[Applause]
one of the links that unite me to
territory it’s good despite myself
and I am very happy in Quebec
when I come to it’s rarely
berries that we think well that
the mirabelle plum of an excellent
jams and a sweet brandy at
quebec
when I introduce myself people say
rather to mirabel like larivot by wick
of objects shooting yes because my name is
intimately linked to this corner of the country
the mother ema lived scholastic saint
near mirabel where she lived for days
happy until the day is obliged to
to move because it was expropriated
but still, it’s in memory of
happy days so close to 1 min
rabin but today the development
territories I make my job
I did not say I was even agent of
traveling
the notion of territory can be fuzzy
then with reason for example during the
building in which you live but
this building there and on a street the way
Russian dolls
its streets form a neighborhood that to their
tower forms cities which then for
women from regions that form
provinces and country together until
continent
but these are territories even at
different scales but it’s true that
at our birth have chosen by our
first name but we do not choose either
the place of our birth but so is it
otherwise they age because
days is desired when we leave the
family nest and this is maybe the
first time we are confronted with
know where you want to go but
let’s dream the most about the mans card
is before our eyes
what will your criteria be what
you want to stay close to your family
or not what you wanted to follow your
spouse or it is for
reasons for training then knowing that
the territory can not answer to
all of our needs
but maybe you do not have the
choice to make as soon as we take
but what compromise are you ready to
to do which are immutable dandruff
are negotiable
would you be ready to change your vocation?
simply because the training of which
you need not give yourself in
your city or do you
you bother to make an hour of
car to go to work
maybe not maybe yes
maybe not, but these are
well personal choice just as are
also the reasons that push us to
leave or stay but among one of
criteria that appeals to me the most
to choose an environment where
will be able to identify himself
then identity of territory but we
capt every day just
to imagine at the cottage in a city or
on a sunny terrace
sometimes in February
sometimes in the middle of summer but the sight of these
imagery
it appeals to your imagination
felt emotions
maybe even a little box of cold
but that’s exactly the identity of a
territory is forged with its climate its
geographical position or at the time
in which they evolve are
intangibles like this sacred
identity is the dna this territory
but also tangible elements that
exist if I introduce you to the tower
eiffel castle frontenac where the park
Guell game hinge certain that you
have been able to identify that this is
in the city of paris in québec or in
barcelona
these are markers of identity
in the built environment of a territory
we could do the same exercise with
people here at chiang mai in
Thailand
just with the facies and the us and
people’s customs one is able to
to know where they come from is the same
thing also for people of the same
province with verbal expressions to
that moment we are able to know
just the expression
they all come the same thing too
for the personalities be if one
think of fred pellerin for
saint-elie-de-caxton or gilles vigneault
for natashquan we mention these people there
we immediately make associations
territory but sometimes our
territory is almost as important
that our first name
for example a facilitator in the lines
open
the first thing that obviously asks
what’s your name but all of
following the second question is what
place us on foot gives you another
example sequence present either in a
meeting where in a sphere the place where
we live very often happens in the
discussion happened paul and the
modes in blick said to be all of
this is the first thing we are going
convince conventioners and you what
would have been your answer to the facilitator
would you have divo immediately
name of your street in your neighborhood or
your city but it’s like the sign of
berthe is buying its territory
speaking of attachment I’m going to you
ask to choose a territory from the
keep a few moments in pet already
you may wonder why you
have chosen this territory this is
certainly because you feel
good
you find it hospitable your
territory or you find it
attractive because one day you want
go visit it where you go
to establish if I asked you today
to convince your neighbor that your
territory is better than his
what would you do you will do
call for marketing concepts
because at the base the marketé is a
means of communicating with
consumers
but in territorial marketing the
consumer knows us citizens
tourists investors knowing that a
territory knowing that there a
nobody before having his own
criteria for moving or choosing a
a city but it will be necessary to know
what is he or she thinking but is going
must be asked to a point and for
who do we want the territory to
brand
is it the presence of a
mountain where its bustling downtown or a
research center but it exceeds
your TV if your neighbor is young or
an athlete or a researcher but still
there you have beautiful boast the
merits of your territory to whom better
better
it’s your neighbor does not even know
where is your territory you are
badly gone to convince him
if I tell you that I live holy
family but maybe for you the
know this island of orleans
but I have theological say that it’s
the island of orleans this is maybe if
you do not know the island yet
orleans I could still forced to
specify that what it is is at this
moment there then one must know is also
what your territory and known or not
but what is known for the good
reasons
there is still a difference in it
what you type the name of your carpet
the name of your city on the internet then
you see the first results
what comes out and then is it
that the track record is what your city
and in the top 10 cities the du
happiness or the top 10 cities of
corruption is not the same attachment
that was called perception is
different also an influence our
territory in several ways the
territory our influences we have a
influence the territory actually in
influence of territory and respond
influence forgiveness by its climate
we are in quebec in winter ready not ready
it snow then it does influence
our way of life but we too
can influence our territory
by his way that one can influence his
governance by going to vote or
participating in public consultations
we can also influence him have little
influenced his dynamism by participating
to the festivities or by implanting his
business or just in
getting involved in a cause that is ours
expensive because it’s all connected
then you find your territory
stairs
you want to invest yourself I can you
do you want to invest you have a
element of pride and you talk about it yourself
want to sell it to your neighbor will you
give ambassadors a bit like
the athlete at the Olympic Games or
serene influencers on the internet being
given that you influence your
territory that you talk about it with
pride our territory becomes
attractive all is connected finally makes
what we can ask is still that
we start territory can become a
pride of hospitality and
then finally the
question we can ask is
are we finally in a
territory where we can identify
is that you managed to convince
your neighbor but wish us in
all cases to positively influence
our territories for it to be at
the image of our personality from our
dna
thank you
[Applause]
”
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