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La culture, ça coûte ou ça rapporte ? | Patrice Verdure | TEDxSaintBrieuc


[Applause]

I was born at 18 years old it was May 68

I had my first love I did

my first hitchhiking trips

I left my studies leaving my

parents I entered bohemian in

my life I tried to be an artist

gerard houllier a little guitar the

piano

I tried to be a comedian

I did some video cinema

I wrote some guitar poems

it allowed me later to

pick up my future wife by playing him

forbidden Games

I wanted to be victor

hugo godard depardieu miles davis

I had set the bar very high it was

that or nothing but as places

were already taken

Well, that ended in nothing

to compensate for this frustration I

am set to devote my time to

try to showcase talent

artistic of my colleagues and

human sisters I have like that was

concert organizer

especially for about ten years

it was in Strasbourg in a cafe

concert called the coffee of

angels

I also took care of a festival

of jazz

I liked that my coffee

angels was a work of art too

a survey published in 1991 in télérama

showed that the coffee of angels

were the favorite cultural venue of

from Strasbourg for 25 years and even

far ahead of all other places

Catherine Trautmann’s commentary

who was at the time mayor of

strasbourg and will later be minister of

the culture start with it’s a

amazing result

ah yes yeah that was the most

small cultural places of the city

and in addition the only unsubsidized

in a city richly endowed with

cultural facilities subsidize the

other

one day I was controlled without

seatbelt in my car

the policeman who’s controlling me when

he knew that I was working at the cafe

angels

Well he let me go by myself

saying that’s what you do

but put the belt anyway

next time packing was when

even a little bit proud there of

to make my contribution a

significant contribution to

well-being to the quality of life of my

city ​​and then one day a spring got

broken up in Strasbourg for reasons

I do not want to explain here

so after a desert crossing

we crossed France with woman

kids backpack we went through the

France we came to live in Saint

brieuc in poor immigrant me me I

set to run from beach to beach at

low tide to try to glean a

little sea food after a few

family vomiting sessions

I can distinguish the crepidula

clam the green alga from the

samphire

and then one day picking up an old

newspaper there who was hanging out for me

to blow up I see a weekend with full

lots of shows

I was not expecting what then

it started to sprout in my

mind an idea an idea she is

surely bring me the fortune and the

glory creating a magazine

cultural information

she think about it so I started to

meet them a number

local cultural actors of which I

will not name them their welcome has been

downright encouraging we live very

well without it for years that you

do we want to do it we do not need

if you want nothing happens here returns

in your country times if you do not want to

to do then I must tell you

that I still have a bad habit

is that I rarely ever do what

I am advised to do so I

it is the realization of our projects

one day that I was walking to the tip

Sublime roselier point of view on the

bay of saint brieuc at once there

I hear a thunderclap from

lightning and then there an appearance of

the team says the gray along the newspaper

you will then call me there I then the

bri knees wool and head

that streams from rain of tears and then

I say but lord but it’s

completely stupid

yes of course but this test

extra in harden monfils

thank you the good bastard so then I

do this abalone cry this magazine

cultural information of the coasts

d’armor

it was in 1999 it was at

last century

it’s been 17 years and it still exists

I like to also consider there that this

cry of their words it’s a work of art

so I associated with my approach

some collaborator collaborator

like me not journalists not

commercial by world graphic designers and

men and women of culture who

connoisseurs in theater in music

Breton culture in the plastic arts

have wanted to invest in the same

direction that I invest myself I said

yes, it’s the right word to invest

besides, I will propose that we do not speak

more cultural spending but

cultural investment must say that

this type of investment can be

painful if you knew how I

galley for decades finally

why I tell you my life in fact

to make me lather what with my 45

years of flying hours in the field of

Culture

45 years of personal investment in

Culture

it also allows me to remember that

I am younger and that makes me

what?

but what culture are we talking about

at the beginning the culture is work of

the land to grow

plants in the Roman era ciceron

1 gave

add the word annie mousse for

transform the meaning to nîmes or slam

it was annie mac authorizes culture of

the soul garden the spirit what in 1982

unesco proposed a definition of

the culture that is the set of traits

distinctive spiritual and material

intellectual and emotional who

characterizes a society or group

social shake to shake hands

to say hello is cultural

eat fish on Friday was wearing a

pants re or dress or burqa

to dance the gavotte all that is

cultural but what interests us here

it’s a more restrictive definition

of culture I mean the whole

human artistic activities and

goods and services that are there

related as is to help artists

build equipment

museum exhibition shows

finance events

events promote the implantation

of cultural industries

even here it is

an obvious one to understand what we

means by cultural we have in France a

TV channel called

tf1 who pass films from broadcasts

variety of reality shows on

do not call it cultural channel then

than another string arte that pass

movies that make you think of soon

debates of contemporary art

documentaries this one is called

cultural channel

what’s the difference I’m you

recalls a statement from the CEO of TF1

in 2004 who said I quote roughly

the interest of our programs is

make the human brain available the

relax entertain him to prepare him

upon receipt of messages

advertising

end of quote tf1 string of

entertainment arte culture chain

relaxation of a gymnastic side

brain of the other what the brain

it’s like a muscle you have to give it

some exercice

otherwise it’s necrosis but actually

what good is the culture very good

question thank you for asking me and

well art and culture have some

human and societal impacts very

strong everyone recognizes him

it serves to promote understanding

human leu leu

the autonomy of the individual is also

necessary that the cement to do

hold the bricks of a wall or water

to boil hnwi sa

difference if the man of the animal his

difference if the jewel of the pebble the

literature of the penal code the

noise music when I was talking about

support to help artists

I also wanted to talk about fostering

the artistic expression of a whole

each of sir and madam all the

world because when we allow a

self to express it will release

some of his frustrations

if an individual then that’s going to put me in

value also from others and

from others at

him even if an individual hears years

intends to treat two voids to length

of life or even 100 tents reduced from

nothing at all by a society that

prefer to ignore his existence then

the individual there he may be putting

implement rather weird things

to show that it exists but not

necessarily to be loved

besides the artist is also in this

quest for self-esteem but he he

is where the interest of an action

cultural that will put in relation these

declared artists and the rest of the

population of young people in particular

serious studies have shown that

artistic and cultural practice

was a very good way to fight

against Alzheimer’s disease or

depression

so when it’s not going strong you

go to a doctor finally doctor

in pau l’ag the housing project

not the fries

the doctor yes well I see what he

you need there then you will take me

agen 3 pages of reading

the evening after the meal a session of

cinema

and then three drops of song

French before going to bed

and then you write is a poem by

day I tried and in addition to the safety

refunded me so we can dream is

another proof of the importance

principal is fundamental to art that’s

that in the world

extremisms and fascisms they

have to stop destroying it for

prevent brains from thinking and

to oppose the oppression they

destroy the forbid music

the press the images they destroy the

works the monuments to dominate it

must deceive and then the wolf culture

the eyes so obviously he does not like

it

yes it’s all well and good, but uh

it’s still expensive you need

the means for that yes but it can

pay big

take my example with 45 years

investment in crops

now I’m leading a

colossal fortune I am at the head

of a company of 2500 employees who

are happy who venerates me kiki who

are crying with joy when they

here at the controls of my

helicopter that goes to the opening of a

exhibition of contemporary art which I joke

there I actually joke the way of

the press that I’m there that makes it

that at three four years old I come to

touch the smic over 17 years to ba then

what you call the fallout

economic investment

cultural

bravo it’s true that apart from the stars and

institutions most artists

still his opinion in the galley and

the suffering there are some who say that

makes them stronger than the songs the

most beautiful are the most desperate

it’s hard for them but it’s a choice

of life so they do not come to us

break their spirits with them their sore

to live whoever they make the art of

their pain of living

[Music]

and then there are some who will also have a

posthumous recognition

it will be a consolation for his artists

lighthouses and

lazy treatises that we

expensive is dead like the

fools evil including the headlights of

humanity and sense of good returns and

at the cave age behind the

freedom of the artist is ours no

the economic spinoffs of art and

culture is not about the individual who

the practice she wears is the

company that benefits because a

territory of culture he will benefit

a very strong attractiveness

he will draw from the population of

consumer industry of

investors he will create you

commercial profiles in france the sector

cultural contribute this time more to

pib that the automotive industry

there is the avignon forum which is a

organization that has been studying for

thirty years the relations between

culture and the economy have shown

than a 10% increase in spending

cultural investment

causes a pib increase of 1.7

percent good it does not speak to you but

that means that 18 euros of expenses

cultural that causes a

GDP increase of 625 euros

of course there are other factors

attractiveness of a territory as its

beauty its weather that helped any

infrastructure in all areas

its gastronomy the job but the

culture still brings this

soul complement necessary to the

quality of life in the country so when

we live in a poor country

disadvantaged lousy cold wet it in

Happily exists not in Brittany

there you have to take a serious interest

cultural development

give you

example of economic benefits of

this cultural investment

you surely know all the

bilbao bilbao effect this Basque city

Spanish who was in the doldrums

economic for years during

generations

until in 97 the opening of the

Guggenheim Museum of Contemporary Art

blew up the city the booster of

completely unbelievable way more

by more recently with

incidences that may not quite have

measure the you have the pompidou center

to put the louvre of lens

closer to here the little island of

Paimpol lives a thousand inhabitants with his

singer song festival 11

million euros of economic impact

even closer binic 4000 inhabitants

with its folk blues festival 2 million

euros from fallout liverpool capital

European Council of Culture in 2008 a

billion euros of benefits also a

little bit of the other side of the coin with

example marseille european capital

of culture in 2013

there they destroyed a whole

popular area of ​​the city for

relegate the population to

ghettos of the northern neighborhoods and concreting

the city for their benefit it’s called

gentrification is paying more

the artists during even not been

invited to the renault party

now the example of the coasts of armor

we live there it’s a country that was

formerly poor who was

enriched for years by the chandeliers

by raising pork that is

now in a calamitous crisis

its main industry and

agribusiness and next to that

there is not so much industry and since

a few decades the coasts of armor

are received become a country one of

main countries of France for art and

culture has become a straightforward

of his greatest positive forces

but it does not know that much from where

a modest attractiveness

except for tourism then following a

principle strategic principles of the game

chess, which consists in reinforcing

strengths rather than his points

low

I will bring two recommendations to

this territory one to develop further

much more strongly his sound

cultural development sound

cultural investment and to make

so that it is known in the world

whole because we can have a

know-how must also be known

and then until one day we talk

more of the bilbao effect but of the effect

armor ribs or so but we can

also talk about the effect of montargis and

the ephemeral montferrand data

saskatchewan and effect and moselle

moselle twenty two people well two

facts

[Applause]

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