Press "Enter" to skip to content

How to make a business so desirable that everyone wants in | Amy Sacco | TEDxFultonStreetSalon


[Music]

[Music] you

my name is Amy Sacco and I own and

my name is Amy Sacco and I own and created probably some of the most

created probably some of the most

created probably some of the most exclusive nightclubs today in the world

exclusive nightclubs today in the world

exclusive nightclubs today in the world and if not the most exclusive the

and if not the most exclusive the

and if not the most exclusive the toughest doors you could ever try to get

toughest doors you could ever try to get

toughest doors you could ever try to get into how many of you ever tried to go to

into how many of you ever tried to go to

into how many of you ever tried to go to a nightclub and dealt with the door it’s

a nightclub and dealt with the door it’s

a nightclub and dealt with the door it’s not the most entertaining experience is

not the most entertaining experience is

not the most entertaining experience is it but most of you will know me actually

it but most of you will know me actually

it but most of you will know me actually most famously for my first club which is

most famously for my first club which is

most famously for my first club which is called bungalow a bungalow 8 was

called bungalow a bungalow 8 was

called bungalow a bungalow 8 was actually built in West Chelsea a very

actually built in West Chelsea a very

actually built in West Chelsea a very small and intimate lounge as the

small and intimate lounge as the

small and intimate lounge as the opposite of my first Club lot 61 which

opposite of my first Club lot 61 which

opposite of my first Club lot 61 which is a very large place it’s supposed to

is a very large place it’s supposed to

is a very large place it’s supposed to mirror the idea of a beautiful Hollywood

mirror the idea of a beautiful Hollywood

mirror the idea of a beautiful Hollywood hotel bungalow and in the midst of

hotel bungalow and in the midst of

hotel bungalow and in the midst of designing all of this we had no idea

designing all of this we had no idea

designing all of this we had no idea exactly what was to happen after but we

exactly what was to happen after but we

exactly what was to happen after but we certainly created quite this Ken doll of

certainly created quite this Ken doll of

certainly created quite this Ken doll of the red carpet royalty in essence we

the red carpet royalty in essence we

the red carpet royalty in essence we started getting everyone from Leonardo

started getting everyone from Leonardo

started getting everyone from Leonardo DiCaprio to Britney Spears to George

DiCaprio to Britney Spears to George

DiCaprio to Britney Spears to George Clooney Brad Pitt Sean Penn Michael

Clooney Brad Pitt Sean Penn Michael

Clooney Brad Pitt Sean Penn Michael Douglas Cameron Diaz and the list goes

Douglas Cameron Diaz and the list goes

Douglas Cameron Diaz and the list goes on and on and on but the original

on and on and on but the original

on and on and on but the original concept itself came from one of the most

concept itself came from one of the most

concept itself came from one of the most beautiful places I’ve ever been to or at

beautiful places I’ve ever been to or at

beautiful places I’ve ever been to or at the time had never been to and that

the time had never been to and that

the time had never been to and that would have been the beautiful Beverly

would have been the beautiful Beverly

would have been the beautiful Beverly Hills hotel but I was dreaming about

Hills hotel but I was dreaming about

Hills hotel but I was dreaming about what it might have been to have been

what it might have been to have been

what it might have been to have been there back in the day when it was Grand

there back in the day when it was Grand

there back in the day when it was Grand Hollywood old Hollywood the glamour from

Hollywood old Hollywood the glamour from

Hollywood old Hollywood the glamour from the 20s to the 40s and in this time they

the 20s to the 40s and in this time they

the 20s to the 40s and in this time they had these tiny bungalows that were ended

had these tiny bungalows that were ended

had these tiny bungalows that were ended up being built by actually Mary Pickford

up being built by actually Mary Pickford

up being built by actually Mary Pickford and Douglas Fairbanks and Charlie

and Douglas Fairbanks and Charlie

and Douglas Fairbanks and Charlie Chaplin who decided to take small plots

Chaplin who decided to take small plots

Chaplin who decided to take small plots of land around the Beverly Hills Hotel

of land around the Beverly Hills Hotel

of land around the Beverly Hills Hotel through a bunch of string on them a few

through a bunch of string on them a few

through a bunch of string on them a few bricks on one a few on the others and

bricks on one a few on the others and

bricks on one a few on the others and put sold signs on most of them although

put sold signs on most of them although

put sold signs on most of them although they not sold a thing aired sue

they not sold a thing aired sue

they not sold a thing aired sue then came the colonization of Beverly

then came the colonization of Beverly

then came the colonization of Beverly Hills it’s

Hills it’s

Hills it’s and do you ask me how I get all these

and do you ask me how I get all these

and do you ask me how I get all these fabulous amazing people that come to the

fabulous amazing people that come to the

fabulous amazing people that come to the door now and all that red carpet royalty

door now and all that red carpet royalty

door now and all that red carpet royalty well basing it on the Beverly Hills

well basing it on the Beverly Hills

well basing it on the Beverly Hills bungalows there were the stories of all

bungalows there were the stories of all

bungalows there were the stories of all of the fabulous people that came there

of the fabulous people that came there

of the fabulous people that came there like Howard Hughes especially at

like Howard Hughes especially at

like Howard Hughes especially at bungalow 8 who loved to have one of his

bungalow 8 who loved to have one of his

bungalow 8 who loved to have one of his starlets or many of his starlets and the

starlets or many of his starlets and the

starlets or many of his starlets and the various bungalows to keep them away from

various bungalows to keep them away from

various bungalows to keep them away from the studio heads and the prying eyes of

the studio heads and the prying eyes of

the studio heads and the prying eyes of the press so that worked very well then

the press so that worked very well then

the press so that worked very well then you also had like the michael milken’s

you also had like the michael milken’s

you also had like the michael milken’s of the world who had there no wives

of the world who had there no wives

of the world who had there no wives allowed parties on the Thursday nights

allowed parties on the Thursday nights

allowed parties on the Thursday nights and you can just imagine what those were

and you can just imagine what those were

and you can just imagine what those were like so in essence of that making that

like so in essence of that making that

like so in essence of that making that kind of balance in the world of having

kind of balance in the world of having

kind of balance in the world of having the fabulous and wanting to have those

the fabulous and wanting to have those

the fabulous and wanting to have those kind of people in my nightclub happened

kind of people in my nightclub happened

kind of people in my nightclub happened kind of as an accidental tourist I can

kind of as an accidental tourist I can

kind of as an accidental tourist I can remember the first night that I opened

remember the first night that I opened

remember the first night that I opened my first nightclub lot 61 and West

my first nightclub lot 61 and West

my first nightclub lot 61 and West Chelsea it was a torrential downpour and

Chelsea it was a torrential downpour and

Chelsea it was a torrential downpour and you’re talking about a place at the

you’re talking about a place at the

you’re talking about a place at the moment where there was not a soul that

moment where there was not a soul that

moment where there was not a soul that lived there or worked there there was

lived there or worked there there was

lived there or worked there there was maybe two or three galleries and frankly

maybe two or three galleries and frankly

maybe two or three galleries and frankly out of the five hundred people that

out of the five hundred people that

out of the five hundred people that showed up for me probably because there

showed up for me probably because there

showed up for me probably because there was like who is that crazy girl who’s

was like who is that crazy girl who’s

was like who is that crazy girl who’s opening up in the middle of nowhere we

opening up in the middle of nowhere we

opening up in the middle of nowhere we have to see we have to meet this crazy

have to see we have to meet this crazy

have to see we have to meet this crazy person so that specific night about a

person so that specific night about a

person so that specific night about a hundred of those people were people that

hundred of those people were people that

hundred of those people were people that I knew and about 400 were the people

I knew and about 400 were the people

I knew and about 400 were the people that my publicist happened to invite but

that my publicist happened to invite but

that my publicist happened to invite but as you can see my publicist hates me and

as you can see my publicist hates me and

as you can see my publicist hates me and this is the start of my the best part of

this is the start of my the best part of

this is the start of my the best part of my career my first clients that came to

my career my first clients that came to

my career my first clients that came to the door that were special was my friend

the door that were special was my friend

the door that were special was my friend Bruce Willis who actually was not

Bruce Willis who actually was not

Bruce Willis who actually was not invited to the party not because I don’t

invited to the party not because I don’t

invited to the party not because I don’t love him and I certainly was happy that

love him and I certainly was happy that

love him and I certainly was happy that he showed up but in the meantime he came

he showed up but in the meantime he came

he showed up but in the meantime he came because a friend told him that his pal

because a friend told him that his pal

because a friend told him that his pal was opening a place and he should stop

was opening a place and he should stop

was opening a place and he should stop by and then he ends up bringing Denzel

by and then he ends up bringing Denzel

by and then he ends up bringing Denzel Washington another power-packed

Washington another power-packed

Washington another power-packed superstar of the a-list movie star world

superstar of the a-list movie star world

superstar of the a-list movie star world and the two of them stunned me so much

and the two of them stunned me so much

and the two of them stunned me so much because I wasn’t expecting them that I

because I wasn’t expecting them that I

because I wasn’t expecting them that I refused to let anyone take a photograph

refused to let anyone take a photograph

refused to let anyone take a photograph of them at all I felt that that was rude

of them at all I felt that that was rude

of them at all I felt that that was rude as they’d done me a such a solid favor

as they’d done me a such a solid favor

as they’d done me a such a solid favor of showing up in the first place and

of showing up in the first place and

of showing up in the first place and helping to put me on the map so that

helping to put me on the map so that

helping to put me on the map so that wasn’t wasn’t quite what they were

wasn’t wasn’t quite what they were

wasn’t wasn’t quite what they were looking forward to

looking forward to

looking forward to and it didn’t really make them thrilled

and it didn’t really make them thrilled

and it didn’t really make them thrilled with me and everyone warned me that this

with me and everyone warned me that this

with me and everyone warned me that this would not be good for me because it

would not be good for me because it

would not be good for me because it certainly wouldn’t help to get the word

certainly wouldn’t help to get the word

certainly wouldn’t help to get the word out but then it was better because it

out but then it was better because it

out but then it was better because it was more like word of mouth and the word

was more like word of mouth and the word

was more like word of mouth and the word of mouth was far better than you could

of mouth was far better than you could

of mouth was far better than you could have ever imagined any press to have

have ever imagined any press to have

have ever imagined any press to have been for myself I think that over my

been for myself I think that over my

been for myself I think that over my career press has been lovely to get and

career press has been lovely to get and

career press has been lovely to get and nice and great for my mom my mom’s

nice and great for my mom my mom’s

nice and great for my mom my mom’s really proud

really proud

really proud she loves that but nothing I ever look

she loves that but nothing I ever look

she loves that but nothing I ever look at myself in order to keep my mind clear

at myself in order to keep my mind clear

at myself in order to keep my mind clear and not be competitive with myself or

and not be competitive with myself or

and not be competitive with myself or with anyone else but the word of mouth

with anyone else but the word of mouth

with anyone else but the word of mouth mouth had a very big effect on what I do

mouth had a very big effect on what I do

mouth had a very big effect on what I do for a living so after Bruce and Denzel

for a living so after Bruce and Denzel

for a living so after Bruce and Denzel left they end up going out and telling a

left they end up going out and telling a

left they end up going out and telling a few of their friends and so you start to

few of their friends and so you start to

few of their friends and so you start to see people like Kevin Costner and some

see people like Kevin Costner and some

see people like Kevin Costner and some of his friends and his friends told more

of his friends and his friends told more

of his friends and his friends told more friends three months later I’m doing a

friends three months later I’m doing a

friends three months later I’m doing a party for the beautiful and wonderful

party for the beautiful and wonderful

party for the beautiful and wonderful and extremely talented Giorgio Armani

and extremely talented Giorgio Armani

and extremely talented Giorgio Armani and Armani himself brought 200 a-list

and Armani himself brought 200 a-list

and Armani himself brought 200 a-list celebrities through my front door so

celebrities through my front door so

celebrities through my front door so from there it was a piece of cake

from there it was a piece of cake

from there it was a piece of cake somewhat I mean when you see Sophia

somewhat I mean when you see Sophia

somewhat I mean when you see Sophia Loren sitting between Robert DeNiro

Loren sitting between Robert DeNiro

Loren sitting between Robert DeNiro Martin Scorsese telling you how great

Martin Scorsese telling you how great

Martin Scorsese telling you how great your pasta tasted you pretty much think

your pasta tasted you pretty much think

your pasta tasted you pretty much think you may have made it but you should

you may have made it but you should

you may have made it but you should never get too too happy or too sedentary

never get too too happy or too sedentary

never get too too happy or too sedentary you have to keep going so again keeping

you have to keep going so again keeping

you have to keep going so again keeping up the energy and keeping up the vibe

up the energy and keeping up the vibe

up the energy and keeping up the vibe not too much longer after that a young

not too much longer after that a young

not too much longer after that a young lady came to me who just finished

lady came to me who just finished

lady came to me who just finished wrapping her first show and before the

wrapping her first show and before the

wrapping her first show and before the first night that it premiered or the

first night that it premiered or the

first night that it premiered or the first night it was called Sex in the

first night it was called Sex in the

first night it was called Sex in the City

City

City not a bad career she started with that

not a bad career she started with that

not a bad career she started with that fantastic show all about everything that

fantastic show all about everything that

fantastic show all about everything that all of my clients dream up Sex and the

all of my clients dream up Sex and the

all of my clients dream up Sex and the City in our city with everyone in the

City in our city with everyone in the

City in our city with everyone in the city so that wasn’t bad either to make

city so that wasn’t bad either to make

city so that wasn’t bad either to make this magic and to keep this magic going

this magic and to keep this magic going

this magic and to keep this magic going there are some negatives as well the

there are some negatives as well the

there are some negatives as well the biggest one is the door nobody wants to

biggest one is the door nobody wants to

biggest one is the door nobody wants to work at the door I certainly didn’t want

work at the door I certainly didn’t want

work at the door I certainly didn’t want to work at the door it’s the most

to work at the door it’s the most

to work at the door it’s the most miserable job you could ever have

miserable job you could ever have

miserable job you could ever have planet but in order to make everyone

planet but in order to make everyone

planet but in order to make everyone that’s coming to your nightclub happy

that’s coming to your nightclub happy

that’s coming to your nightclub happy you have to think about the fact that

you have to think about the fact that

you have to think about the fact that why are they there what do they want to

why are they there what do they want to

why are they there what do they want to see who do they want to meet what kind

see who do they want to meet what kind

see who do they want to meet what kind of a time are they looking for are they

of a time are they looking for are they

of a time are they looking for are they dancing are they drinking are they

dancing are they drinking are they

dancing are they drinking are they trying to meet someone future husband

trying to meet someone future husband

trying to meet someone future husband future wife girlfriend one-night stand

future wife girlfriend one-night stand

future wife girlfriend one-night stand who knows none of my business but at the

who knows none of my business but at the

who knows none of my business but at the same time it’s my business to make all

same time it’s my business to make all

same time it’s my business to make all of that energy happen so half the time

of that energy happen so half the time

of that energy happen so half the time though you have to say no there’s no

though you have to say no there’s no

though you have to say no there’s no vacancy in the house

vacancy in the house

vacancy in the house it depends it’s not about who you are

it depends it’s not about who you are

it depends it’s not about who you are who you think you are or how much money

who you think you are or how much money

who you think you are or how much money you have or anything like that for me

you have or anything like that for me

you have or anything like that for me it’s all about your energy in your vibe

it’s all about your energy in your vibe

it’s all about your energy in your vibe if you’re not someone who’s going to

if you’re not someone who’s going to

if you’re not someone who’s going to bring something to me like ask not what

bring something to me like ask not what

bring something to me like ask not what your party can do for you but what are

your party can do for you but what are

your party can do for you but what are you doing for my party because I

you doing for my party because I

you doing for my party because I certainly don’t need a bunch of looks II

certainly don’t need a bunch of looks II

certainly don’t need a bunch of looks II lose hanging out watching everyone and

lose hanging out watching everyone and

lose hanging out watching everyone and interrupting people’s conversations and

interrupting people’s conversations and

interrupting people’s conversations and kind of maddeningly trying to take

kind of maddeningly trying to take

kind of maddeningly trying to take photos it’s far more fun if you pick a

photos it’s far more fun if you pick a

photos it’s far more fun if you pick a fun person as a little bit of energy and

fun person as a little bit of energy and

fun person as a little bit of energy and is going to give a little of energy to

is going to give a little of energy to

is going to give a little of energy to your party that being said that’s

your party that being said that’s

your party that being said that’s basically what I call brand integrity

basically what I call brand integrity

basically what I call brand integrity the balance of having not too many guys

the balance of having not too many guys

the balance of having not too many guys not too many girls making it an

not too many girls making it an

not too many girls making it an interesting crowd an interesting room

interesting crowd an interesting room

interesting crowd an interesting room with a huge mix of cross-cultural and

with a huge mix of cross-cultural and

with a huge mix of cross-cultural and transgenerational people of all walks of

transgenerational people of all walks of

transgenerational people of all walks of life which only makes it more fun for me

life which only makes it more fun for me

life which only makes it more fun for me because I don’t feel like being bored at

because I don’t feel like being bored at

because I don’t feel like being bored at work either but with brain integrity

work either but with brain integrity

work either but with brain integrity sometimes you have the good and

sometimes you have the good and

sometimes you have the good and sometimes you have the bad his favorite

sometimes you have the bad his favorite

sometimes you have the bad his favorite story was someone who came to visit me

story was someone who came to visit me

story was someone who came to visit me who is someone I fully respect Mark

who is someone I fully respect Mark

who is someone I fully respect Mark Cuban he’s a brilliant businessman I’m a

Cuban he’s a brilliant businessman I’m a

Cuban he’s a brilliant businessman I’m a big fan of his shows and a big fan of

big fan of his shows and a big fan of

big fan of his shows and a big fan of his his career as well but when he

his his career as well but when he

his his career as well but when he rocked up to bungalow 8 he happened to

rocked up to bungalow 8 he happened to

rocked up to bungalow 8 he happened to have all of about 10 to 15 guys off the

have all of about 10 to 15 guys off the

have all of about 10 to 15 guys off the golf course now mind you bungalow 8 has

golf course now mind you bungalow 8 has

golf course now mind you bungalow 8 has a room for about a hundred people and so

a room for about a hundred people and so

a room for about a hundred people and so there you are

there you are

there you are in a quandary how do I tell a man that

in a quandary how do I tell a man that

in a quandary how do I tell a man that can buy and sell me about a million

can buy and sell me about a million

can buy and sell me about a million times over that I can’t take care of him

times over that I can’t take care of him

times over that I can’t take care of him too

too

too I mean I know he’s gonna spend money but

I mean I know he’s gonna spend money but

I mean I know he’s gonna spend money but that’s not really my issue I have two

that’s not really my issue I have two

that’s not really my issue I have two problems I have disappointing mark and

problems I have disappointing mark and

problems I have disappointing mark and then I have disappointing my room and

then I have disappointing my room and

then I have disappointing my room and the clientele that I already have inside

the clientele that I already have inside

the clientele that I already have inside the club so to make that magic energy

the club so to make that magic energy

the club so to make that magic energy again like I said what you need the mix

again like I said what you need the mix

again like I said what you need the mix so if 15 guys walk in the room with golf

so if 15 guys walk in the room with golf

so if 15 guys walk in the room with golf clothes and most of the people I can

clothes and most of the people I can

clothes and most of the people I can guarantee you the hipsters and the cool

guarantee you the hipsters and the cool

guarantee you the hipsters and the cool people don’t know who he is

people don’t know who he is

people don’t know who he is even though I do they’re not going to

even though I do they’re not going to

even though I do they’re not going to care and they’re gonna look around and

care and they’re gonna look around and

care and they’re gonna look around and say this place is so going downhill as

say this place is so going downhill as

say this place is so going downhill as too many guys what’s the golf thing I

too many guys what’s the golf thing I

too many guys what’s the golf thing I don’t get it let’s get out of here this

don’t get it let’s get out of here this

don’t get it let’s get out of here this place is over that’s one side if I let

place is over that’s one side if I let

place is over that’s one side if I let mark in actually and if I had let him on

mark in actually and if I had let him on

mark in actually and if I had let him on the other side mark would have been like

the other side mark would have been like

the other side mark would have been like these people are all leaving this place

these people are all leaving this place

these people are all leaving this place is over I don’t know what the big hype

is over I don’t know what the big hype

is over I don’t know what the big hype is this place thinks I’m not coming back

is this place thinks I’m not coming back

is this place thinks I’m not coming back here anymore either way then market pick

here anymore either way then market pick

here anymore either way then market pick it up for a nickel people have to

it up for a nickel people have to

it up for a nickel people have to understand that it’s a very very

understand that it’s a very very

understand that it’s a very very difficult choice and it has to be about

difficult choice and it has to be about

difficult choice and it has to be about balance and we can’t take care of

balance and we can’t take care of

balance and we can’t take care of everyone all the time but you never want

everyone all the time but you never want

everyone all the time but you never want to see that that’s just something that

to see that that’s just something that

to see that that’s just something that you never want to see because you know

you never want to see because you know

you never want to see because you know you don’t want it in the papers we

you don’t want it in the papers we

you don’t want it in the papers we didn’t put in the papers but it ended up

didn’t put in the papers but it ended up

didn’t put in the papers but it ended up in the papers and now I’m for sure I’m

in the papers and now I’m for sure I’m

in the papers and now I’m for sure I’m probably a marked woman I’m surprised I

probably a marked woman I’m surprised I

probably a marked woman I’m surprised I haven’t been killed yet in the end of

haven’t been killed yet in the end of

haven’t been killed yet in the end of the day going back to social mixology

the day going back to social mixology

the day going back to social mixology social mixology is the best part of

social mixology is the best part of

social mixology is the best part of everything I need robes reprobates

everything I need robes reprobates

everything I need robes reprobates Raconteurs rock stars friends and family

Raconteurs rock stars friends and family

Raconteurs rock stars friends and family to start the night off you want a really

to start the night off you want a really

to start the night off you want a really diverse crowd especially really

diverse crowd especially really

diverse crowd especially really interesting people

interesting people

interesting people for example Salman Rushdie who I did get

for example Salman Rushdie who I did get

for example Salman Rushdie who I did get to write the lyrics for two songs for

to write the lyrics for two songs for

to write the lyrics for two songs for our pretend man band when we decided

our pretend man band when we decided

our pretend man band when we decided that boy bands were over and man bands

that boy bands were over and man bands

that boy bands were over and man bands were in and after we made a joke of it

were in and after we made a joke of it

were in and after we made a joke of it we had 25 offers for gap ads and

we had 25 offers for gap ads and

we had 25 offers for gap ads and everything else like that it was pretty

everything else like that it was pretty

everything else like that it was pretty incredible he’s still willing to come

incredible he’s still willing to come

incredible he’s still willing to come out for round two

out for round two

out for round two when we rediscovered them after their

when we rediscovered them after their

when we rediscovered them after their former crash on a desert island and

former crash on a desert island and

former crash on a desert island and brought them back to New York for their

brought them back to New York for their

brought them back to New York for their second round at double platinum they’re

second round at double platinum they’re

second round at double platinum they’re called Casanova look out for them soon

called Casanova look out for them soon

called Casanova look out for them soon along with authors you also you know you

along with authors you also you know you

along with authors you also you know you need authors and you need writers and he

need authors and you need writers and he

need authors and you need writers and he needs sports people you’re snowboarders

needs sports people you’re snowboarders

needs sports people you’re snowboarders and this one still owes me about two

and this one still owes me about two

and this one still owes me about two weeks full of full snowboard training

weeks full of full snowboard training

weeks full of full snowboard training which I’m too terrified to get and the

which I’m too terrified to get and the

which I’m too terrified to get and the more years that this comes up the less

more years that this comes up the less

more years that this comes up the less likely I am to take him up on his offer

likely I am to take him up on his offer

likely I am to take him up on his offer let’s just say I don’t expect to see me

let’s just say I don’t expect to see me

let’s just say I don’t expect to see me on the slopes probably more at the apres

on the slopes probably more at the apres

on the slopes probably more at the apres ski bar speaking of artists of course

ski bar speaking of artists of course

ski bar speaking of artists of course Damien Hirst who is also a friend but

Damien Hirst who is also a friend but

Damien Hirst who is also a friend but multiple kinds of artists besides

multiple kinds of artists besides

multiple kinds of artists besides writers you want otters you want singers

writers you want otters you want singers

writers you want otters you want singers you want performers you need to kind of

you want performers you need to kind of

you want performers you need to kind of have that kind of savoir faire whether

have that kind of savoir faire whether

have that kind of savoir faire whether someone’s taking their art from their

someone’s taking their art from their

someone’s taking their art from their clothing and their idea of who they are

clothing and their idea of who they are

clothing and their idea of who they are as a being who they are as a person

as a being who they are as a person

as a being who they are as a person we had several runway walk offs between

we had several runway walk offs between

we had several runway walk offs between quite a few of my friends that were

quite a few of my friends that were

quite a few of my friends that were quite exemplary well might have to

quite exemplary well might have to

quite exemplary well might have to repeat that too you also need a couple

repeat that too you also need a couple

repeat that too you also need a couple of moguls to go along with those movie

of moguls to go along with those movie

of moguls to go along with those movie stars again interesting people this one

stars again interesting people this one

stars again interesting people this one particularly loved lot 61 so much he

particularly loved lot 61 so much he

particularly loved lot 61 so much he came back twice and brought Arnold

came back twice and brought Arnold

came back twice and brought Arnold Schwarzenegger and Maria Shriver back

Schwarzenegger and Maria Shriver back

Schwarzenegger and Maria Shriver back with him later and I still have the note

with him later and I still have the note

with him later and I still have the note that he sent me which still keeps me

that he sent me which still keeps me

that he sent me which still keeps me very happy and motivated to keep going

very happy and motivated to keep going

very happy and motivated to keep going forward

forward

forward you’ve got your models although she

you’ve got your models although she

you’ve got your models although she never threw a phone at my head and I

never threw a phone at my head and I

never threw a phone at my head and I think that she gets a bad rap so we have

think that she gets a bad rap so we have

think that she gets a bad rap so we have to get up give it up for Naomi she’s a

to get up give it up for Naomi she’s a

to get up give it up for Naomi she’s a pretty amazing woman he’s done a lot of

pretty amazing woman he’s done a lot of

pretty amazing woman he’s done a lot of great things of their life but after all

great things of their life but after all

great things of their life but after all that said and done and I probably have

that said and done and I probably have

that said and done and I probably have more fun hanging out with my

more fun hanging out with my

more fun hanging out with my construction manager or my plumber when

construction manager or my plumber when

construction manager or my plumber when you get to my place everyone’s treated

you get to my place everyone’s treated

you get to my place everyone’s treated like a star it’s very important that you

like a star it’s very important that you

like a star it’s very important that you treat everyone the same once they’ve

treat everyone the same once they’ve

treat everyone the same once they’ve gotten past those ropes and they’ve been

gotten past those ropes and they’ve been

gotten past those ropes and they’ve been chosen to come in they’re family now

chosen to come in they’re family now

chosen to come in they’re family now they’re friends and you want to treat

they’re friends and you want to treat

they’re friends and you want to treat them with that respect you want to make

them with that respect you want to make

them with that respect you want to make sure that they’re happy because their

sure that they’re happy because their

sure that they’re happy because their word of mouth is just as important and

word of mouth is just as important and

word of mouth is just as important and more important than anyone else you can

more important than anyone else you can

more important than anyone else you can meet that’s famous because they’re the

meet that’s famous because they’re the

meet that’s famous because they’re the ones who are going to be your meat

ones who are going to be your meat

ones who are going to be your meat potatoes for the rest of your life

potatoes for the rest of your life

potatoes for the rest of your life they’re your core family that’s going to

they’re your core family that’s going to

they’re your core family that’s going to stay with you and and hang out with you

stay with you and and hang out with you

stay with you and and hang out with you through the good and the bad times and

through the good and the bad times and

through the good and the bad times and they’re basically we call them the cult

they’re basically we call them the cult

they’re basically we call them the cult of eight which is very appropriate for

of eight which is very appropriate for

of eight which is very appropriate for them and the other note the same way

them and the other note the same way

them and the other note the same way with a cultivate you have to know your

with a cultivate you have to know your

with a cultivate you have to know your clientele it’s important to know what

clientele it’s important to know what

clientele it’s important to know what they want what kind of experience

they want what kind of experience

they want what kind of experience they’re looking for and basically in any

they’re looking for and basically in any

they’re looking for and basically in any give or take of an

give or take of an

give or take of an somebody might have a special need

somebody might have a special need

somebody might have a special need whether I’m holding their ponytail

whether I’m holding their ponytail

whether I’m holding their ponytail whether getting sick or a cup of coffee

whether getting sick or a cup of coffee

whether getting sick or a cup of coffee or getting them something special

or getting them something special

or getting them something special playing a song that they love by the DJ

playing a song that they love by the DJ

playing a song that they love by the DJ for example this guy I know very well

for example this guy I know very well

for example this guy I know very well loves to have usually with his with an

loves to have usually with his with an

loves to have usually with his with an entourage or even when he’s without he

entourage or even when he’s without he

entourage or even when he’s without he loves to have the privacy of the private

loves to have the privacy of the private

loves to have the privacy of the private room so he can hold court and talk about

room so he can hold court and talk about

room so he can hold court and talk about the world of politics whatever else is

the world of politics whatever else is

the world of politics whatever else is he feels like talking about and probably

he feels like talking about and probably

he feels like talking about and probably against my against my better judgment

against my against my better judgment

against my against my better judgment sneak a cheeky cigarette which is not

sneak a cheeky cigarette which is not

sneak a cheeky cigarette which is not really allowed anymore anywhere and Iman

really allowed anymore anywhere and Iman

really allowed anymore anywhere and Iman of course is one of our favorites but

of course is one of our favorites but

of course is one of our favorites but she loves a particular kind of white

she loves a particular kind of white

she loves a particular kind of white wine so although I don’t sell that white

wine so although I don’t sell that white

wine so although I don’t sell that white wine and a regular basis in my in my um

wine and a regular basis in my in my um

wine and a regular basis in my in my um purview of the of the entire bars we

purview of the of the entire bars we

purview of the of the entire bars we always have a stash in my office that’s

always have a stash in my office that’s

always have a stash in my office that’s unchilled just for her getting to that

unchilled just for her getting to that

unchilled just for her getting to that the next most important thing would be

the next most important thing would be

the next most important thing would be fundraising as any ad venture capitalist

fundraising as any ad venture capitalist

fundraising as any ad venture capitalist knows you can’t have any adventure

knows you can’t have any adventure

knows you can’t have any adventure without any fun so fundraising is a very

without any fun so fundraising is a very

without any fun so fundraising is a very important part of the game so my little

important part of the game so my little

important part of the game so my little socialite friends and my little

socialite friends and my little

socialite friends and my little butterflies the ones I actually started

butterflies the ones I actually started

butterflies the ones I actually started with they love eye candy they love hot

with they love eye candy they love hot

with they love eye candy they love hot boys they love to dance

boys they love to dance

boys they love to dance they love champagne and they love

they love champagne and they love

they love champagne and they love spoiling things like you would not

spoiling things like you would not

spoiling things like you would not believe and therefore we have things

believe and therefore we have things

believe and therefore we have things like the Hall Pass

like the Hall Pass

like the Hall Pass now the Hall Pass is very useful for

now the Hall Pass is very useful for

now the Hall Pass is very useful for those of you when those were girls were

those of you when those were girls were

those of you when those were girls were younger to kind of give them a little

younger to kind of give them a little

younger to kind of give them a little bit of an edge when they got home before

bit of an edge when they got home before

bit of an edge when they got home before the parents gave them a grounding which

the parents gave them a grounding which

the parents gave them a grounding which I doubt they ever got or for your random

I doubt they ever got or for your random

I doubt they ever got or for your random husband or wife boyfriend or girlfriend

husband or wife boyfriend or girlfriend

husband or wife boyfriend or girlfriend that actually wasn’t home on time had a

that actually wasn’t home on time had a

that actually wasn’t home on time had a bit too much fun we would send the

bit too much fun we would send the

bit too much fun we would send the random bouquet of flowers a nice bottle

random bouquet of flowers a nice bottle

random bouquet of flowers a nice bottle of champagne or some small kind of gift

of champagne or some small kind of gift

of champagne or some small kind of gift for them to make sure when they got home

for them to make sure when they got home

for them to make sure when they got home they didn’t get that much of a lynching

they didn’t get that much of a lynching

they didn’t get that much of a lynching air to the Hall Pass allowed them to

air to the Hall Pass allowed them to

air to the Hall Pass allowed them to come back and party with us again

come back and party with us again

come back and party with us again another on another night we go back to

another on another night we go back to

another on another night we go back to how I started how I started well it’s

how I started how I started well it’s

how I started how I started well it’s not just the years and years and years

not just the years and years and years

not just the years and years and years of blood sweat and tears and I’ll say

of blood sweat and tears and I’ll say

of blood sweat and tears and I’ll say many tears at trying everything in the

many tears at trying everything in the

many tears at trying everything in the hospitality business from Coach acted or

hospitality business from Coach acted or

hospitality business from Coach acted or girl to busser to prep cook in the

girl to busser to prep cook in the

girl to busser to prep cook in the kitchen the accounting

kitchen the accounting

kitchen the accounting Department not fun at all everyone’s so

Department not fun at all everyone’s so

Department not fun at all everyone’s so crabby bartender bar back waitress that

crabby bartender bar back waitress that

crabby bartender bar back waitress that was a really good time all of those

was a really good time all of those

was a really good time all of those things matter a lot but what happens

things matter a lot but what happens

things matter a lot but what happens first is how did I get the money is the

first is how did I get the money is the

first is how did I get the money is the most important part and that comes with

most important part and that comes with

most important part and that comes with my favorite story because my best friend

my favorite story because my best friend

my favorite story because my best friend Yvonne force Villarreal she and I

Yvonne force Villarreal she and I

Yvonne force Villarreal she and I started out at boule when I first came

started out at boule when I first came

started out at boule when I first came to New York

to New York

to New York we were both hostesses making about zero

we were both hostesses making about zero

we were both hostesses making about zero money I was a capitalist she was a

money I was a capitalist she was a

money I was a capitalist she was a starving artist she worked three days I

starving artist she worked three days I

starving artist she worked three days I worked seven to eight in my mind and she

worked seven to eight in my mind and she

worked seven to eight in my mind and she always said to me Amy I want to know how

always said to me Amy I want to know how

always said to me Amy I want to know how to learn to make money and I said

to learn to make money and I said

to learn to make money and I said believe on can you make me cool because

believe on can you make me cool because

believe on can you make me cool because I’m just a girl from Jersey I don’t know

I’m just a girl from Jersey I don’t know

I’m just a girl from Jersey I don’t know anyone didn’t come from anywhere

anyone didn’t come from anywhere

anyone didn’t come from anywhere so she taught me how to dress and try to

so she taught me how to dress and try to

so she taught me how to dress and try to be cool and I taught her how to make

be cool and I taught her how to make

be cool and I taught her how to make money and once in a while we leave the

money and once in a while we leave the

money and once in a while we leave the beautiful confines of the coat-check

beautiful confines of the coat-check

beautiful confines of the coat-check room and run off to another hot place

room and run off to another hot place

room and run off to another hot place and have a glass of champagne and toast

and have a glass of champagne and toast

and have a glass of champagne and toast each other

each other

each other and said whoever makes it first helps

and said whoever makes it first helps

and said whoever makes it first helps the other and one day years later I got

the other and one day years later I got

the other and one day years later I got a call from Yvonne and she said meet me

a call from Yvonne and she said meet me

a call from Yvonne and she said meet me at the wall of história black-tie seven

at the wall of história black-tie seven

at the wall of história black-tie seven o’clock don’t ask any questions

o’clock don’t ask any questions

o’clock don’t ask any questions I was like okay I get there and down

I was like okay I get there and down

I was like okay I get there and down like the fairy tale like a fairy gum and

like the fairy tale like a fairy gum and

like the fairy tale like a fairy gum and she comes ticking down the stairs and

she comes ticking down the stairs and

she comes ticking down the stairs and these Swarovski Gucci shoes that were I

these Swarovski Gucci shoes that were I

these Swarovski Gucci shoes that were I knew her at least ten thousand apiece

knew her at least ten thousand apiece

knew her at least ten thousand apiece and I’m like and she says guess what I

and I’m like and she says guess what I

and I’m like and she says guess what I made it finally she’s like I took your

made it finally she’s like I took your

made it finally she’s like I took your advice I stopped making art and I

advice I stopped making art and I

advice I stopped making art and I started selling art and now I curate

started selling art and now I curate

started selling art and now I curate Lauren Spellman Rockefellers art

Lauren Spellman Rockefellers art

Lauren Spellman Rockefellers art collection and I’m at 30 rock in my

collection and I’m at 30 rock in my

collection and I’m at 30 rock in my office and I said amazing and she goes

office and I said amazing and she goes

office and I said amazing and she goes so tonight I’m gonna pay it forward and

so tonight I’m gonna pay it forward and

so tonight I’m gonna pay it forward and I’m gonna introduce you to a bunch of

I’m gonna introduce you to a bunch of

I’m gonna introduce you to a bunch of billionaires and a bunch of really

billionaires and a bunch of really

billionaires and a bunch of really really rich guys maybe a couple hundred

really rich guys maybe a couple hundred

really rich guys maybe a couple hundred million so you can sell your place and

million so you can sell your place and

million so you can sell your place and that is how I got my investors so it was

that is how I got my investors so it was

that is how I got my investors so it was a very much of a pay it forward

a very much of a pay it forward

a very much of a pay it forward situation and again following that

situation and again following that

situation and again following that Raphael Diana van Yoli were the first

Raphael Diana van Yoli were the first

Raphael Diana van Yoli were the first people to help me do my space because I

people to help me do my space because I

people to help me do my space because I had no idea that its massive 5,000

had no idea that its massive 5,000

had no idea that its massive 5,000 square-foot truck garage in the middle

square-foot truck garage in the middle

square-foot truck garage in the middle of West Chelsea which was basically

of West Chelsea which was basically

of West Chelsea which was basically strippers and leather bars and cry

strippers and leather bars and cry

strippers and leather bars and cry it was great boy New York’s coming to

it was great boy New York’s coming to

it was great boy New York’s coming to homogenize we got to fix that but the

homogenize we got to fix that but the

homogenize we got to fix that but the venue only is agreed to do my design is

venue only is agreed to do my design is

venue only is agreed to do my design is I could never have afforded them and

I could never have afforded them and

I could never have afforded them and again paying it forward all the time

again paying it forward all the time

again paying it forward all the time with my friends so we always think about

with my friends so we always think about

with my friends so we always think about that when we go back but to wrap it all

that when we go back but to wrap it all

that when we go back but to wrap it all up I will say the biggest lesson I could

up I will say the biggest lesson I could

up I will say the biggest lesson I could ever teach anyone is you’re never better

ever teach anyone is you’re never better

ever teach anyone is you’re never better than your clients or the people that you

than your clients or the people that you

than your clients or the people that you serve when you’re in the service

serve when you’re in the service

serve when you’re in the service industry so no matter how big your

industry so no matter how big your

industry so no matter how big your britches get how famous you become how

britches get how famous you become how

britches get how famous you become how many people know your name never get

many people know your name never get

many people know your name never get high on your own supply because

high on your own supply because

high on your own supply because occasionally it’s fine to have a glass

occasionally it’s fine to have a glass

occasionally it’s fine to have a glass of champagne maybe one or two but it’s

of champagne maybe one or two but it’s

of champagne maybe one or two but it’s always good to know when it’s time to go

always good to know when it’s time to go

always good to know when it’s time to go home thank you

home thank you

home thank you [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *