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How Your Old Brick Phone is Changing Millions of Lives Worldwide | James da Costa | TEDxWarwickSalon


so I wanted to try something could

so I wanted to try something could everyone please close their eyes for me

everyone please close their eyes for me

everyone please close their eyes for me what now first comes to your mind when I

what now first comes to your mind when I

what now first comes to your mind when I say innovation open your eyes again for

say innovation open your eyes again for

say innovation open your eyes again for many of you I imagine it was probably

many of you I imagine it was probably

many of you I imagine it was probably something that’s high-tech things like

something that’s high-tech things like

something that’s high-tech things like the iPad home assistance or driverless

the iPad home assistance or driverless

the iPad home assistance or driverless cars and innovation is all of those

cars and innovation is all of those

cars and innovation is all of those things but it’s also a lot more today I

things but it’s also a lot more today I

things but it’s also a lot more today I want to challenge three conventional

want to challenge three conventional

want to challenge three conventional truths around innovation and I feel like

truths around innovation and I feel like

truths around innovation and I feel like these things are holding us back

these things are holding us back

these things are holding us back inhibiting us from maximizing the true

inhibiting us from maximizing the true

inhibiting us from maximizing the true potential of innovation itself number

potential of innovation itself number

potential of innovation itself number one is that we normally associate

one is that we normally associate

one is that we normally associate innovation with being high tech number

innovation with being high tech number

innovation with being high tech number two we assume that innovation happens in

two we assume that innovation happens in

two we assume that innovation happens in vast resource pools and number three we

vast resource pools and number three we

vast resource pools and number three we believe implicitly that we’re designing

believe implicitly that we’re designing

believe implicitly that we’re designing our innovation in an inclusive way so

our innovation in an inclusive way so

our innovation in an inclusive way so who knows what this is and who used to

who knows what this is and who used to

who knows what this is and who used to own one of these for anyone that doesn’t

own one of these for anyone that doesn’t

own one of these for anyone that doesn’t this is a Nokia 3 310 and if you guys

this is a Nokia 3 310 and if you guys

this is a Nokia 3 310 and if you guys are anything like me you wasted far too

are anything like me you wasted far too

are anything like me you wasted far too much time of your childhood playing

much time of your childhood playing

much time of your childhood playing snake on this things you probably even

snake on this things you probably even

snake on this things you probably even have a couple of them lying around at

have a couple of them lying around at

have a couple of them lying around at home and you’ve assumed they’re of no

home and you’ve assumed they’re of no

home and you’ve assumed they’re of no further use but actually this is one of

further use but actually this is one of

further use but actually this is one of the most powerful weapons that exists in

the most powerful weapons that exists in

the most powerful weapons that exists in the world today against poverty

the world today against poverty

the world today against poverty according to Facebook state of

according to Facebook state of

according to Facebook state of connectivity report 2015 there are over

connectivity report 2015 there are over

connectivity report 2015 there are over 4 billion people still offline in the

4 billion people still offline in the

4 billion people still offline in the world 75% of these are located in just

world 75% of these are located in just

world 75% of these are located in just 20 countries disproportionately rural

20 countries disproportionately rural

20 countries disproportionately rural female illiterate and poor now compare

female illiterate and poor now compare

female illiterate and poor now compare this to yourself how you woke up this

this to yourself how you woke up this

this to yourself how you woke up this morning reach for your smartphone logged

morning reach for your smartphone logged

morning reach for your smartphone logged onto Facebook and stream video

onto Facebook and stream video

onto Facebook and stream video constantly connected to the Internet

constantly connected to the Internet

constantly connected to the Internet it’s so easy to live and think within

it’s so easy to live and think within

it’s so easy to live and think within our own social parameters but there’s

our own social parameters but there’s

our own social parameters but there’s some really creative ways old technology

some really creative ways old technology

some really creative ways old technology has and can be used to combat really

has and can be used to combat really

has and can be used to combat really complex problems and when I think in the

complex problems and when I think in the

complex problems and when I think in the context of TEDx I’m always brought back

context of TEDx I’m always brought back

context of TEDx I’m always brought back to India and how Ted videos and other

to India and how Ted videos and other

to India and how Ted videos and other content is distributed on old mobile SD

content is distributed on old mobile SD

content is distributed on old mobile SD cards the issue being is that they

cards the issue being is that they

cards the issue being is that they have access to the cloud and they don’t

have access to the cloud and they don’t

have access to the cloud and they don’t have good internet to stream video

have good internet to stream video

have good internet to stream video either so they go to a local store they

either so they go to a local store they

either so they go to a local store they pick up a SD card for a few rupees or

pick up a SD card for a few rupees or

pick up a SD card for a few rupees or two pence they take it home and they

two pence they take it home and they

two pence they take it home and they watch it like blockbuster but for

watch it like blockbuster but for

watch it like blockbuster but for modern-day india simple and yet so

modern-day india simple and yet so

modern-day india simple and yet so innovative innovation isn’t just new

innovative innovation isn’t just new

innovative innovation isn’t just new ideas it’s new methods so mobile phones

ideas it’s new methods so mobile phones

ideas it’s new methods so mobile phones are creating happening in all sorts of

are creating happening in all sorts of

are creating happening in all sorts of different areas from mobile banking

different areas from mobile banking

different areas from mobile banking digital identity empowering women

digital identity empowering women

digital identity empowering women agriculture and education that old brick

agriculture and education that old brick

agriculture and education that old brick phone is changing the lives of millions

phone is changing the lives of millions

phone is changing the lives of millions of people worldwide and the reason being

of people worldwide and the reason being

of people worldwide and the reason being it’s universal

it’s universal

it’s universal you can introduce a solution all at once

you can introduce a solution all at once

you can introduce a solution all at once across platform brand or interface I’d

across platform brand or interface I’d

across platform brand or interface I’d like to share with you some of the

like to share with you some of the

like to share with you some of the examples that I’ve come across and that

examples that I’ve come across and that

examples that I’ve come across and that I think are really innovative so first

I think are really innovative so first

I think are really innovative so first of all m-pesa in Kenya and Pesa enables

of all m-pesa in Kenya and Pesa enables

of all m-pesa in Kenya and Pesa enables the instant transfer of money over text

the instant transfer of money over text

the instant transfer of money over text message using a secure code which people

message using a secure code which people

message using a secure code which people can then pick up in person in stores

can then pick up in person in stores

can then pick up in person in stores like this it doesn’t much look like the

like this it doesn’t much look like the

like this it doesn’t much look like the traditional bank that we’re used to in

traditional bank that we’re used to in

traditional bank that we’re used to in the UK but it’s really very efficient

the UK but it’s really very efficient

the UK but it’s really very efficient and it’s used by over 20 million people

and it’s used by over 20 million people

and it’s used by over 20 million people many of whom would not have had access

many of whom would not have had access

many of whom would not have had access to a bank account otherwise in 2013 43%

to a bank account otherwise in 2013 43%

to a bank account otherwise in 2013 43% of Kenya’s GDP flowed through and Pesa

of Kenya’s GDP flowed through and Pesa

of Kenya’s GDP flowed through and Pesa from an innovation perspective and Pesa

from an innovation perspective and Pesa

from an innovation perspective and Pesa also enables other tools to build on top

also enables other tools to build on top

also enables other tools to build on top which has paved a way for a whole host

which has paved a way for a whole host

which has paved a way for a whole host of other startups to solve secondary

of other startups to solve secondary

of other startups to solve secondary problems you can instantly borrow money

problems you can instantly borrow money

problems you can instantly borrow money instantly get insurance or pay for your

instantly get insurance or pay for your

instantly get insurance or pay for your child’s tuition fees without the

child’s tuition fees without the

child’s tuition fees without the institutions that we’re familiar with

institutions that we’re familiar with

institutions that we’re familiar with new approaches can emerge Kenya is a

new approaches can emerge Kenya is a

new approaches can emerge Kenya is a great example of this Kenya has the

great example of this Kenya has the

great example of this Kenya has the highest penetration of mobile money of

highest penetration of mobile money of

highest penetration of mobile money of anywhere in the world

anywhere in the world

anywhere in the world this is something we should admire

this is something we should admire

this is something we should admire imagine if PayPal could claim that 43

imagine if PayPal could claim that 43

imagine if PayPal could claim that 43 percent of a country’s country’s GDP

percent of a country’s country’s GDP

percent of a country’s country’s GDP flowed through their system my next

flowed through their system my next

flowed through their system my next example is sprach saul sprach Saul is

example is sprach saul sprach Saul is

example is sprach saul sprach Saul is saving lives using old mobile phones and

saving lives using old mobile phones and

saving lives using old mobile phones and a piece of foil enables users to check

a piece of foil enables users to check

a piece of foil enables users to check the provenance of any drug just like

the provenance of any drug just like

the provenance of any drug just like your old scrap

your old scrap

your old scrap pay-as-you-go cards the problem here is

pay-as-you-go cards the problem here is

pay-as-you-go cards the problem here is that drugs are made in places like this

that drugs are made in places like this

that drugs are made in places like this but you simply cannot tell the

but you simply cannot tell the

but you simply cannot tell the difference between the real or the

difference between the real or the

difference between the real or the counterfeit can any of you imagine going

counterfeit can any of you imagine going

counterfeit can any of you imagine going to your local pharmacy and not being

to your local pharmacy and not being

to your local pharmacy and not being able to tell whether the drug is going

able to tell whether the drug is going

able to tell whether the drug is going to help you or hinder you

to help you or hinder you

to help you or hinder you so users simply scratch off a code on

so users simply scratch off a code on

so users simply scratch off a code on the back of a drug packet and text it in

the back of a drug packet and text it in

the back of a drug packet and text it in it tells them if it’s real or if it’s

it tells them if it’s real or if it’s

it tells them if it’s real or if it’s fake annually 700,000 people die each

fake annually 700,000 people die each

fake annually 700,000 people die each year from fake malaria and fake

year from fake malaria and fake

year from fake malaria and fake tuberculosis drugs alone compared to the

tuberculosis drugs alone compared to the

tuberculosis drugs alone compared to the number of people that die from the

number of people that die from the

number of people that die from the disease which is 2.3 million this is a

disease which is 2.3 million this is a

disease which is 2.3 million this is a really significant problem and requires

really significant problem and requires

really significant problem and requires significant attention sprach saul is

significant attention sprach saul is

significant attention sprach saul is working in a continent that has 25

working in a continent that has 25

working in a continent that has 25 percent of the world’s major disease

percent of the world’s major disease

percent of the world’s major disease burden but only 2 percent of doctors and

burden but only 2 percent of doctors and

burden but only 2 percent of doctors and that’s why innovation like this is so

that’s why innovation like this is so

that’s why innovation like this is so important and I also think the scope for

important and I also think the scope for

important and I also think the scope for us to apply this here here in the West

us to apply this here here in the West

us to apply this here here in the West because we certainly don’t have that

because we certainly don’t have that

because we certainly don’t have that level of transparency over our supply

level of transparency over our supply

level of transparency over our supply chains next is Graham Barney and this

chains next is Graham Barney and this

chains next is Graham Barney and this example actually never fails to make me

example actually never fails to make me

example actually never fails to make me smile there’s an offline social network

smile there’s an offline social network

smile there’s an offline social network it’s used by over 400,000 people in

it’s used by over 400,000 people in

it’s used by over 400,000 people in rural India 5,000 times a day and it’s

rural India 5,000 times a day and it’s

rural India 5,000 times a day and it’s creating a dialogue for offline rural

creating a dialogue for offline rural

creating a dialogue for offline rural communities in particular is working to

communities in particular is working to

communities in particular is working to end child marriage helping these

end child marriage helping these

end child marriage helping these communities understand the real dangers

communities understand the real dangers

communities understand the real dangers and implications of it so audio content

and implications of it so audio content

and implications of it so audio content interviews and radio dramas are

interviews and radio dramas are

interviews and radio dramas are distributed on a free to call invoice

distributed on a free to call invoice

distributed on a free to call invoice line individuals can then call into that

line individuals can then call into that

line individuals can then call into that voice line themselves and leave a voice

voice line themselves and leave a voice

voice line themselves and leave a voice know which other people can interact

know which other people can interact

know which other people can interact with and in turn leave their own voice

with and in turn leave their own voice

with and in turn leave their own voice note creating a two-way dialogue the

note creating a two-way dialogue the

note creating a two-way dialogue the really critical point here is the voice

really critical point here is the voice

really critical point here is the voice component because most of the users are

component because most of the users are

component because most of the users are actually illiterate it’s designed for

actually illiterate it’s designed for

actually illiterate it’s designed for the marginalised user and I think we

the marginalised user and I think we

the marginalised user and I think we often don’t do that so do we have anyone

often don’t do that so do we have anyone

often don’t do that so do we have anyone from Kenya here in the audience today

from Kenya here in the audience today

from Kenya here in the audience today one to a few of you so this is a stay of

one to a few of you so this is a stay of

one to a few of you so this is a stay of a bus station in Nairobi and I know

a bus station in Nairobi and I know

a bus station in Nairobi and I know everyone here probably has

everyone here probably has

everyone here probably has their grievances with the bus into

their grievances with the bus into

their grievances with the bus into University today but can I can assure

University today but can I can assure

University today but can I can assure you that if you’re in Nairobi Kenya it

you that if you’re in Nairobi Kenya it

you that if you’re in Nairobi Kenya it would be a whole lot worse because of

would be a whole lot worse because of

would be a whole lot worse because of market dynamics buses don’t leave until

market dynamics buses don’t leave until

market dynamics buses don’t leave until they’re totally full in fact until

they’re totally full in fact until

they’re totally full in fact until they’re over capacity

they’re over capacity

they’re over capacity so this wastes up to two hours every

so this wastes up to two hours every

so this wastes up to two hours every single day for commuters and for the bus

single day for commuters and for the bus

single day for commuters and for the bus drivers themselves commuters have no set

drivers themselves commuters have no set

drivers themselves commuters have no set pricing schedule they don’t know when

pricing schedule they don’t know when

pricing schedule they don’t know when the buses are going to leave and

the buses are going to leave and

the buses are going to leave and actually it can be really dangerous for

actually it can be really dangerous for

actually it can be really dangerous for them coming back late at night magic

them coming back late at night magic

them coming back late at night magic buffs are changing this with a really

buffs are changing this with a really

buffs are changing this with a really simple system you can check times but

simple system you can check times but

simple system you can check times but which bus you want to get on and pay

which bus you want to get on and pay

which bus you want to get on and pay using a pester the tool I spoke about

using a pester the tool I spoke about

using a pester the tool I spoke about earlier basically uber but for buses in

earlier basically uber but for buses in

earlier basically uber but for buses in Africa so bus crews get more money

Africa so bus crews get more money

Africa so bus crews get more money commuters get a safe reliable trip an

commuters get a safe reliable trip an

commuters get a safe reliable trip an unproductive time is turned productive

unproductive time is turned productive

unproductive time is turned productive again finally I wanted to talk about

again finally I wanted to talk about

again finally I wanted to talk about tell a story and this is an example

tell a story and this is an example

tell a story and this is an example actually very close to my own heart in

actually very close to my own heart in

actually very close to my own heart in India 36 percent of the adult population

India 36 percent of the adult population

India 36 percent of the adult population are illiterate and before I go on I just

are illiterate and before I go on I just

are illiterate and before I go on I just wanted everyone to take a minute to

wanted everyone to take a minute to

wanted everyone to take a minute to consider what it would mean to be a

consider what it would mean to be a

consider what it would mean to be a literate to not be able to read the

literate to not be able to read the

literate to not be able to read the content in the world around you what it

content in the world around you what it

content in the world around you what it would mean for your learning and for

would mean for your learning and for

would mean for your learning and for your communication you won’t be able to

your communication you won’t be able to

your communication you won’t be able to read this sign here or the notes up on

read this sign here or the notes up on

read this sign here or the notes up on the screen tell a story enables

the screen tell a story enables

the screen tell a story enables illiterate parents to read to illiterate

illiterate parents to read to illiterate

illiterate parents to read to illiterate children off the internet they simply

children off the internet they simply

children off the internet they simply call tell a stories number they enter a

call tell a stories number they enter a

call tell a stories number they enter a book code of a book that will be in

book code of a book that will be in

book code of a book that will be in front of them distributed by local NGOs

front of them distributed by local NGOs

front of them distributed by local NGOs and then they received the audio

and then they received the audio

and then they received the audio clicking through in a simple menu based

clicking through in a simple menu based

clicking through in a simple menu based system it’s actually the same technology

system it’s actually the same technology

system it’s actually the same technology that we use when we call a local bank

that we use when we call a local bank

that we use when we call a local bank interactive voice recognition and I

interactive voice recognition and I

interactive voice recognition and I think more than anything this shows that

think more than anything this shows that

think more than anything this shows that change doesn’t have to be high tech so

change doesn’t have to be high tech so

change doesn’t have to be high tech so I’ve shared examples with you in mobile

I’ve shared examples with you in mobile

I’ve shared examples with you in mobile money health care social transport and

money health care social transport and

money health care social transport and education and I can give you many more

education and I can give you many more

education and I can give you many more from MPharm doubling farmers income in

from MPharm doubling farmers income in

from MPharm doubling farmers income in Kenya UNICEF used this technology to get

Kenya UNICEF used this technology to get

Kenya UNICEF used this technology to get live disease feedback on the ground in

live disease feedback on the ground in

live disease feedback on the ground in Africa and Mitra gives pregnant

Africa and Mitra gives pregnant

Africa and Mitra gives pregnant women sensitive information about their

women sensitive information about their

women sensitive information about their health during their pregnancy this

health during their pregnancy this

health during their pregnancy this technology is also currently being

technology is also currently being

technology is also currently being applied in the current European refugee

applied in the current European refugee

applied in the current European refugee crisis so hopefully I’ve raised your

crisis so hopefully I’ve raised your

crisis so hopefully I’ve raised your awareness of what that old brick phone

awareness of what that old brick phone

awareness of what that old brick phone is doing and the scope to bring all of

is doing and the scope to bring all of

is doing and the scope to bring all of these projects online in the future as

these projects online in the future as

these projects online in the future as well but right now the world simply

well but right now the world simply

well but right now the world simply isn’t ready

isn’t ready

isn’t ready but what really binds these things

but what really binds these things

but what really binds these things together well for me it’s the three

together well for me it’s the three

together well for me it’s the three conventional truth that I wanted to

conventional truth that I wanted to

conventional truth that I wanted to challenge around innovation earlier

challenge around innovation earlier

challenge around innovation earlier number one innovation is not always high

number one innovation is not always high

number one innovation is not always high tech simplicity can be best and it can

tech simplicity can be best and it can

tech simplicity can be best and it can be delivered on your old Nokia phone to

be delivered on your old Nokia phone to

be delivered on your old Nokia phone to inclusivity is being done better in

inclusivity is being done better in

inclusivity is being done better in developing economies the best innovation

developing economies the best innovation

developing economies the best innovation is inclusive and when I look at the tech

is inclusive and when I look at the tech

is inclusive and when I look at the tech communities of today so much of what is

communities of today so much of what is

communities of today so much of what is designed is designed for the 1% the

designed is designed for the 1% the

designed is designed for the 1% the people at the very top of the pyramid

people at the very top of the pyramid

people at the very top of the pyramid contrast to the examples that I’ve given

contrast to the examples that I’ve given

contrast to the examples that I’ve given you well they’re they’re challenging

you well they’re they’re challenging

you well they’re they’re challenging social causes and inequality on a mass

social causes and inequality on a mass

social causes and inequality on a mass scale and finally you don’t have to be

scale and finally you don’t have to be

scale and finally you don’t have to be resource rich to have the resources to

resource rich to have the resources to

resource rich to have the resources to innovate necessity impact breeds

innovate necessity impact breeds

innovate necessity impact breeds innovation and we’ve seen that with

innovation and we’ve seen that with

innovation and we’ve seen that with telus story and education and Pesa and

telus story and education and Pesa and

telus story and education and Pesa and introducing people into the economy or

introducing people into the economy or

introducing people into the economy or sprach so preventing a life-or-death

sprach so preventing a life-or-death

sprach so preventing a life-or-death situation when we design and we innovate

situation when we design and we innovate

situation when we design and we innovate we often think within a certain

we often think within a certain

we often think within a certain perspective but so much innovation has

perspective but so much innovation has

perspective but so much innovation has no significance to many people I think

no significance to many people I think

no significance to many people I think if we heed these through lessons we can

if we heed these through lessons we can

if we heed these through lessons we can really work to innovate for all of

really work to innovate for all of

really work to innovate for all of society and in particular we can help to

society and in particular we can help to

society and in particular we can help to break some of those barriers to

break some of those barriers to

break some of those barriers to connectivity that those 4 billion people

connectivity that those 4 billion people

connectivity that those 4 billion people are facing so what are you guys going to

are facing so what are you guys going to

are facing so what are you guys going to do now with these ideas well for me it

do now with these ideas well for me it

do now with these ideas well for me it moved me on a journey to co-found an

moved me on a journey to co-found an

moved me on a journey to co-found an organization called mandala group last

organization called mandala group last

organization called mandala group last year I spent a lot of time traveling and

year I spent a lot of time traveling and

year I spent a lot of time traveling and I visited countries like India China

I visited countries like India China

I visited countries like India China Mongolia Zimbabwe and South Africa and

Mongolia Zimbabwe and South Africa and

Mongolia Zimbabwe and South Africa and on the one hand I saw the power of these

on the one hand I saw the power of these

on the one hand I saw the power of these mobile phones but what really motivated

mobile phones but what really motivated

mobile phones but what really motivated me was when I met people very similar to

me was when I met people very similar to

me was when I met people very similar to myself but they had real barriers to

myself but they had real barriers to

myself but they had real barriers to them

them

them Unity’s in particular and brought back

Unity’s in particular and brought back

Unity’s in particular and brought back to india again there was a security

to india again there was a security

to india again there was a security guard that worked outside my building in

guard that worked outside my building in

guard that worked outside my building in Mumbai this summer his one defining

Mumbai this summer his one defining

Mumbai this summer his one defining feature was that he was always smiling

feature was that he was always smiling

feature was that he was always smiling you couldn’t wipe the smile off this

you couldn’t wipe the smile off this

you couldn’t wipe the smile off this guy’s face as I spoke to meet him more I

guy’s face as I spoke to meet him more I

guy’s face as I spoke to meet him more I learned that he was also 22 and studying

learned that he was also 22 and studying

learned that he was also 22 and studying at university just like me

at university just like me

at university just like me during his night shift he would read an

during his night shift he would read an

during his night shift he would read an accounting book in his any spare minutes

accounting book in his any spare minutes

accounting book in his any spare minutes that he had working on pen and paper in

that he had working on pen and paper in

that he had working on pen and paper in the morning he would get up and go to

the morning he would get up and go to

the morning he would get up and go to university he would then sleep for 3 or

university he would then sleep for 3 or

university he would then sleep for 3 or 4 hours and repeat the whole thing again

4 hours and repeat the whole thing again

4 hours and repeat the whole thing again and I just thought how far would that

and I just thought how far would that

and I just thought how far would that determination get him if he was at war

determination get him if he was at war

determination get him if he was at war in university like me at mandala group

in university like me at mandala group

in university like me at mandala group we feel like the type of innovation that

we feel like the type of innovation that

we feel like the type of innovation that I’ve talked about today is really

I’ve talked about today is really

I’ve talked about today is really important tell a story that I spoke

important tell a story that I spoke

important tell a story that I spoke about is actually our first product and

about is actually our first product and

about is actually our first product and we piloted it with over 1500 families

we piloted it with over 1500 families

we piloted it with over 1500 families around Mumbai a Magic Bus were there the

around Mumbai a Magic Bus were there the

around Mumbai a Magic Bus were there the first socially impactful tool that we’ve

first socially impactful tool that we’ve

first socially impactful tool that we’ve worked with they’ve just raised a

worked with they’ve just raised a

worked with they’ve just raised a million dollars to change the face of

million dollars to change the face of

million dollars to change the face of sub-saharan transportation mandala group

sub-saharan transportation mandala group

sub-saharan transportation mandala group design develop and distribute these

design develop and distribute these

design develop and distribute these different impactful

different impactful

different impactful applications recording before people and

applications recording before people and

applications recording before people and we work with the whole group of

we work with the whole group of

we work with the whole group of different mandala members from across

different mandala members from across

different mandala members from across Asia who give their time and resources

Asia who give their time and resources

Asia who give their time and resources towards this cause in Marathi the local

towards this cause in Marathi the local

towards this cause in Marathi the local dialect of Mumbai mandala means

dialect of Mumbai mandala means

dialect of Mumbai mandala means community and that’s what we’re building

community and that’s what we’re building

community and that’s what we’re building we believe that connectivity is

we believe that connectivity is

we believe that connectivity is productivity and we believe in the words

productivity and we believe in the words

productivity and we believe in the words of Lao Tsur give a man a fish and you

of Lao Tsur give a man a fish and you

of Lao Tsur give a man a fish and you feed him for a day teach a man to fish

feed him for a day teach a man to fish

feed him for a day teach a man to fish and you feed him for a lifetime this is

and you feed him for a lifetime this is

and you feed him for a lifetime this is exactly what the mobile phone is doing

exactly what the mobile phone is doing

exactly what the mobile phone is doing it’s not just giving people technology

it’s not just giving people technology

it’s not just giving people technology it’s empowering them to innovate and

it’s empowering them to innovate and

it’s empowering them to innovate and problem-solve on their own to their own

problem-solve on their own to their own

problem-solve on their own to their own problems sustainably so we’re building a

problems sustainably so we’re building a

problems sustainably so we’re building a home for all these socially impactful

home for all these socially impactful

home for all these socially impactful phone tools and we call them impact apps

phone tools and we call them impact apps

phone tools and we call them impact apps we see a really big opportunity to

we see a really big opportunity to

we see a really big opportunity to create a shared knowledge and

create a shared knowledge and

create a shared knowledge and collaboration in this space ultimately

collaboration in this space ultimately

collaboration in this space ultimately we want to build an app app store for

we want to build an app app store for

we want to build an app app store for the offline billions the offline

the offline billions the offline

the offline billions the offline billions are going to rise

billions are going to rise

billions are going to rise all of the innovation that I’ve talked

all of the innovation that I’ve talked

all of the innovation that I’ve talked about today is going to play a really

about today is going to play a really

about today is going to play a really important role so that was my next step

important role so that was my next step

important role so that was my next step what would yours be as I come to the end

what would yours be as I come to the end

what would yours be as I come to the end I hope ultimately I’ve got you to think

I hope ultimately I’ve got you to think

I hope ultimately I’ve got you to think what does innovation mean does it mean

what does innovation mean does it mean

what does innovation mean does it mean the same thing as it did 15 minutes ago

the same thing as it did 15 minutes ago

the same thing as it did 15 minutes ago and do the same example still spring to

and do the same example still spring to

and do the same example still spring to mind how powerful is that mobile phone I

mind how powerful is that mobile phone I

mind how powerful is that mobile phone I encourage you to watch because some of

encourage you to watch because some of

encourage you to watch because some of the most powerful innovation is going to

the most powerful innovation is going to

the most powerful innovation is going to be coming out of countries like Kenya

be coming out of countries like Kenya

be coming out of countries like Kenya China and India and finally I challenge

China and India and finally I challenge

China and India and finally I challenge you I challenge you to think about your

you I challenge you to think about your

you I challenge you to think about your next steps to think about social

next steps to think about social

next steps to think about social entrepreneurship to think about your

entrepreneurship to think about your

entrepreneurship to think about your local community and Beyond and to think

local community and Beyond and to think

local community and Beyond and to think about the billions who are offline if

about the billions who are offline if

about the billions who are offline if you agree with me that the type of

you agree with me that the type of

you agree with me that the type of innovation that I’ve spoken about is

innovation that I’ve spoken about is

innovation that I’ve spoken about is important then join me thank you

important then join me thank you

important then join me thank you I’m James de Costa this is my old Nokia

I’m James de Costa this is my old Nokia

I’m James de Costa this is my old Nokia and that was my day of sharing

and that was my day of sharing

and that was my day of sharing [Applause]

”

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