hello’s should guard now I’m just going to cheat and I’m going to ask you all to
to cheat and I’m going to ask you all to
to cheat and I’m going to ask you all to do an exercise with me just for myself
do an exercise with me just for myself
do an exercise with me just for myself I’m really nervous and I can’t deliver a
I’m really nervous and I can’t deliver a
I’m really nervous and I can’t deliver a talk like this so all of us are going to
talk like this so all of us are going to
talk like this so all of us are going to laugh in the count of three right I’m
laugh in the count of three right I’m
laugh in the count of three right I’m gonna laugh out loud and I’m going to
gonna laugh out loud and I’m going to
gonna laugh out loud and I’m going to make sure I don’t screech too much but
make sure I don’t screech too much but
make sure I don’t screech too much but you will do it with me so three two one
you will do it with me so three two one
you will do it with me so three two one ha ha ha ha ha ha ha ha ha ha ha you’re
ha ha ha ha ha ha ha ha ha ha ha you’re
ha ha ha ha ha ha ha ha ha ha ha you’re not laughing ha ha ha ha ha ha laughs ha
not laughing ha ha ha ha ha ha laughs ha
not laughing ha ha ha ha ha ha laughs ha ha ha good all right
ha ha good all right
ha ha good all right a month back I was traveling with my
a month back I was traveling with my
a month back I was traveling with my family all over Europe and it was
family all over Europe and it was
family all over Europe and it was amazing because we were finally enjoying
amazing because we were finally enjoying
amazing because we were finally enjoying the European trip that we had planned
the European trip that we had planned
the European trip that we had planned long long ago there were a lot of things
long long ago there were a lot of things
long long ago there were a lot of things that I can take back from the trip one
that I can take back from the trip one
that I can take back from the trip one of those things was memories of sitting
of those things was memories of sitting
of those things was memories of sitting in the cafes memories of sitting in on
in the cafes memories of sitting in on
in the cafes memories of sitting in on our couches and having endless sessions
our couches and having endless sessions
our couches and having endless sessions of child but there is another such
of child but there is another such
of child but there is another such memory that stays with me there was this
memory that stays with me there was this
memory that stays with me there was this one thing that kept happening every day
one thing that kept happening every day
one thing that kept happening every day one such argument one such conversation
one such argument one such conversation
one such argument one such conversation which you guys are very familiar with
which you guys are very familiar with
which you guys are very familiar with you constantly argue about keep your
you constantly argue about keep your
you constantly argue about keep your phone down you’re using your phone too
phone down you’re using your phone too
phone down you’re using your phone too much and you would also feel guilty
much and you would also feel guilty
much and you would also feel guilty about using our phones too much now
about using our phones too much now
about using our phones too much now audience raise your hands if such a
audience raise your hands if such a
audience raise your hands if such a ritual has happened in your life it has
now why does this happen all of us would
now why does this happen all of us would first think about our phones in our
first think about our phones in our
first think about our phones in our pockets and say our devices but the
pockets and say our devices but the
pockets and say our devices but the thing is it doesn’t really end at our
thing is it doesn’t really end at our
thing is it doesn’t really end at our device a pretty-looking expensive phones
device a pretty-looking expensive phones
device a pretty-looking expensive phones that we buy now let’s look into our
that we buy now let’s look into our
that we buy now let’s look into our phone
phone
phone our phones has apps that we use some of
our phones has apps that we use some of
our phones has apps that we use some of them are transactional app we use them
them are transactional app we use them
them are transactional app we use them we fulfill a task and then we and our
we fulfill a task and then we and our
we fulfill a task and then we and our transaction we stop using the app and
transaction we stop using the app and
transaction we stop using the app and then we open that up again maybe in a
then we open that up again maybe in a
then we open that up again maybe in a week or a month but there are apps which
week or a month but there are apps which
week or a month but there are apps which have a never-ending use and we all know
have a never-ending use and we all know
have a never-ending use and we all know what those apps are so let’s say it out
what those apps are so let’s say it out
what those apps are so let’s say it out loud and face it those apps are Facebook
loud and face it those apps are Facebook
loud and face it those apps are Facebook whatsapp Instagram Twitter our very own
whatsapp Instagram Twitter our very own
whatsapp Instagram Twitter our very own social media app now these are the
social media app now these are the
social media app now these are the things that we get addicted to why do we
things that we get addicted to why do we
things that we get addicted to why do we get addicted to them
get addicted to them
get addicted to them ok let’s imagine this close our eyes and
ok let’s imagine this close our eyes and
ok let’s imagine this close our eyes and imagine social media apps as a party it
imagine social media apps as a party it
imagine social media apps as a party it is a non ending party in that party you
is a non ending party in that party you
is a non ending party in that party you can get to know each and everybody you
can get to know each and everybody you
can get to know each and everybody you can get to know their past you can get
can get to know their past you can get
can get to know their past you can get to know their future you can get to know
to know their future you can get to know
to know their future you can get to know who their friends are you can put them
who their friends are you can put them
who their friends are you can put them in your circle and block them from your
in your circle and block them from your
in your circle and block them from your circle and put them back in and then
circle and put them back in and then
circle and put them back in and then drop them again why does this happen
drop them again why does this happen
drop them again why does this happen this happens because there is endless
this happens because there is endless
this happens because there is endless content available to us and just at the
content available to us and just at the
content available to us and just at the swipe of our thumb god bless technology
swipe of our thumb god bless technology
swipe of our thumb god bless technology we just have to swipe the way but what
we just have to swipe the way but what
we just have to swipe the way but what is the other thing when we swipe away
is the other thing when we swipe away
is the other thing when we swipe away what happens is we hit endorphins it’s
what happens is we hit endorphins it’s
what happens is we hit endorphins it’s like a shot of endorphin and we want
like a shot of endorphin and we want
like a shot of endorphin and we want more we’re left wanting more and more or
more we’re left wanting more and more or
more we’re left wanting more and more or we’re exhausted
we’re exhausted
we’re exhausted now if social media is so important
now if social media is so important
now if social media is so important it all comes around to justice and
it all comes around to justice and
it all comes around to justice and meaning when it comes to all of us so I
meaning when it comes to all of us so I
meaning when it comes to all of us so I decided to derive justice and meaning of
decided to derive justice and meaning of
decided to derive justice and meaning of social media I went around and did some
social media I went around and did some
social media I went around and did some research on what was actually a
research on what was actually a
research on what was actually a meaningful experience that was happening
meaningful experience that was happening
meaningful experience that was happening to people I went and asked people what
to people I went and asked people what
to people I went and asked people what was the last meaningful thing you
was the last meaningful thing you
was the last meaningful thing you remember and they told me that it was
remember and they told me that it was
remember and they told me that it was actually
actually
actually an experience where they were sitting
an experience where they were sitting
an experience where they were sitting with a friend or sitting with their
with a friend or sitting with their
with a friend or sitting with their parents or sitting in a nice space
parents or sitting in a nice space
parents or sitting in a nice space now what I realized about each of these
now what I realized about each of these
now what I realized about each of these experiences was that there was a place
experiences was that there was a place
experiences was that there was a place involved and there was a person involved
involved and there was a person involved
involved and there was a person involved and nowhere was social media involved
and nowhere was social media involved
and nowhere was social media involved and what got me thinking was these two
and what got me thinking was these two
and what got me thinking was these two factors were the most important to give
factors were the most important to give
factors were the most important to give us gratification gratification over
us gratification gratification over
us gratification gratification over longtime gratification that built over
longtime gratification that built over
longtime gratification that built over over a long time that made us remember
over a long time that made us remember
over a long time that made us remember our experiences with people and with
our experiences with people and with
our experiences with people and with spaces I like to call this sustained
spaces I like to call this sustained
spaces I like to call this sustained gratification and it is not instant
gratification and it is not instant
gratification and it is not instant gratification and instant shot and those
gratification and instant shot and those
gratification and instant shot and those of and off and orphan that you get from
of and off and orphan that you get from
of and off and orphan that you get from Facebook or social media post
Facebook or social media post
Facebook or social media post considering the factor environment and
considering the factor environment and
considering the factor environment and user was important for a meaningful
user was important for a meaningful
user was important for a meaningful experience we decided to do an
experience we decided to do an
experience we decided to do an experiment this was folks cafe this was
experiment this was folks cafe this was
experiment this was folks cafe this was in Amsterdam and it was a very happy
in Amsterdam and it was a very happy
in Amsterdam and it was a very happy affair people would come here because it
affair people would come here because it
affair people would come here because it was one of the famous ones for the food
was one of the famous ones for the food
was one of the famous ones for the food for the parties and it has screens all
for the parties and it has screens all
for the parties and it has screens all around which are used for DJing and we
around which are used for DJing and we
around which are used for DJing and we drink for like disco nights now what we
drink for like disco nights now what we
drink for like disco nights now what we were supposed to do was we were supposed
were supposed to do was we were supposed
were supposed to do was we were supposed to tweak around with the screens and do
to tweak around with the screens and do
to tweak around with the screens and do something special for the users and what
something special for the users and what
something special for the users and what we decided to do was actually create
we decided to do was actually create
we decided to do was actually create meaningful conversations and meaningful
meaningful conversations and meaningful
meaningful conversations and meaningful encounters in those spaces
encounters in those spaces
encounters in those spaces now you guys must be thinking that this
now you guys must be thinking that this
now you guys must be thinking that this is the irony of the situation I’m
is the irony of the situation I’m
is the irony of the situation I’m talking about meaningful encounters
talking about meaningful encounters
talking about meaningful encounters without social media and without digital
without social media and without digital
without social media and without digital screens but how could social and how
screens but how could social and how
screens but how could social and how could digital screens actually bring
could digital screens actually bring
could digital screens actually bring them about so something like this when I
them about so something like this when I
them about so something like this when I told you that environment is really
told you that environment is really
told you that environment is really important to make an impactful memory in
important to make an impactful memory in
important to make an impactful memory in our brain environment what about sensory
our brain environment what about sensory
our brain environment what about sensory experiences what was common between the
experiences what was common between the
experiences what was common between the people sitting in
people sitting in
people sitting in those cafes where Amsterdam it was
those cafes where Amsterdam it was
those cafes where Amsterdam it was Amsterdam itself so we decided to take
Amsterdam itself so we decided to take
Amsterdam itself so we decided to take footage of Amsterdam and what was what
footage of Amsterdam and what was what
footage of Amsterdam and what was what was really also really important in a
was really also really important in a
was really also really important in a part of an engagement in a conversation
part of an engagement in a conversation
part of an engagement in a conversation was hooks these phrases that triggered
was hooks these phrases that triggered
was hooks these phrases that triggered emotions in us we played this
emotions in us we played this
emotions in us we played this combination on the screens and folks
combination on the screens and folks
combination on the screens and folks hotel and guess what happened
hotel and guess what happened
hotel and guess what happened a usually mannered graceful and silent
a usually mannered graceful and silent
a usually mannered graceful and silent cafe became a bustle of happiness people
cafe became a bustle of happiness people
cafe became a bustle of happiness people started looking at these screens and
started looking at these screens and
started looking at these screens and people started talking to each other and
people started talking to each other and
people started talking to each other and engaging with each other but soon after
engaging with each other but soon after
engaging with each other but soon after I realized that something like this
I realized that something like this
I realized that something like this happened it was really funny that
happened it was really funny that
happened it was really funny that environment managed to pull out the user
environment managed to pull out the user
environment managed to pull out the user from his screen and engage on a
from his screen and engage on a
from his screen and engage on a meaningful level with the person sitting
meaningful level with the person sitting
meaningful level with the person sitting in front of them but what was also sad
in front of them but what was also sad
in front of them but what was also sad was that they went back to their phones
was that they went back to their phones
was that they went back to their phones and why did they do that not because of
and why did they do that not because of
and why did they do that not because of their phones itself but because of
their phones itself but because of
their phones itself but because of innovators like me like Facebook like
innovators like me like Facebook like
innovators like me like Facebook like whatsapp now I don’t mean to put them in
whatsapp now I don’t mean to put them in
whatsapp now I don’t mean to put them in a bad light but have we been designing
a bad light but have we been designing
a bad light but have we been designing in the wrong way all along there is this
in the wrong way all along there is this
in the wrong way all along there is this famous saying in the design world and in
famous saying in the design world and in
famous saying in the design world and in the innovation world users do not know
the innovation world users do not know
the innovation world users do not know what they need now what we do is we take
what they need now what we do is we take
what they need now what we do is we take the users for a ride when we constantly
the users for a ride when we constantly
the users for a ride when we constantly tell ourselves that what we end up
tell ourselves that what we end up
tell ourselves that what we end up designing is experiences that get us
designing is experiences that get us
designing is experiences that get us hooked onto our phones in this process
hooked onto our phones in this process
hooked onto our phones in this process what happens is we miss out on sustained
what happens is we miss out on sustained
what happens is we miss out on sustained gratification setups with use as an
gratification setups with use as an
gratification setups with use as an environment that we remember later on
environment that we remember later on
environment that we remember later on and that become meaningful memory later
and that become meaningful memory later
and that become meaningful memory later on is missed out on when we are using
on is missed out on when we are using
on is missed out on when we are using our phone now
our phone now
our phone now I have a feeling that I make technology
I have a feeling that I make technology
I have a feeling that I make technology sound bad the entire idea of this talk
sound bad the entire idea of this talk
sound bad the entire idea of this talk was to tell you guys that technology is
was to tell you guys that technology is
was to tell you guys that technology is the future and you may not like it now
the future and you may not like it now
the future and you may not like it now but I advise you to embrace it
but I advise you to embrace it
but I advise you to embrace it innovators like me and my colleagues and
innovators like me and my colleagues and
innovators like me and my colleagues and my friends are constantly idea ting an
my friends are constantly idea ting an
my friends are constantly idea ting an innovating to make and the environment
innovating to make and the environment
innovating to make and the environment around you smart whether it’s their
around you smart whether it’s their
around you smart whether it’s their kitchen whether it’s your bathroom
kitchen whether it’s your bathroom
kitchen whether it’s your bathroom whether it’s your bedroom whether it’s
whether it’s your bedroom whether it’s
whether it’s your bedroom whether it’s your car whether it’s your office
your car whether it’s your office
your car whether it’s your office there’s going to be innovation
there’s going to be innovation
there’s going to be innovation everywhere and we’re going to use it
everywhere and we’re going to use it
everywhere and we’re going to use it we’re going to use technology in that
we’re going to use technology in that
we’re going to use technology in that but the thing is how different that can
but the thing is how different that can
but the thing is how different that can be depends on us it depends on us
be depends on us it depends on us
be depends on us it depends on us whether we want to treat all of you as
whether we want to treat all of you as
whether we want to treat all of you as consumers and customers or users with
consumers and customers or users with
consumers and customers or users with feelings and a well-being
feelings and a well-being
feelings and a well-being I started user experience and I’ve done
I started user experience and I’ve done
I started user experience and I’ve done it for three and I’ve been in the
it for three and I’ve been in the
it for three and I’ve been in the industry for three years and I have to
industry for three years and I have to
industry for three years and I have to say that I have been doing the wrong
say that I have been doing the wrong
say that I have been doing the wrong thing all along user experience by the
thing all along user experience by the
thing all along user experience by the name suggests that you design
name suggests that you design
name suggests that you design experiences for people for users
experiences for people for users
experiences for people for users themselves and to enhance their daily
themselves and to enhance their daily
themselves and to enhance their daily activities and their lives whether
activities and their lives whether
activities and their lives whether that’s you sitting across your friend
that’s you sitting across your friend
that’s you sitting across your friend and having a coffee that is supposed to
and having a coffee that is supposed to
and having a coffee that is supposed to be enhanced you’re not supposed to be
be enhanced you’re not supposed to be
be enhanced you’re not supposed to be distracted by the user experience but
distracted by the user experience but
distracted by the user experience but experience what you’re doing right in
experience what you’re doing right in
experience what you’re doing right in the real world now what I would like to
the real world now what I would like to
the real world now what I would like to conclude with three things first of all
conclude with three things first of all
conclude with three things first of all in my three years a lot of clients came
in my three years a lot of clients came
in my three years a lot of clients came to me and told me Shriya we’re supposed
to me and told me Shriya we’re supposed
to me and told me Shriya we’re supposed to design a kick-ass interface all the
to design a kick-ass interface all the
to design a kick-ass interface all the users should love it and and make it
users should love it and and make it
users should love it and and make it sticky make it make the users come back
sticky make it make the users come back
sticky make it make the users come back again and again and I was like it’s it’s
again and again and I was like it’s it’s
again and again and I was like it’s it’s a transactional app how can i user come
a transactional app how can i user come
a transactional app how can i user come back to it again and again if he wants
back to it again and again if he wants
back to it again and again if he wants to pay the electricity bill he’ll just
to pay the electricity bill he’ll just
to pay the electricity bill he’ll just come there to pay
come there to pay
come there to pay electricity bill see the thing is
electricity bill see the thing is
electricity bill see the thing is stickiness is a Shannon and constantly
stickiness is a Shannon and constantly
stickiness is a Shannon and constantly saying that the user does not know what
saying that the user does not know what
saying that the user does not know what he needs is the charm as well you know
he needs is the charm as well you know
he needs is the charm as well you know what your name we would not have to
what your name we would not have to
what your name we would not have to create clever interfaces to get users
create clever interfaces to get users
create clever interfaces to get users hooked onto an app again and again if
hooked onto an app again and again if
hooked onto an app again and again if the users needed that app on a daily
the users needed that app on a daily
the users needed that app on a daily basis they would be on their app on a
basis they would be on their app on a
basis they would be on their app on a daily basis which takes me to the second
daily basis which takes me to the second
daily basis which takes me to the second point users you are powerful if you have
point users you are powerful if you have
point users you are powerful if you have the power to buy an expensive
the power to buy an expensive
the power to buy an expensive pretty-looking phone and if you have the
pretty-looking phone and if you have the
pretty-looking phone and if you have the power to click on the download button
power to click on the download button
power to click on the download button when you’re downloading an app or buying
when you’re downloading an app or buying
when you’re downloading an app or buying an app you also have the power to know
an app you also have the power to know
an app you also have the power to know when you need to come out of the app and
when you need to come out of the app and
when you need to come out of the app and when you need to use the app the funny
when you need to use the app the funny
when you need to use the app the funny thing is we users constantly victimize
thing is we users constantly victimize
thing is we users constantly victimize ourselves me too it’s it’s ironic I’m a
ourselves me too it’s it’s ironic I’m a
ourselves me too it’s it’s ironic I’m a designer and an innovator but when I’m
designer and an innovator but when I’m
designer and an innovator but when I’m using my phone I’m like oh my god I’m
using my phone I’m like oh my god I’m
using my phone I’m like oh my god I’m just like it gets me so addicted we are
just like it gets me so addicted we are
just like it gets me so addicted we are powerful and we need to stop doing that
powerful and we need to stop doing that
powerful and we need to stop doing that but what’s more important is the third
but what’s more important is the third
but what’s more important is the third point
point
point innovators like me need to start
innovators like me need to start
innovators like me need to start designing responsibly not irresponsibly
designing responsibly not irresponsibly
designing responsibly not irresponsibly we need to start involving users like
we need to start involving users like
we need to start involving users like you in our process of designing so that
you in our process of designing so that
you in our process of designing so that we get to know what you really want but
we get to know what you really want but
we get to know what you really want but until that happens you can be
until that happens you can be
until that happens you can be responsible users you can be that break
responsible users you can be that break
responsible users you can be that break in your experience of using social media
in your experience of using social media
in your experience of using social media for the sake of sustained gratification
for the sake of sustained gratification
for the sake of sustained gratification I stand here today and ask myself what
I stand here today and ask myself what
I stand here today and ask myself what is the last memory or meaningful thing
is the last memory or meaningful thing
is the last memory or meaningful thing that I did
it’s very easy two months ago I was on a
it’s very easy two months ago I was on a hiking trip in the Himalayas and when I
hiking trip in the Himalayas and when I
hiking trip in the Himalayas and when I reached the summit of 5000 meters I was
reached the summit of 5000 meters I was
reached the summit of 5000 meters I was standing there without any internet
standing there without any internet
standing there without any internet connection without any social media and
connection without any social media and
connection without any social media and I can possibly imagine that again and
I can possibly imagine that again and
I can possibly imagine that again and again and relive that again and again I
again and relive that again and again I
again and relive that again and again I experienced something so simple that it
experienced something so simple that it
experienced something so simple that it wouldn’t leave me and it had those two
wouldn’t leave me and it had those two
wouldn’t leave me and it had those two factors those two very important factors
factors those two very important factors
factors those two very important factors that creates such an experienced
that creates such an experienced
that creates such an experienced environment and a user and now I ask
environment and a user and now I ask
environment and a user and now I ask myself when was the last time I used
myself when was the last time I used
myself when was the last time I used social media an hour ago what was the
social media an hour ago what was the
social media an hour ago what was the last post I saw I don’t remember
last post I saw I don’t remember
last post I saw I don’t remember thank you
thank you
thank you [Applause]
”
Be First to Comment