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How Public Art Challenges Public Space | Vardit Gross | TEDxWhiteCity


living in New York I always tried to

living in New York I always tried to avoid Times Square taking the subway to

avoid Times Square taking the subway to

avoid Times Square taking the subway to 42nd Street meant a battle the

42nd Street meant a battle the

42nd Street meant a battle the billboards the noise the people

billboards the noise the people

billboards the noise the people overwhelming amount of people some

overwhelming amount of people some

overwhelming amount of people some asking for money other offering you a

asking for money other offering you a

asking for money other offering you a show ticket oversized cartoon character

show ticket oversized cartoon character

show ticket oversized cartoon character is offering a photo up I had to run away

is offering a photo up I had to run away

is offering a photo up I had to run away taking a shortcut through the middle of

taking a shortcut through the middle of

taking a shortcut through the middle of the square I was walking on Broadway on

the square I was walking on Broadway on

the square I was walking on Broadway on 45th when all of a sudden I stopped

45th when all of a sudden I stopped

45th when all of a sudden I stopped there was music coming from underneath

there was music coming from underneath

there was music coming from underneath me it wasn’t the music of the theatres

me it wasn’t the music of the theatres

me it wasn’t the music of the theatres around me or the boom box in the corner

around me or the boom box in the corner

around me or the boom box in the corner it was the music of the city itself

it was the music of the city itself

it was the music of the city itself composed of its day-to-day elements the

composed of its day-to-day elements the

composed of its day-to-day elements the subway that car traffic the ventilation

subway that car traffic the ventilation

subway that car traffic the ventilation system all of them came together to

system all of them came together to

system all of them came together to create one little harmony all of a

create one little harmony all of a

create one little harmony all of a sudden everything in this crazy place

sudden everything in this crazy place

sudden everything in this crazy place made sense I thought the city was

made sense I thought the city was

made sense I thought the city was playing just for me I fell in love later

playing just for me I fell in love later

playing just for me I fell in love later I’ve learned that what I’ve heard was a

I’ve learned that what I’ve heard was a

I’ve learned that what I’ve heard was a public art piece by Mac’s new house he

public art piece by Mac’s new house he

public art piece by Mac’s new house he built a machine that amplifies the

built a machine that amplifies the

built a machine that amplifies the resonance of the city’s tunnel Junction

resonance of the city’s tunnel Junction

resonance of the city’s tunnel Junction as if he took all the pipes running in

as if he took all the pipes running in

as if he took all the pipes running in the metal grates and aneisa me and

the metal grates and aneisa me and

the metal grates and aneisa me and fine-tuned them to create harmony it is

fine-tuned them to create harmony it is

fine-tuned them to create harmony it is still there as a curator I am often

still there as a curator I am often

still there as a curator I am often moved and excited by art but something

moved and excited by art but something

moved and excited by art but something else happened to me with this piece for

else happened to me with this piece for

else happened to me with this piece for the forest for the first time in a long

the forest for the first time in a long

the forest for the first time in a long time I didn’t just hear the city I’ve

time I didn’t just hear the city I’ve

time I didn’t just hear the city I’ve listened to it and listening to it made

listened to it and listening to it made

listened to it and listening to it made me realize how beautiful and complicated

me realize how beautiful and complicated

me realize how beautiful and complicated it is made me appreciate the mess

it is made me appreciate the mess

it is made me appreciate the mess endorsed the chaos

this magical moment of discovery stayed

this magical moment of discovery stayed with me when walking on other grades

with me when walking on other grades

with me when walking on other grades around Times Square and when walking on

around Times Square and when walking on

around Times Square and when walking on other grades in other cities around the

other grades in other cities around the

other grades in other cities around the world finding little harmonies in all of

world finding little harmonies in all of

world finding little harmonies in all of them it didn’t just change the way I

them it didn’t just change the way I

them it didn’t just change the way I listen to cities it also changed the way

listen to cities it also changed the way

listen to cities it also changed the way I think of art it made me realize that

I think of art it made me realize that

I think of art it made me realize that thing art in galleries and museums when

thing art in galleries and museums when

thing art in galleries and museums when you’re already in prepared for it is one

you’re already in prepared for it is one

you’re already in prepared for it is one thing but encountering arts were and

thing but encountering arts were and

thing but encountering arts were and when you least expect it is the whole

when you least expect it is the whole

when you least expect it is the whole different experience for me the best

different experience for me the best

different experience for me the best public arts connects me to the city

public arts connects me to the city

public arts connects me to the city reveals something new about it since

reveals something new about it since

reveals something new about it since then when art dares and girls outside

then when art dares and girls outside

then when art dares and girls outside it’s not enough for me that it will be

it’s not enough for me that it will be

it’s not enough for me that it will be nice or decorative I wanted to challenge

nice or decorative I wanted to challenge

nice or decorative I wanted to challenge me unfortunately not all public art is

me unfortunately not all public art is

me unfortunately not all public art is doing exactly that most of the time it’s

doing exactly that most of the time it’s

doing exactly that most of the time it’s trying to beautify our streets to calm

trying to beautify our streets to calm

trying to beautify our streets to calm us to disconnect us from the mess in the

us to disconnect us from the mess in the

us to disconnect us from the mess in the streets themselves we can look back at

streets themselves we can look back at

streets themselves we can look back at ancient Rome with beautiful sculptures

ancient Rome with beautiful sculptures

ancient Rome with beautiful sculptures of Emperor’s to contemporary public art

of Emperor’s to contemporary public art

of Emperor’s to contemporary public art with mosaics in subways from abstract

with mosaics in subways from abstract

with mosaics in subways from abstract and colorful sculptures to the flocks of

and colorful sculptures to the flocks of

and colorful sculptures to the flocks of cows and bulls and penguins that have

cows and bulls and penguins that have

cows and bulls and penguins that have been taking over our streets our city is

been taking over our streets our city is

been taking over our streets our city is actually full of Arts Patel often do we

actually full of Arts Patel often do we

actually full of Arts Patel often do we stop look at it and think for me most

stop look at it and think for me most

stop look at it and think for me most public art becomes another visual

public art becomes another visual

public art becomes another visual distraction in a city that is already

distraction in a city that is already

distraction in a city that is already full stop a bench a billboard a

full stop a bench a billboard a

full stop a bench a billboard a sculpture of a cow public arts can do

sculpture of a cow public arts can do

sculpture of a cow public arts can do much more it can make us think doubt and

much more it can make us think doubt and

much more it can make us think doubt and Center cities maybe even our lives in a

Center cities maybe even our lives in a

Center cities maybe even our lives in a different way I expect from Arts in

different way I expect from Arts in

different way I expect from Arts in public space to intervene with my

public space to intervene with my

public space to intervene with my day-to-day to question it to D

day-to-day to question it to D

day-to-day to question it to D familiarize me with what has already

familiarize me with what has already

familiarize me with what has already been taken for granted how does it work

been taken for granted how does it work

been taken for granted how does it work let’s think about paper cups in 2001 I

let’s think about paper cups in 2001 I

let’s think about paper cups in 2001 I was working at creative time in New York

was working at creative time in New York

was working at creative time in New York one of the world’s leading public art

one of the world’s leading public art

one of the world’s leading public art organizations we’ve distributed

organizations we’ve distributed

organizations we’ve distributed thousands of these paper cups in delis

thousands of these paper cups in delis

thousands of these paper cups in delis and coffee stops all around town the

and coffee stops all around town the

and coffee stops all around town the cups were designed by artists worked

cups were designed by artists worked

cups were designed by artists worked with scientists on the issue of cloning

with scientists on the issue of cloning

with scientists on the issue of cloning that was then burning up emotions

that was then burning up emotions

that was then burning up emotions everywhere

everywhere

everywhere remember Dolly the sheep drink your

remember Dolly the sheep drink your

remember Dolly the sheep drink your usual morning coffee then realizing your

usual morning coffee then realizing your

usual morning coffee then realizing your cup is actually in artwork one couldn’t

cup is actually in artwork one couldn’t

cup is actually in artwork one couldn’t avoid the questions how much DNA have I

avoid the questions how much DNA have I

avoid the questions how much DNA have I just left on this cup what can be done

just left on this cup what can be done

just left on this cup what can be done with it

with it

with it though as far as I know no one have ever

though as far as I know no one have ever

though as far as I know no one have ever been cloned from its coffee cup sample

been cloned from its coffee cup sample

been cloned from its coffee cup sample it was amazing to see that the garbage

it was amazing to see that the garbage

it was amazing to see that the garbage cans outside 7th Avenue daily stayed

cans outside 7th Avenue daily stayed

cans outside 7th Avenue daily stayed empty nobody dare to throw them away not

empty nobody dare to throw them away not

empty nobody dare to throw them away not only did they understand this is a work

only did they understand this is a work

only did they understand this is a work of art they also understood it’s

of art they also understood it’s

of art they also understood it’s carrying their unique genes it didn’t

carrying their unique genes it didn’t

carrying their unique genes it didn’t take long before people start looking

take long before people start looking

take long before people start looking specifically for this paper cups in

specifically for this paper cups in

specifically for this paper cups in coffee spots around town the same way

coffee spots around town the same way

coffee spots around town the same way I’ve been looking for the max Newhouse

I’ve been looking for the max Newhouse

I’ve been looking for the max Newhouse piece every time I go to Times Square

piece every time I go to Times Square

piece every time I go to Times Square this moment of search is actually a very

this moment of search is actually a very

this moment of search is actually a very special one it allows you to go around

special one it allows you to go around

special one it allows you to go around town with an open and gentle eye it

town with an open and gentle eye it

town with an open and gentle eye it awakens your receptive senses we’re also

awakens your receptive senses we’re also

awakens your receptive senses we’re also used to close yourself to the world to

used to close yourself to the world to

used to close yourself to the world to turn off when you go out to the street

turn off when you go out to the street

turn off when you go out to the street plug our headphones in put our

plug our headphones in put our

plug our headphones in put our sunglasses on look

sunglasses on look

sunglasses on look phone what are we losing on the way what

phone what are we losing on the way what

phone what are we losing on the way what happens if we open ourselves to the

happens if we open ourselves to the

happens if we open ourselves to the world when our senses are awakened

world when our senses are awakened

world when our senses are awakened everything has a different meaning the

everything has a different meaning the

everything has a different meaning the bench the tree the people even railings

bench the tree the people even railings

bench the tree the people even railings these railings I actually in artwork by

these railings I actually in artwork by

these railings I actually in artwork by British artist collective railroad

British artist collective railroad

British artist collective railroad they’ve been hiding them in cities all

they’ve been hiding them in cities all

they’ve been hiding them in cities all over Europe do you remember how as a kid

over Europe do you remember how as a kid

over Europe do you remember how as a kid it will take a stick and run it along

it will take a stick and run it along

it will take a stick and run it along the fence enjoying the click click clack

the fence enjoying the click click clack

the fence enjoying the click click clack sound well if you take your stick and

sound well if you take your stick and

sound well if you take your stick and run it over one of these railings

run it over one of these railings

run it over one of these railings instead of the collec leg it will start

instead of the collec leg it will start

instead of the collec leg it will start playing The Girl From Ipanema tall and

playing The Girl From Ipanema tall and

playing The Girl From Ipanema tall and tan and young and lovely I’m still

tan and young and lovely I’m still

tan and young and lovely I’m still hoping to hear it playing one day

hoping to hear it playing one day

hoping to hear it playing one day meanwhile trying to find this piece I’ve

meanwhile trying to find this piece I’ve

meanwhile trying to find this piece I’ve been running sticks on fences all over

been running sticks on fences all over

been running sticks on fences all over Europe realising the crazy amount of

Europe realising the crazy amount of

Europe realising the crazy amount of fences everywhere

fences everywhere

fences everywhere are they here to protect me or the here

are they here to protect me or the here

are they here to protect me or the here to restrict me maybe railings or a

to restrict me maybe railings or a

to restrict me maybe railings or a coffee cup our streets are political and

coffee cup our streets are political and

coffee cup our streets are political and so is everything we put in them but our

so is everything we put in them but our

so is everything we put in them but our streets don’t only carry mundane moments

streets don’t only carry mundane moments

streets don’t only carry mundane moments our streets are political because they

our streets are political because they

our streets are political because they also carry some extreme situations in

also carry some extreme situations in

also carry some extreme situations in them accidents demonstrations what

them accidents demonstrations what

them accidents demonstrations what happens if we take the same tools and

happens if we take the same tools and

happens if we take the same tools and try to differ memorize ourselves from

try to differ memorize ourselves from

try to differ memorize ourselves from the moments and images we are usually

the moments and images we are usually

the moments and images we are usually trying to avoid we’re looking at the

trying to avoid we’re looking at the

trying to avoid we’re looking at the situation from the outside make us

situation from the outside make us

situation from the outside make us understand it better this is what often

understand it better this is what often

understand it better this is what often happens in the work of Israeli

happens in the work of Israeli

happens in the work of Israeli performance group public movement which

performance group public movement which

performance group public movement which I was lucky to work with closely as the

I was lucky to work with closely as the

I was lucky to work with closely as the director of art what residency in

director of art what residency in

director of art what residency in tel Aviv public movement are examining

tel Aviv public movement are examining

tel Aviv public movement are examining our reactions to extreme situations like

our reactions to extreme situations like

our reactions to extreme situations like this one in this piece titled emergency

this one in this piece titled emergency

this one in this piece titled emergency the performers interrupt the city

the performers interrupt the city

the performers interrupt the city landscape with their own bodies to stage

landscape with their own bodies to stage

landscape with their own bodies to stage an image we all know very well from the

an image we all know very well from the

an image we all know very well from the media a mass casualty events here stage

media a mass casualty events here stage

media a mass casualty events here stage on the pastoral beachfront between Jaffa

on the pastoral beachfront between Jaffa

on the pastoral beachfront between Jaffa and Tel Aviv this image confronts us

and Tel Aviv this image confronts us

and Tel Aviv this image confronts us with all of our fears without making us

with all of our fears without making us

with all of our fears without making us part of it it’s a disastrous scene with

part of it it’s a disastrous scene with

part of it it’s a disastrous scene with no blood there are no screams no one is

no blood there are no screams no one is

no blood there are no screams no one is injured the performers worked with the

injured the performers worked with the

injured the performers worked with the police fire department and first aid

police fire department and first aid

police fire department and first aid volunteers to turn the rescue patrol

volunteers to turn the rescue patrol

volunteers to turn the rescue patrol into a dance while our nerves and fears

into a dance while our nerves and fears

into a dance while our nerves and fears are totally exposed we might be able to

are totally exposed we might be able to

are totally exposed we might be able to start asking some questions what am I

start asking some questions what am I

start asking some questions what am I afraid of why do I keep on looking Who

afraid of why do I keep on looking Who

afraid of why do I keep on looking Who am I in this impossible dance how do I

am I in this impossible dance how do I

am I in this impossible dance how do I control my fear how does my fear control

control my fear how does my fear control

control my fear how does my fear control me the performance is soon gone but the

me the performance is soon gone but the

me the performance is soon gone but the image remains burned into our retina

image remains burned into our retina

image remains burned into our retina like with other temporary public art it

like with other temporary public art it

like with other temporary public art it leaves a mark it changes our view of

leaves a mark it changes our view of

leaves a mark it changes our view of these streets forever not all public

these streets forever not all public

these streets forever not all public arts needs to shake us up but ideally it

arts needs to shake us up but ideally it

arts needs to shake us up but ideally it does need to keep us awake more often

does need to keep us awake more often

does need to keep us awake more often than not art in public space is trying

than not art in public space is trying

than not art in public space is trying to calm us to disconnect us like

to calm us to disconnect us like

to calm us to disconnect us like elevator music like going through a

elevator music like going through a

elevator music like going through a magazine in a dentist office it doesn’t

magazine in a dentist office it doesn’t

magazine in a dentist office it doesn’t change the pain it only represses it

change the pain it only represses it

change the pain it only represses it our streets could and should be much

our streets could and should be much

our streets could and should be much more meaningful through dynamic

more meaningful through dynamic

more meaningful through dynamic thought-provoking public art

thought-provoking public art

thought-provoking public art interventions a city full of people who

interventions a city full of people who

interventions a city full of people who are awake connected while walking around

are awake connected while walking around

are awake connected while walking around asking questions looking for challenges

asking questions looking for challenges

asking questions looking for challenges a city full of people who are actively

a city full of people who are actively

a city full of people who are actively looking listening and believing is the

looking listening and believing is the

looking listening and believing is the kind of city I want to live in thank you

”

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