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Il valore circolare | Antonio Castagna | TEDxTorino


[Music]

this bike is six different bikes

the frame was found in one

cellar belongs to a bike of the years

50 the brakes arrive from another bici the

wheels arrive from the collection center

waste off the saddle from a bike

accident and the only piece you are

saved in addition to the driver

fortunately the handlebar is a gift from

a former cycling champion who has today

80 years old inner tubes are new tires

when our bikes do not need us

the more they are broken we can take them in one

collection center where they will come

Dispose of as a railway or donate

to the cooperative that deals with the

reuse center where disassembled and

they live by living them

we are talking about repair and reuse

nothing exceptional at the bottom of

a few years the lm cartour fondation

above all, he gave a name to a series

of actions that have something in common

with the construction of this bike

frankestein circular economy for which

why it is because it is for us

It is important to start thinking in

these terms

normally the objects we use

every day they are designed according to one

linear scheme

we take the raw material the

we transform to build something that

when we will not need it anymore

will go to disposal in the scheme

circular economy instead

we continue to build our objects

always using the same stock as

resources

the premise of the linear economy that the

resources are endless cheap yes

it is revealed false

objects are designed to break

and the market is made up of individuals

like me

always looking for the latest model of

mobile, however, is more green, not

it works we can not recover

all 4 billion tons of

waste that we produce every year ea

give it new life with the economy

circular instead changes everything because ad

example we begin to focus

the focus more on the use than on the

properties we think of cars

what happens if instead they are used by

10 or 12 different users

then we will need less cars

and also changes the way in which the

I choose, for example, I feel a lot

cool when with car sharing I can

choose the type of car each time

what I need at that moment and this

applies to the car applies to the bike applies

for many other objects

what is therefore the circular economy is

an image that allows us to establish

new connections between the products i

services and people that of reuse and

of repair is a model of

interesting business

the reuse centers for me are not i

places of bad luck

where are you going to buy old stuff at low

price

they are rather the places where the objects are

they have new value

the real places of bad luck for me

the cellars are the drawers cabinets where

we amaze the objects we do not use anymore

those objects are worthless

because they no longer serve anyone good

part of objects we use every

day can be repaired however the

repair costs for this in sweden

they have halved the VAT on repairs

and objects can be built

better to be repaired for which

reason it is so difficult to replace the

hard drive of a computer with a new one

more powerful the many appliances

other goods can be reconditioned

for example caterpillar withdraws the means of

earth movement replaces the parts

worn checks on the functioning of the

more resistant parts sell them in half

price with the same guarantee as the new one

then there is the model of the supply chain

Circular we produce all of us

we produce scraps in the kitchen that

currently go to landfill or

they become gas and dirt

but we transform a part into it

bioplastic which becomes packaging for

our distribution system and then

these packagings reached the end of life

they become feed for our animals

bio-plastic kitchen waste

animal feed packaging

breeding food production scraps of

kitchen and so on to infinity

or another model is that of the

product as a service for what reason

we have to buy light bulbs every time

chandeliers

all we need to illuminate

when we can enter into a contract

with a company that installs the system

is that it remains proprietary in the moment

in which something breaks it will send a

employee repairing or replacing e

interest of the supplier in that case that

the goods that it provides us are durable

recyclable reusable and al

energy saving so much the share that

we pay the same every month

as it already happens at the airport of

schiphol in holland

and then there are the platforms of

sharing car sharing the bike

sharing then that is an old model, the

libraries at the bottom are of the

book sharing platforms

there are also very simple examples if

for example a bologna ice cream parlor that

sells loose ice cream in jars

of glass when you have to reacquire it

return the glass jar to you

they discount loyalty and do not use

plastic or a shoe manufacturer

Marche that uses the pieces

advanced to larger companies

the theoreticians of the circular economy in

this case is about companies

symbiotic and there is a wedge company

which produces sandblasting material

from hazelnuts because they are scabrous

wedge hazelnuts gianduiotti sandblasting e

so on

be clear any production process

produces waste

however in a circular system i

slag is a challenge to intelligence

of each of us we have glimpsed what

it means circular economy to focus

the focus more on the relationship between them

parts that on the product

we think about building

if all the buildings were removable

and re-usable re-usable parts

elsewhere as a giant read

yet some what happened with

the stadium of the alps disassembled e

reassembled to create the new states

we have the intelligence to do it we have

the technologies to do it and in 2015

the European Union has declared that it wants to

become a circular economy system

by 2035

we’ll make it

much depends on the foresight of the

executive classes is a bit also depends

from us

each of us can start thinking

in terms of duration

reuse of use instead of possession

we take these jeans I took them in

leasing pay 7 euros and 50 per month for one

year

and when I do not need them anymore

I will return to the legitimate owners that

they will be able to resell them as used goods

or lead to recycling

and the producer’s interest in the

material is of good quality

to maintain its value in

time the objects we use every day

they are mines

even this bike the inner tubes

when they will be too old to be

repaired will still be useful to

marco and laura who will make bags

wallets belts that sell throughout

the world thanks to the web

I feel lucky because I live in one

time when a radical change is

at your fingertips you just have to want it

of you

we’ll thank you

”

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