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La mobilité collaborative inversée | Anne Guenand | TEDxDunkerque


me too my story starts in my

childhood as little sapiens I

had the chance to have a grandmother

centenary she lived in the countryside and

I remember at the sound of the engine of the

car passing on the road downstairs

from home she went out with her keys

or with his wallet

depending on whether it was the factor or the

baker and I understood those who

kept alive is to be active in

its environment

loss of sight loss of hearing

marked the beginning of the loss of his

autonomy

today it’s two million

people in France who are in

isolation situation it’s 45 million

in europe and this number is constantly

increase

the finding is worrying the children

live on average more than 250 km

separated from their elderly parents

loss of mobility

and as I said the loss of

decency is the first factor

isolation and loss of autonomy while

the world shares this finding and everyone at

his way of dealing with it the vision that

I propose to present tonight

the vision that is behind be pop

it’s an original approach to design

and it’s also the consciousness of the

constitutive it and technical of

the lived experience

what does it mean

simply say taking

awareness of the important role

fundamental of the technique in this

we give to live

it’s simple but how to do it and

well the traditional close to design

which is rather linear relies on

a process that starts with the

precision specification of requirements

then by writing a notebook of

charges that gives birth to a

prototype that will finally evaluate the

close to design centered on

the experience is interested in

the lived experience is interested in

micro scenario is about ritual

of the everyday that reveals who emanate

whose shares in which reveals

new way of being in the world and

that’s what interests us because

the vision that is behind be pop it’s

to build objects and services

sufficiently open to allow

appropriation that precisely reveals

it’s new way of being in the world

and it’s new way of being

together

precisely new ways of

live together longer then well

sure there are systems that

allow to accompany a person to

to live longer

at home the specialists get

succeed all day long

a doctor will make an excellent diagnosis

a nurse a perfect sting a

home help will do a household or a

canvas is impeccable and so much better but

what is left

when the person is alone

a telealarm often it is

object feels a system wherein

it does not belong I propose to

step aside and consider

the person as subject acting subject

in its environment

I think it takes a mesh

intergenerational proximity this

mesh and well it’s the neighbors the

friends these are the ones and in the shops

proximity the services the

communities the associations that we

surrounds and this is the network whose

nobody needs

it is then sufficient to offer him

means of perceiving this network and

means of acting in this network then bis

pop

what is it be pop is a

linking platform

geolocated it’s a web platform

and mobile relationships

collaborative and porting

collaborative race

it’s simple you log in as

that beep beep as beep you need

of something to call you or you

connect like a pop like someone

who wants to render service that is

popular and popping up as a pop-up

menu in your computer menus which

will arise to serve

and then of course at times

different from your day or from

your life you can be one or

the other I’m going to give you two

examples

75-year-old guetta sir is suffering from

micro cardiac syncope that prevent it

to drive his wife too fragile

to carry heavy bags made of

small races of the daily gentleman

guetta chose to use the platform

bi pop to order on the drive from

his proximity sign the races

bulkier and heavier

when paying for his race he chooses

collaborative porting of race and

delivered in the day by

a student from his residence

I will give you a second example

clara 30 years old two babies no car

two series of layer 2 series of packs

of water two sets of milk cans and

without counting of course the property of

current consuption

how to do the same way she

will order on the drive of his

proximity sign and at the time of

pay will choose the collaborative portal

racing and will be delivered in the

day by a 73 year old grandmother

so what do we learn from these

two stories first

is that there is no age for

ask there is no age to render

service and that 54% of people from

more than seventy years old are connecting

daily to the internet and this

figure of course is steadily increasing

also go on the internet every day

for a senior

it’s 30% reduction in

depression then I also had the

chance to attend for several

years a senior’s club at

Compiegne 1 the club is rank with

which a real friendship is born and

we have co built a

experimentation on the territory of

Compiegne the agglomeration the ccas the

local shops one on stage

have joined the experiment and we

have allowed to obviously test our

platform and understand the

demand strategies

it’s complicated to ask especially

when we can not render

it’s complicated to ask a

person rather than 10 to their

ask 10

it’s easier to offer a moment of

friendliness

a coffee to slide a request

indirect change in cool

the hanging of the curtains is more

easy

you see we are in the nuance of

demand strategies is very hip

hop by his technique allows these requests

and is the missing link between

complete autonomy on one side and the

total support is that it’s

because we can not do anymore

races you can not go out

you can not cook anymore

is it because we can not

more go to his bridge club or to

his scrabble club can not be more

play no principle of mobility

inverted here is what is behind be

pop and what motivates me today

it is precisely to restore the means

to perceive the environment for

give motivation back to people who

live at home to stay live at

the house longer give them a

motivation to take charge more

a long time simply by their

giving the means to act and this is in

effect what I would have liked to give to my

grandmother in his lifetime and that’s what

that we can give today I you

thank

[Applause]

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