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L’industrie créatrice | Kevin Franco | TEDxArtsetMetiersLille


hello hello to all so as the

said coastal I’m here to talk

of economy then the economy is the

contraction of two words ecology more

economy or how to demonstrate it

is more economical to produce

ecological way

it’s a method some will say a

model that we put in place in

the pocheco company since now

twenty years it will put our 20 years this

year

the starting point of this economy

it was a crisis a crisis at the

times social in the company have talked

at that time of harassment we

could talk about moral harassment of

permanent conflicts between

teams a loss of cohesion between

teams it was also a crisis

ecological

we found again a few

years of chemical drums

and toxic buried everywhere

around the site it was also a crisis

of customers who wore

one after the other a bad

financial management

everything was together for the company

stops and we were there in 1997 while

to stop wherever

reinvent and the method that was

chosen at the time so that

the company reinvent itself

rebuild was the economy

the economy is a name we gave

to the approach in the years 2010

but it’s really applied since 97

then the economy is respect for

three rules at home when we

must invest it’s

as soon as invests it is necessary that one

reduces our impact on the environment

first thing second thing it takes

that the conditions of

work that reduces the hardness

posts and the dangerousness of posts

also and finally last criterion

we are a company and we

need to be more productive more

profitable save money

the economy is that it is to associate the

three criteria to each of our

investments he was working for for

reach them

if I illustrate you concretely

the economy I will explain to you

how in twenty years we managed to

to make rainwater serve us

we heat up on the site so the well

in addition today that’s good I

makes the observation by yourself that she

is present

it’s not me who orders them and

for the intervention but the well is

a resource that falls on us

often regularly and it takes

enjoy and use it when we produce

an envelope the starting point that has

been working on our inks

since we have produced the envelop

for must print our craft is

to make envelopes for

large contractors deviation of

operator insurance banks

telephony and jeans so pesce

custom printed envelopes

when we print so we use

the inked

this ink in 97 and until early

2000s was an ink-based

solvents and chemicals

so an anchor both harmful for

the environment

generally harmful to our

colleagues to use

when we print at home at departure

we had to wear gloves masks

to protect yourself from this chemical

and which in addition was very complex to

to produce since it was necessary

a lot of products to lead to

this ink to print first

work that was done that was to

change the recipe of these inks change

the recipe but not us alone in

partnership with our manufacturers we have

managed to develop a recipe at

one year of work with an ink

water- based and pigment-based

natural

we removed all alone ventoux

chemical products

until you remove all the metals

heavy that composed this this ink

results of this change

a more virtuous ink less

pollutants that allowed us to

remove masks and camps in

use and that also has us

allowed to limit so-called local premises

at the explosive atmosphere that

were hyper- protected premises and

that they presented a danger to everything

the rest of the site

but it was also an opportunity for us

to make first savings

financial since by working a

ink based on water and pigments

natural

it was much easier to

produce is much less expensive

a product based inks

chemical

so that’s where we started

talk about saving his inks if I

take back the son I spoke to you and

rainwater that we use to heat

we make an order for a customer

or manufactures each year 2 billion

200 million envelopes for

dozens and dozens of customers

when we change customers we change

color of the shot you have to go through a

cleaning

cleaning at the front machines

when our inks and is based on

solvents and and chemicals

we had to use typical products

petrol f also chemicals

to proceed with the cleaning the fact

to be passed on inks based

of water we could use soap from

marseille very simple or in any case

the equivalent this this cleaning so we

uses marseille soap or

use water from the water that is

became rainwater as and when

measure of rainwater time that

recovers and from our car so we have

decided to plant a large

part of our roofs at most

recovers and who we serve to

clean our printing tools and

this water of the blow comes to load in

ink we’re talking about at that moment of

industrial waste shoe shoes

but not polluting since I told you

we changed the recipe at the beginning and we

also changed the products

cleaners 7 to the shoe was

previously taken from a tank

which was filled once by drinking

taken by a tanker truck and

sent 100 kilometers from our

site sent 100 km to a

industrial treatment a treatment

industrialist who generated a lot of

co2 release pollution which

also generated a transport up

100 km and which in addition cost us 30

thousand euros a year thanks to the fact that

uses water-based inks and then

solvent- based inks we could

work to treat our waters on

place with a more natural method and

more respectful of the environment and

2 and the human this method that

is called phytoremediation

made by bombs so that’s

clean our dirty water through the

root system of this bamboo that in

dozos cleanser feeds on all these

waste that is inside

grows up thanks to that and

so we were able to avoid this

monthly transport that cost us 30

thousand euros a year the result if I

talk about the economic side

it was one of an investment of 150

thousand euros that was done in 2011 and

a saving of 30 thousand euros per year

in five years make money today

is in 2010 is the station is still

there and develops more and more

becomes more and more effective than a

system that has already been depreciated at

we these bamboos I told you I

come back on what I told you at

early rainwater serves us

heat the python on the roof

is recovered in tanks used to

clean our tools our this water is

load in ink and becomes shoe this

blow water feeds our bamboos our sores

grow up once they get to

mature they are cut or transformed

peeled and warmed up with the well

is used to heat us that’s the

demonstration of the economy of which I

You talked a lot about the imprint

economic damped systems into five

years old if we talk about the resort

purification a decrease in the impact on

the environment

more trucks a natural treatment

by plants more products

chemical then solvent is also a

reduced risk for our colleagues by

the use of these chemicals

but also avoid a truck come

once a month on the site

I could have talked about the fact

that all the papers that we use as soon as

that we participate in the cutting of a

tree four are replanted

systematically in respect of the

biodiversity of species

I could have talked to you about

produce renewable energy on

our website

I could have talked to you about

heat recovery from our

machines for fully heating

our site is also and I could have you

talk about mobility management the

that our colleagues use

electric cars rather than

thermal cars but they are not

alone in their car are rather to

many and that the car is no longer

an individual ticket but a good

collective all that all these actions

so represents the economy but

this method of work is also

the human the human in the heart of

the activity

and for that I will leave from my

personal example when I arrived

in the business

I realized in 2009

I got my degree in mechanical engineering

productive therefore oriented for

work in the industry is

mainly mechanical so

the automobile the railway

at the end of my studies I applied

in an engineering school to do

to carry out an engineering curriculum by

alternation where I was taken I

passed my contests very well and I

had to find a company

I found the company there is a little

late in the month of July and I finished

so 32e have found this company

unfortunately 32nd out of 30 who was

too late so I did not find

business

I had to reorient myself rework

found our voice

this way I found them through a

new professional license that

had created the license

professional eco-design so there

touch the industrial milieu while

combining a little ecology with this

time there since I had ideas

convictions at this level i

integrated this professional license

which had just been created and this is where

I knew pocheco frozen known during

my end of studies internship

a company that was three

kilometers from where I studied

but that I did not know at all

since at the time the company was

unknown I heard when gauthier

presented that you had seen the movie

tomorrow for a part of you so

so you’ve heard of

pocheco today but there is still

seven years the business was really

unknown I have the license so elodie ma

colleague called the license saying

we are looking for a trainee I applied

I was caught I realized my internship

in eco-design to achieve

years of life cycle analysis with

initially the idea of ​​starting again

engineering curriculum to take over the

die which I liked at first

and at the end of my internship I spent

four months I was very good

welcomed and I really learned

a lot and a lot grown up during

this period I was received a few

days before the end of my internship by

yazid

one of my colleagues at pocheco who

kevin said you came here after

of your internship we want to keep

we want to continue with you

would like to propose a cdi the only thing

is that today we have no post

to propose we want to continue with

you but we do not know where

two solutions either we continue together

to work in the sector of

production where you have a post a little

transversal that will do a little bit

services and masters your eye in

production try to make us

progress in terms of eco-design

either you will work as a charge

of customers but if we want to keep it

is that we have an idea is that we

wants the economy as is

set up since 97

we develop in any case we propose

this method to other companies

we would like to create a consulting firm

and accompanied by your company but

today is too early but we have

still want to work with you

Do you accept that and that

time there suddenly I accepted I

accepted because I really have

spent a moment I enjoyed

the team I’m sort of

fall in love with the company and I

am saying why do not we go there they will me

trust I will make them

trust also there

betrothed something very important

in in the way business

general and it’s something

strong because trust goes through the

do we have a lot of

transparency transparency in

statistics

in everything that is set up in

all the projects that went up the

trust in the sense also where we put

not different groups on the

same projects where we work more in

competition we see more create pine

men to be in groups projects

who will move in the same direction the

confidence also by the fact that when we

get someone in interview and we

then go hired he is offered a

cdi directly no job cdd no

job seekers cdi

systematic we also have a policy

we have a point of life if we talk about

continuous side on the social side that

salary scale at pocheco is

from 1 to 4 for the 130 people who

today work everybody the

knows everyone is aware

working at pocheco does not make

wealthy rich economically but in everything

case proposes something else it also happens

by offering services

complementary to the life of

the company you are hired for

a job you are hired dale

for your tree your know-how at

departure but also by a knowledge to be

and say what do we know

working together are we going

know how to build something together

and to nourish this knowledge to be

complicity this complementarity in

the teams

we put a lot of things in place

like sport for example where

the company offers the whole

team

every day sports classes in

company by specialized coaches

it also means permanent monitoring

the well-being of the team by

investments I told you about

launch just now when we have reduced

the impact on the health of us anchor

chemicals have used but that

also by securing the positions of

work and also by preventive follow-up

with an osteopath who comes once

per month and that accompanies all

the team in his in his well-being

economics it’s also about how

integrate into our environment

close so be both industrial

but as discreet as possible and not

harm the village since

forest-on-mark and one is a village

it is also how to go for

skills in the village like our

farmers for example and work

with them support them build

baskets of organic local fruits and vegetables

and offer them to our colleagues in

back as a subscription and

that we called at home the baskets of

marianne the economy is all that

I told you at the beginning the water of

rain that we use to heat us

it’s a joint work a system

hierarchical also reworked we’re going

to say crushed squashed rather than

to have director breasts then a

deputy director and then hf

and then the team so several

hierarchical strata what was the

case initially we came back on a

flatter system where our leaders

are referents of referents who

have been your referent by their

competence their know-how but also

their ability to convey their

know other people to train and

to raise skills

the whole team and the colonies

tomorrow it must be shared it is the

demonstration that I tried to you

do today that’s what has been

applied at pocheco an industrial of

the region

you also understood that the envelope

you know where we speak we are in

the era of digitization of exchanges

is a profession in the process of perhaps

disappearance even if we will do for

that continues

it’s tomorrow how to continue we have

worked and how to do that for

that the economy is self-duplicating

companies appropriate this

gait

Well, for me, in my work

so I told you a little early

so I integrated since I went out

of the envelope production and I

integrated a study desk office

economy that we call home and

my job

today is to propose to others

industrial enterprises at the start

now service companies but

also communities to put in

place the colonies at her place not to do

pick up copy and paste it’s not

the goal is rather to reason such as

not a network our departures to pull the

thread an element I quoted you

the auction by pulling the yarn of the anc on

managed to get that since we

serve to heat

how

take something on hand

transform and make one have a

better relationship to the environment at

our well-being to the collective social

but also to the economy since

despite a job that is in crisis

pocheco is still here to talk about it

is still there for to carry for

to testify before the economy enter

you from this move enjoy and

put it in place in the business

to finish if I have to give a

last definition of the economy

it’s how to undertake without

destroy

Thank you for your attention

[Applause]

”

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