four years ago I went to the hospital with my mother for an MRI after waiting
with my mother for an MRI after waiting
with my mother for an MRI after waiting for two hours I was taken to a 2×2 room
for two hours I was taken to a 2×2 room
for two hours I was taken to a 2×2 room without any windows where I waited alone
without any windows where I waited alone
without any windows where I waited alone for somebody to come then I was told
for somebody to come then I was told
for somebody to come then I was told that my mother’s cancer was at an
that my mother’s cancer was at an
that my mother’s cancer was at an advanced stage this is a very painful
advanced stage this is a very painful
advanced stage this is a very painful memory for me
memory for me
memory for me not only because of the news I received
not only because of the news I received
not only because of the news I received but also of how I received it I did not
but also of how I received it I did not
but also of how I received it I did not understand where I was who was talking
understand where I was who was talking
understand where I was who was talking to me and while my mother was not with
to me and while my mother was not with
to me and while my mother was not with me it was not the fault of the person in
me it was not the fault of the person in
me it was not the fault of the person in front of me but I had the feeling to be
front of me but I had the feeling to be
front of me but I had the feeling to be a chess piece in a hospital with my
a chess piece in a hospital with my
a chess piece in a hospital with my mother there is a huge gap between what
mother there is a huge gap between what
mother there is a huge gap between what happens in this room the use and height
happens in this room the use and height
happens in this room the use and height was designed and it struck me because I
was designed and it struck me because I
was designed and it struck me because I am a designer the user experience is not
am a designer the user experience is not
am a designer the user experience is not adapted and that the issue if the design
adapted and that the issue if the design
adapted and that the issue if the design of those hospitals was centered on
of those hospitals was centered on
of those hospitals was centered on people who suffer from disease and not
people who suffer from disease and not
people who suffer from disease and not only the disease it will change
only the disease it will change
only the disease it will change everything if you put yourself in a
everything if you put yourself in a
everything if you put yourself in a child shoes as a designer Duke did did
child shoes as a designer Duke did did
child shoes as a designer Duke did did you can understand how stressful an MRI
you can understand how stressful an MRI
you can understand how stressful an MRI can be for a child in those wide
can be for a child in those wide
can be for a child in those wide sanitized hospital room so Duke deeds
sanitized hospital room so Duke deeds
sanitized hospital room so Duke deeds transformed an exam room into a pirate
transformed an exam room into a pirate
transformed an exam room into a pirate ship well now it helped children to calm
ship well now it helped children to calm
ship well now it helped children to calm down when I worked with people suffering
down when I worked with people suffering
down when I worked with people suffering from Alzheimer’s at the knees hospital I
from Alzheimer’s at the knees hospital I
from Alzheimer’s at the knees hospital I realized that they have heightened
realized that they have heightened
realized that they have heightened emotion reactions so together with the
emotion reactions so together with the
emotion reactions so together with the designed an interactive color wall
designed an interactive color wall
designed an interactive color wall sounds and colors do not only make the
sounds and colors do not only make the
sounds and colors do not only make the walls nicer but it can either stimulate
walls nicer but it can either stimulate
walls nicer but it can either stimulate or calm down patients at a hospital
there are more usual product in
there are more usual product in Dusseldorf a designer helped a nursing
Dusseldorf a designer helped a nursing
Dusseldorf a designer helped a nursing home she observed that patients who
home she observed that patients who
home she observed that patients who suffer from Alzheimer often escaped from
suffer from Alzheimer often escaped from
suffer from Alzheimer often escaped from the hospital because of their disease
the hospital because of their disease
the hospital because of their disease and she noticed that they often go
and she noticed that they often go
and she noticed that they often go looking for public transportations to
looking for public transportations to
looking for public transportations to take them home because they just feel
take them home because they just feel
take them home because they just feel lost
lost
lost so she designed a fake bathtub close to
so she designed a fake bathtub close to
so she designed a fake bathtub close to the retirement home and now patients can
the retirement home and now patients can
the retirement home and now patients can find easily the medical staff if we
find easily the medical staff if we
find easily the medical staff if we design hospitals centered on the needs
design hospitals centered on the needs
design hospitals centered on the needs and the emotions of patients family and
and the emotions of patients family and
and the emotions of patients family and the medical staff we will improve the
the medical staff we will improve the
the medical staff we will improve the healing process solving a problem
healing process solving a problem
healing process solving a problem through an empathic approach this is
through an empathic approach this is
through an empathic approach this is what we call design but to do that we
what we call design but to do that we
what we call design but to do that we have to look beyond the treatment we
have to look beyond the treatment we
have to look beyond the treatment we have to consider the inside and the
have to consider the inside and the
have to consider the inside and the outside of hospitals we have to consider
outside of hospitals we have to consider
outside of hospitals we have to consider the user experience before during and
the user experience before during and
the user experience before during and after analyzation this is what we call
after analyzation this is what we call
after analyzation this is what we call care pathways it includes the 360
care pathways it includes the 360
care pathways it includes the 360 experience of care of patients I worked
experience of care of patients I worked
experience of care of patients I worked with specialists on the care pathway of
with specialists on the care pathway of
with specialists on the care pathway of people who suffer from obesity and who
people who suffer from obesity and who
people who suffer from obesity and who need for medical reasons a surgery 8 out
need for medical reasons a surgery 8 out
need for medical reasons a surgery 8 out of 10 people
of 10 people
of 10 people operated will relapse after 5 5 or 10
operated will relapse after 5 5 or 10
operated will relapse after 5 5 or 10 years
years
years by observing their behaviors we realized
by observing their behaviors we realized
by observing their behaviors we realized that they don’t often know every steps
that they don’t often know every steps
that they don’t often know every steps they
they
they to make before the surgery and after the
to make before the surgery and after the
to make before the surgery and after the surgery some have difficulties managing
surgery some have difficulties managing
surgery some have difficulties managing their meals despite this they just have
their meals despite this they just have
their meals despite this they just have one appointment every six months with
one appointment every six months with
one appointment every six months with the doctors these surgeries paid by the
the doctors these surgeries paid by the
the doctors these surgeries paid by the welfare system are inefficient because
welfare system are inefficient because
welfare system are inefficient because of roadblocks and challenges happening
of roadblocks and challenges happening
of roadblocks and challenges happening outside the hospital so we design an
outside the hospital so we design an
outside the hospital so we design an innovative continuous care pathway we
innovative continuous care pathway we
innovative continuous care pathway we allowed patients to take control of
allowed patients to take control of
allowed patients to take control of their own treatment through a mobile app
their own treatment through a mobile app
their own treatment through a mobile app it remotely delivers personalized
it remotely delivers personalized
it remotely delivers personalized psychological and nutrition advices
psychological and nutrition advices
psychological and nutrition advices given by the medical staff to do that we
given by the medical staff to do that we
given by the medical staff to do that we used an approach named Design Thinking
used an approach named Design Thinking
used an approach named Design Thinking to prototype solutions with the surgeons
to prototype solutions with the surgeons
to prototype solutions with the surgeons and the patients these patients who are
and the patients these patients who are
and the patients these patients who are not actors of their own well-being we
not actors of their own well-being we
not actors of their own well-being we think they will heal better and obesity
think they will heal better and obesity
think they will heal better and obesity will cost less to the health system
obesity is just an example of chronic
obesity is just an example of chronic disease which is the first cause of
disease which is the first cause of
disease which is the first cause of mortality in the world and will increase
mortality in the world and will increase
mortality in the world and will increase treatment is not enough prevention and
treatment is not enough prevention and
treatment is not enough prevention and continuous care are needed the
continuous care are needed the
continuous care are needed the healthcare world cannot be reduced to
healthcare world cannot be reduced to
healthcare world cannot be reduced to separate boxes a hospital a medical
separate boxes a hospital a medical
separate boxes a hospital a medical office a patient’s home a pharmacy
office a patient’s home a pharmacy
office a patient’s home a pharmacy people go from one box to another and no
people go from one box to another and no
people go from one box to another and no one better than the patients know what
one better than the patients know what
one better than the patients know what they experience between these boxes this
they experience between these boxes this
they experience between these boxes this is why we need collaborative and
is why we need collaborative and
is why we need collaborative and empathic approach as Design Thinking to
empathic approach as Design Thinking to
empathic approach as Design Thinking to work with the patients to develop
work with the patients to develop
work with the patients to develop better optimized and intuitive care
better optimized and intuitive care
better optimized and intuitive care pathways so we need to work through
pathways so we need to work through
pathways so we need to work through design thinking to work with all the
design thinking to work with all the
design thinking to work with all the team patients family and the medical
team patients family and the medical
team patients family and the medical staff in this two-by-two room where I
staff in this two-by-two room where I
staff in this two-by-two room where I learned how thick my mother was I would
learned how thick my mother was I would
learned how thick my mother was I would have dreamed of a better process to
have dreamed of a better process to
have dreamed of a better process to communicate with the medical staff in
communicate with the medical staff in
communicate with the medical staff in healthcare we are talking about human
healthcare we are talking about human
healthcare we are talking about human interactions and both patients and the
interactions and both patients and the
interactions and both patients and the medical staff have difficulties and
medical staff have difficulties and
medical staff have difficulties and emotions this is why we need to change
emotions this is why we need to change
emotions this is why we need to change how we think health the healthcare world
how we think health the healthcare world
how we think health the healthcare world already tries to optimize its process
already tries to optimize its process
already tries to optimize its process using tools coming from the industry as
using tools coming from the industry as
using tools coming from the industry as lean management but it can be enough
lean management but it can be enough
lean management but it can be enough because patients need not to be any more
because patients need not to be any more
because patients need not to be any more patient humans have already too big
patient humans have already too big
patient humans have already too big powers empathy and creativity which can
powers empathy and creativity which can
powers empathy and creativity which can be heightened in the healthcare world
be heightened in the healthcare world
be heightened in the healthcare world through Design Thinking to enhance our
through Design Thinking to enhance our
through Design Thinking to enhance our future healthcare experiences thank you
future healthcare experiences thank you
future healthcare experiences thank you [Applause]
”
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