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L’arte e il mestiere di collezionare fallimenti | Martina Soragna | TEDxTorino


there are words that are scary

one of these is failure to fail me

I know if there is any entrepreneur

now in the hall it will be touching iron but the

my story a story of bankruptcy and me

I spent fifteen years of my life there

life to fail just fine I understand

that I liked to fail

when I was twenty, I did not know who

I was so I decided to do one

journey to go away from everyone and

I went to Thailand I did not speak

a word of Thai I did not know who

I was

but I knew that I wanted to know

the people I had around and so I have

I decided one day that I had to do it

buy a balloon so I bought it

a football I played soccer in Italy

I went to a group of kids

that was in this lost village

of Thailand and I started playing

with them at soccer at some point they are

remained stunned because I made myself

I count that all the village was

gathered around the edges of this

campetto is in a cinema-like situation

as if they were at the cinema only that the

cinema

it was me and I overcame the embarrassment in

that situation I continued to

play with all the energy I had

in body and at a certain point it happened

one thing that changed my life

I fell but just beautiful beaches stretched out

what happened all the people who

there were gathered there in unison

burst out laughing all have

I started to laugh at myself

the look

I was petrified I wanted to

that the earth would open beneath me and me

he would eat in a second

but it was not like that and so I did

the only thing I could do in that

situation

I laughed with them at that moment I have

I understood that in my life I had

finally found something that me

liked this fall this failure

it marked me a strong hold of

conscience and I understood is that I wanted to do

the clown because the clown because the

crowne stages his own

vulnerability and own failures laughs

with others and creating empathy

magic finds new solutions to problems

this is how it does it in a handful

of seconds in a matter of seconds

when we arrive for a clown

we have three thoughts on the unconscious level

the first is that it is a failure

we have an idiot ahead of us

making a fool

the second unconscious thought that

we have is that we realize in that

now that we too at least once

we’ve made a fool of life

so we wanted the earth to be

open etc ingurgita if in

that instant the third thing the most

important at the unconscious level in that

handful of seconds

we realize that others too

they are laughing with us that others too

they felt in the lives of the failed and

this is this creates a magic e

an empathy that applied to the life of

every day things happen

that if we think on a rational level

we will not make them happen

and here comes the second part of mine

story I return from Thailand dear

Mom dear dad I want to be a student

I want to fail

you can understand the family drama

that which was created in the province of

milan where I was born and raised but

I overcome this embarrassment

I go ahead and I come to Turin I know

I ‘m doing street art

internships and courses and more professional

theater and began to work also in

Street

always in Turin I meet what it is

became my working partner silvia

together we create a theater company

of comic road

female that only ten years ago was

quite a novelty this because

there were also other comedians and artists

women but we were definitely one

minority and therefore thanks to this thing

even immediately we enter the world of

work immediately we start working and ad

be contacted by festivals and events

of street theater and here begins the

our true drama because only ten

Years ago

you perhaps do not know the disastrous degree

of perception of our craft that

it was up to you maybe it never happened

to the question what work do you do but I am

a street theater actress I do

clown the answer to 99.9 percent

sometimes it was interesting but of

work that you do

and the drama was also consummated in the

relationship with our clients

because I assure you that only ten years

do street theater and get a

contract for this job seemed

a company worthy of maria callas of one

diva of the cinema also in front of this

difficulty

let’s start laughing together obviously

doing it by trade and we start to

compare ourselves with other street artists

here in Turin we laugh over it

we talk and understand that we need

of a ball and we create it in ten

street artists in 2009 here in Turin

we establish the first artists’ cooperative

of the road

the first in all Italy, of course

we did not know it while we were doing it

doing but we have discovered over the years

that we have responded to a need

national fact from those ten first ones

considered crazy

today we are 300 three hundred artists of

road throughout Italy that thanks to

cooperative receive protection

administrative and legal

before it was really a goal that

seemed unattainable

and to confirm ours of ours

work and our passion and is

all our effort and effort

we had an important three years ago

recognition because we have entered the

fusion support program

ministerial recognition as before

theater production company of

the first road in Italy to be

90% composed by artists

same and not by clients who say

now you see me I’m here in

bathrobe and there is a reason

I’m here to introduce you let’s say a

little extract from one of mine

failures with which I have traveled the world e

thanks to which I understood that fall and

laugh in front of others

I do not need to make me fall less but in the

my little one has transformed that fall

in a flight thank you

[Applause]

good

here

all

[Music]

[Music]

[Music]

[Music]

[Music]

[Applause]

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