every year 20 billion pounds of produce is wasted in North America these veggies
is wasted in North America these veggies
is wasted in North America these veggies would cost 50 billion if sold in grocery
would cost 50 billion if sold in grocery
would cost 50 billion if sold in grocery stores that’s more than the annual
stores that’s more than the annual
stores that’s more than the annual governmental spending of the world 75
governmental spending of the world 75
governmental spending of the world 75 smallest countries combined and if all
smallest countries combined and if all
smallest countries combined and if all cucumbers stacked end to end would reach
cucumbers stacked end to end would reach
cucumbers stacked end to end would reach from this theater to the moon and back
from this theater to the moon and back
from this theater to the moon and back eight times that’s every year
eight times that’s every year
eight times that’s every year unfortunately much of this waste comes
unfortunately much of this waste comes
unfortunately much of this waste comes at the direct expense of local farmers
at the direct expense of local farmers
at the direct expense of local farmers perfectly good fruits and vegetables
perfectly good fruits and vegetables
perfectly good fruits and vegetables that are fresh delicious and nutritious
that are fresh delicious and nutritious
that are fresh delicious and nutritious just a little too ugly for grocery store
just a little too ugly for grocery store
just a little too ugly for grocery store shelves a two-legged carrot a cucumber
shelves a two-legged carrot a cucumber
shelves a two-legged carrot a cucumber that leans to the left a pepper that’s
that leans to the left a pepper that’s
that leans to the left a pepper that’s misshapen or an eggplant that looks like
misshapen or an eggplant that looks like
misshapen or an eggplant that looks like grandpa’s face let me ask you a question
grandpa’s face let me ask you a question
grandpa’s face let me ask you a question when was the last time you saw anything
when was the last time you saw anything
when was the last time you saw anything other than perfect looking produce at
other than perfect looking produce at
other than perfect looking produce at your local grocery store
your local grocery store
your local grocery store farmers are great at what they do but
farmers are great at what they do but
farmers are great at what they do but just like veggies in your backyard
just like veggies in your backyard
just like veggies in your backyard garden mother nature does have a say in
garden mother nature does have a say in
garden mother nature does have a say in how produce grows and just like any of
how produce grows and just like any of
how produce grows and just like any of us they’re not always perfect in a
us they’re not always perfect in a
us they’re not always perfect in a recent independent blind taste test 10
recent independent blind taste test 10
recent independent blind taste test 10 out of 10 people could not taste the
out of 10 people could not taste the
out of 10 people could not taste the difference between a supermodel carrot
difference between a supermodel carrot
difference between a supermodel carrot and one with 3 legs
depending on how you farm and what you
depending on how you farm and what you grow as much as 30% of your harvest can
grow as much as 30% of your harvest can
grow as much as 30% of your harvest can be lost simply due to size shape or
be lost simply due to size shape or
be lost simply due to size shape or color these perfectly good fruits and
color these perfectly good fruits and
color these perfectly good fruits and vegetables may be hold to the local
vegetables may be hold to the local
vegetables may be hold to the local landfill or simply tilt back into the
landfill or simply tilt back into the
landfill or simply tilt back into the soil
soil
soil this becomes an added expense to farmers
this becomes an added expense to farmers
this becomes an added expense to farmers that delivers no benefit to their bottom
that delivers no benefit to their bottom
that delivers no benefit to their bottom line
line
line imagine how agriculture would change if
imagine how agriculture would change if
imagine how agriculture would change if farmers could sell their whole crop
farmers could sell their whole crop
farmers could sell their whole crop every year instead of 70% of the
every year instead of 70% of the
every year instead of 70% of the best-lookin product would the price of
best-lookin product would the price of
best-lookin product would the price of produce go down
produce go down
produce go down would more people be willing to get into
would more people be willing to get into
would more people be willing to get into farming if they had the opportunity to
farming if they had the opportunity to
farming if they had the opportunity to make a comfortable living for their
make a comfortable living for their
make a comfortable living for their endless hard work if families regardless
endless hard work if families regardless
endless hard work if families regardless of income had affordable access to fresh
of income had affordable access to fresh
of income had affordable access to fresh produce would they eat more resulting in
produce would they eat more resulting in
produce would they eat more resulting in stronger healthier lifestyles just
stronger healthier lifestyles just
stronger healthier lifestyles just imagine the impact this could have
imagine the impact this could have
imagine the impact this could have sometimes our biggest problems have the
sometimes our biggest problems have the
sometimes our biggest problems have the simplest solutions and come from the
simplest solutions and come from the
simplest solutions and come from the most unlikely voices I have identical
most unlikely voices I have identical
most unlikely voices I have identical triplet boys now 16 years old with
triplet boys now 16 years old with
triplet boys now 16 years old with brand-new driver’s licenses like many
brand-new driver’s licenses like many
brand-new driver’s licenses like many teenagers they’re consumed with sports
teenagers they’re consumed with sports
teenagers they’re consumed with sports friends and social media I think there’s
friends and social media I think there’s
friends and social media I think there’s a couple of TED talks about raising
a couple of TED talks about raising
a couple of TED talks about raising triplets but we’ll save those for
triplets but we’ll save those for
triplets but we’ll save those for another time in the spring of 2014 they
another time in the spring of 2014 they
another time in the spring of 2014 they were in the seventh grade and being
were in the seventh grade and being
were in the seventh grade and being influenced by a talented teacher named
influenced by a talented teacher named
influenced by a talented teacher named mr. Davidson who was teaching his class
mr. Davidson who was teaching his class
mr. Davidson who was teaching his class the importance of reducing your
the importance of reducing your
the importance of reducing your environmental footprint all of a sudden
environmental footprint all of a sudden
environmental footprint all of a sudden at home we had to time our showers by a
at home we had to time our showers by a
at home we had to time our showers by a composter and answer to the entire
composter and answer to the entire
composter and answer to the entire family if a plastic bottle ended up in
family if a plastic bottle ended up in
family if a plastic bottle ended up in the garbage cans around that time I took
the garbage cans around that time I took
the garbage cans around that time I took the family to our local greenhouses to
the family to our local greenhouses to
the family to our local greenhouses to see how food was grown along the tour we
see how food was grown along the tour we
see how food was grown along the tour we came across several dumpsters full of
came across several dumpsters full of
came across several dumpsters full of cucumbers and tomatoes the boy stopped
cucumbers and tomatoes the boy stopped
cucumbers and tomatoes the boy stopped and asked me why they were being thrown
and asked me why they were being thrown
and asked me why they were being thrown out I told him they were ugly veggies
out I told him they were ugly veggies
out I told him they were ugly veggies and pointed out how the cucumber’s look
and pointed out how the cucumber’s look
and pointed out how the cucumber’s look like boomerangs Viking clubs or were
like boomerangs Viking clubs or were
like boomerangs Viking clubs or were simply too short one of the boys reached
simply too short one of the boys reached
simply too short one of the boys reached into the dumpster grabbed a cucumber
into the dumpster grabbed a cucumber
into the dumpster grabbed a cucumber took a bite and quickly declared there
took a bite and quickly declared there
took a bite and quickly declared there was nothing wrong with it I acknowledged
was nothing wrong with it I acknowledged
was nothing wrong with it I acknowledged that he was right but they were
that he was right but they were
that he was right but they were funny-looking
funny-looking
funny-looking so grocery stores wouldn’t buy them I
so grocery stores wouldn’t buy them I
so grocery stores wouldn’t buy them I didn’t give it a second thought
didn’t give it a second thought
didn’t give it a second thought this is the way the produce industry has
this is the way the produce industry has
this is the way the produce industry has been for decades we moved along with the
been for decades we moved along with the
been for decades we moved along with the tour but the boys continued to think
tour but the boys continued to think
tour but the boys continued to think about it later that day on the drive
about it later that day on the drive
about it later that day on the drive home these wasted veggies were all they
home these wasted veggies were all they
home these wasted veggies were all they wanted to talk about why are you
wanted to talk about why are you
wanted to talk about why are you throwing them away wouldn’t somebody
throwing them away wouldn’t somebody
throwing them away wouldn’t somebody want to eat them dad it’s just wrong you
want to eat them dad it’s just wrong you
want to eat them dad it’s just wrong you have to do something about it
have to do something about it
have to do something about it that was the start of an adventure
that was the start of an adventure
that was the start of an adventure titled misfits rise of the rejects a few
titled misfits rise of the rejects a few
titled misfits rise of the rejects a few months later the misfits debuted we
months later the misfits debuted we
months later the misfits debuted we started by offering crooked cucumbers
started by offering crooked cucumbers
started by offering crooked cucumbers and tomatoes there were little too green
and tomatoes there were little too green
and tomatoes there were little too green or a little too small with a vision of
or a little too small with a vision of
or a little too small with a vision of some day offering any produce that’s
some day offering any produce that’s
some day offering any produce that’s perfectly fresh and delicious but
perfectly fresh and delicious but
perfectly fresh and delicious but visually a bit of a misfit the best part
visually a bit of a misfit the best part
visually a bit of a misfit the best part is everyone wins
is everyone wins
is everyone wins farmers win but when they have the
farmers win but when they have the
farmers win but when they have the opportunity to sell their entire crop
opportunity to sell their entire crop
opportunity to sell their entire crop grocers win by offering delicious fruits
grocers win by offering delicious fruits
grocers win by offering delicious fruits and vegetables at a discounted cost and
and vegetables at a discounted cost and
and vegetables at a discounted cost and Families win by supporting a program
Families win by supporting a program
Families win by supporting a program that’s environmentally friendly while
that’s environmentally friendly while
that’s environmentally friendly while eating healthy and saving some money on
eating healthy and saving some money on
eating healthy and saving some money on their grocery bills our test market was
their grocery bills our test market was
their grocery bills our test market was in Western Canada the results were
in Western Canada the results were
in Western Canada the results were amazing
amazing
amazing misfits sold out every week and shoppers
misfits sold out every week and shoppers
misfits sold out every week and shoppers rushed to find stores that carried these
rushed to find stores that carried these
rushed to find stores that carried these superheroes our underdogs quickly became
superheroes our underdogs quickly became
superheroes our underdogs quickly became front-page news media across the country
front-page news media across the country
front-page news media across the country and around the world celebrated the
and around the world celebrated the
and around the world celebrated the program at stores that supported it the
program at stores that supported it the
program at stores that supported it the u.s. quickly took notice and stores
u.s. quickly took notice and stores
u.s. quickly took notice and stores coast-to-coast started offering these
coast-to-coast started offering these
coast-to-coast started offering these imperfect veggies something was
imperfect veggies something was
imperfect veggies something was happening were people starting to
happening were people starting to
happening were people starting to realize that imperfect produce could
realize that imperfect produce could
realize that imperfect produce could simply taste perfect excitement and
simply taste perfect excitement and
simply taste perfect excitement and positive results continued for the next
positive results continued for the next
positive results continued for the next couple of years
couple of years
couple of years today the misfits are the
today the misfits are the
today the misfits are the longest-running most successful ugly
longest-running most successful ugly
longest-running most successful ugly produce program on the planet
produce program on the planet
produce program on the planet we offer 26 different kinds of veggies
we offer 26 different kinds of veggies
we offer 26 different kinds of veggies and have saved American families close
and have saved American families close
and have saved American families close to 10 million dollars all while rescuing
to 10 million dollars all while rescuing
to 10 million dollars all while rescuing over 3 million pounds of produce from
over 3 million pounds of produce from
over 3 million pounds of produce from landfills across the country with all
landfills across the country with all
landfills across the country with all this great success there’s such an
this great success there’s such an
this great success there’s such an opportunity in front of us today in
opportunity in front of us today in
opportunity in front of us today in North America about a thousand stores
North America about a thousand stores
North America about a thousand stores offer ugly produce programs this means
offer ugly produce programs this means
offer ugly produce programs this means there’s 80,000 more they can still learn
there’s 80,000 more they can still learn
there’s 80,000 more they can still learn how great imperfect produce can taste if
how great imperfect produce can taste if
how great imperfect produce can taste if all 80,000 stores offered such programs
all 80,000 stores offered such programs
all 80,000 stores offered such programs we would rescue enough food every year
we would rescue enough food every year
we would rescue enough food every year to feed every man woman and child in the
to feed every man woman and child in the
to feed every man woman and child in the great state of Nevada three meals a day
great state of Nevada three meals a day
great state of Nevada three meals a day seven days a week 365 days of the year
seven days a week 365 days of the year
seven days a week 365 days of the year so how do we get there I call on grocery
so how do we get there I call on grocery
so how do we get there I call on grocery stores across the country and around the
stores across the country and around the
stores across the country and around the world to embrace ugly produce build a
world to embrace ugly produce build a
world to embrace ugly produce build a program with your current supplier or
program with your current supplier or
program with your current supplier or ask about the misfits it’s a change in
ask about the misfits it’s a change in
ask about the misfits it’s a change in traditional thinking never compromise on
traditional thinking never compromise on
traditional thinking never compromise on taste or freshness but remember perfect
taste or freshness but remember perfect
taste or freshness but remember perfect produce comes in all shapes and sizes as
produce comes in all shapes and sizes as
produce comes in all shapes and sizes as consumers we need to speak up and take
consumers we need to speak up and take
consumers we need to speak up and take action
action
action tell your local grocery stores you want
tell your local grocery stores you want
tell your local grocery stores you want them to carry ugly produce to find
them to carry ugly produce to find
them to carry ugly produce to find stores that do search Misfits produce
stores that do search Misfits produce
stores that do search Misfits produce online or follow our superheroes on
online or follow our superheroes on
online or follow our superheroes on social media once you find a store try
social media once you find a store try
social media once you find a store try some find out firsthand how great
some find out firsthand how great
some find out firsthand how great produce can taste even if it’s a little
produce can taste even if it’s a little
produce can taste even if it’s a little imperfect after all we’re all misfits
imperfect after all we’re all misfits
imperfect after all we’re all misfits and our imperfections are what make us
and our imperfections are what make us
and our imperfections are what make us interesting thank you
you
you [Applause]
”
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