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How Knowing My Rights Helped Me Do the Right Thing | Erez Perlmuter | TEDxWhiteCity


for 25 years I was part of the high-tech

for 25 years I was part of the high-tech industry ten years ago I was a vice

industry ten years ago I was a vice

industry ten years ago I was a vice president of the company that provided

president of the company that provided

president of the company that provided paid online advice to millions of users

paid online advice to millions of users

paid online advice to millions of users all over the world people used our

all over the world people used our

all over the world people used our service for several reasons like getting

service for several reasons like getting

service for several reasons like getting help with their home assignments or

help with their home assignments or

help with their home assignments or fixing problems with our computers at

fixing problems with our computers at

fixing problems with our computers at home but guess what was the number one

home but guess what was the number one

home but guess what was the number one category on our platform online psychic

category on our platform online psychic

category on our platform online psychic reading yes people actually paid

reading yes people actually paid

reading yes people actually paid hundreds of dollars a month each month

hundreds of dollars a month each month

hundreds of dollars a month each month for a psychic reader who will for ten

for a psychic reader who will for ten

for a psychic reader who will for ten dollars a minute will communicate with

dollars a minute will communicate with

dollars a minute will communicate with some outer entity and will tell them if

some outer entity and will tell them if

some outer entity and will tell them if the person they have just made is their

the person they have just made is their

the person they have just made is their soul mate this psychic reader will be

soul mate this psychic reader will be

soul mate this psychic reader will be empathetic it will tell them is

empathetic it will tell them is

empathetic it will tell them is ambiguous views and will instruct them

ambiguous views and will instruct them

ambiguous views and will instruct them listen on your next dealt please go to

listen on your next dealt please go to

listen on your next dealt please go to the lake and wear a green shirt and ask

the lake and wear a green shirt and ask

the lake and wear a green shirt and ask your date what is the date of birth and

your date what is the date of birth and

your date what is the date of birth and tell me what was the color of her shoes

tell me what was the color of her shoes

tell me what was the color of her shoes and don’t forget to come back next week

and don’t forget to come back next week

and don’t forget to come back next week for another pledge session you’re

for another pledge session you’re

for another pledge session you’re laughing but the company was sold for

laughing but the company was sold for

laughing but the company was sold for lots of money it was a nice exit well

well at the same time and finished my MA

well at the same time and finished my MA in philosophy and my inner ethics

in philosophy and my inner ethics

in philosophy and my inner ethics evolved till then I acted as a classic

evolved till then I acted as a classic

evolved till then I acted as a classic executive I saw customers as walking

executive I saw customers as walking

executive I saw customers as walking dollar bills that I need to grab and not

dollar bills that I need to grab and not

dollar bills that I need to grab and not as humans that my product affect their

as humans that my product affect their

as humans that my product affect their lives the great philosopher Immanuel

lives the great philosopher Immanuel

lives the great philosopher Immanuel Kant introduced a new ethical rule which

Kant introduced a new ethical rule which

Kant introduced a new ethical rule which is called the categorical imperative

is called the categorical imperative

is called the categorical imperative which mean judge your actions as if you

which mean judge your actions as if you

which mean judge your actions as if you want everybody to act the same following

want everybody to act the same following

want everybody to act the same following that my inner voice told me I must do

that my inner voice told me I must do

that my inner voice told me I must do much better things with my life I didn’t

much better things with my life I didn’t

much better things with my life I didn’t know them but this was a changing moment

know them but this was a changing moment

know them but this was a changing moment for me and it changed all of my life I

for me and it changed all of my life I

for me and it changed all of my life I started volunteering in a supermarket at

started volunteering in a supermarket at

started volunteering in a supermarket at Jerusalem this supermarket was a

Jerusalem this supermarket was a

Jerusalem this supermarket was a cooperative a nonprofit business

cooperative a nonprofit business

cooperative a nonprofit business operated by the community for the

operated by the community for the

operated by the community for the community it was located in a low-income

community it was located in a low-income

community it was located in a low-income neighborhood in Jerusalem since one of

neighborhood in Jerusalem since one of

neighborhood in Jerusalem since one of its missions was to empower the local

its missions was to empower the local

its missions was to empower the local community a social worker will come

community a social worker will come

community a social worker will come there once a week to assist people with

there once a week to assist people with

there once a week to assist people with their personal problems I was amazed but

their personal problems I was amazed but

their personal problems I was amazed but why I what I heard from people that

why I what I heard from people that

why I what I heard from people that waited on a line for this social worker

waited on a line for this social worker

waited on a line for this social worker one lady asked her hey I was just

one lady asked her hey I was just

one lady asked her hey I was just divorced and I have two kids what are my

divorced and I have two kids what are my

divorced and I have two kids what are my rights as a working single parent and

rights as a working single parent and

rights as a working single parent and someone else asked her hey my mother

someone else asked her hey my mother

someone else asked her hey my mother just broke her hip what are the rights

just broke her hip what are the rights

just broke her hip what are the rights that you can get since there was no

that you can get since there was no

that you can get since there was no central information system that

central information system that

central information system that everybody can see what are the rights

everybody can see what are the rights

everybody can see what are the rights that we can eligible to people need a

that we can eligible to people need a

that we can eligible to people need a mediator an expert that will manually

mediator an expert that will manually

mediator an expert that will manually assist them in their getting this

assist them in their getting this

assist them in their getting this information and help this lack of

information and help this lack of

information and help this lack of knowledge caused many families not to

knowledge caused many families not to

knowledge caused many families not to get the help at the time when they most

get the help at the time when they most

get the help at the time when they most need

well life is fragile a few years

well life is fragile a few years afterwards I found myself standing in

afterwards I found myself standing in

afterwards I found myself standing in such a social worker line my young

such a social worker line my young

such a social worker line my young daughter Oh Belle was diagnosed as type

daughter Oh Belle was diagnosed as type

daughter Oh Belle was diagnosed as type 1 diabetes juvenile diabetes this means

1 diabetes juvenile diabetes this means

1 diabetes juvenile diabetes this means that you need to stab her finger 10

that you need to stab her finger 10

that you need to stab her finger 10 times a day and inject insulin into a

times a day and inject insulin into a

times a day and inject insulin into a body few times a day just in order to

body few times a day just in order to

body few times a day just in order to survive this was a life changing moment

survive this was a life changing moment

survive this was a life changing moment for there for me and for the whole

for there for me and for the whole

for there for me and for the whole family for a long time we were running

family for a long time we were running

family for a long time we were running between doctors trying to get the best

between doctors trying to get the best

between doctors trying to get the best diagnosis and treatments all the time we

diagnosis and treatments all the time we

diagnosis and treatments all the time we got physically and mentally exhausted

got physically and mentally exhausted

got physically and mentally exhausted who could even get bankrupt what we

who could even get bankrupt what we

who could even get bankrupt what we didn’t know at the time was that are

didn’t know at the time was that are

didn’t know at the time was that are there because of her condition is

there because of her condition is

there because of her condition is entitled to many economical economic and

entitled to many economical economic and

entitled to many economical economic and social benefits from dozens of

social benefits from dozens of

social benefits from dozens of organizations like you know Social

organizations like you know Social

organizations like you know Social Security the Health Ministry insurance

Security the Health Ministry insurance

Security the Health Ministry insurance Education Minister employer

Education Minister employer

Education Minister employer administrator for pop from parents

administrator for pop from parents

administrator for pop from parents rights information from dozens of

rights information from dozens of

rights information from dozens of website I spent there is just to find

website I spent there is just to find

website I spent there is just to find the relevant information that I needed

the relevant information that I needed

the relevant information that I needed at the time when the family was in a

at the time when the family was in a

at the time when the family was in a huge stress as an example only few years

huge stress as an example only few years

huge stress as an example only few years afterwards we found that we were

afterwards we found that we were

afterwards we found that we were eligible to thirty percent discount on

eligible to thirty percent discount on

eligible to thirty percent discount on our menu news a pallet attacks are no no

our menu news a pallet attacks are no no

our menu news a pallet attacks are no no which is worth about one thousand dollar

which is worth about one thousand dollar

which is worth about one thousand dollar a year each year why is it so hard to

a year each year why is it so hard to

a year each year why is it so hard to find this information because government

find this information because government

find this information because government agencies are silos each one is an expert

agencies are silos each one is an expert

agencies are silos each one is an expert in its own domain having its own website

in its own domain having its own website

in its own domain having its own website with its own rules and they are all

with its own rules and they are all

with its own rules and they are all separated and not connected even if you

separated and not connected even if you

separated and not connected even if you found the relevant information you are

found the relevant information you are

found the relevant information you are looking for since entitlements are

looking for since entitlements are

looking for since entitlements are actually loose written by lawyers for

actually loose written by lawyers for

actually loose written by lawyers for lawyers an average person could not

lawyers an average person could not

lawyers an average person could not understand what they mean

by now any average person we say hey

by now any average person we say hey thank you I quit it’s too complicated

thank you I quit it’s too complicated

thank you I quit it’s too complicated this is why on average in developed

this is why on average in developed

this is why on average in developed countries people utilize the only fifty

countries people utilize the only fifty

countries people utilize the only fifty percent of what they are entitled to let

percent of what they are entitled to let

percent of what they are entitled to let me repeat that we take only half of the

me repeat that we take only half of the

me repeat that we take only half of the benefits that we can get are we suckers

benefits that we can get are we suckers

benefits that we can get are we suckers or frying listen billions of dollars are

or frying listen billions of dollars are

or frying listen billions of dollars are waiting each year for us to take them

waiting each year for us to take them

waiting each year for us to take them for families that need them and nobody’s

for families that need them and nobody’s

for families that need them and nobody’s coming to claim this is not only for

coming to claim this is not only for

coming to claim this is not only for low-income families but also to I

low-income families but also to I

low-income families but also to I educated average income households in

educated average income households in

educated average income households in non developed countries this utilization

non developed countries this utilization

non developed countries this utilization rate is even much lower I will give you

rate is even much lower I will give you

rate is even much lower I will give you an example that will shock most of you

an example that will shock most of you

an example that will shock most of you if you or your kids are ill you don’t

if you or your kids are ill you don’t

if you or your kids are ill you don’t take a vacation date for your vacation

take a vacation date for your vacation

take a vacation date for your vacation day for your work you take a seat live

day for your work you take a seat live

day for your work you take a seat live you are not frying but if one of your

you are not frying but if one of your

you are not frying but if one of your parents is ill or need to go to a doctor

parents is ill or need to go to a doctor

parents is ill or need to go to a doctor and it needs your assistant you can also

and it needs your assistant you can also

and it needs your assistant you can also take the same strictly from your work in

take the same strictly from your work in

take the same strictly from your work in notification date well I found there

notification date well I found there

notification date well I found there must be a solution for all of that there

must be a solution for all of that there

must be a solution for all of that there must be a central website with all the

must be a central website with all the

must be a central website with all the information about our rights benefits

information about our rights benefits

information about our rights benefits and entitlements in one place in all the

and entitlements in one place in all the

and entitlements in one place in all the life domains with all the content from

life domains with all the content from

life domains with all the content from top experts frilled and we all relevant

top experts frilled and we all relevant

top experts frilled and we all relevant information how we can realize that so I

information how we can realize that so I

information how we can realize that so I met my friend a metal call and we

met my friend a metal call and we

met my friend a metal call and we created cold hood all rights in English

created cold hood all rights in English

created cold hood all rights in English all right is a nonprofit organization

all right is a nonprofit organization

all right is a nonprofit organization and is today the de facto Israeli

and is today the de facto Israeli

and is today the de facto Israeli website for all rights and entitlements

last year four million different

last year four million different citizens use our website which is about

citizens use our website which is about

citizens use our website which is about two thirds

two thirds

two thirds of the Israeli adult population and we

of the Israeli adult population and we

of the Israeli adult population and we are helping thirty percent of more of

are helping thirty percent of more of

are helping thirty percent of more of more of them each year this is huge one

more of them each year this is huge one

more of them each year this is huge one of the most amazing things for me is to

of the most amazing things for me is to

of the most amazing things for me is to hear from our users recently I got an

hear from our users recently I got an

hear from our users recently I got an email from an 18 years old teenager who

email from an 18 years old teenager who

email from an 18 years old teenager who wrote me that she just escaped from

wrote me that she just escaped from

wrote me that she just escaped from their parents home because to offer

their parents home because to offer

their parents home because to offer parents have a drinking problem by using

parents have a drinking problem by using

parents have a drinking problem by using our website she was able to find a place

our website she was able to find a place

our website she was able to find a place to sleep a grant that she can apply for

to sleep a grant that she can apply for

to sleep a grant that she can apply for and she found a program that may give

and she found a program that may give

and she found a program that may give her a new start in life imagine a world

her a new start in life imagine a world

her a new start in life imagine a world when something happening in your life

when something happening in your life

when something happening in your life like a new baby was born or maybe you

like a new baby was born or maybe you

like a new baby was born or maybe you opened a new business or you might be

opened a new business or you might be

opened a new business or you might be get good fired or suffer from some kind

get good fired or suffer from some kind

get good fired or suffer from some kind of disability then you will get a

of disability then you will get a

of disability then you will get a personalized message like you get today

personalized message like you get today

personalized message like you get today from facebook when something happen on

from facebook when something happen on

from facebook when something happen on your social network that we detail all

your social network that we detail all

your social network that we detail all the benefits and rights that you can get

the benefits and rights that you can get

the benefits and rights that you can get and in one click it will be realized

there is a great Jewish virtual called

there is a great Jewish virtual called tikkun olam or repair the world in

tikkun olam or repair the world in

tikkun olam or repair the world in English which means an aspiration to

English which means an aspiration to

English which means an aspiration to behave beneficial to your surroundings I

behave beneficial to your surroundings I

behave beneficial to your surroundings I see that there are many people here in

see that there are many people here in

see that there are many people here in the audience that are in the start of

the audience that are in the start of

the audience that are in the start of the midst of their career and life for

the midst of their career and life for

the midst of their career and life for me to create a service that touched so

me to create a service that touched so

me to create a service that touched so many people lives is a process reward if

many people lives is a process reward if

many people lives is a process reward if someone will ask my advice what where

someone will ask my advice what where

someone will ask my advice what where should I tarik I will tell them stay

should I tarik I will tell them stay

should I tarik I will tell them stay away from psychic readers

away from psychic readers

away from psychic readers try to do good to yourself and others

speaking of career paths my daughter

speaking of career paths my daughter Adele followed her career follow their

Adele followed her career follow their

Adele followed her career follow their love

you don’t know what what your love

you don’t know what what your love brought her she just won the second and

brought her she just won the second and

brought her she just won the second and third place in the world championship of

third place in the world championship of

third place in the world championship of jks cart and Scotland last year my

jks cart and Scotland last year my

jks cart and Scotland last year my personal tikkun olam is to make Coldfoot

personal tikkun olam is to make Coldfoot

personal tikkun olam is to make Coldfoot all rights a world wide world class

all rights a world wide world class

all rights a world wide world class service what is yours

”

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