it’s a pleasure to be here today my name is Ronan che and I am a gamer
my name is Ronan che and I am a gamer
my name is Ronan che and I am a gamer now gamers tend to get a little bit of a
now gamers tend to get a little bit of a
now gamers tend to get a little bit of a bad reputation because of the violent
bad reputation because of the violent
bad reputation because of the violent content in games there’s a lot of
content in games there’s a lot of
content in games there’s a lot of research done about video game addiction
research done about video game addiction
research done about video game addiction and how that can potentially lead to
and how that can potentially lead to
and how that can potentially lead to depression but the same thing can be
depression but the same thing can be
depression but the same thing can be said about social media and a lot of
said about social media and a lot of
said about social media and a lot of other forms of communication so what I’d
other forms of communication so what I’d
other forms of communication so what I’d like to talk about today are some of the
like to talk about today are some of the
like to talk about today are some of the hidden benefits of video games what I’m
hidden benefits of video games what I’m
hidden benefits of video games what I’m proposing is a balanced perspective I’m
proposing is a balanced perspective I’m
proposing is a balanced perspective I’m not saying that we ignore the negative
not saying that we ignore the negative
not saying that we ignore the negative effects that video games can have it’s
effects that video games can have it’s
effects that video games can have it’s important to consider the violent
important to consider the violent
important to consider the violent content it’s important to also consider
content it’s important to also consider
content it’s important to also consider any potential addiction or lead to
any potential addiction or lead to
any potential addiction or lead to depression but we do want to consider
depression but we do want to consider
depression but we do want to consider the positive benefits that exist also
the positive benefits that exist also
the positive benefits that exist also and realize that for every gamer there’s
and realize that for every gamer there’s
and realize that for every gamer there’s the potential of having a positive
the potential of having a positive
the potential of having a positive experience like improved team building
experience like improved team building
experience like improved team building social communication and just having fun
social communication and just having fun
social communication and just having fun with some friends and so if we take a
with some friends and so if we take a
with some friends and so if we take a little bit of a look at this road map
little bit of a look at this road map
little bit of a look at this road map regarding how we’re going to get to the
regarding how we’re going to get to the
regarding how we’re going to get to the idea that video games can help your
idea that video games can help your
idea that video games can help your persuasive communication we have to
persuasive communication we have to
persuasive communication we have to start with the assumption that there are
start with the assumption that there are
start with the assumption that there are some positive benefits to playing video
some positive benefits to playing video
some positive benefits to playing video games and if we can accept that
games and if we can accept that
games and if we can accept that assumption the next logical question is
assumption the next logical question is
assumption the next logical question is well what are those positive benefits
well what are those positive benefits
well what are those positive benefits and one of which we’re going to talk
and one of which we’re going to talk
and one of which we’re going to talk about in detail today is persuasive
about in detail today is persuasive
about in detail today is persuasive communication being able to give more
communication being able to give more
communication being able to give more convincing and more memorable business
convincing and more memorable business
convincing and more memorable business presentations and the reason why if you
presentations and the reason why if you
presentations and the reason why if you ask yourself how how is that possible
ask yourself how how is that possible
ask yourself how how is that possible that video games actually allow you to
that video games actually allow you to
that video games actually allow you to do that is because their consumption
do that is because their consumption
do that is because their consumption experiences the game designers don’t
experiences the game designers don’t
experiences the game designers don’t just consider what you see
just consider what you see
just consider what you see and what you hear they actually think
and what you hear they actually think
and what you hear they actually think about what you think and what you feel
about what you think and what you feel
about what you think and what you feel as you play the game and as a business
as you play the game and as a business
as you play the game and as a business presenter you can also give
presenter you can also give
presenter you can also give consideration to your audience’s
consideration to your audience’s
consideration to your audience’s consumption experience experience based
consumption experience experience based
consumption experience experience based marketers that do demonstrations at live
marketers that do demonstrations at live
marketers that do demonstrations at live events argue that people tend to
events argue that people tend to
events argue that people tend to remember 20% of what they read in here
remember 20% of what they read in here
remember 20% of what they read in here 40% of what they observe and 90% of what
40% of what they observe and 90% of what
40% of what they observe and 90% of what they experience and that’s one of the
they experience and that’s one of the
they experience and that’s one of the key reasons that video games are very
key reasons that video games are very
key reasons that video games are very persuasive forms of communication
persuasive forms of communication
persuasive forms of communication because you don’t just hear and see
because you don’t just hear and see
because you don’t just hear and see Mario you actually play through the
Mario you actually play through the
Mario you actually play through the adventure with him you experience the
adventure with him you experience the
adventure with him you experience the adventure with Mario now stepping out of
adventure with Mario now stepping out of
adventure with Mario now stepping out of the world of video games for a second to
the world of video games for a second to
the world of video games for a second to an example that most of us can relate to
an example that most of us can relate to
an example that most of us can relate to if you think about going to a movie
if you think about going to a movie
if you think about going to a movie theater we have the option to watch
theater we have the option to watch
theater we have the option to watch movies at home on home theaters and yet
movies at home on home theaters and yet
movies at home on home theaters and yet still we some of us choose to go to a
still we some of us choose to go to a
still we some of us choose to go to a movie theater to experience a movie in a
movie theater to experience a movie in a
movie theater to experience a movie in a dark room with a good screen with
dark room with a good screen with
dark room with a good screen with surround sound
surround sound
surround sound hopefully it was a boatload of popcorn
hopefully it was a boatload of popcorn
hopefully it was a boatload of popcorn and it’s because it adds to the
and it’s because it adds to the
and it’s because it adds to the experience it creates a positive feeling
experience it creates a positive feeling
experience it creates a positive feeling when you’re out with friends at a movie
when you’re out with friends at a movie
when you’re out with friends at a movie that is more than just the message
that is more than just the message
that is more than just the message itself and so if you think about
itself and so if you think about
itself and so if you think about business presentations in that way if
business presentations in that way if
business presentations in that way if you can create a positive consumption
you can create a positive consumption
you can create a positive consumption experience where people are enjoying
experience where people are enjoying
experience where people are enjoying their time in the audience as opposed to
their time in the audience as opposed to
their time in the audience as opposed to just listening to what you have to say
just listening to what you have to say
just listening to what you have to say then you’re shifting from having people
then you’re shifting from having people
then you’re shifting from having people see and hear what you say to having
see and hear what you say to having
see and hear what you say to having people experience what you have to say
people experience what you have to say
people experience what you have to say so remember that it’s not just what
so remember that it’s not just what
so remember that it’s not just what you’re saying but it’s how you say it
you’re saying but it’s how you say it
you’re saying but it’s how you say it that really affects whether your idea is
that really affects whether your idea is
that really affects whether your idea is going to move
going to move
going to move or in a business setting there are a lot
or in a business setting there are a lot
or in a business setting there are a lot of great business ideas that don’t move
of great business ideas that don’t move
of great business ideas that don’t move forward because they’re not communicated
forward because they’re not communicated
forward because they’re not communicated in a clear way now while we can clearly
in a clear way now while we can clearly
in a clear way now while we can clearly now see that video games can provide
now see that video games can provide
now see that video games can provide really helpful examples of persuasive
really helpful examples of persuasive
really helpful examples of persuasive communication there are other benefits
communication there are other benefits
communication there are other benefits studies have shown that video game
studies have shown that video game
studies have shown that video game players can experience improved
players can experience improved
players can experience improved decision-making skills improved mental
decision-making skills improved mental
decision-making skills improved mental reasoning as well as improved team
reasoning as well as improved team
reasoning as well as improved team building and giving the receiving
building and giving the receiving
building and giving the receiving feedback to give a few examples of how
feedback to give a few examples of how
feedback to give a few examples of how this happens through the game design
this happens through the game design
this happens through the game design fallout 4 is a game that has multiple
fallout 4 is a game that has multiple
fallout 4 is a game that has multiple endings you can only experience one of
endings you can only experience one of
endings you can only experience one of those endings through each playthrough
those endings through each playthrough
those endings through each playthrough so when you make decisions as the Avatar
so when you make decisions as the Avatar
so when you make decisions as the Avatar those decisions actually do have an
those decisions actually do have an
those decisions actually do have an impact on the outcome moving you towards
impact on the outcome moving you towards
impact on the outcome moving you towards one ending and away from another ending
one ending and away from another ending
one ending and away from another ending another example is the game portal which
another example is the game portal which
another example is the game portal which provides you with complicated puzzles
provides you with complicated puzzles
provides you with complicated puzzles that you have to do in order to escape
that you have to do in order to escape
that you have to do in order to escape from a sadistic robot that is running a
from a sadistic robot that is running a
from a sadistic robot that is running a factory and then finally overwatch is a
factory and then finally overwatch is a
factory and then finally overwatch is a particularly interesting example that
particularly interesting example that
particularly interesting example that highlights the benefits of gaming
highlights the benefits of gaming
highlights the benefits of gaming because there is no single-player
because there is no single-player
because there is no single-player campaign to be clear you cannot play
campaign to be clear you cannot play
campaign to be clear you cannot play overwatch one player every experience is
overwatch one player every experience is
overwatch one player every experience is a multiplayer experience and every time
a multiplayer experience and every time
a multiplayer experience and every time you play overwatch it’s with other real
you play overwatch it’s with other real
you play overwatch it’s with other real world people from around the globe where
world people from around the globe where
world people from around the globe where you’re communicating with them trying to
you’re communicating with them trying to
you’re communicating with them trying to accomplish a team-based goal now many of
accomplish a team-based goal now many of
accomplish a team-based goal now many of the games that I just mentioned are sort
the games that I just mentioned are sort
the games that I just mentioned are sort of hardcore games and if you’re sitting
of hardcore games and if you’re sitting
of hardcore games and if you’re sitting in the audience you might think to
in the audience you might think to
in the audience you might think to yourself you know what I’ve never played
yourself you know what I’ve never played
yourself you know what I’ve never played any of those games maybe I just play a
any of those games maybe I just play a
any of those games maybe I just play a little Angry Birds every now and then
little Angry Birds every now and then
little Angry Birds every now and then maybe I play a little candy crush every
maybe I play a little candy crush every
maybe I play a little candy crush every now and then and that’s the
now and then and that’s the
now and then and that’s the to my gaming well that’s okay if you
to my gaming well that’s okay if you
to my gaming well that’s okay if you look at the bottom left quadrant of this
look at the bottom left quadrant of this
look at the bottom left quadrant of this chart you’ll notice that even with
chart you’ll notice that even with
chart you’ll notice that even with casual gaming there are improvements to
casual gaming there are improvements to
casual gaming there are improvements to decision-making that gamers can
decision-making that gamers can
decision-making that gamers can experience
experience
experience so with platforming games where you run
so with platforming games where you run
so with platforming games where you run a jump like Mario or puzzle games where
a jump like Mario or puzzle games where
a jump like Mario or puzzle games where you move blocks around like Tetris or
you move blocks around like Tetris or
you move blocks around like Tetris or candy crush you are facing real
candy crush you are facing real
candy crush you are facing real decisions because you have a time level
decisions because you have a time level
decisions because you have a time level so you’re forced to make that decision
so you’re forced to make that decision
so you’re forced to make that decision otherwise you can’t advance in the game
otherwise you can’t advance in the game
otherwise you can’t advance in the game and then you do or do not advance to the
and then you do or do not advance to the
and then you do or do not advance to the next level of the game based on the
next level of the game based on the
next level of the game based on the decision that you make this is pretty
decision that you make this is pretty
decision that you make this is pretty ironic because when you think about a
ironic because when you think about a
ironic because when you think about a business setting sometimes we don’t
business setting sometimes we don’t
business setting sometimes we don’t advance in our career because we’re
advance in our career because we’re
advance in our career because we’re indecisive and we’re afraid to make a
indecisive and we’re afraid to make a
indecisive and we’re afraid to make a decision so to be actually be helpful to
decision so to be actually be helpful to
decision so to be actually be helpful to maybe house that time we’re in real life
maybe house that time we’re in real life
maybe house that time we’re in real life where we do have to make the decision
where we do have to make the decision
where we do have to make the decision and kind of live with the effect now the
and kind of live with the effect now the
and kind of live with the effect now the reasons why games are able to show
reasons why games are able to show
reasons why games are able to show improvements in decision making in team
improvements in decision making in team
improvements in decision making in team building in giving and receiving
building in giving and receiving
building in giving and receiving feedback is because of the game
feedback is because of the game
feedback is because of the game mechanics and the game mechanics of the
mechanics and the game mechanics of the
mechanics and the game mechanics of the video game designer put into the game
video game designer put into the game
video game designer put into the game creates effective change in the audience
creates effective change in the audience
creates effective change in the audience that’s a mouthful game mechanics if we
that’s a mouthful game mechanics if we
that’s a mouthful game mechanics if we break that definition down are
break that definition down are
break that definition down are essentially the rules of the game and
essentially the rules of the game and
essentially the rules of the game and the rules of most successful video games
the rules of most successful video games
the rules of most successful video games are that they allow the audience to
are that they allow the audience to
are that they allow the audience to explore the world and discover the
explore the world and discover the
explore the world and discover the message for themselves they don’t force
message for themselves they don’t force
message for themselves they don’t force the message upon the audience something
the message upon the audience something
the message upon the audience something else to consider is the effective change
else to consider is the effective change
else to consider is the effective change that a lot of video games lead to a
that a lot of video games lead to a
that a lot of video games lead to a positive feeling in the audience that
positive feeling in the audience that
positive feeling in the audience that you feel like you’re having fun and
you feel like you’re having fun and
you feel like you’re having fun and you’re enjoying yourself now if you take
you’re enjoying yourself now if you take
you’re enjoying yourself now if you take game mechanics the same components the
game mechanics the same components the
game mechanics the same components the same variables that video game designers
same variables that video game designers
same variables that video game designers consider when creating a good video game
consider when creating a good video game
consider when creating a good video game and apply them to your business
and apply them to your business
and apply them to your business presentations you can actually turn your
presentations you can actually turn your
presentations you can actually turn your business presentations from something
business presentations from something
business presentations from something that your audience sees and hears into
that your audience sees and hears into
that your audience sees and hears into something that your audience experiences
something that your audience experiences
something that your audience experiences so what I’d like to do now is look at
so what I’d like to do now is look at
so what I’d like to do now is look at some of the different components that
some of the different components that
some of the different components that video game designers consider when
video game designers consider when
video game designers consider when building a game most game designers will
building a game most game designers will
building a game most game designers will consider these five items
consider these five items
consider these five items they’ll ask themselves different
they’ll ask themselves different
they’ll ask themselves different questions related to them so we’re going
questions related to them so we’re going
questions related to them so we’re going to take a deeper dive into these
to take a deeper dive into these
to take a deeper dive into these questions in a moment but essentially
questions in a moment but essentially
questions in a moment but essentially all game designers consider aesthetics
all game designers consider aesthetics
all game designers consider aesthetics usability balance meaningful choices as
usability balance meaningful choices as
usability balance meaningful choices as well as motivation so if we think about
well as motivation so if we think about
well as motivation so if we think about the video game and try and answer these
the video game and try and answer these
the video game and try and answer these questions in relation to making the next
questions in relation to making the next
questions in relation to making the next great Mario game we can see how these
great Mario game we can see how these
great Mario game we can see how these game mechanics lead to a more
game mechanics lead to a more
game mechanics lead to a more interactive experience and then if we
interactive experience and then if we
interactive experience and then if we take the same questions and apply them
take the same questions and apply them
take the same questions and apply them to a business presentation we can see
to a business presentation we can see
to a business presentation we can see how the presentation evolves from just
how the presentation evolves from just
how the presentation evolves from just somebody speaking to something that the
somebody speaking to something that the
somebody speaking to something that the audience is experiencing so over here we
audience is experiencing so over here we
audience is experiencing so over here we have Mario pretty happy guy and he’s
have Mario pretty happy guy and he’s
have Mario pretty happy guy and he’s looking to make the next great Mario
looking to make the next great Mario
looking to make the next great Mario game and so he has to ask himself a few
game and so he has to ask himself a few
game and so he has to ask himself a few different questions the first question
different questions the first question
different questions the first question is he giving consideration to a
is he giving consideration to a
is he giving consideration to a multitude of senses video games do an
multitude of senses video games do an
multitude of senses video games do an excellent job not just considering the
excellent job not just considering the
excellent job not just considering the visual elements of the game but the
visual elements of the game but the
visual elements of the game but the soundtrack as well and a lot of
soundtrack as well and a lot of
soundtrack as well and a lot of different senses that the audience is
different senses that the audience is
different senses that the audience is experiencing is the content accessible
experiencing is the content accessible
experiencing is the content accessible to both experts and beginners video
to both experts and beginners video
to both experts and beginners video games have multiple difficulty levels
games have multiple difficulty levels
games have multiple difficulty levels easy normal hard as well in the game
easy normal hard as well in the game
easy normal hard as well in the game like Mario the early levels are designed
like Mario the early levels are designed
like Mario the early levels are designed for beginners whereas the more advanced
for beginners whereas the more advanced
for beginners whereas the more advanced levels come later in the game are there
levels come later in the game are there
levels come later in the game are there a variety of interesting ways to absorb
a variety of interesting ways to absorb
a variety of interesting ways to absorb the message well traditionally in a
the message well traditionally in a
the message well traditionally in a video game we have a controller and we
video game we have a controller and we
video game we have a controller and we use that controller to control the
use that controller to control the
use that controller to control the avatar but now we’ve introduced motion
avatar but now we’ve introduced motion
avatar but now we’ve introduced motion gaming so there’s a new way to control
gaming so there’s a new way to control
gaming so there’s a new way to control the avatar and a lot of other franchises
the avatar and a lot of other franchises
the avatar and a lot of other franchises have virtual reality as well as
have virtual reality as well as
have virtual reality as well as augmented reality games as a result of
augmented reality games as a result of
augmented reality games as a result of these new control schemes you’re no
these new control schemes you’re no
these new control schemes you’re no longer forcing the audience to absorb
longer forcing the audience to absorb
longer forcing the audience to absorb the message in the game but you’re
the message in the game but you’re
the message in the game but you’re having them explore the world freely and
having them explore the world freely and
having them explore the world freely and learn the message by exploring in the
learn the message by exploring in the
learn the message by exploring in the virtual world and also video games do an
virtual world and also video games do an
virtual world and also video games do an excellent job of highlighting how the
excellent job of highlighting how the
excellent job of highlighting how the you’ll benefit when you accomplish
you’ll benefit when you accomplish
you’ll benefit when you accomplish something in a videogame there’s a
something in a videogame there’s a
something in a videogame there’s a digital award known as an achievement
digital award known as an achievement
digital award known as an achievement where essentially you get some type of
where essentially you get some type of
where essentially you get some type of acknowledgment that you can put on your
acknowledgment that you can put on your
acknowledgment that you can put on your social media and show that you achieved
social media and show that you achieved
social media and show that you achieved this within the game let’s take the same
this within the game let’s take the same
this within the game let’s take the same questions and apply it to a business
questions and apply it to a business
questions and apply it to a business presentation here’s Ted and he has to
presentation here’s Ted and he has to
presentation here’s Ted and he has to give a talk see what I did there
give a talk see what I did there
give a talk see what I did there and essentially techniques to consider a
and essentially techniques to consider a
and essentially techniques to consider a multitude of senses
multitude of senses
multitude of senses so aside from speaking does Ted have
so aside from speaking does Ted have
so aside from speaking does Ted have multimedia slides video is the content
multimedia slides video is the content
multimedia slides video is the content that Ted is speaking about in his
that Ted is speaking about in his
that Ted is speaking about in his business presentation useful for his
business presentation useful for his
business presentation useful for his boss for people at his level or for new
boss for people at his level or for new
boss for people at his level or for new people in the company it should be
people in the company it should be
people in the company it should be useful to everyone in attendance just
useful to everyone in attendance just
useful to everyone in attendance just not one of those three does Ted provide
not one of those three does Ted provide
not one of those three does Ted provide a variety of interesting ways to absorb
a variety of interesting ways to absorb
a variety of interesting ways to absorb the message so aside from speaking to
the message so aside from speaking to
the message so aside from speaking to the audience is there an option for
the audience is there an option for
the audience is there an option for question and answers is there a way to
question and answers is there a way to
question and answers is there a way to solicit feedback is Ted using handouts
solicit feedback is Ted using handouts
solicit feedback is Ted using handouts is Ted when he’s explaining a new policy
is Ted when he’s explaining a new policy
is Ted when he’s explaining a new policy that the company has is he saying what
that the company has is he saying what
that the company has is he saying what the policy is and expecting everybody in
the policy is and expecting everybody in
the policy is and expecting everybody in the meeting to then follow his
the meeting to then follow his
the meeting to then follow his instructions or is he providing the
instructions or is he providing the
instructions or is he providing the reasoning for the new business rule or
reasoning for the new business rule or
reasoning for the new business rule or policy so people in the audience people
policy so people in the audience people
policy so people in the audience people in Ted’s company can understand why that
in Ted’s company can understand why that
in Ted’s company can understand why that new policy is coming to into effect and
new policy is coming to into effect and
new policy is coming to into effect and choose to follow that policy in order to
choose to follow that policy in order to
choose to follow that policy in order to have a better work-life and then finally
have a better work-life and then finally
have a better work-life and then finally is it clear to people in the audience
is it clear to people in the audience
is it clear to people in the audience the benefit of attending Ted’s
the benefit of attending Ted’s
the benefit of attending Ted’s presentation how it improves their daily
presentation how it improves their daily
presentation how it improves their daily work life and how it might help them
work life and how it might help them
work life and how it might help them eventually get to a promotion before I
eventually get to a promotion before I
eventually get to a promotion before I leave today I just want to give you
leave today I just want to give you
leave today I just want to give you three items to remember the first is the
three items to remember the first is the
three items to remember the first is the reason why video games are so persuasive
reason why video games are so persuasive
reason why video games are so persuasive and memorable is because their
and memorable is because their
and memorable is because their consumption experiences they’re not just
consumption experiences they’re not just
consumption experiences they’re not just concerned about what the audience sees
concerned about what the audience sees
concerned about what the audience sees and hears they want to think about what
and hears they want to think about what
and hears they want to think about what is feeling as the message is being given
is feeling as the message is being given
is feeling as the message is being given remember that video beings have positive
remember that video beings have positive
remember that video beings have positive effects on the players like improvements
effects on the players like improvements
effects on the players like improvements in mental reasoning team building and
in mental reasoning team building and
in mental reasoning team building and giving and receiving feedback and
giving and receiving feedback and
giving and receiving feedback and finally as we just did in our example
finally as we just did in our example
finally as we just did in our example with Mario and Ted you can apply game
with Mario and Ted you can apply game
with Mario and Ted you can apply game mechanics the same rules that make for a
mechanics the same rules that make for a
mechanics the same rules that make for a successful video game franchise can also
successful video game franchise can also
successful video game franchise can also make for a memorable business
make for a memorable business
make for a memorable business presentation thank you
presentation thank you
presentation thank you [Applause]
”
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