effective the third year of prepa
Mexico were two years of high school and in the
1966 carried out in the first year of
prepa
I come from a military school in tiles
I do not have a high school diploma but it was the
era in which the Iberian as all
universities universities accepted
cancer drug addicts and all parlament
to fill the faculties v
I was lucky that when I
interviewed to enter the race
there was a Jesuit father and I wanted a lot
and he asks me this one where from where
I come to tell you that from the military school
in tiles mc your diploma to prepare them
which parent I have from high school says
but you should not recognize here is the
lightweight title I do not care no matter
what I want is to learn
the title is worth to me mothers because in addition
science and techniques
very relevant information that is I am not
Dr.’m not a lawyer architect to
force has to have the title and
enter with the desire to learn not from
Title
we entered 64 we finished 15 of those 15 yo
I finished if it was five years and between
with dreams of you should be someone in
communication not of being famous but of
be someone who has fun and who
enjoy your work with me
first lesson that came out of
chiripa da is that it has my career
I enjoy communication very much
and I really enjoy working in the
Ibero at that time in four types of
faculty to give
the new sixth or seventh eighth
semester they forced us to work
midday and study noon and what
they wanted was that up we mix the
practice with the theory I went into
those two years to three agencies of
advertising and they ran me out of the three
but I was always lucky not to
ask why they do always me
it increased on the ground that is when
won and I put a thousand pesos more and
they believed me finished the Ibero
Obviously I do not receive and humorously
the only matter left to be answered was
television in what has always
protruding mouth and locks that much
of my life I’m going to Spain with my dad
he returned to mexico I worked with him in
Spanish television
my dad was a film director and he entered
Mexican telesystem before televises
before televise the one who hired me
Don Luis de Llano was number 12
mexican telesystem dad de luis de
plain juniors who studied with no
military school in texas when I went to
ask chamba that I love the
television told me yes but that without
salary and league and I think I had him
to pay and I said it really seriously
says pedro luis no jodan I do not have a car
or anything that I need chen to be him
for three months his bag gave me
my weight and I was a child of the Iberian
tie and all the roll is and he puts me to
promotion area with luis de llano
that was my boss
one of my best friends my friend
now and partner I was also very happy
the only thing that always mattered to me
only thing that matters to me is to do very well
my work there were no schedules because the
promotion area was created by luis de
plain juniors and they saw us as
Martians to 8 eye
you have to do the promotions of
the programs for channel 2 4 and 5 is not
there were schedules we avoided at three o’clock
in the morning when there when there was
available machines and I had the huge
fortune to direct cameras in the
festival of bands I did not propose it either
but the experience was fantastic
output of the remote control unit
he smelled and said we’re all arrested
11 h we wanted very hilarious
but a great experience that either
search but he yielded everything with passion
of my television career
the lord of is no longer director
general attached to channel 8 that was from
monterrey group sends me to call I’m going
with the center of your manager
something like that at 27 years old
26 out there I went and I had a career
successes and gap in my life because
I learned a lot what to be a man of
private company type of the monterrey group
that was because the group more
important financial of mexico is
merges channel 8 with Mexican telesystem
it remains in channel 2 4 and 5 and it returns and it
converts televised all that
we had left
channel 8 telesystem in the merger
emilio azcárraga papa ran us less
my friend and I never knew why
I can guess why but why did I
different things in the continuity of the
operation of the channel on my initiative
I bought a holster that was the
first computer to put seguidito
automated ads
I did things that Mr. Díaz did not
allows to do and that I had a lot
passion
Don Luis is going to channel 8
they invite him to channel 13 of the government and my
aunt those four months tells me that I
go with him and I went
the story is very long, I do not know
I count but I was Mr. Azcárraga
he scolded me he told me what I was going to
happen that he was right that I will go wrong
that it was politicians that earned them
more television was right in everything
but it was a great learning for me
I know cintia that is there for you
woman a woman very rich in all
senses
his paper was owner of topeka pants
that was the most trouser factory
important in the world and in a dinner my
Father-in-law asks me, Carlos knows, is a
advertising agency because I just
I thundered with mine and I do not believe that
I wanted to go on television was the
government was not fun anymore I was already
three years and it ‘s up to the mother and you
he invented and then yes that mine neither
which you and I have a no today
agency with adolfo mi compadre
that’s how rats and associates were born
advertising that at that time went to the
rai and Rodríguez advertising was a
agony and a gigantic ecstasy 38 ago
years
this parenthesis also ran me
of channel 13 because it gave him a madrazo
someone who offended don luis
this one and I got angry and they ran me without
settlement
fortunately I had saved for
take out hospital inmates with gac
it was a lot of agony a lot of success a lot
suffering was Mexican agency I
it took a long time to understand my function
from advertisers until two years three
years later I dropped the twenty that
could possibly be creative
possibly
and I specialize I specialized suit
this a friend from Spain that the best
publicist of europe
John Markoff taught me changed my
vision of advertising came to me
life the engineer carlos slim by
accident
not because I looked for him he had just
buy bimex bicycles from mexico
that I made ads very pacheco very
fun and the son that follows that
agency with sanborns
as a result of that there was a friendship of a
broad and professionalism because group
case wants you if it works if you do not get
thanks and I’ve been with them for 29 years
a great emotion and made many
bells
according to the story the advertising very
all right
I never worried that it was the message in
look it up to date I’m worth mother and
guide them, talked about us
nuggets the only thing that has bothered me
It’s always fun and doing the best
possible my work does not compete against
nobody is going to be better than the other and the
frustration in agency contests
that we do not win an account with two
it was quite frustrating but always
was with the desire to entertain me and create
and I did very well the consequence was
fantastic although sought after fame
worth mother
the fan siege not because the voice that if not
because I’m in a world where the
ads come out many times effect to the
TV
there are some that stick very hard and we accept
I never looked for the public
president of the publicists I went two
times president the publicists has been
twice vice president of the board of
communication not because the forests and
it’s not force offer because it was
president of the publicists
the only thing in my life I’ve searched
It’s different to be entertained and to be
most effective
that’s what it has been in my life what
I was looking for life followed gary growth
sea they finish the university fell without in
The University of Southern California
marketing marketing in peppers i’m
we started working to work together
Gary starts doing commercials in a
producer house march starts at
integrate with me and today’s date
we have seven companies that I do
they would have said 39 years ago never
would have put hama is in the
political marketing that if the medium
search because I liked them a lot
I was lucky to make the campaign
unlucky to make the campaign
colosio who killed him
the good luck of zedillo who won
presidency the hilarious campaign
with madrazo that you will be very
little ones but invented a slogan of
vettel a madrazo to the dedazo this one of
montiel human rights where the
humans not the rats done things very
very fun and very risky parents
but never to look for the area they are already
eleven I mean them seriously I am fun and I
I am very fun my business, my company does not
money is observed is to create
money are factories and industries and
probably counters and dispatches
professor of law or laws them and
they are a bit focused
I do not because the business does not do it but
It is the most fun business in the world
life if I went and one day says papaya
and
the time came to make her film
I said I think if we get the
rights to a movie that he directed
buñuel
We did the other nobles after
14 million in which edgar and wrote
with different writers and when
it was time for the
the assumption of income we had three and a
fourth
understanding that the amaro father wore
the record for 14 years as the
highest grossing movie of the cinema
Mexican with 140 million pesos 129
millions
we made three income columns
of 60 80 80 90 and 100 and I put 1
what happens if we make 100 to 110 of
income and he made me arrive and we’re going to
put it and then down to say 110 I put
LOL
I told him I fixed from Roman Maleni is
of joke we made 640 million
nobody has done that amount until that
day
then he did a genius of the time with his
movie we are the second one either
We look for wool or look for the wool
make a movie something very fixed a
entertaining movie for the family in
that do not earn the rich and minimum that
tie or lose but with a lot
vision of more than marketing and the
deer our vision club of crows
is filming the third hour
season said mark is postproduction
preproducing your movie that is going to be
with a co-production with twentieth
century fox
I’m writing a million
comedy that we bought the rights of
brazil that is called the honest candidate
It’s a very funny comedy with me
experience of political campaigns
the low are going to laugh a lot with paco
martin brown but he saw himself gave
what I think has been the most
important in my life
10 oct efe the group d
patience advice they have to have a lot
patience and they do not have patience they are not going to
arrive
I give them my word of honor that
desperate to try to
excel to get ahead is going to
give in the mother have to have a lot
patience see your vision see your life
little by little where do you want to get to little
to little and reims his first job when
leave the tec do not charge worth mothers
even if you turn off but you
let enter the company that you
they want nobody has paid that I know but
can arrive can get to the gala
human resources area and says and file
they say
this swing there is of clean bathroom to
melo does not matter between before what
imagine and they are doing whatever they want
but do not say to us and another I left
of the technician, unfortunately, there is no
one reason why to hire them or
contract us when we leave the
Idiots university resources
humans the first thing they ask them
what experience has idiot
I just got out of college to no no
they have the experience then they have
to fight all this really with
a lot of patience do not seek fame
do not look for the money
everything falls as a result of the love that
they put him to his work
do what you want to do not what
have to do is something else
fundamental what when they have to do
something already scrubbed the constitution
although it sounds very banal to have fun but
give them the most fun I have
the azraq issports area we do the
control of derby horita we will do in
year
with germany the rematch in mexico 86
when the Colombian referee clicks
he called a penalty well in the Germans
come the former players and a wagon the
plinth
I do not know how much I’m going to win but it ‘s
priceless is the most fun thing in the world
create in the most fun of the then
I’m done with grace is the message is
patience
have fun do not look for wool
look for fame be very happy
take care when you get married the family is
the most important
I tell you at my age, not yours at
young people concentrate on their well-being
guy signed up very well thanks
[Applause]
”
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