the technology we’ve heard of
talking so far will destroy more work
of what will be able to create e
in 30 years
we will still live in an economy based on
work or we would go to an economy
based on free time several scholars
in the world these are being placed
but in reality no questions
really knows in 2050 what will still be
the works that will still exist e
above all what will be the new works
which will be born according to the estimates of the
world economic forum 65 percent of the
children who go to schools today
elementary students will do a job that
today it still does not exist
I deal with these issues has many
years since when at university like you
I chose not a scientific faculty
monomania stica this to study
sociology of work and today after more
of twenty years of work and study
concrete experiences as a manager like
coach as a trainer I tried to
identify three macro-directions 3
frontiers of work that can exist
help address these
questions and which I summarized in
trembled dimensions precisely creativity
emotivity and diversity
I would like to make a game with you
last a few seconds
are you ready then try to
imagine a border you owe
focus only on the first image
that came to my mind and now
try to view it ea
represent it in your mind that
what you have drawn you have drawn a
dividing border or a place of
sharing
you imagined neighbors or gods
confined you imagined a fence or
a horizon
yes, because the borders on one side
they can close but on the other they can
also imply expansion can
be a limit but also
an opportunity to go
borders can be the place
of the avant-gardes
when we talk about an architecture of
frontier of a border language
of a frontier spirit
we mean precisely this and what it is
the vanguard
I would like to define flexibility
Of the mind
so there are borders without
borders
yes, they exist and are the frontiers of
knowledge of the game we did serve
just to reflect on the differences
between the frontiers of creativity and the
frontier creativity
you put limits on yours
creativity or you have released it and I repeat
of creativity just because as you
I said at the beginning is the first
frontier that can help us to
face our own future
because today the work is divided into three
macro categories
we work manual labor
intellectual executive and work
intellectual and creative and if the work
manual and more and more delegated the ribot
and if the executive intellectual work
it is increasingly absorbed by
digital technologies and it will always be of
more from the development of intelligence
artificial
what will the future be?
generations
the creative intellectual work that
feeling I live in this scenario
positive or negative
certainly who will see his own disappear
work will see and live a situation of
discomfort and then how can we
equip what tools we have to
provision to address this will have
surely you will need a
individual change of paradigm one
change to our main set because
each of us regardless of
work that he will do from now on
constantly ask three questions
what will my job be like in three years
how do you know how it will evolve between 5 and 10?
the work that today will still exist
I play in this creed that the art in
all its different expressions can there
help because we have to try
imagine us as a writer who must
every time write
the new new book as a director who
he must imagine a new piece
theatrical writing a screenplay
shoot a new movie
so I think we really have
a wonderful opportunity in front of
we can finally be there
devote to the most beautiful part of the
work and the races to the machines
repetitive and boring part and this however
what does it mean that we must learn
to write our future ad
imagine it to display it
but above all to rewrite it
continuously in this there can be
help
a story of borges the rose to do
sex when the student asks the teacher
if there is paradise and the pupil is
yes, yes, paradise exists and therefore
the teacher says this our land
then the student still ask al
master if there is hell is the
master answers yes the hell exists and
it consists in not noticing that that
we live in paradise
then still the pupil from the teacher
what is the goal is the teacher i
every step is answered is the goal this
what does it mean that we must be
optimists but we must be gods
optimists equipped with optimists
equipped to live this vortex of
constant changes and therefore if as there
bourgeois teaches every step and the goal
then it means that step by step
we must become good
mountaineers facing the new
mountain to climb
only with all the equipment
necessary to do so
if we think about the professions that
they will be more easily automated
they will be those that have a lot of goals
limited and very specific ways to
to reach them
while it will be much more difficult
automate those professions that
they require creative skills
interdisciplinary skills
emotional and social intelligence point i
three drivers that I mentioned to you at the beginning
creativity
Emotionality and diversity faith the world
agricultural
human consciousness has been dominated
from the faith and if the industrial world is
been governed by reason
post-industrial society will merge
on empathy or that capacity
of human beings to get in
emotional connection and state
of other people’s mind what
this means from the point of view
working
I’ll give you an example today with a
click we can access millions of
music tracks millions of books a
millions of movies and then there’s the problem
the problem is to capture attention
of the people involved then the
challenge of any work in the future
it will be the involvement and that
what is involvement?
involvement and interaction on
involvement is attraction the
involvement is experience and create
involvement is a mixture of art and
science and certainly neuroscience
there will help us a lot but not
will be sufficient alone will always be
necessary for human creativity in
know how to draw new ways for
engaging the public will always be
necessary to think in a manner
radically different objects
experiences organizations based on
of the emotions we would like to do
arouse people and this does not
it will only be valid for physical experiences but
it will also be valid for virtual experiences
think how important it is in commerce
create experiences engaging the sites that
they will manage to sell more will be
those that will succeed in becoming
meeting places between people
passionate about those products where they are
will be able to vote for comment
upload contents
make friends choose actively
the products that they want to buy will be
a sort of social shopping game where
the emotional relationship will be at the center of
all the size of the game will become
a fundamental tool to arouse
emotions and create involvement then
the second dimension of which I have you
spoken at the beginning than that
of emotionality but these three dimensions
precisely creativity diversity
Emotions are also fundamental to
develop the famous soft skills
I guess today when you have to
addressing an interview is the first thing
that they tell you are on pole
regardless of the skills that
each of us has
and these three resignations are then between
the other closely connected between
their
the creativity we can
synthetically define the synthesis of
fantasy and concreteness and always and
constantly must be nourished by
emotions but not only from those but also
from diversity and this shows it to us
for example, both nature and history
nature because why any
ecosystem and the most vital ones are
those who have one inside
great biodiversity also teaches us this
history
think of the empires of the civilizations of the
history that have been most vital are
those who had an ethnic variety and
religious internally we can
cite only what it is as an example
technical scientific flowering
of the alien realms that have been
just the fruit of the meeting between the
Greek culture and knowledge
ultramillenary of the results of the Persians
and think about what has been alessandra
a city of the Mediterranean where
cohabited
Greek greek Sicilian Egyptians is and has
given the births of great genes we remember
ilkley of the greatest mathematician of
history or the great scientist hypatia e
if today we go to silicon valley that
what strikes us the most is melting
pot of different nationalities where
bubbling up talent and creativity but
what we do today to promote it
creativity of children in schools
what we do to feed them
emotional and social intelligence
still today children are seen as
of the containers to be filled to be filled
of notions and above all in Italy
we lost an extraordinary one
opportunity that is called maria
montessori an extraordinary woman who
at the beginning of the twentieth century he elaborated gods
revolutionary educational methods that
they put the child in the center
promotion of his creativity
through what through the
discovery of the natural talent of the
child of his authentic vocation
through education
at the same time it is the rules of the
responsibility but at the same time
to freedom
not by chance his method already at the beginning
of the twentieth century had an extraordinary echo
in the United States and throughout the world e
today in the United States we have thousands
of Montessori schools
unlike very few hundreds that
There are in Italy and it is no coincidence that i
young silicon entrepreneurs
valley those that have the majority
of those who have transformed the
digital culture of the world were
all students of Montessori schools
let’s talk about the google founders of jeff
bezos founder of amazon
the creator of wikipedia is among other things
the same founders of di amazon
I say the same in a book
they say that when they met
in stanford they recognized themselves
because students of a Montessori school
precisely because they are educated in a manner
completely different and when they have
due to design google offices
in California they wanted their own
recreate those modalities that they have
experimented in those schools putting
first of all the game like in the center
fundamental tool to promote the
divergent thinking and thought
creative or do others
examples for children is
an exponential organization like this
as defined by salemi smile the
founder of the singularity of
university
but beyond the definition that he
from exponential that today was also
taken on several occasions but one
person chooses to rent a house
of airbnb for the same price compared to
a hotel made for the emotion and for the
different different heat that gives you life
and spend a holiday in a house
compared to a 3 but above all to
vt strips from the owners of that
home that make you feel at home
even in a foreign country too
facebook is a super-quoted example of
exponential organization but if there
remember surely you have seen it
all the films of social networks that
tells the story of the ascent of
facebook you remember zuckerberg
with almost the same way
instinctive use of new technologies
to give an answer to a human need
to stay in touch with others
people to find easily
information about others to create one
virtual network that replaces the holes of
the real one and facebook
the result is the psycho emotional cocktail
of purely reasons
you remember if zuckerberg was not
been left behind by the girlfriend
we will have to let us leave everyday
we too buried these guys
results
if sugar because it had not been
excluded from all the most exclusive clubs
of harvard so he had there was also a
redemption
in short, he had to live then
he is invented right in a society
let’s do the student where he was
all hierarchically layered a
horizontal relational system where
everything is accessible to everyone and is
this then the paradigm shift
that must have to live all too
organizations today pass from the model
vertical to horizontal
collaborative the three dimensions
I remember creativity and emotionality
diversity
I believe that they will not only continue to
be central in 30 years we will live
still in a work-based economy
but they will be even more so if between
thirty years
we will live in a society based on time
free and therefore if the famous will prevail
jobless cross job theory ie
jobless development so if the
technology will destroy the job more
of what he will be able to create
the political problem of will arise
redistribution of wealth and gods
benefits products but you will also want a
social problem of how to manage the
free time of all those people who
they will have
jokes but not having a job they have to
make sense of their existence
so I think that even more
for those people who will have the
right to consume but not the right
to produce the characteristics e
dimensions will be even more
fundamental to creativity
of emotionality and diversity
thank you
[Applause]
”
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