about five years ago I took part in a very big project it was the first RFID
very big project it was the first RFID
very big project it was the first RFID deployment in sub-sahara West Africa the
deployment in sub-sahara West Africa the
deployment in sub-sahara West Africa the aim of this project was the truck
aim of this project was the truck
aim of this project was the truck company assets and personnel across 31
company assets and personnel across 31
company assets and personnel across 31 States in the particular country it was
States in the particular country it was
States in the particular country it was a success in the sense that the
a success in the sense that the
a success in the sense that the management through a dashboard who
management through a dashboard who
management through a dashboard who actually influenced a lot of usual
actually influenced a lot of usual
actually influenced a lot of usual making just within seconds they can’t
making just within seconds they can’t
making just within seconds they can’t decide what gustibus bla branch balanced
decide what gustibus bla branch balanced
decide what gustibus bla branch balanced scorecards who gets a race based on
scorecards who gets a race based on
scorecards who gets a race based on digital footprints or the employees to
digital footprints or the employees to
digital footprints or the employees to the area so the employees they were not
the area so the employees they were not
the area so the employees they were not actually aware of this we all saw them
actually aware of this we all saw them
actually aware of this we all saw them we are just trying to travel companies
we are just trying to travel companies
we are just trying to travel companies high-value asset well we all know the
high-value asset well we all know the
high-value asset well we all know the most valuable assets in any company is
most valuable assets in any company is
most valuable assets in any company is actually the human resources another
actually the human resources another
actually the human resources another event I inspired this talk is a journey
event I inspired this talk is a journey
event I inspired this talk is a journey just between boats in a Magister I was
just between boats in a Magister I was
just between boats in a Magister I was new boss from Manchester Queens was
new boss from Manchester Queens was
new boss from Manchester Queens was building our city said are the boxes
building our city said are the boxes
building our city said are the boxes when I realized at every stop as we
when I realized at every stop as we
when I realized at every stop as we approached voting it was just flashing
approached voting it was just flashing
approached voting it was just flashing green light green light green light
green light green light green light
green light green light green light green light I was worried so he’s a
green light I was worried so he’s a
green light I was worried so he’s a scientist I left the back of the seat I
scientist I left the back of the seat I
scientist I left the back of the seat I went towards the front sitting by the
went towards the front sitting by the
went towards the front sitting by the side of the driver was watching what she
side of the driver was watching what she
side of the driver was watching what she was doing it was utterly doing nothing
was doing it was utterly doing nothing
was doing it was utterly doing nothing it was moving at the same velocity and
it was moving at the same velocity and
it was moving at the same velocity and speed I was worried
speed I was worried
speed I was worried why because I know that’s what we call
why because I know that’s what we call
why because I know that’s what we call it central traffic management system
it central traffic management system
it central traffic management system being deployed in some starting cities
being deployed in some starting cities
being deployed in some starting cities in the UK I am now way to deploy a
in the UK I am now way to deploy a
in the UK I am now way to deploy a Magister
Magister
Magister what are these copy management system
what are these copy management system
what are these copy management system does it’s actually in flames
does it’s actually in flames
does it’s actually in flames okay where we are trying to go mr. a
okay where we are trying to go mr. a
okay where we are trying to go mr. a if for instance Miska is going to stay
if for instance Miska is going to stay
if for instance Miska is going to stay on be its movement can be influenced
on be its movement can be influenced
on be its movement can be influenced from its central hold meaning you’ll
from its central hold meaning you’ll
from its central hold meaning you’ll give mr. a access to the studio before
give mr. a access to the studio before
give mr. a access to the studio before with us and if there was a particular
with us and if there was a particular
with us and if there was a particular traffic within the particular route it
traffic within the particular route it
traffic within the particular route it can be done from the central control
can be done from the central control
can be done from the central control unit and I believe this is something we
unit and I believe this is something we
unit and I believe this is something we need to be worried about and definitely
need to be worried about and definitely
need to be worried about and definitely something we ought not to be happy about
something we ought not to be happy about
something we ought not to be happy about why because we are a reality as we know
why because we are a reality as we know
why because we are a reality as we know it it’s currently being altered but we
it it’s currently being altered but we
it it’s currently being altered but we first started pointing fingers let’s
first started pointing fingers let’s
first started pointing fingers let’s look at what virtual reality is because
look at what virtual reality is because
look at what virtual reality is because the title my talk is how we have already
the title my talk is how we have already
the title my talk is how we have already living in someone else virtual reality
living in someone else virtual reality
living in someone else virtual reality what is virtual reality is basically a
what is virtual reality is basically a
what is virtual reality is basically a computer technology using what if
computer technology using what if
computer technology using what if virtual reality headsets to generate
virtual reality headsets to generate
virtual reality headsets to generate images sounds that replicates real-life
images sounds that replicates real-life
images sounds that replicates real-life environments about six months ago
environments about six months ago
environments about six months ago actually used one a colleague of mine
actually used one a colleague of mine
actually used one a colleague of mine bought one for by 8000 pounds
bought one for by 8000 pounds
bought one for by 8000 pounds putting on this ad says what’s her soul
putting on this ad says what’s her soul
putting on this ad says what’s her soul it was just amazing I was at the bottom
it was just amazing I was at the bottom
it was just amazing I was at the bottom of the sea
of the sea
of the sea looking out fishes and I didn’t want to
looking out fishes and I didn’t want to
looking out fishes and I didn’t want to leave this environment because this was
leave this environment because this was
leave this environment because this was so lovely it was real at some points I
so lovely it was real at some points I
so lovely it was real at some points I didn’t want to give body sa laughter
didn’t want to give body sa laughter
didn’t want to give body sa laughter eventually now imagine for just five
eventually now imagine for just five
eventually now imagine for just five seconds if the planet health as we know
seconds if the planet health as we know
seconds if the planet health as we know it is being warned by certain
it is being warned by certain
it is being warned by certain individuals or groups controlling what
individuals or groups controlling what
individuals or groups controlling what we do difference we have what we eat
we do difference we have what we eat
we do difference we have what we eat where we go are we sleep do what we get
where we go are we sleep do what we get
where we go are we sleep do what we get well puts on and lots of other patterns
well puts on and lots of other patterns
well puts on and lots of other patterns or behaviors that we exhibit every day
or behaviors that we exhibit every day
or behaviors that we exhibit every day but I is it possible how is it possible
but I is it possible how is it possible
but I is it possible how is it possible that some group of people or highly
that some group of people or highly
that some group of people or highly networked introverts can actually in
networked introverts can actually in
networked introverts can actually in flames patterns of behavior well there’s
flames patterns of behavior well there’s
flames patterns of behavior well there’s a new form of good there’s a new form of
a new form of good there’s a new form of
a new form of good there’s a new form of oil out there we know we can find gold
oil out there we know we can find gold
oil out there we know we can find gold in Saudi Arabia Nigeria Angola somewhat
in Saudi Arabia Nigeria Angola somewhat
in Saudi Arabia Nigeria Angola somewhat a few countries like Libya diamond gold
a few countries like Libya diamond gold
a few countries like Libya diamond gold can be found in this is like Donna
can be found in this is like Donna
can be found in this is like Donna it’s like Nigeria and so the path of the
it’s like Nigeria and so the path of the
it’s like Nigeria and so the path of the world but this new form of good this new
world but this new form of good this new
world but this new form of good this new form of oil can be found everywhere this
form of oil can be found everywhere this
form of oil can be found everywhere this new form of gold can refine to produce
new form of gold can refine to produce
new form of gold can refine to produce billions or refine chemical products
billions or refine chemical products
billions or refine chemical products this new form of gold is the purest you
this new form of gold is the purest you
this new form of gold is the purest you can find this new form of good is
can find this new form of good is
can find this new form of good is everywhere this new form of good is data
everywhere this new form of good is data
everywhere this new form of good is data data is no new the ancient Egyptians
data is no new the ancient Egyptians
data is no new the ancient Egyptians used data the Romans used it in the 80s
used data the Romans used it in the 80s
used data the Romans used it in the 80s we use data in the 90s we use data
we use data in the 90s we use data
we use data in the 90s we use data currently we use data but what is
currently we use data but what is
currently we use data but what is different now in the 21st century is the
different now in the 21st century is the
different now in the 21st century is the volume the variety and the velocity at
volume the variety and the velocity at
volume the variety and the velocity at which we are producing this data
it’s massive in the eighties we are
it’s massive in the eighties we are probably on great megabyte is a thousand
probably on great megabyte is a thousand
probably on great megabyte is a thousand gigabytes as we speak
gigabytes as we speak
gigabytes as we speak within seconds were generating petabytes
within seconds were generating petabytes
within seconds were generating petabytes were generating terabyte were generating
were generating terabyte were generating
were generating terabyte were generating massive amount of data because wherever
massive amount of data because wherever
massive amount of data because wherever we go we actually need behind digital
we go we actually need behind digital
we go we actually need behind digital footprints just approved pins in the
footprints just approved pins in the
footprints just approved pins in the sense that as everybody sit right here
sense that as everybody sit right here
sense that as everybody sit right here each and every one of us are trying even
each and every one of us are trying even
each and every one of us are trying even it is tough footprints
it is tough footprints
it is tough footprints you have been filmed by the camera you
you have been filmed by the camera you
you have been filmed by the camera you have been seen online we are all using
have been seen online we are all using
have been seen online we are all using our mobile phones right now some of us
our mobile phones right now some of us
our mobile phones right now some of us are tweeting the obvious that contains
are tweeting the obvious that contains
are tweeting the obvious that contains subside this new form of good can be
subside this new form of good can be
subside this new form of good can be found everywhere
found everywhere
found everywhere Grenada days when we are told if you had
Grenada days when we are told if you had
Grenada days when we are told if you had the money you conclude the world know
the money you conclude the world know
the money you conclude the world know this 21st century if you had the money
this 21st century if you had the money
this 21st century if you had the money and the right set of data sets data you
and the right set of data sets data you
and the right set of data sets data you can control anything you can influence
can control anything you can influence
can control anything you can influence democracy or anything even coming how is
democracy or anything even coming how is
democracy or anything even coming how is this big data is data as you say it I’m
this big data is data as you say it I’m
this big data is data as you say it I’m sure most of us have had big data big
sure most of us have had big data big
sure most of us have had big data big data it’s just a magazine zone which
data it’s just a magazine zone which
data it’s just a magazine zone which determines the ability to process ok
determines the ability to process ok
determines the ability to process ok using it you suggested temporarily using
using it you suggested temporarily using
using it you suggested temporarily using a particular big platform in the 21st
a particular big platform in the 21st
a particular big platform in the 21st century to speak Thanks
century to speak Thanks
century to speak Thanks PDFs sound images structured
PDFs sound images structured
PDFs sound images structured unstructured data every form of data can
unstructured data every form of data can
unstructured data every form of data can be processed as we speak
be processed as we speak
be processed as we speak passed through a platform based on
passed through a platform based on
passed through a platform based on variables or models the eight as you see
variables or models the eight as you see
variables or models the eight as you see can be seen through a dashboard a
colleague of mine told me Patrick
colleague of mine told me Patrick Patrick Patrick I’ve seen what they use
Patrick Patrick I’ve seen what they use
Patrick Patrick I’ve seen what they use with our data as I really say yes Tommy
with our data as I really say yes Tommy
with our data as I really say yes Tommy said your profile in your area which was
said your profile in your area which was
said your profile in your area which was said our credit card or debit card he
said our credit card or debit card he
said our credit card or debit card he said some of the stores are obligated to
said some of the stores are obligated to
said some of the stores are obligated to submit those data to some starting
submit those data to some starting
submit those data to some starting cooperation she told me she was actually
cooperation she told me she was actually
cooperation she told me she was actually using some form of Excel to do this and
using some form of Excel to do this and
using some form of Excel to do this and I said so what are you gonna do about it
I said so what are you gonna do about it
I said so what are you gonna do about it he said Patrick I’m not using my debit
he said Patrick I’m not using my debit
he said Patrick I’m not using my debit card again I say really
card again I say really
card again I say really yes because the are I using my card at
yes because the are I using my card at
yes because the are I using my card at order when you go into the store was the
order when you go into the store was the
order when you go into the store was the first thing you see of the cameras when
first thing you see of the cameras when
first thing you see of the cameras when you’re about to make payment what do you
you’re about to make payment what do you
you’re about to make payment what do you see camera just not we can’t draw about
see camera just not we can’t draw about
see camera just not we can’t draw about it we will always leave digital
it we will always leave digital
it we will always leave digital countries everywhere we go now time to
countries everywhere we go now time to
countries everywhere we go now time to point fingers whose reality are we
point fingers whose reality are we
point fingers whose reality are we really in James Gruffalo it TEDx events
really in James Gruffalo it TEDx events
really in James Gruffalo it TEDx events in Zurich 2012 Pro to the event the
in Zurich 2012 Pro to the event the
in Zurich 2012 Pro to the event the Italian for research and they discovered
Italian for research and they discovered
Italian for research and they discovered something the title of that talk is who
something the title of that talk is who
something the title of that talk is who controls the world the research proved
controls the world the research proved
controls the world the research proved that 737 highly networked individuals
that 737 highly networked individuals
that 737 highly networked individuals are controlling 80% of transnational
are controlling 80% of transnational
are controlling 80% of transnational corporations starting the inferences
corporations starting the inferences
corporations starting the inferences they are power and the app access to
they are power and the app access to
they are power and the app access to this data
this data
this data they decide what goes around the obvious
they decide what goes around the obvious
they decide what goes around the obvious visualization gospel changing variables
visualization gospel changing variables
visualization gospel changing variables based on proven models and algorithms
but where are they getting all these
but where are they getting all these data as I said earlier we need digital
data as I said earlier we need digital
data as I said earlier we need digital footprints but apart from this type of
footprints but apart from this type of
footprints but apart from this type of thing that we all leave behind I can’t
thing that we all leave behind I can’t
thing that we all leave behind I can’t do nothing about this there’s what we
do nothing about this there’s what we
do nothing about this there’s what we call data sets marketplaces was it a
call data sets marketplaces was it a
call data sets marketplaces was it a custom marketplaces is a new form of
custom marketplaces is a new form of
custom marketplaces is a new form of marketplace through which our data sets
marketplace through which our data sets
marketplace through which our data sets been exchanged
been exchanged
been exchanged just yesterday someone told me that
just yesterday someone told me that
just yesterday someone told me that someone in Tanzania has East data and
someone in Tanzania has East data and
someone in Tanzania has East data and was contact with proofs he wanted to get
was contact with proofs he wanted to get
was contact with proofs he wanted to get it back he was amazed how could I be in
it back he was amazed how could I be in
it back he was amazed how could I be in UK and so on in Tanzania has Madeira is
UK and so on in Tanzania has Madeira is
UK and so on in Tanzania has Madeira is because our data have been exchanged by
because our data have been exchanged by
because our data have been exchanged by big transnational corporation
big transnational corporation
big transnational corporation individuals because that is the new form
individuals because that is the new form
individuals because that is the new form of code does a new form of control
of code does a new form of control
of code does a new form of control and that is how the rich are getting
and that is how the rich are getting
and that is how the rich are getting very rich as I speak
company a could be a Coquelin company
company a could be a Coquelin company Company B could be castle’s Company C
Company B could be castle’s Company C
Company B could be castle’s Company C could be insurance they are all
could be insurance they are all
could be insurance they are all exchanging this visa
so what do we take on from this
so what do we take on from this yes we lit it up repents everywhere we
yes we lit it up repents everywhere we
yes we lit it up repents everywhere we go there’s nothing we can do about it
go there’s nothing we can do about it
go there’s nothing we can do about it but this is our reality
but this is our reality
but this is our reality this is our life we decide wood becomes
this is our life we decide wood becomes
this is our life we decide wood becomes our friend we decide what we buy from
our friend we decide what we buy from
our friend we decide what we buy from the market we decide where we go when we
the market we decide where we go when we
the market we decide where we go when we wake up in the morning I want to go to
wake up in the morning I want to go to
wake up in the morning I want to go to Stadium be we should get there without
Stadium be we should get there without
Stadium be we should get there without our pattern of behavior being influenced
our pattern of behavior being influenced
our pattern of behavior being influenced by its central system if you want to go
by its central system if you want to go
by its central system if you want to go to a stall we should be able to buy
to a stall we should be able to buy
to a stall we should be able to buy bread it’s such a type of bread the
bread it’s such a type of bread the
bread it’s such a type of bread the bread we want to buy because they can’t
bread we want to buy because they can’t
bread we want to buy because they can’t alter that sue looking up our pattern of
alter that sue looking up our pattern of
alter that sue looking up our pattern of building ok mr. egg comes every Tuesday
building ok mr. egg comes every Tuesday
building ok mr. egg comes every Tuesday to buy milk we can’t do something about
to buy milk we can’t do something about
to buy milk we can’t do something about that so mean I believe we should have a
that so mean I believe we should have a
that so mean I believe we should have a big dashboard through which we can see
big dashboard through which we can see
big dashboard through which we can see all these data sets being exchanged
all these data sets being exchanged
all these data sets being exchanged possibly globally yes there will be
possibly globally yes there will be
possibly globally yes there will be exchange globally we are not against
exchange globally we are not against
exchange globally we are not against them using our data for academic
them using our data for academic
them using our data for academic research maybe for for for them for
research maybe for for for them for
research maybe for for for them for cancer treatments for investments of
cancer treatments for investments of
cancer treatments for investments of technology or what UI gains if someone
technology or what UI gains if someone
technology or what UI gains if someone controlling our reality and again what
controlling our reality and again what
controlling our reality and again what can we do so I’m asking you all to go on
can we do so I’m asking you all to go on
can we do so I’m asking you all to go on today and think about it is it for us to
today and think about it is it for us to
today and think about it is it for us to start campaigning that data set needs to
start campaigning that data set needs to
start campaigning that data set needs to be transparent or to encourage the
be transparent or to encourage the
be transparent or to encourage the government to come up with policies
government to come up with policies
government to come up with policies because
because
because the life that we live is possibly
the life that we live is possibly
the life that we live is possibly influenced by starting group of people
influenced by starting group of people
influenced by starting group of people thank you
thank you
thank you [Applause]
”
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