it was about three years ago I remember there was a big storm outside lots of
there was a big storm outside lots of
there was a big storm outside lots of rain and thunder I was sitting at a
rain and thunder I was sitting at a
rain and thunder I was sitting at a first advisory board meeting in this
first advisory board meeting in this
first advisory board meeting in this beautifully design building at Tel Aviv
beautifully design building at Tel Aviv
beautifully design building at Tel Aviv University holding a cup of hot tea we
University holding a cup of hot tea we
University holding a cup of hot tea we were talking about how to develop an app
were talking about how to develop an app
were talking about how to develop an app that will be best suited for teenagers
that will be best suited for teenagers
that will be best suited for teenagers and pretty soon I far must have seen my
and pretty soon I far must have seen my
and pretty soon I far must have seen my fears with our board members are we
fears with our board members are we
fears with our board members are we really able to do this how we really
really able to do this how we really
really able to do this how we really know how to do this it i sat in front of
know how to do this it i sat in front of
know how to do this it i sat in front of me looked at me with a straight face
me looked at me with a straight face
me looked at me with a straight face then he put his hand on my shoulder just
then he put his hand on my shoulder just
then he put his hand on my shoulder just to make sure he has my full attention
to make sure he has my full attention
to make sure he has my full attention and said you know whenever I have an
and said you know whenever I have an
and said you know whenever I have an idea for a new app I try to do
idea for a new app I try to do
idea for a new app I try to do everything to dive into it I learn
everything to dive into it I learn
everything to dive into it I learn everything I can i upload it to the App
everything I can i upload it to the App
everything I can i upload it to the App Store review review the progress test it
Store review review the progress test it
Store review review the progress test it and see what happens we all need to go
and see what happens we all need to go
and see what happens we all need to go through the process of getting there
through the process of getting there
through the process of getting there don’t be afraid to fail that’s the way
don’t be afraid to fail that’s the way
don’t be afraid to fail that’s the way it works well this conversation happened
it works well this conversation happened
it works well this conversation happened when it I was 12 years old I remember I
when it I was 12 years old I remember I
when it I was 12 years old I remember I was thinking about it and thought that
was thinking about it and thought that
was thinking about it and thought that we tend to overlook grown-ups advice
we tend to overlook grown-ups advice
we tend to overlook grown-ups advice what it I said can be a cliche but when
what it I said can be a cliche but when
what it I said can be a cliche but when a teenager says something like that it
a teenager says something like that it
a teenager says something like that it really grabs you and makes you one act
really grabs you and makes you one act
really grabs you and makes you one act so three years ago I founded an online
so three years ago I founded an online
so three years ago I founded an online learning platform for teenagers where
learning platform for teenagers where
learning platform for teenagers where they can create and upload short videos
they can create and upload short videos
they can create and upload short videos in order to teach other teenagers
in order to teach other teenagers
in order to teach other teenagers materials from all subject matters learn
materials from all subject matters learn
materials from all subject matters learn it’s cool and right from the start I
it’s cool and right from the start I
it’s cool and right from the start I knew one thing that if we want to reach
knew one thing that if we want to reach
knew one thing that if we want to reach out to them we have to involve them so I
out to them we have to involve them so I
out to them we have to involve them so I reach out to
reach out to
reach out to school and high school students I knew
school and high school students I knew
school and high school students I knew that I should do it where they spend
that I should do it where they spend
that I should do it where they spend most of the time and now that’s not
most of the time and now that’s not
most of the time and now that’s not school it’s social media so I joined
school it’s social media so I joined
school it’s social media so I joined various teen age groups online and
various teen age groups online and
various teen age groups online and forums and one day I posted a note in
forums and one day I posted a note in
forums and one day I posted a note in one of them saying hi my name is a fatty
one of them saying hi my name is a fatty
one of them saying hi my name is a fatty dogs key I’m creating an online learning
dogs key I’m creating an online learning
dogs key I’m creating an online learning platform for teenagers and would love
platform for teenagers and would love
platform for teenagers and would love for you to be a real part of the process
for you to be a real part of the process
for you to be a real part of the process my goal was learning from them by mainly
my goal was learning from them by mainly
my goal was learning from them by mainly listening about the apps and the
listening about the apps and the
listening about the apps and the platform’s they use the content the
platform’s they use the content the
platform’s they use the content the contact devices they have the content
contact devices they have the content
contact devices they have the content they used to consume and what is their
they used to consume and what is their
they used to consume and what is their take on learning at school and beyond my
take on learning at school and beyond my
take on learning at school and beyond my friends and colleagues they thought I
friends and colleagues they thought I
friends and colleagues they thought I was crazy you want to do what have you
was crazy you want to do what have you
was crazy you want to do what have you ever try to spend time with the teenager
ever try to spend time with the teenager
ever try to spend time with the teenager you want them to tell you what to do and
you want them to tell you what to do and
you want them to tell you what to do and many said you really think that any
many said you really think that any
many said you really think that any teenager will be interested in spending
teenager will be interested in spending
teenager will be interested in spending their time on this well good luck but
their time on this well good luck but
their time on this well good luck but for me to just common sense you see most
for me to just common sense you see most
for me to just common sense you see most companies the target in ages they don’t
companies the target in ages they don’t
companies the target in ages they don’t have teenagers on the board well almost
have teenagers on the board well almost
have teenagers on the board well almost nobody does they usually have focus
nobody does they usually have focus
nobody does they usually have focus groups read research about teenagers
groups read research about teenagers
groups read research about teenagers create products for them platforms for
create products for them platforms for
create products for them platforms for them but wouldn’t it be much easier
them but wouldn’t it be much easier
them but wouldn’t it be much easier simpler and even better to include the
simpler and even better to include the
simpler and even better to include the end user in the process right so pretty
end user in the process right so pretty
end user in the process right so pretty soon i founded our board
soon i founded our board
soon i founded our board our teen advisory board it was important
our teen advisory board it was important
our teen advisory board it was important to me to avoid visor aboard comprised
to me to avoid visor aboard comprised
to me to avoid visor aboard comprised out of teenagers and not just as a
out of teenagers and not just as a
out of teenagers and not just as a gimmick we started a meet on a monthly
gimmick we started a meet on a monthly
gimmick we started a meet on a monthly basis sharing with them what we had done
basis sharing with them what we had done
basis sharing with them what we had done so far hearing them out listening and
so far hearing them out listening and
so far hearing them out listening and building with them our business and
building with them our business and
building with them our business and marketing strategy i bought meeting with
marketing strategy i bought meeting with
marketing strategy i bought meeting with some of my favorite time just imagine a
some of my favorite time just imagine a
some of my favorite time just imagine a board meeting with teenagers who know
board meeting with teenagers who know
board meeting with teenagers who know that they are helping to create
that they are helping to create
that they are helping to create something for them they were so excited
something for them they were so excited
something for them they were so excited to have adults listen to them really
to have adults listen to them really
to have adults listen to them really listen to them and we were so excited to
listen to them and we were so excited to
listen to them and we were so excited to have our target audience tell us what
have our target audience tell us what
have our target audience tell us what they want what they really want so we
they want what they really want so we
they want what they really want so we entered together an accelerator program
entered together an accelerator program
entered together an accelerator program for educational startups and we started
for educational startups and we started
for educational startups and we started our pilot by having a video creating
our pilot by having a video creating
our pilot by having a video creating workshop for teenagers by now you may
workshop for teenagers by now you may
workshop for teenagers by now you may think that we created the workshop
think that we created the workshop
think that we created the workshop together with them right well we didn’t
together with them right well we didn’t
together with them right well we didn’t but we definitely should have instead we
but we definitely should have instead we
but we definitely should have instead we use the help of formal really
use the help of formal really
use the help of formal really experienced pedagogic our counselor to
experienced pedagogic our counselor to
experienced pedagogic our counselor to create a workshop after all we thought
create a workshop after all we thought
create a workshop after all we thought we need someone with formal knowledge
we need someone with formal knowledge
we need someone with formal knowledge and experience and the first class I
and experience and the first class I
and experience and the first class I entered with the 8th grade classroom
entered with the 8th grade classroom
entered with the 8th grade classroom infra Sabha I started by introducing
infra Sabha I started by introducing
infra Sabha I started by introducing myself our venture explained about the
myself our venture explained about the
myself our venture explained about the process then I started going through the
process then I started going through the
process then I started going through the format of the workshop it took me about
format of the workshop it took me about
format of the workshop it took me about 10 minutes to stop and look around and
10 minutes to stop and look around and
10 minutes to stop and look around and all I saw was those faces that my
all I saw was those faces that my
all I saw was those faces that my colleagues warned me about bored
colleagues warned me about bored
colleagues warned me about bored teenagers about to roll their eyes it
teenagers about to roll their eyes it
teenagers about to roll their eyes it happened and then I thought wait a
happened and then I thought wait a
happened and then I thought wait a minute these things they’re not so
minute these things they’re not so
minute these things they’re not so different than the ones we have in our
different than the ones we have in our
different than the ones we have in our board so I can
board so I can
board so I can we engage them how can we we make them
we engage them how can we we make them
we engage them how can we we make them participate how can I bring out their
participate how can I bring out their
participate how can I bring out their creativity and energy at that moment I
creativity and energy at that moment I
creativity and energy at that moment I throw away the reason workshop it took
throw away the reason workshop it took
throw away the reason workshop it took me 10 minutes to find myself standing on
me 10 minutes to find myself standing on
me 10 minutes to find myself standing on a table in the middle of the classroom
a table in the middle of the classroom
a table in the middle of the classroom when one of the of the kids of the
when one of the of the kids of the
when one of the of the kids of the student of the classmates was directing
student of the classmates was directing
student of the classmates was directing me and two other classmates on how to
me and two other classmates on how to
me and two other classmates on how to pose as stars in a solar system while
pose as stars in a solar system while
pose as stars in a solar system while the entire classroom would filled with
the entire classroom would filled with
the entire classroom would filled with energy and everybody was shouting about
energy and everybody was shouting about
energy and everybody was shouting about which angle they would use to take this
which angle they would use to take this
which angle they would use to take this video and which app and platform they
video and which app and platform they
video and which app and platform they would use to edit it an entire classroom
would use to edit it an entire classroom
would use to edit it an entire classroom federal remarkable ideas creativity
federal remarkable ideas creativity
federal remarkable ideas creativity enthusiasm and cooperation it was then
enthusiasm and cooperation it was then
enthusiasm and cooperation it was then that that I realized two things one that
that that I realized two things one that
that that I realized two things one that we really have to abandon the read and
we really have to abandon the read and
we really have to abandon the read and layout and to these things they don’t
layout and to these things they don’t
layout and to these things they don’t need us to tell them what to do they
need us to tell them what to do they
need us to tell them what to do they don’t need us to tell him how to do it
don’t need us to tell him how to do it
don’t need us to tell him how to do it they only need us to give them the tools
they only need us to give them the tools
they only need us to give them the tools to fly to think and to be creative from
to fly to think and to be creative from
to fly to think and to be creative from then on we started letting students
then on we started letting students
then on we started letting students taking over our sessions we understood
taking over our sessions we understood
taking over our sessions we understood that our job in the process was the me
that our job in the process was the me
that our job in the process was the me to be the mediators the enablers helping
to be the mediators the enablers helping
to be the mediators the enablers helping them to connect the dots on the map that
them to connect the dots on the map that
them to connect the dots on the map that were drawing themselves and was it
were drawing themselves and was it
were drawing themselves and was it positive feedback kept on coming on from
positive feedback kept on coming on from
positive feedback kept on coming on from them the results were even more amazing
them the results were even more amazing
them the results were even more amazing than we could ever anticipate take for
than we could ever anticipate take for
than we could ever anticipate take for example adali Natalie sitting on the bed
example adali Natalie sitting on the bed
example adali Natalie sitting on the bed studying for their history final exams
studying for their history final exams
studying for their history final exams after they composed the facts they were
after they composed the facts they were
after they composed the facts they were taught in class connected it to
taught in class connected it to
taught in class connected it to contemporary music while singing it and
contemporary music while singing it and
contemporary music while singing it and playing it on the guitar nice right it
playing it on the guitar nice right it
playing it on the guitar nice right it was then that I realized something that
was then that I realized something that
was then that I realized something that what I saw in my own business can really
what I saw in my own business can really
what I saw in my own business can really make a bigger impact so a year and a
make a bigger impact so a year and a
make a bigger impact so a year and a half ago
half ago
half ago are starting to work with teenage
are starting to work with teenage
are starting to work with teenage enterpreneurs lecturing mentoring
enterpreneurs lecturing mentoring
enterpreneurs lecturing mentoring working with independent teams and
working with independent teams and
working with independent teams and hackathons this’ll led me to work with
hackathons this’ll led me to work with
hackathons this’ll led me to work with hubs local authorities educational
hubs local authorities educational
hubs local authorities educational organization and associations and the
organization and associations and the
organization and associations and the Israeli Ministry of Education all in
Israeli Ministry of Education all in
Israeli Ministry of Education all in order to help them better understand
order to help them better understand
order to help them better understand their target audience the teenagers in
their target audience the teenagers in
their target audience the teenagers in order to help them to really know how to
order to help them to really know how to
order to help them to really know how to open up and listen and five find ways to
open up and listen and five find ways to
open up and listen and five find ways to involve them during this past summer I
involve them during this past summer I
involve them during this past summer I was in charge of an international
was in charge of an international
was in charge of an international entrepreneurship program for teenagers I
entrepreneurship program for teenagers I
entrepreneurship program for teenagers I was walking with 13 years old shaked
was walking with 13 years old shaked
was walking with 13 years old shaked Whitman while walking on his venture
Whitman while walking on his venture
Whitman while walking on his venture cycle told me that the main principle
cycle told me that the main principle
cycle told me that the main principle driving him skewed right the domain
driving him skewed right the domain
driving him skewed right the domain principal was driving him was value for
principal was driving him was value for
principal was driving him was value for money he landed from his family when he
money he landed from his family when he
money he landed from his family when he was younger well younger than 13 his mom
was younger well younger than 13 his mom
was younger well younger than 13 his mom used to take him to this holidays shows
used to take him to this holidays shows
used to take him to this holidays shows where they sell the merchandise outside
where they sell the merchandise outside
where they sell the merchandise outside which he was never allowed to buy it
which he was never allowed to buy it
which he was never allowed to buy it wasn’t because they didn’t have the
wasn’t because they didn’t have the
wasn’t because they didn’t have the money or because she didn’t want him to
money or because she didn’t want him to
money or because she didn’t want him to have toys instead she took him downtown
have toys instead she took him downtown
have toys instead she took him downtown to the wholesale stores where they sell
to the wholesale stores where they sell
to the wholesale stores where they sell it because you really wanted him to
it because you really wanted him to
it because you really wanted him to understand and really grasp the concept
understand and really grasp the concept
understand and really grasp the concept of value what you can ask and demand is
of value what you can ask and demand is
of value what you can ask and demand is a consumer you see in the work we do in
a consumer you see in the work we do in
a consumer you see in the work we do in our attempt to understand teenagers its
our attempt to understand teenagers its
our attempt to understand teenagers its consumers as our target audience we
consumers as our target audience we
consumers as our target audience we should really live give them a true
should really live give them a true
should really live give them a true place in the discussion we should even
place in the discussion we should even
place in the discussion we should even let them make the decisions empower them
let them make the decisions empower them
let them make the decisions empower them they have their own taken life that we
they have their own taken life that we
they have their own taken life that we might not even think about driven
might not even think about driven
might not even think about driven entirely out of creativity innovation
entirely out of creativity innovation
entirely out of creativity innovation and their lack of fear while students
and their lack of fear while students
and their lack of fear while students are
are
are only twenty percent of our population
only twenty percent of our population
only twenty percent of our population they are one hundred percent of our
they are one hundred percent of our
they are one hundred percent of our future it’s not about us it’s about them
future it’s not about us it’s about them
future it’s not about us it’s about them this premise walks and guides every
this premise walks and guides every
this premise walks and guides every business that’s one to survive and be
business that’s one to survive and be
business that’s one to survive and be sustainable so why not implement it in
sustainable so why not implement it in
sustainable so why not implement it in our educational systems thank
”
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