hi there’s nothing that I can do that will match that performance before me so
will match that performance before me so
will match that performance before me so I’m going to talk to you about
I’m going to talk to you about
I’m going to talk to you about industrial design and my journey in
industrial design and my journey in
industrial design and my journey in industrial design it’s been a tough
industrial design it’s been a tough
industrial design it’s been a tough journey I think it’s an area that’s not
journey I think it’s an area that’s not
journey I think it’s an area that’s not very well known in India and commonly
very well known in India and commonly
very well known in India and commonly misunderstood and I’m going to walk you
misunderstood and I’m going to walk you
misunderstood and I’m going to walk you through a journey of how I kind of
through a journey of how I kind of
through a journey of how I kind of landed up in industrial design and
landed up in industrial design and
landed up in industrial design and something that I feel is a sweet spot of
something that I feel is a sweet spot of
something that I feel is a sweet spot of mine but I had to explore it it’s not
mine but I had to explore it it’s not
mine but I had to explore it it’s not something I have triggered at the
something I have triggered at the
something I have triggered at the beginning of my entire journey in this
beginning of my entire journey in this
beginning of my entire journey in this career I come from an army background my
career I come from an army background my
career I come from an army background my dad was in the army and we actually
dad was in the army and we actually
dad was in the army and we actually spent a lot of time in small towns all
spent a lot of time in small towns all
spent a lot of time in small towns all over India and was exposed to a lot of
over India and was exposed to a lot of
over India and was exposed to a lot of nature and I think a lot of these things
nature and I think a lot of these things
nature and I think a lot of these things I believe that you do as a child really
I believe that you do as a child really
I believe that you do as a child really shape you as an adult and for me I
shape you as an adult and for me I
shape you as an adult and for me I started off painting I mean I was a
started off painting I mean I was a
started off painting I mean I was a student that enjoyed science a lot
student that enjoyed science a lot
student that enjoyed science a lot physics a lot but I used to paint a lot
physics a lot but I used to paint a lot
physics a lot but I used to paint a lot I couldn’t figure out whether that be an
I couldn’t figure out whether that be an
I couldn’t figure out whether that be an artist or a doctor you know I ended up
artist or a doctor you know I ended up
artist or a doctor you know I ended up looking at studying nature and I used to
looking at studying nature and I used to
looking at studying nature and I used to use my paintings as a method to study
use my paintings as a method to study
use my paintings as a method to study nature is to study and not Anatomy I’d
nature is to study and not Anatomy I’d
nature is to study and not Anatomy I’d study human bodies animal forms and at
study human bodies animal forms and at
study human bodies animal forms and at that point there was nothing about
that point there was nothing about
that point there was nothing about design that was known and I would just
design that was known and I would just
design that was known and I would just continue doing that and I was enamored
continue doing that and I was enamored
continue doing that and I was enamored by physics and you know the basic things
by physics and you know the basic things
by physics and you know the basic things of refraction reflection this is
of refraction reflection this is
of refraction reflection this is something I did when I was nine and I
something I did when I was nine and I
something I did when I was nine and I realized that you know I didn’t want
realized that you know I didn’t want
realized that you know I didn’t want want to be an artist but it’s something
want to be an artist but it’s something
want to be an artist but it’s something that really touched me and I started
that really touched me and I started
that really touched me and I started building models I enjoyed working with
building models I enjoyed working with
building models I enjoyed working with my hands and I started figuring out this
my hands and I started figuring out this
my hands and I started figuring out this something that’s missing I couldn’t
something that’s missing I couldn’t
something that’s missing I couldn’t figure out what I wanted to do I mean I
figure out what I wanted to do I mean I
figure out what I wanted to do I mean I had architecture as an option and I
had architecture as an option and I
had architecture as an option and I really didn’t want to do architecture to
really didn’t want to do architecture to
really didn’t want to do architecture to something more special as to build a
something more special as to build a
something more special as to build a whole lot of models anyone wanted
whole lot of models anyone wanted
whole lot of models anyone wanted something I’d build it for them and
something I’d build it for them and
something I’d build it for them and started realizing that I could use my
started realizing that I could use my
started realizing that I could use my skill to express ideas and that’s how I
skill to express ideas and that’s how I
skill to express ideas and that’s how I kind of started moving to design and
kind of started moving to design and
kind of started moving to design and somewhere down the line my father
somewhere down the line my father
somewhere down the line my father actually told me about
actually told me about
actually told me about an ID and why don’t you just take part
an ID and why don’t you just take part
an ID and why don’t you just take part and see and see if we get through and I
and see and see if we get through and I
and see and see if we get through and I wasn’t sure and I managed to get through
wasn’t sure and I managed to get through
wasn’t sure and I managed to get through and that’s when my journey and design
and that’s when my journey and design
and that’s when my journey and design started and I’ve started using that
started and I’ve started using that
started and I’ve started using that foundation that I built up that skill
foundation that I built up that skill
foundation that I built up that skill not as something to impress anybody but
not as something to impress anybody but
not as something to impress anybody but just to articulate and communicate ideas
just to articulate and communicate ideas
just to articulate and communicate ideas and that kind of landed me up designing
and that kind of landed me up designing
and that kind of landed me up designing products and products is designing
products and products is designing
products and products is designing products for India or something that’s
products for India or something that’s
products for India or something that’s been a dream for me and it’s also dream
been a dream for me and it’s also dream
been a dream for me and it’s also dream for me to put India on the you know on
for me to put India on the you know on
for me to put India on the you know on the world map for design it’s really not
the world map for design it’s really not
the world map for design it’s really not known for design and that’s a long
known for design and that’s a long
known for design and that’s a long journey but hopefully at some point
journey but hopefully at some point
journey but hopefully at some point we’ll be known for that so I kind of
we’ll be known for that so I kind of
we’ll be known for that so I kind of started creating whole lot of products
started creating whole lot of products
started creating whole lot of products this is the glass that has no base so
this is the glass that has no base so
this is the glass that has no base so when you lift it up it has no you know
when you lift it up it has no you know
when you lift it up it has no you know it can’t stand on its own so it kind of
it can’t stand on its own so it kind of
it can’t stand on its own so it kind of amalgamated a lot of what I learned
amalgamated a lot of what I learned
amalgamated a lot of what I learned which is mechanics physics the whole art
which is mechanics physics the whole art
which is mechanics physics the whole art form of expressing and I started
form of expressing and I started
form of expressing and I started creating objects and I found my journey
creating objects and I found my journey
creating objects and I found my journey wearing towards Titan I worked with
wearing towards Titan I worked with
wearing towards Titan I worked with Titan for about 13 years I built up
Titan for about 13 years I built up
Titan for about 13 years I built up their design studio we didn’t have a
their design studio we didn’t have a
their design studio we didn’t have a design process at all and I started just
design process at all and I started just
design process at all and I started just doing deconstruction of watches that
doing deconstruction of watches that
doing deconstruction of watches that existed so I’d make these drawings early
existed so I’d make these drawings early
existed so I’d make these drawings early on in my early 20s and then kind of
on in my early 20s and then kind of
on in my early 20s and then kind of study what people what the great
study what people what the great
study what people what the great designers did with watches and I started
designers did with watches and I started
designers did with watches and I started understanding the fact that there’s so
understanding the fact that there’s so
understanding the fact that there’s so many disciplines in design that get
many disciplines in design that get
many disciplines in design that get almost seamlessly meshed together
almost seamlessly meshed together
almost seamlessly meshed together I found typography has a great way of
I found typography has a great way of
I found typography has a great way of designing watches and that’s the first
designing watches and that’s the first
designing watches and that’s the first method I kind of expressed to Titan and
method I kind of expressed to Titan and
method I kind of expressed to Titan and we started formulating a way of creating
we started formulating a way of creating
we started formulating a way of creating products and that’s when my entire
products and that’s when my entire
products and that’s when my entire journey of what I did is in school which
journey of what I did is in school which
journey of what I did is in school which is painting I brought that back as a
is painting I brought that back as a
is painting I brought that back as a method to kind of showcase ideas to the
method to kind of showcase ideas to the
method to kind of showcase ideas to the company and started building this up – I
company and started building this up – I
company and started building this up – I started with watches I mean I learnt a
started with watches I mean I learnt a
started with watches I mean I learnt a lot about understanding everybody else’s
lot about understanding everybody else’s
lot about understanding everybody else’s categories which is when you’re a
categories which is when you’re a
categories which is when you’re a designer you have to work with the whole
designer you have to work with the whole
designer you have to work with the whole range of professionals and most of them
range of professionals and most of them
range of professionals and most of them much older than you and with a lot more
much older than you and with a lot more
much older than you and with a lot more depth of experience in their category so
depth of experience in their category so
depth of experience in their category so you have to be able to have at least an
you have to be able to have at least an
you have to be able to have at least an arm’s reach knowledge of
arm’s reach knowledge of
arm’s reach knowledge of you know the expertise that you work
you know the expertise that you work
you know the expertise that you work with so I worked on tractors and when I
with so I worked on tractors and when I
with so I worked on tractors and when I was at college and then I finally
was at college and then I finally
was at college and then I finally started designing complete products and
started designing complete products and
started designing complete products and I realized that the whole thought of
I realized that the whole thought of
I realized that the whole thought of building ideas is that it just not
building ideas is that it just not
building ideas is that it just not doesn’t all stem from you it’s all about
doesn’t all stem from you it’s all about
doesn’t all stem from you it’s all about how you can connect with consumers it’s
how you can connect with consumers it’s
how you can connect with consumers it’s not an art expression for me but it’s
not an art expression for me but it’s
not an art expression for me but it’s more how do I use an idea that I
more how do I use an idea that I
more how do I use an idea that I possibly germinates in my mind but
possibly germinates in my mind but
possibly germinates in my mind but effects a million people and that was
effects a million people and that was
effects a million people and that was the vision that I wanted to kind of
the vision that I wanted to kind of
the vision that I wanted to kind of create with the work that I’m doing so
create with the work that I’m doing so
create with the work that I’m doing so this is a bicycle design for the masses
this is a bicycle design for the masses
this is a bicycle design for the masses it’s designed like a assembly kit of
it’s designed like a assembly kit of
it’s designed like a assembly kit of parts that you can put together yourself
parts that you can put together yourself
parts that you can put together yourself my first job as a product designer
my first job as a product designer
my first job as a product designer really was a graphic design but I didn’t
really was a graphic design but I didn’t
really was a graphic design but I didn’t say no to it so whole whole intent of
say no to it so whole whole intent of
say no to it so whole whole intent of design is to be able to straddle various
design is to be able to straddle various
design is to be able to straddle various categories not worry about your
categories not worry about your
categories not worry about your expertise but kind of transfer the
expertise but kind of transfer the
expertise but kind of transfer the sensibilities into whatever you do so I
sensibilities into whatever you do so I
sensibilities into whatever you do so I was given this large task of building
was given this large task of building
was given this large task of building the brand for jewelry and now it’s a
the brand for jewelry and now it’s a
the brand for jewelry and now it’s a well-known brand of course but at that
well-known brand of course but at that
well-known brand of course but at that point I was just what when he to when I
point I was just what when he to when I
point I was just what when he to when I built this and we had no computers we
built this and we had no computers we
built this and we had no computers we actually I used I went back to my skill
actually I used I went back to my skill
actually I used I went back to my skill of painting I actually create this
of painting I actually create this
of painting I actually create this typography just painting these forms and
typography just painting these forms and
typography just painting these forms and then keeping them at about 50 feet away
then keeping them at about 50 feet away
then keeping them at about 50 feet away and kind of looking at how this logo
and kind of looking at how this logo
and kind of looking at how this logo would come together and today they
would come together and today they
would come together and today they haven’t changed this at all I expanded
haven’t changed this at all I expanded
haven’t changed this at all I expanded it
so I started getting a little hungry
so I started getting a little hungry about product design and I wanted to
about product design and I wanted to
about product design and I wanted to really see what footprint I could leave
really see what footprint I could leave
really see what footprint I could leave back in this and I saw a very earlier
back in this and I saw a very earlier
back in this and I saw a very earlier early on expressing my own line of
early on expressing my own line of
early on expressing my own line of products so I’d look at melding
products so I’d look at melding
products so I’d look at melding technology material processes and
technology material processes and
technology material processes and interesting design innovations to come
interesting design innovations to come
interesting design innovations to come up with products
up with products
up with products I think the landmark changed for me at
I think the landmark changed for me at
I think the landmark changed for me at Titan was when I was part of a team that
Titan was when I was part of a team that
Titan was when I was part of a team that built age and it took us about four
built age and it took us about four
built age and it took us about four years to create this product and I was
years to create this product and I was
years to create this product and I was the youngest one there but the what it
the youngest one there but the what it
the youngest one there but the what it taught me was collaboration is probably
taught me was collaboration is probably
taught me was collaboration is probably the future for design you have to be
the future for design you have to be
the future for design you have to be able to dip into everybody’s expertise
able to dip into everybody’s expertise
able to dip into everybody’s expertise to create a product that is absolutely
to create a product that is absolutely
to create a product that is absolutely seamless and it’s something that you can
seamless and it’s something that you can
seamless and it’s something that you can credit to a large team and edge is
credit to a large team and edge is
credit to a large team and edge is something like that I mean something
something like that I mean something
something like that I mean something that the country at least created that’s
that the country at least created that’s
that the country at least created that’s been a landmark for the watch industry
been a landmark for the watch industry
been a landmark for the watch industry so I built a whole lot in the watch
so I built a whole lot in the watch
so I built a whole lot in the watch space and kind of expressed a lot and I
space and kind of expressed a lot and I
space and kind of expressed a lot and I think that whole journey led me to
think that whole journey led me to
think that whole journey led me to infusing the fact that the studio that I
infusing the fact that the studio that I
infusing the fact that the studio that I run now should run on collaboration it’s
run now should run on collaboration it’s
run now should run on collaboration it’s all about collaboration and I started
all about collaboration and I started
all about collaboration and I started looking at this whole idea of working
looking at this whole idea of working
looking at this whole idea of working with much larger organization so we won
with much larger organization so we won
with much larger organization so we won the bid to create the baton for the
the bid to create the baton for the
the bid to create the baton for the Commonwealth Games and we were the
Commonwealth Games and we were the
Commonwealth Games and we were the smallest bidder and that so I had to
smallest bidder and that so I had to
smallest bidder and that so I had to actually literally put in larger teams
actually literally put in larger teams
actually literally put in larger teams to kind of give me weight so when we won
to kind of give me weight so when we won
to kind of give me weight so when we won this we actually started building up the
this we actually started building up the
this we actually started building up the whole idea of you know it’s not just
whole idea of you know it’s not just
whole idea of you know it’s not just about the end product it’s about the
about the end product it’s about the
about the end product it’s about the entire journey that you create so we
entire journey that you create so we
entire journey that you create so we collaborated with the army we actually
collaborated with the army we actually
collaborated with the army we actually picked up soil from every state in India
picked up soil from every state in India
picked up soil from every state in India and applied that with an innovative
and applied that with an innovative
and applied that with an innovative process onto the baton we use GPS
process onto the baton we use GPS
process onto the baton we use GPS technology you know so that’s how we
technology you know so that’s how we
technology you know so that’s how we kind of put it together so we started it
kind of put it together so we started it
kind of put it together so we started it was exhilarating we didn’t have a
was exhilarating we didn’t have a
was exhilarating we didn’t have a solution that the at the beginning of
solution that the at the beginning of
solution that the at the beginning of the project but we started looking at
the project but we started looking at
the project but we started looking at how we can start establishing larger
how we can start establishing larger
how we can start establishing larger processes of design this is not
processes of design this is not
processes of design this is not interesting but India is always seen
interesting but India is always seen
interesting but India is always seen from a perspective of the past and we
from a perspective of the past and we
from a perspective of the past and we wanted to showcase the fact that India
wanted to showcase the fact that India
wanted to showcase the fact that India is you know really looking ahead in the
is you know really looking ahead in the
is you know really looking ahead in the future and we wanted technology to be
future and we wanted technology to be
future and we wanted technology to be infused seamlessly so we looked at and
infused seamlessly so we looked at and
infused seamlessly so we looked at and interesting idea of GPS being connected
interesting idea of GPS being connected
interesting idea of GPS being connected with the flag colors so there we time
with the flag colors so there we time
with the flag colors so there we time this baton move from one country to
this baton move from one country to
this baton move from one country to another could actually change the flag
another could actually change the flag
another could actually change the flag colors on its own
colors on its own
colors on its own so it customized itself to each each
so it customized itself to each each
so it customized itself to each each country and it kind of showcase the fact
country and it kind of showcase the fact
country and it kind of showcase the fact that India is not shouting out
that India is not shouting out
that India is not shouting out technology but there they have a solid
technology but there they have a solid
technology but there they have a solid foundation that exists across that so we
foundation that exists across that so we
foundation that exists across that so we created these products which really was
created these products which really was
created these products which really was a landmark change for me and I kind of
a landmark change for me and I kind of
a landmark change for me and I kind of started instilling that process in
started instilling that process in
started instilling that process in everything and that is just to quickly
everything and that is just to quickly
everything and that is just to quickly walk you through a little bit of what
walk you through a little bit of what
walk you through a little bit of what design is all about I mean for me when
design is all about I mean for me when
design is all about I mean for me when we create products we actually have to
we create products we actually have to
we create products we actually have to like I said it’s about consumers you
like I said it’s about consumers you
like I said it’s about consumers you understand the insights of a consumer
understand the insights of a consumer
understand the insights of a consumer understand habits and it’s not like a
understand habits and it’s not like a
understand habits and it’s not like a huge science but you have to use common
huge science but you have to use common
huge science but you have to use common sense your depth of knowledge and kind
sense your depth of knowledge and kind
sense your depth of knowledge and kind of build up thoughts it starts then and
of build up thoughts it starts then and
of build up thoughts it starts then and you start building up engineering is a
you start building up engineering is a
you start building up engineering is a huge part of it I think the we try and
huge part of it I think the we try and
huge part of it I think the we try and push engineers to be seamless design
push engineers to be seamless design
push engineers to be seamless design engineers so they understand this design
engineers so they understand this design
engineers so they understand this design sensibilities and we get designers to do
sensibilities and we get designers to do
sensibilities and we get designers to do the same the other way around so we you
the same the other way around so we you
the same the other way around so we you we use prototypes in a big way and I
we use prototypes in a big way and I
we use prototypes in a big way and I think prototypes is something that
think prototypes is something that
think prototypes is something that really defines and clarifies ideas
really defines and clarifies ideas
really defines and clarifies ideas because everything’s on a piece of paper
because everything’s on a piece of paper
because everything’s on a piece of paper before that and we build our own
before that and we build our own
before that and we build our own prototypes and we test ideas and this is
prototypes and we test ideas and this is
prototypes and we test ideas and this is the point where you actually say you
the point where you actually say you
the point where you actually say you throw all that effort out or you
throw all that effort out or you
throw all that effort out or you actually take it for ahead a little bit
actually take it for ahead a little bit
actually take it for ahead a little bit of a bird’s-eye view of that whole
of a bird’s-eye view of that whole
of a bird’s-eye view of that whole process I mean like I said I think it’s
process I mean like I said I think it’s
process I mean like I said I think it’s it’s the it’s not it’s it’s an
it’s the it’s not it’s it’s an
it’s the it’s not it’s it’s an amalgamation of an art form of
amalgamation of an art form of
amalgamation of an art form of engineering and great mass production we
engineering and great mass production we
engineering and great mass production we did this for him earlier we actually
did this for him earlier we actually
did this for him earlier we actually manager of a hall of emolia’s packaging
manager of a hall of emolia’s packaging
manager of a hall of emolia’s packaging design so if you look at it we took a
design so if you look at it we took a
design so if you look at it we took a simple insight in malleus about old
simple insight in malleus about old
simple insight in malleus about old ayurveda formulations that have been
ayurveda formulations that have been
ayurveda formulations that have been contemporized so we looked at x-ray
contemporized so we looked at x-ray
contemporized so we looked at x-ray imagery and x-ray imagery is very
imagery and x-ray imagery is very
imagery and x-ray imagery is very interesting it has a science pinned to
interesting it has a science pinned to
interesting it has a science pinned to it but it’s about herbes so we kind of
it but it’s about herbes so we kind of
it but it’s about herbes so we kind of built that as you know the entire
built that as you know the entire
built that as you know the entire platform for what the brand sits on it’s
platform for what the brand sits on it’s
platform for what the brand sits on it’s important in design the kind of you know
important in design the kind of you know
important in design the kind of you know almost redefine boundaries you have to
almost redefine boundaries you have to
almost redefine boundaries you have to take a commonplace object and be able to
take a commonplace object and be able to
take a commonplace object and be able to give it something new that’s how you you
give it something new that’s how you you
give it something new that’s how you you know the intent is not to make it new
know the intent is not to make it new
know the intent is not to make it new but also to you know improve convenience
but also to you know improve convenience
but also to you know improve convenience this is an interesting faucet you just
this is an interesting faucet you just
this is an interesting faucet you just swing it around and it kind of
swing it around and it kind of
swing it around and it kind of cool to warm water and it has the whole
cool to warm water and it has the whole
cool to warm water and it has the whole semi optics of it being shut in open
semi optics of it being shut in open
semi optics of it being shut in open unlike typical classical faucets this is
unlike typical classical faucets this is
unlike typical classical faucets this is the speaker’s a speaker that uses bulb
the speaker’s a speaker that uses bulb
the speaker’s a speaker that uses bulb you know power from any bulb socket and
you know power from any bulb socket and
you know power from any bulb socket and runs it so you can wirelessly configure
runs it so you can wirelessly configure
runs it so you can wirelessly configure speakers any way that you know so this
speakers any way that you know so this
speakers any way that you know so this is a speaker come light simple things I
is a speaker come light simple things I
is a speaker come light simple things I mean this is a very old product it’s
mean this is a very old product it’s
mean this is a very old product it’s it’s a product that hasn’t changed for
it’s a product that hasn’t changed for
it’s a product that hasn’t changed for decades and we actually took about four
decades and we actually took about four
decades and we actually took about four years to convince the company to change
years to convince the company to change
years to convince the company to change to a new product we did very small
to a new product we did very small
to a new product we did very small innovations but I mean at the end of it
innovations but I mean at the end of it
innovations but I mean at the end of it it’s a small engagement with the
it’s a small engagement with the
it’s a small engagement with the consumer we did a small asymmetric
consumer we did a small asymmetric
consumer we did a small asymmetric keyhole which is traditionally it
keyhole which is traditionally it
keyhole which is traditionally it doesn’t exist and the whole inside there
doesn’t exist and the whole inside there
doesn’t exist and the whole inside there was it should be able to be a lock that
was it should be able to be a lock that
was it should be able to be a lock that you don’t have to use any you know it
you don’t have to use any you know it
you don’t have to use any you know it has to be something you just place in
has to be something you just place in
has to be something you just place in and open the lock without fumbling for
and open the lock without fumbling for
and open the lock without fumbling for that Ferriero that you see in the
that Ferriero that you see in the
that Ferriero that you see in the keyhole and this completely changed the
keyhole and this completely changed the
keyhole and this completely changed the platform for the lock and it also
platform for the lock and it also
platform for the lock and it also additionally benefitted from the fact
additionally benefitted from the fact
additionally benefitted from the fact that it was difficult to copy so you had
that it was difficult to copy so you had
that it was difficult to copy so you had to make new masters for guys who make
to make new masters for guys who make
to make new masters for guys who make extra keys simple things like the thali
extra keys simple things like the thali
extra keys simple things like the thali I mean the tallies exist for yours and
I mean the tallies exist for yours and
I mean the tallies exist for yours and it’s something that we believe also can
it’s something that we believe also can
it’s something that we believe also can be redefined so can we take fine dining
be redefined so can we take fine dining
be redefined so can we take fine dining and and Thalys you know the whole
and and Thalys you know the whole
and and Thalys you know the whole experience of eating and can be recreate
experience of eating and can be recreate
experience of eating and can be recreate something in bone china so we’ve
something in bone china so we’ve
something in bone china so we’ve actually built that as an interesting
actually built that as an interesting
actually built that as an interesting proposition for a company we now are
proposition for a company we now are
proposition for a company we now are approached by companies to Norway the
approached by companies to Norway the
approached by companies to Norway the build problem but they give us a broad
build problem but they give us a broad
build problem but they give us a broad perspective abroad opportunity and we
perspective abroad opportunity and we
perspective abroad opportunity and we kind of work through the solutions so
kind of work through the solutions so
kind of work through the solutions so whether it’s lighting weathers jewelry
whether it’s lighting weathers jewelry
whether it’s lighting weathers jewelry it’s it’s something that is not defined
it’s it’s something that is not defined
it’s it’s something that is not defined to us and we start exploring it we’ve
to us and we start exploring it we’ve
to us and we start exploring it we’ve reached the stage where we now started
reached the stage where we now started
reached the stage where we now started talking about design language you’ve
talking about design language you’ve
talking about design language you’ve seen that in the Apple phones and every
seen that in the Apple phones and every
seen that in the Apple phones and every every company that has a large portfolio
every company that has a large portfolio
every company that has a large portfolio wants a product that you can see from a
wants a product that you can see from a
wants a product that you can see from a distance and say that’s that’s the brand
distance and say that’s that’s the brand
distance and say that’s that’s the brand it is and we are now attempting to then
it is and we are now attempting to then
it is and we are now attempting to then it’s it’s largely about creating design
it’s it’s largely about creating design
it’s it’s largely about creating design codes within products so this is how you
codes within products so this is how you
codes within products so this is how you can see what you know one product
can see what you know one product
can see what you know one product expands to a whole portfolio
expands to a whole portfolio
expands to a whole portfolio we’ve done that for watches and of
we’ve done that for watches and of
we’ve done that for watches and of course simple brands like Louis Philip
course simple brands like Louis Philip
course simple brands like Louis Philip that is largely in the short space and
that is largely in the short space and
that is largely in the short space and then how we’ve kind of taken them into a
then how we’ve kind of taken them into a
then how we’ve kind of taken them into a completely new category there is like a
completely new category there is like a
completely new category there is like a getting back to the whole bit of art
getting back to the whole bit of art
getting back to the whole bit of art such design does have a certain amount
such design does have a certain amount
such design does have a certain amount of expression that you can build and
of expression that you can build and
of expression that you can build and we’ve done the Formula One race trophies
we’ve done the Formula One race trophies
we’ve done the Formula One race trophies and I think these are interesting
and I think these are interesting
and I think these are interesting expressions of how engineering design
expressions of how engineering design
expressions of how engineering design and an art form which is culture can
and an art form which is culture can
and an art form which is culture can come together in a very interesting
come together in a very interesting
come together in a very interesting manner using very strong Indian
manner using very strong Indian
manner using very strong Indian foundation for you know the genesis of
foundation for you know the genesis of
foundation for you know the genesis of the era we took the chakra and the
the era we took the chakra and the
the era we took the chakra and the chakra was then inspired into an
chakra was then inspired into an
chakra was then inspired into an automotive form and this became the
automotive form and this became the
automotive form and this became the trophy for the races we’ve then expanded
trophy for the races we’ve then expanded
trophy for the races we’ve then expanded that to a whole range of trophies done
that to a whole range of trophies done
that to a whole range of trophies done across large organizations this is a big
across large organizations this is a big
across large organizations this is a big part of it how do you create desire and
part of it how do you create desire and
part of it how do you create desire and desires an important part in product
desires an important part in product
desires an important part in product design it’s not that you’re just solving
design it’s not that you’re just solving
design it’s not that you’re just solving a problem it’s something that you must
a problem it’s something that you must
a problem it’s something that you must have you must be able to seamlessly
have you must be able to seamlessly
have you must be able to seamlessly solve a problem and I think we’ve done
solve a problem and I think we’ve done
solve a problem and I think we’ve done that it’s there across every product
that it’s there across every product
that it’s there across every product that you see that’s successful
that you see that’s successful
that you see that’s successful functionality is almost solved without
functionality is almost solved without
functionality is almost solved without it being very obvious this is a this is
it being very obvious this is a this is
it being very obvious this is a this is a pure form created as a form of desire
a pure form created as a form of desire
a pure form created as a form of desire because we looked at the whole soap
because we looked at the whole soap
because we looked at the whole soap shape creating that sense of desire this
shape creating that sense of desire this
shape creating that sense of desire this is a fragrance that does that if you
is a fragrance that does that if you
is a fragrance that does that if you look at you can transfer that across
look at you can transfer that across
look at you can transfer that across anything finally on on design
anything finally on on design
anything finally on on design specifically we’ve started helping a lot
specifically we’ve started helping a lot
specifically we’ve started helping a lot of companies build interesting
of companies build interesting
of companies build interesting technology ideas and convert them to
technology ideas and convert them to
technology ideas and convert them to products that are successful so design
products that are successful so design
products that are successful so design can be an enabler it actually can create
can be an enabler it actually can create
can be an enabler it actually can create look for an opportunity and then convert
look for an opportunity and then convert
look for an opportunity and then convert it to very interesting you know
it to very interesting you know
it to very interesting you know expression so this uses basically 3d
expression so this uses basically 3d
expression so this uses basically 3d sculpting and we built up a bust for
sculpting and we built up a bust for
sculpting and we built up a bust for Jamshedji Tata when we were given just
Jamshedji Tata when we were given just
Jamshedji Tata when we were given just one picture of him you can use processes
one picture of him you can use processes
one picture of him you can use processes technology this is wireless technology
technology this is wireless technology
technology this is wireless technology we’re building chandeliers now also with
we’re building chandeliers now also with
we’re building chandeliers now also with technology and design kind of seamlessly
technology and design kind of seamlessly
technology and design kind of seamlessly bring in a very interesting amalgamation
bring in a very interesting amalgamation
bring in a very interesting amalgamation design it kind of gets you to recreate
design it kind of gets you to recreate
design it kind of gets you to recreate completely new expressions because of
completely new expressions because of
completely new expressions because of the kind of palette that we have today
the kind of palette that we have today
the kind of palette that we have today so this is a just last ending on four
so this is a just last ending on four
so this is a just last ending on four elements I think the key things to
elements I think the key things to
elements I think the key things to design that I believe we should have is
design that I believe we should have is
design that I believe we should have is the first part is context context makes
the first part is context context makes
the first part is context context makes this huge difference a sea of difference
this huge difference a sea of difference
this huge difference a sea of difference I mean what where and how you design
I mean what where and how you design
I mean what where and how you design makes enormous difference so if you see
makes enormous difference so if you see
makes enormous difference so if you see something abroad and you just plant it
something abroad and you just plant it
something abroad and you just plant it here it just won’t work it context makes
here it just won’t work it context makes
here it just won’t work it context makes a difference the other is the whole
a difference the other is the whole
a difference the other is the whole aspect of balance today you have to
aspect of balance today you have to
aspect of balance today you have to design for the future you can’t be
design for the future you can’t be
design for the future you can’t be designing creating waste it has to be
designing creating waste it has to be
designing creating waste it has to be sustainable empathy is the most
sustainable empathy is the most
sustainable empathy is the most important thing and we don’t understand
important thing and we don’t understand
important thing and we don’t understand the person’s needs you cannot design and
the person’s needs you cannot design and
the person’s needs you cannot design and that’s probably the most significant
that’s probably the most significant
that’s probably the most significant part of industries and of course the
part of industries and of course the
part of industries and of course the last is there is always a leap into the
last is there is always a leap into the
last is there is always a leap into the future you have to be able to leap ahead
future you have to be able to leap ahead
future you have to be able to leap ahead and pre-emptive thinking is a huge part
and pre-emptive thinking is a huge part
and pre-emptive thinking is a huge part of the whole aspect of design so my
of the whole aspect of design so my
of the whole aspect of design so my leaving this is the last slide my whole
leaving this is the last slide my whole
leaving this is the last slide my whole vision today is to kind of express the
vision today is to kind of express the
vision today is to kind of express the fact that I think design is not
fact that I think design is not
fact that I think design is not percolated large enough in the country
percolated large enough in the country
percolated large enough in the country you you set up your homes you don’t see
you you set up your homes you don’t see
you you set up your homes you don’t see it on streets on pavements and that’s
it on streets on pavements and that’s
it on streets on pavements and that’s one space that now we’re looking at
one space that now we’re looking at
one space that now we’re looking at building up can we create really
building up can we create really
building up can we create really beautiful experiences streets in India
beautiful experiences streets in India
beautiful experiences streets in India and that’s something that’s our next
and that’s something that’s our next
and that’s something that’s our next dream thank you
dream thank you
dream thank you [Applause]
”
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