that you agree with you’ve got

stories that you agree with you’ve got

stories that you agree with you’ve got to get outside that zone and look for

to get outside that zone and look for

to get outside that zone and look for different perspectives alternative

different perspectives alternative

different perspectives alternative explanations it may not change your mind

explanations it may not change your mind

explanations it may not change your mind but at least it gives you a start of

but at least it gives you a start of

but at least it gives you a start of looking a sort of other perspective

looking a sort of other perspective

looking a sort of other perspective another thing we are a nation of lazy

another thing we are a nation of lazy

another thing we are a nation of lazy clickers we like to go to that first

clickers we like to go to that first

clickers we like to go to that first page of Google and stop there and when

page of Google and stop there and when

page of Google and stop there and when we asked our subjects about that they

we asked our subjects about that they

we asked our subjects about that they said yeah the first page it must be true

said yeah the first page it must be true

said yeah the first page it must be true that’s on the first page no that’s not

that’s on the first page no that’s not

that’s on the first page no that’s not true

true

true when you go on a search for Google on a

when you go on a search for Google on a

when you go on a search for Google on a Google search and looking at links you

Google search and looking at links you

Google search and looking at links you need to go to the third page the fourth

need to go to the third page the fourth

need to go to the third page the fourth page beyond those first pages there’s

page beyond those first pages there’s

page beyond those first pages there’s something called Google Scholar which

something called Google Scholar which

something called Google Scholar which provides you with peer-reviewed articles

provides you with peer-reviewed articles

provides you with peer-reviewed articles that are done by people who’ve done

that are done by people who’ve done

that are done by people who’ve done research and that you had a very very

research and that you had a very very

research and that you had a very very good chance that that information has

good chance that that information has

good chance that that information has been vetted and then there’s another

been vetted and then there’s another

been vetted and then there’s another feature called verbatim you may not know

feature called verbatim you may not know

feature called verbatim you may not know about verbatim is really cool because it

about verbatim is really cool because it

about verbatim is really cool because it filters out your search so that the only

filters out your search so that the only

filters out your search so that the only words the words that you use in your

words the words that you use in your

words the words that you use in your search take you to websites that have

search take you to websites that have

search take you to websites that have all those words and not some random

all those words and not some random

all those words and not some random words to take you some random crazy

words to take you some random crazy

words to take you some random crazy website all right and the next experts

website all right and the next experts

website all right and the next experts what’s going on with experts I mean over

what’s going on with experts I mean over

what’s going on with experts I mean over the last two years they’ve actually been

the last two years they’ve actually been

the last two years they’ve actually been books written about this that we don’t

books written about this that we don’t

books written about this that we don’t rely on experts we don’t need experts we

rely on experts we don’t need experts we

rely on experts we don’t need experts we got WebMD who needs to go to the doctor

got WebMD who needs to go to the doctor

got WebMD who needs to go to the doctor okay you need experts experts have done

okay you need experts experts have done

okay you need experts experts have done their whole spent their whole career

their whole spent their whole career

their whole spent their whole career doing research in areas that we have no

doing research in areas that we have no

doing research in areas that we have no knowledge of experts are important I

knowledge of experts are important I

knowledge of experts are important I mean who do you want flying your planes

mean who do you want flying your planes

mean who do you want flying your planes Sully or some guy who just got his

Sully or some guy who just got his

Sully or some guy who just got his license who do you want doing your

license who do you want doing your

license who do you want doing your surgery an expert right who do you want

surgery an expert right who do you want

surgery an expert right who do you want fixing your car an expert so why not

fixing your car an expert so why not

fixing your car an expert so why not when you go online check for the experts

when you go online check for the experts

when you go online check for the experts so the source of the articles or the

so the source of the articles or the

so the source of the articles or the claims that are being made that’s there

claims that are being made that’s there

claims that are being made that’s there and by the way if you can’t find a

and by the way if you can’t find a

and by the way if you can’t find a credible source associated with a claim

credible source associated with a claim

credible source associated with a claim or a fact online that fact is not true

or a fact online that fact is not true

or a fact online that fact is not true so assume that that expert knows what

so assume that that expert knows what

so assume that that expert knows what he’s talking about give them some human

he’s talking about give them some human

he’s talking about give them some human chance or her chance Oh

chance or her chance Oh

chance or her chance Oh okay so the next time you go online I’m

okay so the next time you go online I’m

okay so the next time you go online I’m going to ask you to do three things

going to ask you to do three things

going to ask you to do three things inoculate don’t be a lazy clicker and

inoculate don’t be a lazy clicker and

inoculate don’t be a lazy clicker and trust experts they know what they’re

trust experts they know what they’re

trust experts they know what they’re talking about they fill in the knowledge

talking about they fill in the knowledge

talking about they fill in the knowledge that you don’t know all right well I’m

that you don’t know all right well I’m

that you don’t know all right well I’m going to conclude with a quote and I

going to conclude with a quote and I

going to conclude with a quote and I find this ironic because the quote has

find this ironic because the quote has

find this ironic because the quote has been associated with Mark Twain and Will

been associated with Mark Twain and Will

been associated with Mark Twain and Will Rogers and fact-checking tells us that

Rogers and fact-checking tells us that

Rogers and fact-checking tells us that neither one of these guys said this it’s

neither one of these guys said this it’s

neither one of these guys said this it’s crazy man it was in a movie in an ad

crazy man it was in a movie in an ad

crazy man it was in a movie in an ad Mark Twain it’s like no he didn’t say it

Mark Twain it’s like no he didn’t say it

Mark Twain it’s like no he didn’t say it somebody said this so here’s something

somebody said this so here’s something

somebody said this so here’s something you can do when you do your google

you can do when you do your google

you can do when you do your google search later find out who said this

search later find out who said this

search later find out who said this quote because I think it does a great

quote because I think it does a great

quote because I think it does a great summary of what I’ve been trying to tell

summary of what I’ve been trying to tell

summary of what I’ve been trying to tell you and here’s the quote it’s not what

you and here’s the quote it’s not what

you and here’s the quote it’s not what you don’t know that gets you in trouble

you don’t know that gets you in trouble

you don’t know that gets you in trouble it’s what you know for sure but ain’t so

it’s what you know for sure but ain’t so

it’s what you know for sure but ain’t so thank you

”

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