
I am going to be talking to you about igniting the imagination of many and I
igniting the imagination of many and I
igniting the imagination of many and I want to start with a story an
want to start with a story an
want to start with a story an inspiration for myself as my son he’s
inspiration for myself as my son he’s
inspiration for myself as my son he’s he’s nine years old now and about I’d
he’s nine years old now and about I’d
he’s nine years old now and about I’d say a year and a half ago he comes to me
say a year and a half ago he comes to me
say a year and a half ago he comes to me and he says hey Dad would screen capture
and he says hey Dad would screen capture
and he says hey Dad would screen capture software and I say why do you want to
software and I say why do you want to
software and I say why do you want to know and he’s like well stampy cat uses
know and he’s like well stampy cat uses
know and he’s like well stampy cat uses it I’m like stampy who and he’s like
it I’m like stampy who and he’s like
it I’m like stampy who and he’s like stampy cat let me show you and so he
stampy cat let me show you and so he
stampy cat let me show you and so he brings me over and he shows me stampy
brings me over and he shows me stampy
brings me over and he shows me stampy cats videos on YouTube and stampy cat
cats videos on YouTube and stampy cat
cats videos on YouTube and stampy cat makes these let’s play videos and
makes these let’s play videos and
makes these let’s play videos and basically lets play videos are he’s
basically lets play videos are he’s
basically lets play videos are he’s playing Minecraft or roblox
playing Minecraft or roblox
playing Minecraft or roblox that’s my son’s avatar there and roblox
that’s my son’s avatar there and roblox
that’s my son’s avatar there and roblox and what my son sits down and does and
and what my son sits down and does and
and what my son sits down and does and starts doing with his friends he starts
starts doing with his friends he starts
starts doing with his friends he starts telling these stories and he starts
telling these stories and he starts
telling these stories and he starts building these things and these emergent
building these things and these emergent
building these things and these emergent kind of playground the sandbox of the
kind of playground the sandbox of the
kind of playground the sandbox of the game and I’m struck by the fact that he
game and I’m struck by the fact that he
game and I’m struck by the fact that he has no barrier to entry he’s telling
has no barrier to entry he’s telling
has no barrier to entry he’s telling stories and I’m standing here and it’s
stories and I’m standing here and it’s
stories and I’m standing here and it’s one too many but what does it look like
one too many but what does it look like
one too many but what does it look like learn that when we’re in a many-to-many
learn that when we’re in a many-to-many
learn that when we’re in a many-to-many world and how do we think about
world and how do we think about
world and how do we think about storytelling so if I think about a lot
storytelling so if I think about a lot
storytelling so if I think about a lot of the advancements that we’ve had in
of the advancements that we’ve had in
of the advancements that we’ve had in terms of technology and where we sit now
terms of technology and where we sit now
terms of technology and where we sit now a lot of the models are shaped through a
a lot of the models are shaped through a
a lot of the models are shaped through a rear view mirror you know we kind of
rear view mirror you know we kind of
rear view mirror you know we kind of march into the future as Marshall
march into the future as Marshall
march into the future as Marshall McLuhan says and at the digital
McLuhan says and at the digital
McLuhan says and at the digital storytelling lab which I’m a founding
storytelling lab which I’m a founding
storytelling lab which I’m a founding member and director of we explore new
member and director of we explore new
member and director of we explore new forms and functions of storytelling we
forms and functions of storytelling we
forms and functions of storytelling we look at story as a tool for education
look at story as a tool for education
look at story as a tool for education for healing look it as a way to connect
for healing look it as a way to connect
for healing look it as a way to connect people to mobilize and also to entertain
people to mobilize and also to entertain
people to mobilize and also to entertain some of the things that we do and one of
some of the things that we do and one of
some of the things that we do and one of the things that I wanted to talk about
the things that I wanted to talk about
the things that I wanted to talk about today is this notion of taking literary
today is this notion of taking literary
today is this notion of taking literary work and combining it with new emergent
work and combining it with new emergent
work and combining it with new emergent technology one of the pilots and
technology one of the pilots and
technology one of the pilots and programs that we run is called Sherlock
programs that we run is called Sherlock
programs that we run is called Sherlock Holmes in the Internet of Things
Holmes in the Internet of Things
Holmes in the Internet of Things it’s a massive collaboration there’s
it’s a massive collaboration there’s
it’s a massive collaboration there’s over 2,500 collaborators from 60
over 2,500 collaborators from 60
over 2,500 collaborators from 60 countries they’ve self-organized 150
countries they’ve self-organized 150
countries they’ve self-organized 150 events over the last two years what’s
events over the last two years what’s
events over the last two years what’s interesting about the project is we took
interesting about the project is we took
interesting about the project is we took the work of Arthur Conan Doyle when he
the work of Arthur Conan Doyle when he
the work of Arthur Conan Doyle when he was writing and serializing his work he
was writing and serializing his work he
was writing and serializing his work he was talking about new emergent
was talking about new emergent
was talking about new emergent technologies at the time he was talking
technologies at the time he was talking
technologies at the time he was talking about ballista
about ballista
about ballista six he was talking about process like
six he was talking about process like
six he was talking about process like non-contaminated crime scenes and he was
non-contaminated crime scenes and he was
non-contaminated crime scenes and he was talking about finger prints thumb prints
talking about finger prints thumb prints
talking about finger prints thumb prints so forth and so on local law enforcement
so forth and so on local law enforcement
so forth and so on local law enforcement was reading the serialization of that
was reading the serialization of that
was reading the serialization of that work and they were saying wow those are
work and they were saying wow those are
work and they were saying wow those are really good ideas we should actually
really good ideas we should actually
really good ideas we should actually adopt them so in a lot of ways the
adopt them so in a lot of ways the
adopt them so in a lot of ways the fiction was actually inspiring fact in
fiction was actually inspiring fact in
fiction was actually inspiring fact in addition to that what we did is we said
addition to that what we did is we said
addition to that what we did is we said well what if we combine this with the
well what if we combine this with the
well what if we combine this with the Internet of Things what if we use Arthur
Internet of Things what if we use Arthur
Internet of Things what if we use Arthur Conan Doyle’s work as a jumping-off
Conan Doyle’s work as a jumping-off
Conan Doyle’s work as a jumping-off point and what if we use it as a way to
point and what if we use it as a way to
point and what if we use it as a way to challenge authorship and ownership of
challenge authorship and ownership of
challenge authorship and ownership of stories but also use it as a way to
stories but also use it as a way to
stories but also use it as a way to examine the political and ethical issues
examine the political and ethical issues
examine the political and ethical issues of new emergent technology so we went to
of new emergent technology so we went to
of new emergent technology so we went to Lincoln Center and I convinced Lincoln
Lincoln Center and I convinced Lincoln
Lincoln Center and I convinced Lincoln Center to give us the plaza during the
Center to give us the plaza during the
Center to give us the plaza during the New York Film Festival and I said we
New York Film Festival and I said we
New York Film Festival and I said we want to create a massive connected crime
want to create a massive connected crime
want to create a massive connected crime scene and they said okay and so what we
scene and they said okay and so what we
scene and they said okay and so what we got so was we we worked and what was
got so was we we worked and what was
got so was we we worked and what was fascinating about the project was people
fascinating about the project was people
fascinating about the project was people came into the environment thinking that
came into the environment thinking that
came into the environment thinking that they were going to solve a crime
they were going to solve a crime
they were going to solve a crime thinking that we had established the
thinking that we had established the
thinking that we had established the crime scene placed all the objects all
crime scene placed all the objects all
crime scene placed all the objects all the clues were there and they were going
the clues were there and they were going
the clues were there and they were going to be Watson and Holmes we started
to be Watson and Holmes we started
to be Watson and Holmes we started thinking that way initially but it was
thinking that way initially but it was
thinking that way initially but it was we what we came to realize is that was
we what we came to realize is that was
we what we came to realize is that was the wrong direction entirely and the
the wrong direction entirely and the
the wrong direction entirely and the more that we opened it up into this
more that we opened it up into this
more that we opened it up into this amazing kind of collaborative space the
amazing kind of collaborative space the
amazing kind of collaborative space the more that people were engaged in what
more that people were engaged in what
more that people were engaged in what was happening what you’re seeing in
was happening what you’re seeing in
was happening what you’re seeing in these images are it’s interesting in
these images are it’s interesting in
these images are it’s interesting in this audience I think would appreciate
this audience I think would appreciate
this audience I think would appreciate this Lincoln Center says you cannot use
this Lincoln Center says you cannot use
this Lincoln Center says you cannot use masking tape to create the crime scene
masking tape to create the crime scene
masking tape to create the crime scene but we will give you actors so then what
but we will give you actors so then what
but we will give you actors so then what so then we had actors that were kind of
so then we had actors that were kind of
so then we had actors that were kind of out on the plaza and the stories that
out on the plaza and the stories that
out on the plaza and the stories that were shaped were shaped by the
were shaped were shaped by the
were shaped were shaped by the participants so strangers that did not
participants so strangers that did not
participants so strangers that did not know each other within an hour and a
know each other within an hour and a
know each other within an hour and a half had gone from not only creating the
half had gone from not only creating the
half had gone from not only creating the crime scenes placing all the objects
crime scenes placing all the objects
crime scenes placing all the objects placing all the clues and then solving
placing all the clues and then solving
placing all the clues and then solving it and then the individual that we had
it and then the individual that we had
it and then the individual that we had that was all dressed in black would
that was all dressed in black would
that was all dressed in black would pantomime the actual crime and then fall
pantomime the actual crime and then fall
pantomime the actual crime and then fall back into the position that they were
back into the position that they were
back into the position that they were found in what was amazing about that and
found in what was amazing about that and
found in what was amazing about that and what ignited the imagination was the
what ignited the imagination was the
what ignited the imagination was the fact that we did not we thought long and
fact that we did not we thought long and
fact that we did not we thought long and hard and we said okay you know what’s
hard and we said okay you know what’s
hard and we said okay you know what’s interesting why don’t we do something
interesting why don’t we do something
interesting why don’t we do something where we dress them in period but then
where we dress them in period but then
where we dress them in period but then we came the real
we came the real
we came the real the thing that was most powerful was by
the thing that was most powerful was by
the thing that was most powerful was by making them shadows whenever they would
making them shadows whenever they would
making them shadows whenever they would unmask at the end of the performance
unmask at the end of the performance
unmask at the end of the performance there was always an audible gasp because
there was always an audible gasp because
there was always an audible gasp because everybody projected on to them what they
everybody projected on to them what they
everybody projected on to them what they thought that person looked like so the
thought that person looked like so the
thought that person looked like so the other element of what we do with
other element of what we do with
other element of what we do with Sherlock Holmes in the Internet of
Sherlock Holmes in the Internet of
Sherlock Holmes in the Internet of Things is the idea of technology I love
Things is the idea of technology I love
Things is the idea of technology I love this quote by arthur c clarke you know
this quote by arthur c clarke you know
this quote by arthur c clarke you know any sufficient advancement in technology
any sufficient advancement in technology
any sufficient advancement in technology is indistinguishable from magic
is indistinguishable from magic
is indistinguishable from magic and i think that’s really true because
and i think that’s really true because
and i think that’s really true because when people go through the experience at
when people go through the experience at
when people go through the experience at Lincoln Center they are moved through
Lincoln Center they are moved through
Lincoln Center they are moved through with a Dosan that is a rotary phone that
with a Dosan that is a rotary phone that
with a Dosan that is a rotary phone that connects them to Scotland Yard that
connects them to Scotland Yard that
connects them to Scotland Yard that rotary phone connects to Watson so it’s
rotary phone connects to Watson so it’s
rotary phone connects to Watson so it’s AI enabled it knows where it is in the
AI enabled it knows where it is in the
AI enabled it knows where it is in the plaza it interacts with different
plaza it interacts with different
plaza it interacts with different technology that it encounters and we
technology that it encounters and we
technology that it encounters and we took the viewpoint of an incompetent
took the viewpoint of an incompetent
took the viewpoint of an incompetent Scotland Yard and so when they when they
Scotland Yard and so when they when they
Scotland Yard and so when they when they call there they’re dealing with somebody
call there they’re dealing with somebody
call there they’re dealing with somebody who’s incompetent they’re always try it
who’s incompetent they’re always try it
who’s incompetent they’re always try it once they get it on track they’re able
once they get it on track they’re able
once they get it on track they’re able to kind of bring them back and bring
to kind of bring them back and bring
to kind of bring them back and bring them to focus on the case so they act
them to focus on the case so they act
them to focus on the case so they act like they’re their superiors come by and
like they’re their superiors come by and
like they’re their superiors come by and they said here’s the results from the
they said here’s the results from the
they said here’s the results from the crime lab that you need so the thing
crime lab that you need so the thing
crime lab that you need so the thing that’s also important to us is this idea
that’s also important to us is this idea
that’s also important to us is this idea of creating empathetic spaces and
of creating empathetic spaces and
of creating empathetic spaces and simulations we did this with a project
simulations we did this with a project
simulations we did this with a project that was called my sky is falling I am
that was called my sky is falling I am
that was called my sky is falling I am met a small NGO that works with kids who
met a small NGO that works with kids who
met a small NGO that works with kids who age out of foster care I didn’t know
age out of foster care I didn’t know
age out of foster care I didn’t know anything about the subject but when I
anything about the subject but when I
anything about the subject but when I heard the stories it sounded like it was
heard the stories it sounded like it was
heard the stories it sounded like it was science fiction to me so we gathered a
science fiction to me so we gathered a
science fiction to me so we gathered a number of kids who had aged out either
number of kids who had aged out either
number of kids who had aged out either at the age of 18 or 21 out of the foster
at the age of 18 or 21 out of the foster
at the age of 18 or 21 out of the foster care system and I matched them with my
care system and I matched them with my
care system and I matched them with my graduate students together they crafted
graduate students together they crafted
graduate students together they crafted the science fiction experience that
the science fiction experience that
the science fiction experience that mixed immersive theater with
mixed immersive theater with
mixed immersive theater with role-playing with with new emergent
role-playing with with new emergent
role-playing with with new emergent technology like the Internet of Things
technology like the Internet of Things
technology like the Internet of Things that when somebody would go through the
that when somebody would go through the
that when somebody would go through the experience they would they would hit
experience they would they would hit
experience they would they would hit these beats so they would come to
these beats so they would come to
these beats so they would come to realize what somebody who’s aging out
realize what somebody who’s aging out
realize what somebody who’s aging out feels emotionally and so I worked with
feels emotionally and so I worked with
feels emotionally and so I worked with data scientists and anybody that went
data scientists and anybody that went
data scientists and anybody that went through the experience wore a bracelet
through the experience wore a bracelet
through the experience wore a bracelet that tracked their emotions through it
that tracked their emotions through it
that tracked their emotions through it and so what we ended up doing was
and so what we ended up doing was
and so what we ended up doing was mapping that experience and normally in
mapping that experience and normally in
mapping that experience and normally in research you have pre survey post survey
research you have pre survey post survey
research you have pre survey post survey audio video transcription we had 26
audio video transcription we had 26
audio video transcription we had 26 different feedback loops in this
different feedback loops in this
different feedback loops in this experience that would
experience that would
experience that would based upon decisions that’s an example
based upon decisions that’s an example
based upon decisions that’s an example of the mapping and the bridging of the
of the mapping and the bridging of the
of the mapping and the bridging of the actual branching of the experience and
actual branching of the experience and
actual branching of the experience and then the thing that says Tim is actually
then the thing that says Tim is actually
then the thing that says Tim is actually tracking his experience throughout the
tracking his experience throughout the
tracking his experience throughout the journey that he takes as we go forward
journey that he takes as we go forward
journey that he takes as we go forward we’re working to build an empathy lab
we’re working to build an empathy lab
we’re working to build an empathy lab with refinery29
with refinery29
with refinery29 and we’re taking that narrative of what
and we’re taking that narrative of what
and we’re taking that narrative of what a silicon accelerator is which is
a silicon accelerator is which is
a silicon accelerator is which is usually intended to be kind of a
usually intended to be kind of a
usually intended to be kind of a capitalistic view on building a product
capitalistic view on building a product
capitalistic view on building a product or a service and we’re looking and we’re
or a service and we’re looking and we’re
or a service and we’re looking and we’re saying how can we create an accelerator
saying how can we create an accelerator
saying how can we create an accelerator to accelerate empathy so we have a
to accelerate empathy so we have a
to accelerate empathy so we have a cohort of different projects that were
cohort of different projects that were
cohort of different projects that were working with that are touching on this
working with that are touching on this
working with that are touching on this idea of shared realities in regards to
idea of shared realities in regards to
idea of shared realities in regards to filter bubbles and algorithms that have
filter bubbles and algorithms that have
filter bubbles and algorithms that have empathy this notion of social emotional
empathy this notion of social emotional
empathy this notion of social emotional learning and early education looking at
learning and early education looking at
learning and early education looking at empathetic care within health looking at
empathetic care within health looking at
empathetic care within health looking at performing statistics which I’ll talk
performing statistics which I’ll talk
performing statistics which I’ll talk about in a moment is looking at this
about in a moment is looking at this
about in a moment is looking at this notion of how can you be part of
notion of how can you be part of
notion of how can you be part of reinventing the juvenile justice system
reinventing the juvenile justice system
reinventing the juvenile justice system Republic Media is kind of looking at
Republic Media is kind of looking at
Republic Media is kind of looking at this notion of love and radical radical
this notion of love and radical radical
this notion of love and radical radical love and compassion and politics which
love and compassion and politics which
love and compassion and politics which feels like it’s needed and then the
feels like it’s needed and then the
feels like it’s needed and then the afro-futurist writers room is kind of
afro-futurist writers room is kind of
afro-futurist writers room is kind of looking and saying how can teens in
looking and saying how can teens in
looking and saying how can teens in Harlem and in South Central craft a new
Harlem and in South Central craft a new
Harlem and in South Central craft a new reality
reality
reality how can they be part of a narrative
how can they be part of a narrative
how can they be part of a narrative process part of a storytelling process
process part of a storytelling process
process part of a storytelling process that allows them to reclaim that
that allows them to reclaim that
that allows them to reclaim that narrative so as an example this notion
narrative so as an example this notion
narrative so as an example this notion of designing with and four is really
of designing with and four is really
of designing with and four is really fascinating in the case of performing
fascinating in the case of performing
fascinating in the case of performing statistics you have a group of
statistics you have a group of
statistics you have a group of incarcerated youth who are working in
incarcerated youth who are working in
incarcerated youth who are working in conjunction with law enforcement this
conjunction with law enforcement this
conjunction with law enforcement this has been deployed in Richmond Virginia
has been deployed in Richmond Virginia
has been deployed in Richmond Virginia where these incarcerated youth are
where these incarcerated youth are
where these incarcerated youth are building training programs for law
building training programs for law
building training programs for law enforcement so it’s been deployed and
enforcement so it’s been deployed and
enforcement so it’s been deployed and it’s trained their training 700 law
it’s trained their training 700 law
it’s trained their training 700 law enforcement officers in Richmond
enforcement officers in Richmond
enforcement officers in Richmond Virginia the way that they’re doing that
Virginia the way that they’re doing that
Virginia the way that they’re doing that is in these shots here they’re rewriting
is in these shots here they’re rewriting
is in these shots here they’re rewriting records together they’re rewriting the
records together they’re rewriting the
records together they’re rewriting the record that led them to incarceration
record that led them to incarceration
record that led them to incarceration and they’re using narrative and
and they’re using narrative and
and they’re using narrative and speculative futures to reimagine the way
speculative futures to reimagine the way
speculative futures to reimagine the way that that record
that that record
that that record could have gone what if that story was
could have gone what if that story was
could have gone what if that story was different what if the the inciting
different what if the the inciting
different what if the the inciting incident was handled in a different way
incident was handled in a different way
incident was handled in a different way where would they end up and what would
where would they end up and what would
where would they end up and what would that you know that prison to pipeline
that you know that prison to pipeline
that you know that prison to pipeline what does that look like and how can
what does that look like and how can
what does that look like and how can they change it they do interesting
they change it they do interesting
they change it they do interesting things where they take the performance
things where they take the performance
things where they take the performance and they use it the one thing that
and they use it the one thing that
and they use it the one thing that they’ve noted is it’s much easier to get
they’ve noted is it’s much easier to get
they’ve noted is it’s much easier to get a permit for a parade than it is for
a permit for a parade than it is for
a permit for a parade than it is for protest so what they do is they take the
protest so what they do is they take the
protest so what they do is they take the artwork from the students and they take
artwork from the students and they take
artwork from the students and they take it out into the streets they also do
it out into the streets they also do
it out into the streets they also do this really amazing thing where they
this really amazing thing where they
this really amazing thing where they they build out and you’ll see there in
they build out and you’ll see there in
they build out and you’ll see there in the image that’s a solitary confinement
the image that’s a solitary confinement
the image that’s a solitary confinement cell they they use Plexiglas and they
cell they they use Plexiglas and they
cell they they use Plexiglas and they take the words and they etch in the
take the words and they etch in the
take the words and they etch in the words of the youth they use spoken word
words of the youth they use spoken word
words of the youth they use spoken word they’re doing interesting things with VR
they’re doing interesting things with VR
they’re doing interesting things with VR and they’re bringing the artwork into
and they’re bringing the artwork into
and they’re bringing the artwork into the world and allowing people to step
the world and allowing people to step
the world and allowing people to step into it I think what’s important when we
into it I think what’s important when we
into it I think what’s important when we look at the work that we do at the
look at the work that we do at the
look at the work that we do at the digital storytelling lab at Columbia
digital storytelling lab at Columbia
digital storytelling lab at Columbia University is we look to say how can we
University is we look to say how can we
University is we look to say how can we take Story design and play and use it as
take Story design and play and use it as
take Story design and play and use it as a way to create these environments that
a way to create these environments that
a way to create these environments that allow people to go further than they
allow people to go further than they
allow people to go further than they thought was possible there’s a story
thought was possible there’s a story
thought was possible there’s a story that I love and I don’t know if it’s
that I love and I don’t know if it’s
that I love and I don’t know if it’s urban folklore or not but I loved it and
urban folklore or not but I loved it and
urban folklore or not but I loved it and I wanted to leave you with it is that
I wanted to leave you with it is that
I wanted to leave you with it is that when Kennedy gave the challenge to send
when Kennedy gave the challenge to send
when Kennedy gave the challenge to send the first man to the moon he he
the first man to the moon he he
the first man to the moon he he basically said by the end of the decade
basically said by the end of the decade
basically said by the end of the decade we’re going to have a man on the moon
we’re going to have a man on the moon
we’re going to have a man on the moon the the story goes that what NASA did
the the story goes that what NASA did
the the story goes that what NASA did was the first thing they did was threw a
was the first thing they did was threw a
was the first thing they did was threw a huge party they had no idea how they
huge party they had no idea how they
huge party they had no idea how they were going to do this right they just
were going to do this right they just
were going to do this right they just had somebody circumvent the globe and
had somebody circumvent the globe and
had somebody circumvent the globe and this idea of being able to propel
this idea of being able to propel
this idea of being able to propel somebody up to a rock and then slingshot
somebody up to a rock and then slingshot
somebody up to a rock and then slingshot them back seemed impossible so they
them back seemed impossible so they
them back seemed impossible so they throw this party in there they’re
throw this party in there they’re
throw this party in there they’re they’re drinking and they’re eating and
they’re drinking and they’re eating and
they’re drinking and they’re eating and then they say okay well let’s imagine
then they say okay well let’s imagine
then they say okay well let’s imagine that the astronauts just came through
that the astronauts just came through
that the astronauts just came through that door how did they get here you know
that door how did they get here you know
that door how did they get here you know whoa a van picked them up okay well
whoa a van picked them up okay well
whoa a van picked them up okay well where did the van pick them up was it a
where did the van pick them up was it a
where did the van pick them up was it a hard or soft landing and they worked
hard or soft landing and they worked
hard or soft landing and they worked their way all the way back to the launch
their way all the way back to the launch
their way all the way back to the launch so the reverse engineer did so instead
so the reverse engineer did so instead
so the reverse engineer did so instead of getting caught up with like oh the
of getting caught up with like oh the
of getting caught up with like oh the heat shields won’t work no but no but no
heat shields won’t work no but no but no
heat shields won’t work no but no but no we tried that they embraced and this
we tried that they embraced and this
we tried that they embraced and this audience obviously knows this yes end
audience obviously knows this yes end
audience obviously knows this yes end right they embraced yes and thinking and
right they embraced yes and thinking and
right they embraced yes and thinking and they used it
they used it
they used it a way to design their way into the
a way to design their way into the
a way to design their way into the future and so when we look at story we
future and so when we look at story we
future and so when we look at story we think is there a way that story can be
think is there a way that story can be
think is there a way that story can be used that can be something that allows
used that can be something that allows
used that can be something that allows us to be more connected to the world
us to be more connected to the world
us to be more connected to the world around us and at the same time allows us
around us and at the same time allows us
around us and at the same time allows us to be part of what that story is
to be part of what that story is
to be part of what that story is so to me this idea of igniting the
so to me this idea of igniting the
so to me this idea of igniting the imagination of many is this challenge
imagination of many is this challenge
imagination of many is this challenge friction point that’s fascinating
friction point that’s fascinating
friction point that’s fascinating because you have this element of where
because you have this element of where
because you have this element of where okay what is it like when you give away
okay what is it like when you give away
okay what is it like when you give away control of something and there’s a
control of something and there’s a
control of something and there’s a number of principles that we’ve used
number of principles that we’ve used
number of principles that we’ve used that we’ve come up with over the course
that we’ve come up with over the course
that we’ve come up with over the course of the shaping of these projects the
of the shaping of these projects the
of the shaping of these projects the first is the idea of the trace the
first is the idea of the trace the
first is the idea of the trace the participant can see themselves in the
participant can see themselves in the
participant can see themselves in the story granting agency is this idea of
story granting agency is this idea of
story granting agency is this idea of individual versus group and back and
individual versus group and back and
individual versus group and back and forth leaving room for people to go back
forth leaving room for people to go back
forth leaving room for people to go back and forth within the experience a
and forth within the experience a
and forth within the experience a thematic frame Sherlock Holmes is a
thematic frame Sherlock Holmes is a
thematic frame Sherlock Holmes is a perfect example people understand what a
perfect example people understand what a
perfect example people understand what a mystery is and the tropes associated and
mystery is and the tropes associated and
mystery is and the tropes associated and serendipity management is the value of
serendipity management is the value of
serendipity management is the value of white spaces leaving white space and the
white spaces leaving white space and the
white spaces leaving white space and the design that you do so figure out how you
design that you do so figure out how you
design that you do so figure out how you can leave white space I think if you
can leave white space I think if you
can leave white space I think if you leave that white space you’ll ignite the
leave that white space you’ll ignite the
leave that white space you’ll ignite the imagination of many thank you very much
imagination of many thank you very much
imagination of many thank you very much [Applause]
[Applause]
[Applause] [Music]
”
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