[Music] two years ago I did something a little
two years ago I did something a little
two years ago I did something a little bit terrifying and exciting I quit my
bit terrifying and exciting I quit my
bit terrifying and exciting I quit my safe stable corporate job and I decided
safe stable corporate job and I decided
safe stable corporate job and I decided to launch my own startup the company
to launch my own startup the company
to launch my own startup the company that I launched is an online print and
that I launched is an online print and
that I launched is an online print and stationary platform that funds education
stationary platform that funds education
stationary platform that funds education projects for women and girls across the
projects for women and girls across the
projects for women and girls across the developing world today we work with some
developing world today we work with some
developing world today we work with some of Australia’s biggest corporates and
of Australia’s biggest corporates and
of Australia’s biggest corporates and we’ve funded over 70,000 days of
we’ve funded over 70,000 days of
we’ve funded over 70,000 days of education for women and girls across
education for women and girls across
education for women and girls across Africa and Asia things are going pretty
Africa and Asia things are going pretty
Africa and Asia things are going pretty well and I haven’t once regretted
well and I haven’t once regretted
well and I haven’t once regretted throwing in that corporate job
throwing in that corporate job
throwing in that corporate job in saying this however my journey in the
in saying this however my journey in the
in saying this however my journey in the startup world has not always been easy I
startup world has not always been easy I
startup world has not always been easy I happen to possess a certain
happen to possess a certain
happen to possess a certain characteristic which is quite rare in
characteristic which is quite rare in
characteristic which is quite rare in this industry I’m a woman you see three
this industry I’m a woman you see three
this industry I’m a woman you see three out of four startups in Australia are
out of four startups in Australia are
out of four startups in Australia are founded by men and only 4% of our
founded by men and only 4% of our
founded by men and only 4% of our high-growth technology startups are
high-growth technology startups are
high-growth technology startups are founded by women as you can see from
founded by women as you can see from
founded by women as you can see from this recent gathering sometimes spotting
this recent gathering sometimes spotting
this recent gathering sometimes spotting another female face at a networking
another female face at a networking
another female face at a networking event can be a little bit like a game of
event can be a little bit like a game of
event can be a little bit like a game of where’s wooly or in this case a game of
where’s wooly or in this case a game of
where’s wooly or in this case a game of where’s mama
where’s mama
where’s mama so sexism is a really big problem in the
so sexism is a really big problem in the
so sexism is a really big problem in the startup world and it’s especially true
startup world and it’s especially true
startup world and it’s especially true when it comes to raising investment
when it comes to raising investment
when it comes to raising investment during one of my very first pictures to
during one of my very first pictures to
during one of my very first pictures to investors one of the executives pulled
investors one of the executives pulled
investors one of the executives pulled me aside and complimented me on my sexy
me aside and complimented me on my sexy
me aside and complimented me on my sexy voice before giving me his business card
voice before giving me his business card
voice before giving me his business card and ushering me out of the room it was
and ushering me out of the room it was
and ushering me out of the room it was pretty gross and thankfully situations
pretty gross and thankfully situations
pretty gross and thankfully situations like this are more rare but there is
like this are more rare but there is
like this are more rare but there is still an unconscious gender bias at play
still an unconscious gender bias at play
still an unconscious gender bias at play and it’s a powerful thing this
and it’s a powerful thing this
and it’s a powerful thing this unconscious bias because the vast
unconscious bias because the vast
unconscious bias because the vast majority of investors are men and only
majority of investors are men and only
majority of investors are men and only 4% of all venture capital goes to female
4% of all venture capital goes to female
4% of all venture capital goes to female led startups
led startups
led startups so you might be wondering if there is a
so you might be wondering if there is a
so you might be wondering if there is a reason for this I mean success is
reason for this I mean success is
reason for this I mean success is supposed to be based on merit right
supposed to be based on merit right
supposed to be based on merit right maybe men have had some awesome business
maybe men have had some awesome business
maybe men have had some awesome business ideas maybe they’ve had some really cool
ideas maybe they’ve had some really cool
ideas maybe they’ve had some really cool business plans well in 2014 a study led
business plans well in 2014 a study led
business plans well in 2014 a study led by Harvard and Wharton professors
by Harvard and Wharton professors
by Harvard and Wharton professors presented the same video investment
presented the same video investment
presented the same video investment pitch deck to 500 investors only they
pitch deck to 500 investors only they
pitch deck to 500 investors only they edited the sound of the founders voice
edited the sound of the founders voice
edited the sound of the founders voice to either a female tone or a male tone
to either a female tone or a male tone
to either a female tone or a male tone the pictures with the male tone were 68
the pictures with the male tone were 68
the pictures with the male tone were 68 percent more likely to receive
percent more likely to receive
percent more likely to receive investment with investors claiming they
investment with investors claiming they
investment with investors claiming they were more fact-based more persuasive
were more fact-based more persuasive
were more fact-based more persuasive more logical than the female features
more logical than the female features
more logical than the female features let me just remind you we’re talking
let me just remind you we’re talking
let me just remind you we’re talking about the exact same word for word
about the exact same word for word
about the exact same word for word identical pictures here something does
identical pictures here something does
identical pictures here something does not add up and it’s that unconscious
not add up and it’s that unconscious
not add up and it’s that unconscious gender bias at play but you want to hear
gender bias at play but you want to hear
gender bias at play but you want to hear something really crazy startups founded
something really crazy startups founded
something really crazy startups founded by women actually more successful than
by women actually more successful than
by women actually more successful than those founded by men according to a
those founded by men according to a
those founded by men according to a recent study women led tech startups
recent study women led tech startups
recent study women led tech startups achieved a 35% high return on investment
achieved a 35% high return on investment
achieved a 35% high return on investment and 12% higher revenues then those
and 12% higher revenues then those
and 12% higher revenues then those founded by men when they received
founded by men when they received
founded by men when they received funding just this week and Australian
funding just this week and Australian
funding just this week and Australian venture capital firm announced that
venture capital firm announced that
venture capital firm announced that although female led startups make up
although female led startups make up
although female led startups make up just 15% of their portfolio they
just 15% of their portfolio they
just 15% of their portfolio they contribute to over 43 percent of its
contribute to over 43 percent of its
contribute to over 43 percent of its value women are also more likely than
value women are also more likely than
value women are also more likely than men to start companies in order to have
men to start companies in order to have
men to start companies in order to have a positive impact on the world and
a positive impact on the world and
a positive impact on the world and they’re less likely to take harmful
they’re less likely to take harmful
they’re less likely to take harmful actions such as moving that company into
actions such as moving that company into
actions such as moving that company into state or cutting back staff for
state or cutting back staff for
state or cutting back staff for eliminating benefits so women have a
eliminating benefits so women have a
eliminating benefits so women have a much harder time getting investment but
much harder time getting investment but
much harder time getting investment but when they do they perform much better
when they do they perform much better
when they do they perform much better ladies and gentlemen if we really want
ladies and gentlemen if we really want
ladies and gentlemen if we really want to change the world why are we investing
to change the world why are we investing
to change the world why are we investing in women I’m so intrigued by this weird
in women I’m so intrigued by this weird
in women I’m so intrigued by this weird juxtaposition when I first discovered it
juxtaposition when I first discovered it
juxtaposition when I first discovered it that I started to wonder how it might
that I started to wonder how it might
that I started to wonder how it might apply outside of the startup world as
apply outside of the startup world as
apply outside of the startup world as well I mean what kind of increased
well I mean what kind of increased
well I mean what kind of increased returns my society see if we invested
returns my society see if we invested
returns my society see if we invested more money in women for example people
more money in women for example people
more money in women for example people often ask me why our company only funds
often ask me why our company only funds
often ask me why our company only funds education for women and girls and not
education for women and girls and not
education for women and girls and not for boys and men you might be wondering
for boys and men you might be wondering
for boys and men you might be wondering it’s yourself aside from me incredible
it’s yourself aside from me incredible
it’s yourself aside from me incredible inequality that girls face the answer is
inequality that girls face the answer is
inequality that girls face the answer is simple it’s a better impact investment
simple it’s a better impact investment
simple it’s a better impact investment funding education for girls transforms
funding education for girls transforms
funding education for girls transforms not just their life but also their
not just their life but also their
not just their life but also their families the communities and even their
families the communities and even their
families the communities and even their nations an educated girl will live
nations an educated girl will live
nations an educated girl will live longer she’ll get married later and
longer she’ll get married later and
longer she’ll get married later and she’ll have fewer and healthier children
she’ll have fewer and healthier children
she’ll have fewer and healthier children she’ll also earn more a 2012 UN report
she’ll also earn more a 2012 UN report
she’ll also earn more a 2012 UN report found that women invest 90 percent of
found that women invest 90 percent of
found that women invest 90 percent of their earnings back into their families
their earnings back into their families
their earnings back into their families whereas for men it’s only around 30 to
whereas for men it’s only around 30 to
whereas for men it’s only around 30 to 40 percent when women rise we all rise
40 percent when women rise we all rise
40 percent when women rise we all rise when we invest in women the world
when we invest in women the world
when we invest in women the world changes for the better okay I know I
changes for the better okay I know I
changes for the better okay I know I giving you some heavy facts and probably
giving you some heavy facts and probably
giving you some heavy facts and probably thinking great I don’t have a spare one
thinking great I don’t have a spare one
thinking great I don’t have a spare one to ten million dollars to invest in
to ten million dollars to invest in
to ten million dollars to invest in awesome female that’s data I hear too
awesome female that’s data I hear too
awesome female that’s data I hear too but there are ways we can invest in you
but there are ways we can invest in you
but there are ways we can invest in you know the compassion the courage and the
know the compassion the courage and the
know the compassion the courage and the whip-smart brains of women every time
whip-smart brains of women every time
whip-smart brains of women every time you open your wallet you invest I want
you open your wallet you invest I want
you open your wallet you invest I want to challenge you to think about how you
to challenge you to think about how you
to challenge you to think about how you spend your money choose to buy from
spend your money choose to buy from
spend your money choose to buy from great female led startups and small
great female led startups and small
great female led startups and small businesses choose to buy from companies
businesses choose to buy from companies
businesses choose to buy from companies that champion pay equality and diversity
that champion pay equality and diversity
that champion pay equality and diversity and choose to donate to charities that
and choose to donate to charities that
and choose to donate to charities that work to empower women and girls and
work to empower women and girls and
work to empower women and girls and there
there
there is actually a way you can directly
is actually a way you can directly
is actually a way you can directly invest in some awesome female led
invest in some awesome female led
invest in some awesome female led startups without needing a big fat
startups without needing a big fat
startups without needing a big fat venture capital fund at your disposal I
venture capital fund at your disposal I
venture capital fund at your disposal I want to introduce you to rose in roses
want to introduce you to rose in roses
want to introduce you to rose in roses case a $30 investment through a
case a $30 investment through a
case a $30 investment through a microfinance loan enabled a purchase of
microfinance loan enabled a purchase of
microfinance loan enabled a purchase of 30 kilos of seed as well as agricultural
30 kilos of seed as well as agricultural
30 kilos of seed as well as agricultural workshops Rosen started a small farming
workshops Rosen started a small farming
workshops Rosen started a small farming business turning that initial investment
business turning that initial investment
business turning that initial investment into one hundred and fifty kilos of
into one hundred and fifty kilos of
into one hundred and fifty kilos of produce which she then sold her local
produce which she then sold her local
produce which she then sold her local market and also used to feed her family
market and also used to feed her family
market and also used to feed her family a 2011 report found that if female
a 2011 report found that if female
a 2011 report found that if female farmers in the developing world had
farmers in the developing world had
farmers in the developing world had equal access to resources as men there
equal access to resources as men there
equal access to resources as men there would be a hundred and fifty million
would be a hundred and fifty million
would be a hundred and fifty million fewer hungry people in the world small
fewer hungry people in the world small
fewer hungry people in the world small investments in women can up to a really
investments in women can up to a really
investments in women can up to a really big impact so it’s never been more
big impact so it’s never been more
big impact so it’s never been more important to invest in women if we want
important to invest in women if we want
important to invest in women if we want economies to grow if we want to
economies to grow if we want to
economies to grow if we want to eliminate poverty we have to overcome
eliminate poverty we have to overcome
eliminate poverty we have to overcome this unconscious gender bias that
this unconscious gender bias that
this unconscious gender bias that persists across so many areas of society
persists across so many areas of society
persists across so many areas of society and it’s especially important when it
and it’s especially important when it
and it’s especially important when it comes to startups because it’s startups
comes to startups because it’s startups
comes to startups because it’s startups that are creating and shaping our future
that are creating and shaping our future
that are creating and shaping our future it’s technology and innovation that
it’s technology and innovation that
it’s technology and innovation that determine our tomorrow it’s time for the
determine our tomorrow it’s time for the
determine our tomorrow it’s time for the startup world to put diversity first if
startup world to put diversity first if
startup world to put diversity first if women don’t get equal access to
women don’t get equal access to
women don’t get equal access to investment if they don’t get equal
investment if they don’t get equal
investment if they don’t get equal opportunity to build big successful
opportunity to build big successful
opportunity to build big successful companies then our future will continue
companies then our future will continue
companies then our future will continue to be predominantly imagined by men just
to be predominantly imagined by men just
to be predominantly imagined by men just half our population I think we can all
half our population I think we can all
half our population I think we can all agree that that equates to limited
agree that that equates to limited
agree that that equates to limited returns for everybody ladies and
returns for everybody ladies and
returns for everybody ladies and gentlemen if we really want to change
gentlemen if we really want to change
gentlemen if we really want to change the world if we want to see what’s
the world if we want to see what’s
the world if we want to see what’s actually possible if you want to think
actually possible if you want to think
actually possible if you want to think bigger and do better let’s invest in
bigger and do better let’s invest in
bigger and do better let’s invest in women
”
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