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Localisation is the New Globalisation | Archawat Charoensilp | TEDxShrewsburyIntlSchool


thank you it was in 1989 I was 16 years

thank you it was in 1989 I was 16 years old that’s when I first encountered the

old that’s when I first encountered the

old that’s when I first encountered the force of globalization and it looks

force of globalization and it looks

force of globalization and it looks something like this okay

something like this okay

something like this okay loud music cuss words were given it is

loud music cuss words were given it is

loud music cuss words were given it is safe to say that my parents my

safe to say that my parents my

safe to say that my parents my schoolteacher were less than impressed

schoolteacher were less than impressed

schoolteacher were less than impressed with my first encounter with

with my first encounter with

with my first encounter with globalization I started experimenting

globalization I started experimenting

globalization I started experimenting with cosmetic playing around with

with cosmetic playing around with

with cosmetic playing around with tattoos occasionally wear torn jeans you

tattoos occasionally wear torn jeans you

tattoos occasionally wear torn jeans you know doing all this stuff that can upset

know doing all this stuff that can upset

know doing all this stuff that can upset your parents but it’s not all bad

your parents but it’s not all bad

your parents but it’s not all bad I also learned English yes I learned

I also learned English yes I learned

I also learned English yes I learned English from gun and roses i learning

English from gun and roses i learning

English from gun and roses i learning this from their relics in the back of

this from their relics in the back of

this from their relics in the back of that castle table so between now in the

that castle table so between now in the

that castle table so between now in the next 10 minutes if my talk starts to

next 10 minutes if my talk starts to

next 10 minutes if my talk starts to sound like a broken English you know why

my discovery of rock and roll is an

my discovery of rock and roll is an embodiment of the clash between global

embodiment of the clash between global

embodiment of the clash between global force and local values as demonstrated

force and local values as demonstrated

force and local values as demonstrated by how my mother react to it it’s

by how my mother react to it it’s

by how my mother react to it it’s interesting to think that as global

interesting to think that as global

interesting to think that as global citizen we travel to faraway places

citizen we travel to faraway places

citizen we travel to faraway places seeking new experience new idea a new

seeking new experience new idea a new

seeking new experience new idea a new culture however as we become more

culture however as we become more

culture however as we become more exposed to the new idea new experience a

exposed to the new idea new experience a

exposed to the new idea new experience a new culture we also develop increasing

new culture we also develop increasing

new culture we also develop increasing sense of self-identity national pride

sense of self-identity national pride

sense of self-identity national pride appreciation of your own culture some

appreciation of your own culture some

appreciation of your own culture some even our hotel to try to do we discover

even our hotel to try to do we discover

even our hotel to try to do we discover a route this type of I call creative

a route this type of I call creative

a route this type of I call creative tensions globally and locally actually

tensions globally and locally actually

tensions globally and locally actually create vast opportunity for people to

create vast opportunity for people to

create vast opportunity for people to come together to collaborate and to

come together to collaborate and to

come together to collaborate and to generate many times global solutions

generate many times global solutions

generate many times global solutions locally and that’s how localization will

locally and that’s how localization will

locally and that’s how localization will feel

feel

feel the new globalization for example take

the new globalization for example take

the new globalization for example take the gentleman named Mayu my Yoon is a

the gentleman named Mayu my Yoon is a

the gentleman named Mayu my Yoon is a Chinese person born in China as a little

Chinese person born in China as a little

Chinese person born in China as a little boy you know my work as a tour guide so

boy you know my work as a tour guide so

boy you know my work as a tour guide so he would run around find himself you

he would run around find himself you

he would run around find himself you know foreigner tourists take them around

know foreigner tourists take them around

know foreigner tourists take them around to see nice places make a few bucks

to see nice places make a few bucks

to see nice places make a few bucks learned to practice English at the same

learned to practice English at the same

learned to practice English at the same time he went on went to college granted

time he went on went to college granted

time he went on went to college granted and became University t-shirts English

and became University t-shirts English

and became University t-shirts English teacher in his home town called Hangzhou

teacher in his home town called Hangzhou

teacher in his home town called Hangzhou Hangzhou is an industrial and logistic

Hangzhou is an industrial and logistic

Hangzhou is an industrial and logistic hub of course of China so in a way

hub of course of China so in a way

hub of course of China so in a way itself as a window of Chinese business

itself as a window of Chinese business

itself as a window of Chinese business people to the rest of the world

people to the rest of the world

people to the rest of the world recognizing the important and the

recognizing the important and the

recognizing the important and the strength of his hometown as well as this

strength of his hometown as well as this

strength of his hometown as well as this relation to the rest of the world

relation to the rest of the world

relation to the rest of the world my Yuen set out to create the world most

my Yuen set out to create the world most

my Yuen set out to create the world most successful b2b e-commerce platform

successful b2b e-commerce platform

successful b2b e-commerce platform called Alibaba and ever since the world

called Alibaba and ever since the world

called Alibaba and ever since the world become come to know my unis mr. Jackman

become come to know my unis mr. Jackman

become come to know my unis mr. Jackman Jack Myers often invited to speak to

Jack Myers often invited to speak to

Jack Myers often invited to speak to vast audience around the world about his

vast audience around the world about his

vast audience around the world about his business about Alibaba about his

business about Alibaba about his

business about Alibaba about his business philosophy as long as Jack mine

business philosophy as long as Jack mine

business philosophy as long as Jack mine Alibaba continued to engage the world

Alibaba continued to engage the world

Alibaba continued to engage the world localization will continue to feel

localization will continue to feel

localization will continue to feel globalization you guys may say yeah but

globalization you guys may say yeah but

globalization you guys may say yeah but that’s Jack Ma you know it’s an

that’s Jack Ma you know it’s an

that’s Jack Ma you know it’s an exceptional case I agree so let me give

exceptional case I agree so let me give

exceptional case I agree so let me give you another example something bring

you another example something bring

you another example something bring closer to home here in Thailand based in

closer to home here in Thailand based in

closer to home here in Thailand based in Bangkok Shan founder of a company called

Bangkok Shan founder of a company called

Bangkok Shan founder of a company called juice in the rain

juice in the rain

juice in the rain Shan has a vision to reimagine juices to

Shan has a vision to reimagine juices to

Shan has a vision to reimagine juices to create juices that better than what

create juices that better than what

create juices that better than what mother nature gives you to create the

mother nature gives you to create the

mother nature gives you to create the kind of juices that have vitamins

kind of juices that have vitamins

kind of juices that have vitamins minerals fibers the whole natural

minerals fibers the whole natural

minerals fibers the whole natural goodness without sugar always very

goodness without sugar always very

goodness without sugar always very little of it his technology has a

little of it his technology has a

little of it his technology has a potential to remove billions and

potential to remove billions and

potential to remove billions and billions of caries from people diet it

billions of caries from people diet it

billions of caries from people diet it will help people to make better choice

will help people to make better choice

will help people to make better choice is to help people attain better health

is to help people attain better health

is to help people attain better health in order to remote his technology on

in order to remote his technology on

in order to remote his technology on jump on the global startup scenes the

jump on the global startup scenes the

jump on the global startup scenes the sins that saw him traveling the world

sins that saw him traveling the world

sins that saw him traveling the world from New York to Tokyo from San

from New York to Tokyo from San

from New York to Tokyo from San Francisco to San Sebastian and many

Francisco to San Sebastian and many

Francisco to San Sebastian and many other places I really really hope that

other places I really really hope that

other places I really really hope that Shawn and his technology will be

Shawn and his technology will be

Shawn and his technology will be successful because they are on the verge

successful because they are on the verge

successful because they are on the verge of creating a brand new various category

of creating a brand new various category

of creating a brand new various category that this will haven’t had before and it

that this will haven’t had before and it

that this will haven’t had before and it is value estimated at about 1 billion US

is value estimated at about 1 billion US

is value estimated at about 1 billion US dollars so not bad at all for local

dollars so not bad at all for local

dollars so not bad at all for local voice there’s no question that for

voice there’s no question that for

voice there’s no question that for globalization to continue to expand it

globalization to continue to expand it

globalization to continue to expand it will increasingly do so by being field

will increasingly do so by being field

will increasingly do so by being field locally technology who strengthen that

locally technology who strengthen that

locally technology who strengthen that training technology will change the way

training technology will change the way

training technology will change the way we learn the way we live and the way we

we learn the way we live and the way we

we learn the way we live and the way we work when it was a boy I was told that I

work when it was a boy I was told that I

work when it was a boy I was told that I have to go to school like you so that I

have to go to school like you so that I

have to go to school like you so that I will be I will learn how to read I will

will be I will learn how to read I will

will be I will learn how to read I will learn how to write I will mathematics

learn how to write I will mathematics

learn how to write I will mathematics and that would be enough for me to have

and that would be enough for me to have

and that would be enough for me to have enough basic skills to go on and get a

enough basic skills to go on and get a

enough basic skills to go on and get a job but the world today that is no

job but the world today that is no

job but the world today that is no longer the case young people need to

longer the case young people need to

longer the case young people need to learn how to think critically young

learn how to think critically young

learn how to think critically young people need to learn how to deal with

people need to learn how to deal with

people need to learn how to deal with data to analyze data to connect the dots

data to analyze data to connect the dots

data to analyze data to connect the dots to spot the trends to program thing to

to spot the trends to program thing to

to spot the trends to program thing to code question is that’s your school

code question is that’s your school

code question is that’s your school tissue others I certainly hope so my son

tissue others I certainly hope so my son

tissue others I certainly hope so my son goes to school here too but that is

goes to school here too but that is

goes to school here too but that is really matter today you can learn

really matter today you can learn

really matter today you can learn anything online from making a boy egg to

anything online from making a boy egg to

anything online from making a boy egg to making your personal nuclear fusion

making your personal nuclear fusion

making your personal nuclear fusion reactor I don’t know why one would like

reactor I don’t know why one would like

reactor I don’t know why one would like to make his own nuclear reactor but if

to make his own nuclear reactor but if

to make his own nuclear reactor but if you want to that’s the DUI Do It

you want to that’s the DUI Do It

you want to that’s the DUI Do It Yourself session on

so you know learning will be very

so you know learning will be very different

different

different never before in the history of mankind

never before in the history of mankind

never before in the history of mankind that knowledge gap can be so easily and

that knowledge gap can be so easily and

that knowledge gap can be so easily and rarely fulfilled you guys no longer have

rarely fulfilled you guys no longer have

rarely fulfilled you guys no longer have excuse not to pursue your passion learn

excuse not to pursue your passion learn

excuse not to pursue your passion learn everything you want to learn about it

everything you want to learn about it

everything you want to learn about it get to know other people have the same

get to know other people have the same

get to know other people have the same interests collaborate try something new

interests collaborate try something new

interests collaborate try something new experiment with it live a little

experiment with it live a little

experiment with it live a little okay talk about lift a little technology

okay talk about lift a little technology

okay talk about lift a little technology will also change the way we live look

will also change the way we live look

will also change the way we live look around you left and right

around you left and right

around you left and right please do look at around yourself okay

please do look at around yourself okay

please do look at around yourself okay in this room in this school on the

in this room in this school on the

in this room in this school on the street in your neighborhood we are

street in your neighborhood we are

street in your neighborhood we are increasingly living in a multicultural

increasingly living in a multicultural

increasingly living in a multicultural world the world where diversity is

world the world where diversity is

world the world where diversity is highly values you are highly valued be

highly values you are highly valued be

highly values you are highly valued be who you are know your culture know your

who you are know your culture know your

who you are know your culture know your roots be different because all that

roots be different because all that

roots be different because all that collectively will have drive innovation

collectively will have drive innovation

collectively will have drive innovation and creativity you need in order to

and creativity you need in order to

and creativity you need in order to pursue a meaningful life like everything

pursue a meaningful life like everything

pursue a meaningful life like everything else technology will also affect how we

else technology will also affect how we

else technology will also affect how we work I’m pretty sure all of us have

work I’m pretty sure all of us have

work I’m pretty sure all of us have heard before that you know by sometime

heard before that you know by sometime

heard before that you know by sometime next week robot to take our job that’s a

next week robot to take our job that’s a

next week robot to take our job that’s a limit of cycle but you know take my

limit of cycle but you know take my

limit of cycle but you know take my house over example I’m pretty sure you

house over example I’m pretty sure you

house over example I’m pretty sure you guys have heard of this robot called

guys have heard of this robot called

guys have heard of this robot called ekoo you let a field in lose in the

ekoo you let a field in lose in the

ekoo you let a field in lose in the morning by the time you get back home in

morning by the time you get back home in

morning by the time you get back home in the evening your house is spotless

the evening your house is spotless

the evening your house is spotless better yet this robot tuck itself in bag

better yet this robot tuck itself in bag

better yet this robot tuck itself in bag and it’s charger base as well and that

and it’s charger base as well and that

and it’s charger base as well and that is just in one household but consider

is just in one household but consider

is just in one household but consider Amazon ok Amazon warehouse is already

Amazon ok Amazon warehouse is already

Amazon ok Amazon warehouse is already man by thousand and thousand and robots

man by thousand and thousand and robots

man by thousand and thousand and robots ok robot and boosting the robots tactic

ok robot and boosting the robots tactic

ok robot and boosting the robots tactic door water spring things for packaging

door water spring things for packaging

door water spring things for packaging and eventually shift our millions of

and eventually shift our millions of

and eventually shift our millions of merchandise to any far from places the

merchandise to any far from places the

merchandise to any far from places the world fully autonomous vehicles is

world fully autonomous vehicles is

world fully autonomous vehicles is already a reality

already a reality

already a reality ok

ok

ok you see more and more than one the road

you see more and more than one the road

you see more and more than one the road may be someone you already have one in

may be someone you already have one in

may be someone you already have one in your garage it will help increase road

your garage it will help increase road

your garage it will help increase road safety it will help reduce logistical

safety it will help reduce logistical

safety it will help reduce logistical cost in 2015

cost in 2015

cost in 2015 Associates Prince ap on average every

Associates Prince ap on average every

Associates Prince ap on average every quarter put our 5000 articles that wind

quarter put our 5000 articles that wind

quarter put our 5000 articles that wind by robots think about it so by this time

by robots think about it so by this time

by robots think about it so by this time you are sitting there in the front row

you are sitting there in the front row

you are sitting there in the front row as a student maybe thinking oops

as a student maybe thinking oops

as a student maybe thinking oops what is it left for me then when I grow

what is it left for me then when I grow

what is it left for me then when I grow up

up

up Oh there’ll be plenty of opportunity out

Oh there’ll be plenty of opportunity out

Oh there’ll be plenty of opportunity out there anything for every robot that

there anything for every robot that

there anything for every robot that performs certain this work

performs certain this work

performs certain this work somebody decoded somebody to program it

somebody decoded somebody to program it

somebody decoded somebody to program it okay robot can write mundane articles

okay robot can write mundane articles

okay robot can write mundane articles weather report sport reports you know

weather report sport reports you know

weather report sport reports you know stock price report all day but will save

stock price report all day but will save

stock price report all day but will save a cool reporting job for a skillful

a cool reporting job for a skillful

a cool reporting job for a skillful journalist they can write about how

journalist they can write about how

journalist they can write about how global warming to affect the indigenous

global warming to affect the indigenous

global warming to affect the indigenous group in a fun fun place they can write

group in a fun fun place they can write

group in a fun fun place they can write about art and culture something that

about art and culture something that

about art and culture something that only enlightened mind could appreciate

only enlightened mind could appreciate

only enlightened mind could appreciate that robot cannot so what I’m trying to

that robot cannot so what I’m trying to

that robot cannot so what I’m trying to say is there’ll be plenty of opportunity

say is there’ll be plenty of opportunity

say is there’ll be plenty of opportunity for you in the future there will be

for you in the future there will be

for you in the future there will be plenty of opportunity opportunity for

plenty of opportunity opportunity for

plenty of opportunity opportunity for those who are prepared the question is

those who are prepared the question is

those who are prepared the question is are you future ready today what is your

are you future ready today what is your

are you future ready today what is your success look like

success look like

success look like are you positioned to become successful

are you positioned to become successful

are you positioned to become successful no matter how much the world would

no matter how much the world would

no matter how much the world would change and you surely would change but

change and you surely would change but

change and you surely would change but to be successful one thing and one thing

to be successful one thing and one thing

to be successful one thing and one thing will never change and that is hard work

will never change and that is hard work

will never change and that is hard work the journey to success who have many

the journey to success who have many

the journey to success who have many detours but it will never have a

detours but it will never have a

detours but it will never have a shortcut success is something that you

shortcut success is something that you

shortcut success is something that you have to obtain it’s not given so by this

have to obtain it’s not given so by this

have to obtain it’s not given so by this time you may think oops look like that’s

time you may think oops look like that’s

time you may think oops look like that’s a lot of stuff coming my way

a lot of stuff coming my way

a lot of stuff coming my way but think about it think about it

but think about it think about it

but think about it think about it you know you are the generations that

you know you are the generations that

you know you are the generations that most empowered you have ability to

most empowered you have ability to

most empowered you have ability to reimagine the world a better world than

reimagine the world a better world than

reimagine the world a better world than unimaginable to my generation or

unimaginable to my generation or

unimaginable to my generation or degeneres before me who knows you know

degeneres before me who knows you know

degeneres before me who knows you know when when’s the next big idea will come

when when’s the next big idea will come

when when’s the next big idea will come from where’s the next groundbreaking

from where’s the next groundbreaking

from where’s the next groundbreaking technology will come from where is the

technology will come from where is the

technology will come from where is the next game-changing revolution that will

next game-changing revolution that will

next game-changing revolution that will evolution ice the world who come from

evolution ice the world who come from

evolution ice the world who come from it’s very well could come from here

it’s very well could come from here

it’s very well could come from here it certainly could come from you and you

it certainly could come from you and you

it certainly could come from you and you and you and all of you thank you

and you and all of you thank you

and you and all of you thank you [Applause]

[Applause]

[Applause] [Music]

”

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