[Music]
I’m happy to be here in
mondoñedo and I have a very good news
I’m going to talk about resilience for areas
commercial and marketing that are at
final my specialties and the good
news is that resilience in areas
commercial and marketing to all
world seems good to you because it is something
advanced not everyone seems fine
you tell him for a next commercial
good but what that resilient enlisted
it is fine not
I have been more than two decades
experience in the area environment
commercial and marketing and detected
anyway, two types of commercial
Resilient commercial residents type
what are you doing, how are you doing well but
you have sold not good but rather yes yes
but that customer how many times have you
called I’ve been two years but good
presidents type a
it’s good to work with them too
residents to endure but that
they hold on with another tone and they endure
with another tone is something like what you do
here being the following please areas
commercial and marketing and residents
type really really failures
commercial all permanently
they are permanently in contact with
clients and receive permanent denials
I think we have to distinguish here
anyway, we’re going to try to focus
the situation we are in
within companies with people
because we all think that having
resilience our commercial network and area
marketing is good then curiously
we do not facilitate it in excess and I ‘m going to
give some keys
to see if they can help us how
it could be a solution to this situation
that is really very bad for the
results of the companies
well I will tell you an experience makes
relatively few years we had the
launch of a campaign in a network of
branches and the commercial director and
marketing and let’s make a campaign very
exotic which was basically whether
well is it if you come to my branch
I give you a loaf of bread
exoticism good but that does not the
baker we do not do it with the baker
but good this because it was all this
well basically because based on
try to generate traffic to our
branches what we had heard was that
they are already the ones of the bank already they were me
saying the usual is not so
Well, we ask you not to
we ask the customer and that’s the bad
to ask why when you ask
they answer today they say so I think
you help me help me in something
everyday and something everyday
the good bread as we generate traffic a
all show all
bakeries in the area all the neighbors
of the area expectant not while that
branch to listen to our proposal
commercial we give you a loaf of bread
on Tuesday one Tuesday I will not remember all
life does not and we get a great
show great show and during
all day
received eleven visits is but hey there
what to do here resilient people do not
we got there we’re going to try the
next week we did not modify a bit
the parameters of the campaign
we modified the arguments a little
we did the campaign and we got thanks
to be from customers who came 14
people but let’s see
You’ve been an expert for a week
marketing is a campaign 11 14 people
well my children always tell me when
be this from numbers the jokes short
the potatoes I will not contribute what we were
well six months not and just before
finish the sixth month
We had 78 visits as maximum data
we put some corrections we do not wait
the next Tuesday we were about to
abandon and curiously that Tuesday
800 people came
six months later I would take one of my
heads of area and I said look at the
bakers I know how they have endured the pull
these guys are three following
he clearly looked at parallel president
resilient I have 29 ways to give
the bread you think
but now the next I to
commercial to show then you’re right
you’re right the managers of the
companies are
there are many times the brake so that
Our commercial teams are
residents we demand them in the short
term and when we press in the short
term then do not be surprised we are not
building residence when we are not
humble and we tolerate that maybe
our campaign definition is
wrong
we are not building profiles
residents in commercial areas and
marketing patience humility honesty
by, above all, the managers of
teams that are the ones that have to
build those resident people
many times managers believe us
very these tenths I already know what is going to
stay the client
let’s see let’s see all the
listeners all the managers really
many times you are listening to me
talks and I tell you but let’s see
these hours on a Saturday night
listening sinking without hair you want
normal you are not our world is not
you x 7 billion with which
we have to build the resilience of
our equipment from the profiles
directors great recommendation that
I wanted to give today and of course next
advice if you go down the street and it’s offer
a loaf of bread
please do not wait six months to
catch her thank you very much
[Applause]
”
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