when I was studying at UMass Amherst in 2000 I was walking between classes when
2000 I was walking between classes when
2000 I was walking between classes when with a friend when we saw some graduate
with a friend when we saw some graduate
with a friend when we saw some graduate students walking around and the head his
students walking around and the head his
students walking around and the head his large backpacks on and they had laptops
large backpacks on and they had laptops
large backpacks on and they had laptops in the backpacks and that he’s like
in the backpacks and that he’s like
in the backpacks and that he’s like ridiculously large head mounted display
ridiculously large head mounted display
ridiculously large head mounted display units it was like a big bulky piece of
units it was like a big bulky piece of
units it was like a big bulky piece of hardware sitting on this guy’s head and
hardware sitting on this guy’s head and
hardware sitting on this guy’s head and he had these large glasses that looked
he had these large glasses that looked
he had these large glasses that looked to be projecting something onto his face
to be projecting something onto his face
to be projecting something onto his face it looked really cool and my my friend
it looked really cool and my my friend
it looked really cool and my my friend sarcastically said to them are you from
sarcastically said to them are you from
sarcastically said to them are you from the future and it was really
the future and it was really
the future and it was really embarrassing but it turns out that they
embarrassing but it turns out that they
embarrassing but it turns out that they were from the future and the future
were from the future and the future
were from the future and the future being roughly 2017 to 2018 when
being roughly 2017 to 2018 when
being roughly 2017 to 2018 when augmented reality started going
augmented reality started going
augmented reality started going mainstream and that’s what I want to
mainstream and that’s what I want to
mainstream and that’s what I want to talk about today
talk about today
talk about today augmented reality and how it’s being
augmented reality and how it’s being
augmented reality and how it’s being applied today and how it will be
applied today and how it will be
applied today and how it will be practically applied to our everyday
practically applied to our everyday
practically applied to our everyday lives in the near future so it’s an
lives in the near future so it’s an
lives in the near future so it’s an exciting time for me to be in the mobile
exciting time for me to be in the mobile
exciting time for me to be in the mobile development space from new hardware
development space from new hardware
development space from new hardware being released often and different more
being released often and different more
being released often and different more streamlined form factors faster
streamlined form factors faster
streamlined form factors faster processors and better cameras the
processors and better cameras the
processors and better cameras the ability to create very realistic
ability to create very realistic
ability to create very realistic augmented and virtual reality
augmented and virtual reality
augmented and virtual reality experiences is becoming well a reality
experiences is becoming well a reality
experiences is becoming well a reality finally we can live those experiences
finally we can live those experiences
finally we can live those experiences that we’ve seen for decades and read
that we’ve seen for decades and read
that we’ve seen for decades and read about in science fiction but now in a
about in science fiction but now in a
about in science fiction but now in a form factor that regular consumers
form factor that regular consumers
form factor that regular consumers already have so before we dive too much
already have so before we dive too much
already have so before we dive too much into augmented reality I just want to
into augmented reality I just want to
into augmented reality I just want to give a quick background on what the
give a quick background on what the
give a quick background on what the different realities are so virtual
different realities are so virtual
different realities are so virtual versus augmented for starters the most
versus augmented for starters the most
versus augmented for starters the most common ended in getting mainstream
common ended in getting mainstream
common ended in getting mainstream attention in his virtual reality video
attention in his virtual reality video
attention in his virtual reality video games have been the main driver for
games have been the main driver for
games have been the main driver for adoption in this technology and
adoption in this technology and
adoption in this technology and companies like HTC Sony and Facebook are
companies like HTC Sony and Facebook are
companies like HTC Sony and Facebook are the biggest players in the space
the biggest players in the space
the biggest players in the space currently a virtual reality experience
currently a virtual reality experience
currently a virtual reality experience is a fully immersive experience where
is a fully immersive experience where
is a fully immersive experience where your entire point of view has changed VR
your entire point of view has changed VR
your entire point of view has changed VR uses goggles that cover your eyes and
uses goggles that cover your eyes and
uses goggles that cover your eyes and soundproof headphones are used to create
soundproof headphones are used to create
soundproof headphones are used to create a fully immersive experience by
a fully immersive experience by
a fully immersive experience by essentially taking control of two or
essentially taking control of two or
essentially taking control of two or three of your five senses you can travel
three of your five senses you can travel
three of your five senses you can travel to new worlds you can experience things
to new worlds you can experience things
to new worlds you can experience things that you never have before and you can
that you never have before and you can
that you never have before and you can even feel deep emotions then there is
even feel deep emotions then there is
even feel deep emotions then there is augmented reality which in my opinion
augmented reality which in my opinion
augmented reality which in my opinion and we’ll have a lot more utility in our
and we’ll have a lot more utility in our
and we’ll have a lot more utility in our day-to-day lives but maybe not as
day-to-day lives but maybe not as
day-to-day lives but maybe not as dramatic so this video is not
dramatic so this video is not
dramatic so this video is not necessarily a good example of the
necessarily a good example of the
necessarily a good example of the utility of augmented reality since this
utility of augmented reality since this
utility of augmented reality since this is just a game
is just a game
is just a game and so that that’s my son he’s real he’s
and so that that’s my son he’s real he’s
and so that that’s my son he’s real he’s not part of the AR experience but you
not part of the AR experience but you
not part of the AR experience but you know it shows what an AR experience is
know it shows what an AR experience is
know it shows what an AR experience is so essentially in augmented reality you
so essentially in augmented reality you
so essentially in augmented reality you can see the real world through a head
can see the real world through a head
can see the real world through a head mounted display or through your phone
mounted display or through your phone
mounted display or through your phone and computer-generated images are
and computer-generated images are
and computer-generated images are superimposed over the camera view the
superimposed over the camera view the
superimposed over the camera view the field of computer vision and image
field of computer vision and image
field of computer vision and image recognition has advanced significantly
recognition has advanced significantly
recognition has advanced significantly since augmented reality start first
since augmented reality start first
since augmented reality start first started being touted as a consumer ready
started being touted as a consumer ready
started being touted as a consumer ready tech in this video example the phone I’m
tech in this video example the phone I’m
tech in this video example the phone I’m holding is quickly scanning the ground
holding is quickly scanning the ground
holding is quickly scanning the ground for horizontal services calculating the
for horizontal services calculating the
for horizontal services calculating the distance from my phone’s camera to those
distance from my phone’s camera to those
distance from my phone’s camera to those surfaces using the various servers using
surfaces using the various servers using
surfaces using the various servers using the various movements of the phone using
the various movements of the phone using
the various movements of the phone using internal hardware to track my movements
internal hardware to track my movements
internal hardware to track my movements and then determining where 3d objects
and then determining where 3d objects
and then determining where 3d objects can be rendered in the scene so the
can be rendered in the scene so the
can be rendered in the scene so the amount of computations happening to
amount of computations happening to
amount of computations happening to create this effect so smoothly has not
create this effect so smoothly has not
create this effect so smoothly has not been possible on computers let alone
been possible on computers let alone
been possible on computers let alone even on the smart phones we have today
even on the smart phones we have today
even on the smart phones we have today so in addition to be able to track
so in addition to be able to track
so in addition to be able to track surfaces and superimpose objects in the
surfaces and superimpose objects in the
surfaces and superimpose objects in the scene these devices are also able to
scene these devices are also able to
scene these devices are also able to like you know scan and recognize objects
like you know scan and recognize objects
like you know scan and recognize objects and faces and various products very
and faces and various products very
and faces and various products very quickly
quickly
quickly over this past summer both Google and
over this past summer both Google and
over this past summer both Google and Apple released major software updates
Apple released major software updates
Apple released major software updates there their smartphone operating systems
there their smartphone operating systems
there their smartphone operating systems to enable developers to create these
to enable developers to create these
to enable developers to create these augmented reality experiences that are
augmented reality experiences that are
augmented reality experiences that are already working tens of millions of
already working tens of millions of
already working tens of millions of smartphones and that’s what makes this
smartphones and that’s what makes this
smartphones and that’s what makes this year very exciting for augmented reality
year very exciting for augmented reality
year very exciting for augmented reality after decades of speculation we now see
after decades of speculation we now see
after decades of speculation we now see a path for this technology to go
a path for this technology to go
a path for this technology to go mainstream now the final component to
mainstream now the final component to
mainstream now the final component to augment reality that is poised to really
augment reality that is poised to really
augment reality that is poised to really make this technology valuable in my
make this technology valuable in my
make this technology valuable in my opinion is the ability to store detailed
opinion is the ability to store detailed
opinion is the ability to store detailed 3d information about a space in the
3d information about a space in the
3d information about a space in the cloud or a remote server by having
cloud or a remote server by having
cloud or a remote server by having detailed 3d models of interior spaces
detailed 3d models of interior spaces
detailed 3d models of interior spaces stored in the cloud any of the mobile
stored in the cloud any of the mobile
stored in the cloud any of the mobile devices anybody any of us with mobile
devices anybody any of us with mobile
devices anybody any of us with mobile devices can retrieve that data about a
devices can retrieve that data about a
devices can retrieve that data about a location that has been scanned now you
location that has been scanned now you
location that has been scanned now you know this this may be like detailed
know this this may be like detailed
know this this may be like detailed geometry about the interior of a concert
geometry about the interior of a concert
geometry about the interior of a concert venue or an airport or an apartment
venue or an airport or an apartment
venue or an airport or an apartment complex or even a store and
complex or even a store and
complex or even a store and just store 3d information can then be
just store 3d information can then be
just store 3d information can then be coupled with augmented reality to
coupled with augmented reality to
coupled with augmented reality to display to display or guide us to our
display to display or guide us to our
display to display or guide us to our seat at that concert venue or help us
seat at that concert venue or help us
seat at that concert venue or help us find our baggage you know at the airport
find our baggage you know at the airport
find our baggage you know at the airport or you know help first responders
or you know help first responders
or you know help first responders navigate that apartment complex quickly
navigate that apartment complex quickly
navigate that apartment complex quickly or even just help a shopper find an item
or even just help a shopper find an item
or even just help a shopper find an item easily in the store so the challenge of
easily in the store so the challenge of
easily in the store so the challenge of creating this AR cloud is this being
creating this AR cloud is this being
creating this AR cloud is this being called is one of the one that’s being
called is one of the one that’s being
called is one of the one that’s being worked on or rumored to be being worked
worked on or rumored to be being worked
worked on or rumored to be being worked on by many big companies including
on by many big companies including
on by many big companies including Google Microsoft and Apple so let’s talk
Google Microsoft and Apple so let’s talk
Google Microsoft and Apple so let’s talk a little bit more about the utility of
a little bit more about the utility of
a little bit more about the utility of augmented reality in our day to day
augmented reality in our day to day
augmented reality in our day to day lives and where it’s being used now and
lives and where it’s being used now and
lives and where it’s being used now and where it will be used the near future
where it will be used the near future
where it will be used the near future there are already companies that have
there are already companies that have
there are already companies that have employed augmented reality for things
employed augmented reality for things
employed augmented reality for things like training engineering and
like training engineering and
like training engineering and architectural visualization but you know
architectural visualization but you know
architectural visualization but you know how will consumers actually use this and
how will consumers actually use this and
how will consumers actually use this and expect to use augmented reality so from
expect to use augmented reality so from
expect to use augmented reality so from my perspective I see immediate
my perspective I see immediate
my perspective I see immediate application of this technology in retail
application of this technology in retail
application of this technology in retail and tourism so brick-and-mortar retail
and tourism so brick-and-mortar retail
and tourism so brick-and-mortar retail as we all know is struggling in the age
as we all know is struggling in the age
as we all know is struggling in the age of Amazon and retailers are aggressively
of Amazon and retailers are aggressively
of Amazon and retailers are aggressively looking for ways to improve that
looking for ways to improve that
looking for ways to improve that experience whether it’s you know that
experience whether it’s you know that
experience whether it’s you know that getting consumers to find their item
getting consumers to find their item
getting consumers to find their item quicker and easier or keeping them
quicker and easier or keeping them
quicker and easier or keeping them captivated and in the store longer and
captivated and in the store longer and
captivated and in the store longer and one of the reasons that brick-and-mortar
one of the reasons that brick-and-mortar
one of the reasons that brick-and-mortar retail struggles compared to online
retail struggles compared to online
retail struggles compared to online shopping obviously is the difficulty of
shopping obviously is the difficulty of
shopping obviously is the difficulty of searching and finding a particular item
searching and finding a particular item
searching and finding a particular item you need you know online you can simply
you need you know online you can simply
you need you know online you can simply just type in a search and you can add it
just type in a search and you can add it
just type in a search and you can add it to your cart and you know wait a day or
to your cart and you know wait a day or
to your cart and you know wait a day or two and I’ll show up in the mail however
two and I’ll show up in the mail however
two and I’ll show up in the mail however consumers still want the convenience of
consumers still want the convenience of
consumers still want the convenience of having particular products right away
having particular products right away
having particular products right away and have the option to really look at an
and have the option to really look at an
and have the option to really look at an item in person before making their
item in person before making their
item in person before making their purchase as a first example of how a
purchase as a first example of how a
purchase as a first example of how a major retailer is using augmented
major retailer is using augmented
major retailer is using augmented reality let’s take a look at the Lowe’s
reality let’s take a look at the Lowe’s
reality let’s take a look at the Lowe’s vision app so this app was created with
vision app so this app was created with
vision app so this app was created with the Google tango team for a while and it
the Google tango team for a while and it
the Google tango team for a while and it does an excellent job of showing what
does an excellent job of showing what
does an excellent job of showing what can be done with augmented reality of
can be done with augmented reality of
can be done with augmented reality of retail you can place items in your house
retail you can place items in your house
retail you can place items in your house see how they’ll look design full room
see how they’ll look design full room
see how they’ll look design full room layouts and then even search for their
layouts and then even search for their
layouts and then even search for their products in the store using augmented
products in the store using augmented
products in the store using augmented reality and then it’ll guide you to the
reality and then it’ll guide you to the
reality and then it’ll guide you to the exact location on the exact shelf and
exact location on the exact shelf and
exact location on the exact shelf and where on that shelf that product is that
where on that shelf that product is that
where on that shelf that product is that you need it’s an amazing app and it’s
you need it’s an amazing app and it’s
you need it’s an amazing app and it’s currently but it’s currently
currently but it’s currently
currently but it’s currently – just a handful of devices that have
– just a handful of devices that have
– just a handful of devices that have very specific google hardware in it
very specific google hardware in it
very specific google hardware in it called project tango this hardware is
called project tango this hardware is
called project tango this hardware is essentially a phone that has an infrared
essentially a phone that has an infrared
essentially a phone that has an infrared camera an extra camera and death sensors
camera an extra camera and death sensors
camera an extra camera and death sensors on it to scan a space in real time it’s
on it to scan a space in real time it’s
on it to scan a space in real time it’s very expensive hardware with
very expensive hardware with
very expensive hardware with unfortunately low adoption
unfortunately low adoption
unfortunately low adoption however just recently with the release
however just recently with the release
however just recently with the release of a our kit by Apple along with a slew
of a our kit by Apple along with a slew
of a our kit by Apple along with a slew of new phones IKEA released its place
of new phones IKEA released its place
of new phones IKEA released its place app for the iPhone this app uses
app for the iPhone this app uses
app for the iPhone this app uses augmented reality more so to drive
augmented reality more so to drive
augmented reality more so to drive purchase intent versus finding a
purchase intent versus finding a
purchase intent versus finding a particular item in the IKEA store in
particular item in the IKEA store in
particular item in the IKEA store in this app you get to browse the IKEA
this app you get to browse the IKEA
this app you get to browse the IKEA catalog measure and place items in your
catalog measure and place items in your
catalog measure and place items in your store and see how they look in AR you
store and see how they look in AR you
store and see how they look in AR you can save and share pictures of the
can save and share pictures of the
can save and share pictures of the furniture and in theory this will
furniture and in theory this will
furniture and in theory this will increase your our desire for that piece
increase your our desire for that piece
increase your our desire for that piece of furniture to order through the IKEA
of furniture to order through the IKEA
of furniture to order through the IKEA IKEA store online or you know brave IKEA
IKEA store online or you know brave IKEA
IKEA store online or you know brave IKEA in person which is a thing in itself so
in person which is a thing in itself so
in person which is a thing in itself so let’s look at another hypothetical
let’s look at another hypothetical
let’s look at another hypothetical example where AR can be used in retail
example where AR can be used in retail
example where AR can be used in retail so I personally don’t know anything
so I personally don’t know anything
so I personally don’t know anything about fixing cars or tools for cars and
about fixing cars or tools for cars and
about fixing cars or tools for cars and I hate going to car parts store and you
I hate going to car parts store and you
I hate going to car parts store and you know my dad’s in the audience which were
know my dad’s in the audience which were
know my dad’s in the audience which were super embarrassed but like when I walk
super embarrassed but like when I walk
super embarrassed but like when I walk in I know roughly what I want but I
in I know roughly what I want but I
in I know roughly what I want but I don’t know what what size I want I will
don’t know what what size I want I will
don’t know what what size I want I will particular tool is called and definitely
particular tool is called and definitely
particular tool is called and definitely don’t know where it is in the store so
don’t know where it is in the store so
don’t know where it is in the store so it’s said there’s already technology
it’s said there’s already technology
it’s said there’s already technology available to make this process less
available to make this process less
available to make this process less embarrassing for me but someone needs to
embarrassing for me but someone needs to
embarrassing for me but someone needs to build it we can currently scan cars the
build it we can currently scan cars the
build it we can currently scan cars the technology we have to determine what
technology we have to determine what
technology we have to determine what make it is we can scan bolts to
make it is we can scan bolts to
make it is we can scan bolts to determine what size they are and not
determine what size they are and not
determine what size they are and not only can you walk into a car parts store
only can you walk into a car parts store
only can you walk into a car parts store knowing you know exactly what you need
knowing you know exactly what you need
knowing you know exactly what you need but because the interior of the store
but because the interior of the store
but because the interior of the store can be scanned and stored in 3d your
can be scanned and stored in 3d your
can be scanned and stored in 3d your phone can tell you exactly where their
phone can tell you exactly where their
phone can tell you exactly where their product is and guide you to it with a
product is and guide you to it with a
product is and guide you to it with a simple AR experience you actually look
simple AR experience you actually look
simple AR experience you actually look like you know what you’re doing
like you know what you’re doing
like you know what you’re doing so now you know now let me know you can
so now you know now let me know you can
so now you know now let me know you can find certain products and complete tasks
find certain products and complete tasks
find certain products and complete tasks within the store using AR and image
within the store using AR and image
within the store using AR and image recognition is to scan improve our
recognition is to scan improve our
recognition is to scan improve our shopping experience but let’s let’s look
shopping experience but let’s let’s look
shopping experience but let’s let’s look a way we can use AR to design measure
a way we can use AR to design measure
a way we can use AR to design measure price and shop for a landscaping project
price and shop for a landscaping project
price and shop for a landscaping project at your home
at your home
at your home so who here has ever used a ruler
so who here has ever used a ruler
so who here has ever used a ruler hopefully everybody okay so with
hopefully everybody okay so with
hopefully everybody okay so with Ottomans reality that could be a relic
Ottomans reality that could be a relic
Ottomans reality that could be a relic of the past so by using augmented
of the past so by using augmented
of the past so by using augmented reality you’re able to or soon will be
reality you’re able to or soon will be
reality you’re able to or soon will be able to measure large areas using your
able to measure large areas using your
able to measure large areas using your phone to a fraction of an inch in
phone to a fraction of an inch in
phone to a fraction of an inch in addition you’ll be able to place items
addition you’ll be able to place items
addition you’ll be able to place items in 3d within a real environment so for
in 3d within a real environment so for
in 3d within a real environment so for example let’s say you want to build a
example let’s say you want to build a
example let’s say you want to build a patio out your back door you can you
patio out your back door you can you
patio out your back door you can you know use your imagination place posts in
know use your imagination place posts in
know use your imagination place posts in the corners of your patio a measure the
the corners of your patio a measure the
the corners of your patio a measure the area you want choose a brick pattern and
area you want choose a brick pattern and
area you want choose a brick pattern and painful eerie measure and probably mess
painful eerie measure and probably mess
painful eerie measure and probably mess it up or or I’d mess it up so or
it up or or I’d mess it up so or
it up or or I’d mess it up so or alternatively you can use an AR app that
alternatively you can use an AR app that
alternatively you can use an AR app that will allow you to essentially a place a
will allow you to essentially a place a
will allow you to essentially a place a patio in AR space see what it look like
patio in AR space see what it look like
patio in AR space see what it look like by your house select different brick
by your house select different brick
by your house select different brick patterns to see what it will look like
patterns to see what it will look like
patterns to see what it will look like and instantly get you know the
and instantly get you know the
and instantly get you know the measurements the brick counts that you
measurements the brick counts that you
measurements the brick counts that you need the cost is going to make to do
need the cost is going to make to do
need the cost is going to make to do that and that way you can make your
that and that way you can make your
that and that way you can make your purchase decision without having to go
purchase decision without having to go
purchase decision without having to go to the store to price things look things
to the store to price things look things
to the store to price things look things up measure and re measure and again
up measure and re measure and again
up measure and re measure and again screw it up so in addition you can then
screw it up so in addition you can then
screw it up so in addition you can then take this design save it to your phone
take this design save it to your phone
take this design save it to your phone to the cloud visit a store and actually
to the cloud visit a store and actually
to the cloud visit a store and actually pick up the materials you will need
pick up the materials you will need
pick up the materials you will need including the bricks and the required
including the bricks and the required
including the bricks and the required stone dust and as a bonus when you get
stone dust and as a bonus when you get
stone dust and as a bonus when you get to the app to the store the output self
to the app to the store the output self
to the app to the store the output self will actually guide you in AR to the
will actually guide you in AR to the
will actually guide you in AR to the location of those bricks you wanted for
location of those bricks you wanted for
location of those bricks you wanted for your patio so all of this requires a lot
your patio so all of this requires a lot
your patio so all of this requires a lot less thinking which is kind of nice
less thinking which is kind of nice
less thinking which is kind of nice phones have been graded absorbing our
phones have been graded absorbing our
phones have been graded absorbing our focus on giving us 2d information about
focus on giving us 2d information about
focus on giving us 2d information about some other place that is not necessarily
some other place that is not necessarily
some other place that is not necessarily relevant to where we are this current
relevant to where we are this current
relevant to where we are this current time with the advent of augmented
time with the advent of augmented
time with the advent of augmented reality coupled with location-based data
reality coupled with location-based data
reality coupled with location-based data from our phone and the intricate details
from our phone and the intricate details
from our phone and the intricate details of interior space of any location that
of interior space of any location that
of interior space of any location that has been scanned and stored in a cloud
has been scanned and stored in a cloud
has been scanned and stored in a cloud apps will now not only be able to guide
apps will now not only be able to guide
apps will now not only be able to guide us or a venue or other building but also
us or a venue or other building but also
us or a venue or other building but also show us exactly where every location and
show us exactly where every location and
show us exactly where every location and anything that has been tagged with the
anything that has been tagged with the
anything that has been tagged with the interior of that location is so we
interior of that location is so we
interior of that location is so we talked about retail let’s talk a little
talked about retail let’s talk a little
talked about retail let’s talk a little bit about tourism so this is another
bit about tourism so this is another
bit about tourism so this is another fantastic application of augmented
fantastic application of augmented
fantastic application of augmented reality
reality
reality and AR is already allowing us to visit
and AR is already allowing us to visit
and AR is already allowing us to visit museums ancient ruins go on city tours
museums ancient ruins go on city tours
museums ancient ruins go on city tours and engage with locations in new ways
and engage with locations in new ways
and engage with locations in new ways and there are a few examples of this
and there are a few examples of this
and there are a few examples of this working really well and improving our
working really well and improving our
working really well and improving our overall visit experience so one of the
overall visit experience so one of the
overall visit experience so one of the cooler examples I’ve seen in the museum
cooler examples I’ve seen in the museum
cooler examples I’ve seen in the museum space is an app called skin and bone
space is an app called skin and bone
space is an app called skin and bone that was created for the Smithsonian’s
that was created for the Smithsonian’s
that was created for the Smithsonian’s Natural History Museum essentially this
Natural History Museum essentially this
Natural History Museum essentially this app app uses image recognition you know
app app uses image recognition you know
app app uses image recognition you know on your iPad or your iPhone to identify
on your iPad or your iPhone to identify
on your iPad or your iPhone to identify skeletons at museums and through
skeletons at museums and through
skeletons at museums and through augmented reality show what that
augmented reality show what that
augmented reality show what that creature looked like when it was live
creature looked like when it was live
creature looked like when it was live you can scan fish in various vertebrates
you can scan fish in various vertebrates
you can scan fish in various vertebrates and see them come to life in full color
and see them come to life in full color
and see them come to life in full color it’s really amazing I think you’ll see a
it’s really amazing I think you’ll see a
it’s really amazing I think you’ll see a lot of other museums adopt this
lot of other museums adopt this
lot of other museums adopt this technology in the future another amazing
technology in the future another amazing
technology in the future another amazing implementation of augmented reality
implementation of augmented reality
implementation of augmented reality that’s being tested is allowing us to
that’s being tested is allowing us to
that’s being tested is allowing us to see ancient ruins for what they used to
see ancient ruins for what they used to
see ancient ruins for what they used to look like
look like
look like there are dozens of examples of apps
there are dozens of examples of apps
there are dozens of examples of apps that are currently currently scan and
that are currently currently scan and
that are currently currently scan and identify an ancient ruin by combining
identify an ancient ruin by combining
identify an ancient ruin by combining our GPS location and the unique shape of
our GPS location and the unique shape of
our GPS location and the unique shape of an ancient ruin then the app can
an ancient ruin then the app can
an ancient ruin then the app can superimpose on top of it what that ruin
superimpose on top of it what that ruin
superimpose on top of it what that ruin ruin looked like in all its glory so for
ruin looked like in all its glory so for
ruin looked like in all its glory so for example the app may scan and recognize a
example the app may scan and recognize a
example the app may scan and recognize a Parthenon
Parthenon
Parthenon or Rome’s Colosseum and allow you to see
or Rome’s Colosseum and allow you to see
or Rome’s Colosseum and allow you to see what it looked like 2500 or 2,000 years
what it looked like 2500 or 2,000 years
what it looked like 2500 or 2,000 years ago so all of these examples both in
ago so all of these examples both in
ago so all of these examples both in retail and tourism are apps that have
retail and tourism are apps that have
retail and tourism are apps that have been available for some time or just
been available for some time or just
been available for some time or just being released but you know where is
being released but you know where is
being released but you know where is this technology going and why should you
this technology going and why should you
this technology going and why should you why should you care so with the
why should you care so with the
why should you care so with the introduction of mobile augmented reality
introduction of mobile augmented reality
introduction of mobile augmented reality platforms this past summer we’re
platforms this past summer we’re
platforms this past summer we’re starting to see a path to mass adoption
starting to see a path to mass adoption
starting to see a path to mass adoption of this hardware and software that is
of this hardware and software that is
of this hardware and software that is the computational power at a very small
the computational power at a very small
the computational power at a very small scale that can handle these very
scale that can handle these very
scale that can handle these very complicated applications so video games
complicated applications so video games
complicated applications so video games like Pokemon go and a slew of others
like Pokemon go and a slew of others
like Pokemon go and a slew of others that are just released on the Apple
that are just released on the Apple
that are just released on the Apple Store now will continue to push the
Store now will continue to push the
Store now will continue to push the adoption and understanding of this
adoption and understanding of this
adoption and understanding of this technology for to more users then at the
technology for to more users then at the
technology for to more users then at the same time this tech this the software is
same time this tech this the software is
same time this tech this the software is improving and the adoption of technology
improving and the adoption of technology
improving and the adoption of technology is increasing head-mounted display units
is increasing head-mounted display units
is increasing head-mounted display units are being designed and developed that
are being designed and developed that
are being designed and developed that are smaller and streamlined and dare I
are smaller and streamlined and dare I
are smaller and streamlined and dare I say almost practical keep in mind 17
say almost practical keep in mind 17
say almost practical keep in mind 17 years ago when I was at UMass there are
years ago when I was at UMass there are
years ago when I was at UMass there are people attempting to do
people attempting to do
people attempting to do you just this and is taking this long to
you just this and is taking this long to
you just this and is taking this long to get to the hololens which you know is
get to the hololens which you know is
get to the hololens which you know is still not really that practical of a
still not really that practical of a
still not really that practical of a device trust me
device trust me
device trust me kind of crushes your head it’s cool but
kind of crushes your head it’s cool but
kind of crushes your head it’s cool but yeah so however what I do see happening
yeah so however what I do see happening
yeah so however what I do see happening in the next two to four years is we’ll
in the next two to four years is we’ll
in the next two to four years is we’ll see a transition from smartphone based
see a transition from smartphone based
see a transition from smartphone based augmented reality like the examples I’ve
augmented reality like the examples I’ve
augmented reality like the examples I’ve shared to a streamlined head mounted
shared to a streamlined head mounted
shared to a streamlined head mounted display unit that people might actually
display unit that people might actually
display unit that people might actually want to wear until then I’d encourage
want to wear until then I’d encourage
want to wear until then I’d encourage you to take a look so from the augmented
you to take a look so from the augmented
you to take a look so from the augmented reality apps that are on the market
reality apps that are on the market
reality apps that are on the market today see how they work and get familiar
today see how they work and get familiar
today see how they work and get familiar with the technology it’s now mainstream
with the technology it’s now mainstream
with the technology it’s now mainstream and is only going to become more
and is only going to become more
and is only going to become more prevalent in our day to day lives
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