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How I Named 250,000 Chinese Babies | Beau Jessup | TEDxBrighton


hi um my name’s Bo I’m 17 years old and

hi um my name’s Bo I’m 17 years old and in the past nine months I’ve named

in the past nine months I’ve named

in the past nine months I’ve named 250,000 Chinese babies I named the first

250,000 Chinese babies I named the first

250,000 Chinese babies I named the first 162,000 for free to promote the site and

162,000 for free to promote the site and

162,000 for free to promote the site and then I started charging 60p for the

then I started charging 60p for the

then I started charging 60p for the service

service

service I currently name around 850 babies a day

I currently name around 850 babies a day

I currently name around 850 babies a day [Music]

[Music]

[Music] in this on the 6th of September a local

in this on the 6th of September a local

in this on the 6th of September a local newspaper came to interview me about the

newspaper came to interview me about the

newspaper came to interview me about the site and to my surprise the BBC picked

site and to my surprise the BBC picked

site and to my surprise the BBC picked up the story after that I just went

up the story after that I just went

up the story after that I just went crazy within 48 hours a hundred and

crazy within 48 hours a hundred and

crazy within 48 hours a hundred and eighty-seven news channels in 18

eighty-seven news channels in 18

eighty-seven news channels in 18 different countries had written a story

different countries had written a story

different countries had written a story and they were all talking about special

and they were all talking about special

and they were all talking about special name um

name um

name um basically what’s all this Chinese baby

basically what’s all this Chinese baby

basically what’s all this Chinese baby naming stuff about and that’s that in my

naming stuff about and that’s that in my

naming stuff about and that’s that in my first week back at school I had just

first week back at school I had just

first week back at school I had just done OK in my GCSEs my plan was to ease

done OK in my GCSEs my plan was to ease

done OK in my GCSEs my plan was to ease my way into my a levels unnoticed I’m

my way into my a levels unnoticed I’m

my way into my a levels unnoticed I’m quite shy so I like to stay under the

quite shy so I like to stay under the

quite shy so I like to stay under the radar and I don’t really like we’re

radar and I don’t really like we’re

radar and I don’t really like we’re looking photographs very often so that

looking photographs very often so that

looking photographs very often so that idea of being viral and the whole

idea of being viral and the whole

idea of being viral and the whole experience was very overwhelming

experience was very overwhelming

experience was very overwhelming I’d only told a few of my closest

I’d only told a few of my closest

I’d only told a few of my closest friends about creating the site and I

friends about creating the site and I

friends about creating the site and I hadn’t told my school because I didn’t

hadn’t told my school because I didn’t

hadn’t told my school because I didn’t think any won’t be very interested and

think any won’t be very interested and

think any won’t be very interested and when I began getting bombarded with

when I began getting bombarded with

when I began getting bombarded with messages from teenagers asking for

messages from teenagers asking for

messages from teenagers asking for advice and adults asking for me to

advice and adults asking for me to

advice and adults asking for me to employ them and some Russian man asking

employ them and some Russian man asking

employ them and some Russian man asking for the rights of the franchise

for the rights of the franchise

for the rights of the franchise it was slightly strange and one of the

it was slightly strange and one of the

it was slightly strange and one of the strangest things was my friends saying

strangest things was my friends saying

strangest things was my friends saying that a girl where where she lived had

that a girl where where she lived had

that a girl where where she lived had been set a business studies homework on

been set a business studies homework on

been set a business studies homework on me and I was fine with being in the

me and I was fine with being in the

me and I was fine with being in the Gloucestershire Echo next to the apple

Gloucestershire Echo next to the apple

Gloucestershire Echo next to the apple picking festival but I really didn’t

picking festival but I really didn’t

picking festival but I really didn’t know how I felt about being a project um

know how I felt about being a project um

know how I felt about being a project um one thing I did like was after the Times

one thing I did like was after the Times

one thing I did like was after the Times article my friends are telling me how

article my friends are telling me how

article my friends are telling me how their parents are having a go at them

their parents are having a go at them

their parents are having a go at them for

for

for sitting around all summer and Bo’s been

sitting around all summer and Bo’s been

sitting around all summer and Bo’s been naming all these babies home and even

naming all these babies home and even

naming all these babies home and even prompted a half Paula G for my mum and

prompted a half Paula G for my mum and

prompted a half Paula G for my mum and dad for not joining the young enterprise

dad for not joining the young enterprise

dad for not joining the young enterprise club which is like an entrepreneur

club which is like an entrepreneur

club which is like an entrepreneur Society at my school um yeah so enough

Society at my school um yeah so enough

Society at my school um yeah so enough about me and more about the site what’s

about me and more about the site what’s

about me and more about the site what’s this baby naming stuff about and that’s

this baby naming stuff about and that’s

this baby naming stuff about and that’s that I’ve been going to China with my

that I’ve been going to China with my

that I’ve been going to China with my mom and my dad for about five years now

mom and my dad for about five years now

mom and my dad for about five years now and that’s because my dad has business

and that’s because my dad has business

and that’s because my dad has business in Nanjing this met in the holidays my

in Nanjing this met in the holidays my

in Nanjing this met in the holidays my family were quite different my friends

family were quite different my friends

family were quite different my friends would go to Cornwall and I would go to

would go to Cornwall and I would go to

would go to Cornwall and I would go to the Great Wall and I wasn’t too happy

the Great Wall and I wasn’t too happy

the Great Wall and I wasn’t too happy about that and then in Chengdu about two

about that and then in Chengdu about two

about that and then in Chengdu about two years ago with my mom my dad when we

years ago with my mom my dad when we

years ago with my mom my dad when we were visiting the pandas a business

were visiting the pandas a business

were visiting the pandas a business colleague of my dad’s mrs. Wang asked me

colleague of my dad’s mrs. Wang asked me

colleague of my dad’s mrs. Wang asked me to suggest English named her for your

to suggest English named her for your

to suggest English named her for your daughter

daughter

daughter I was surprised and obviously flattered

I was surprised and obviously flattered

I was surprised and obviously flattered I didn’t want to give a bad

I didn’t want to give a bad

I didn’t want to give a bad recommendation so I said oh can you

recommendation so I said oh can you

recommendation so I said oh can you describe your daughter a little bit more

describe your daughter a little bit more

describe your daughter a little bit more for me and she then said to me that her

for me and she then said to me that her

for me and she then said to me that her daughter was pretty intelligent reserved

daughter was pretty intelligent reserved

daughter was pretty intelligent reserved but the main thing that she stressed was

but the main thing that she stressed was

but the main thing that she stressed was she wanted her daughter to be able to

she wanted her daughter to be able to

she wanted her daughter to be able to surprise people with the things that she

surprise people with the things that she

surprise people with the things that she could achieve and I gave it some thought

could achieve and I gave it some thought

could achieve and I gave it some thought and I suggested the name Eliza

and I suggested the name Eliza

and I suggested the name Eliza based on Eliza Doolittle from Pygmalion

based on Eliza Doolittle from Pygmalion

based on Eliza Doolittle from Pygmalion luckily mrs. Wong was delighted and she

luckily mrs. Wong was delighted and she

luckily mrs. Wong was delighted and she then in the rest of the holiday went on

then in the rest of the holiday went on

then in the rest of the holiday went on to describe to me why Chinese babies

to describe to me why Chinese babies

to describe to me why Chinese babies will one day need a Western name Chinese

will one day need a Western name Chinese

will one day need a Western name Chinese babies are given a Chinese name which

babies are given a Chinese name which

babies are given a Chinese name which contains around 2 or 3 Chinese

contains around 2 or 3 Chinese

contains around 2 or 3 Chinese characters and this creates a unique

characters and this creates a unique

characters and this creates a unique name with a carefully constructed

name with a carefully constructed

name with a carefully constructed meaning and I mean this is great if

meaning and I mean this is great if

meaning and I mean this is great if you’re Chinese but these names don’t

you’re Chinese but these names don’t

you’re Chinese but these names don’t work outside of China we can’t read them

work outside of China we can’t read them

work outside of China we can’t read them we can’t pronounce them and we can’t

we can’t pronounce them and we can’t

we can’t pronounce them and we can’t remember them this means that also

remember them this means that also

remember them this means that also there’s another little problem and that

there’s another little problem and that

there’s another little problem and that Chinese characters can’t be used in

Chinese characters can’t be used in

Chinese characters can’t be used in email addresses so if you don’t have a

email addresses so if you don’t have a

email addresses so if you don’t have a Western name you can’t email purchase

Western name you can’t email purchase

Western name you can’t email purchase online or basically function in the 21st

online or basically function in the 21st

online or basically function in the 21st century so why don’t try knee

century so why don’t try knee

century so why don’t try knee parents just give a child or western

parents just give a child or western

parents just give a child or western name by themselves and this is because

name by themselves and this is because

name by themselves and this is because in the internet on the internet in China

in the internet on the internet in China

in the internet on the internet in China a lot of it is censored and the majority

a lot of it is censored and the majority

a lot of it is censored and the majority of websites are restricted so even if

of websites are restricted so even if

of websites are restricted so even if they were able to gain access to a

they were able to gain access to a

they were able to gain access to a baby-naming site they’d have to be able

baby-naming site they’d have to be able

baby-naming site they’d have to be able to read English and historically your

to read English and historically your

to read English and historically your English teacher in China would give you

English teacher in China would give you

English teacher in China would give you your English name or you’d pick one

your English name or you’d pick one

your English name or you’d pick one yourself and this is where it gets funny

yourself and this is where it gets funny

yourself and this is where it gets funny and universities start receiving

applications from goofily Rolex Wang and

applications from goofily Rolex Wang and Gandalf whoo yeah but while we’re

Gandalf whoo yeah but while we’re

Gandalf whoo yeah but while we’re feeling superior and we’re laughing at

feeling superior and we’re laughing at

feeling superior and we’re laughing at the Chinese I do think it is important

the Chinese I do think it is important

the Chinese I do think it is important to remember that these poor translations

to remember that these poor translations

to remember that these poor translations can be embarrassing either way so for

can be embarrassing either way so for

can be embarrassing either way so for example this tough guy thought he was

example this tough guy thought he was

example this tough guy thought he was getting a tattoo what said strengthen

getting a tattoo what said strengthen

getting a tattoo what said strengthen powerful when really it says are we

powerful when really it says are we

powerful when really it says are we goldfish

also I’ve already I’ve realized that

also I’ve already I’ve realized that we’re actually all quite similar and

we’re actually all quite similar and

we’re actually all quite similar and that mum’s everywhere have one thing in

that mum’s everywhere have one thing in

that mum’s everywhere have one thing in common and that’s that they want the

common and that’s that they want the

common and that’s that they want the best for their child I thought that

best for their child I thought that

best for their child I thought that rather than make a mistake and pick a

rather than make a mistake and pick a

rather than make a mistake and pick a silly name they’d enjoy using a service

silly name they’d enjoy using a service

silly name they’d enjoy using a service where they can pick an appropriate name

where they can pick an appropriate name

where they can pick an appropriate name based on their own choice of

based on their own choice of

based on their own choice of characteristics there’s sixteen million

characteristics there’s sixteen million

characteristics there’s sixteen million babies born in China every year and now

babies born in China every year and now

babies born in China every year and now they’re allowed two babies each I

they’re allowed two babies each I

they’re allowed two babies each I thought it might be profitable to help

so I think the best way to show you is

so I think the best way to show you is to just show you and let’s take a

to just show you and let’s take a

to just show you and let’s take a special name so here’s the homepage

special name so here’s the homepage

special name so here’s the homepage there’s two icons a boy and a girl and

there’s two icons a boy and a girl and

there’s two icons a boy and a girl and but our cartoons where you can see how

but our cartoons where you can see how

but our cartoons where you can see how bad your life will be without a special

bad your life will be without a special

bad your life will be without a special name and first off there’s a

name and first off there’s a

name and first off there’s a kindergartener who’s happy she has a

kindergartener who’s happy she has a

kindergartener who’s happy she has a special name because it means that her

special name because it means that her

special name because it means that her teacher can remember her name and she

teacher can remember her name and she

teacher can remember her name and she can make friends easily

can make friends easily

can make friends easily then as many who didn’t have a special

then as many who didn’t have a special

then as many who didn’t have a special name she couldn’t go to university and

name she couldn’t go to university and

name she couldn’t go to university and she now just has to sit at home while

she now just has to sit at home while

she now just has to sit at home while Catherine and William graduate

Catherine and William graduate

Catherine and William graduate then there’s a businessman who is

then there’s a businessman who is

then there’s a businessman who is embarrassed because he doesn’t have a

embarrassed because he doesn’t have a

embarrassed because he doesn’t have a special name he knows that his English

special name he knows that his English

special name he knows that his English name has a bad meaning so he doesn’t

name has a bad meaning so he doesn’t

name has a bad meaning so he doesn’t want to give a card over to a partner

want to give a card over to a partner

want to give a card over to a partner okay so today I’m gonna pick a baby girl

okay so today I’m gonna pick a baby girl

okay so today I’m gonna pick a baby girl um and then there’s 12 characteristics

um and then there’s 12 characteristics

um and then there’s 12 characteristics I’m gonna pick five which I think best

I’m gonna pick five which I think best

I’m gonna pick five which I think best represent how I want my baby to be when

represent how I want my baby to be when

represent how I want my baby to be when she’s older today I think I’m gonna make

she’s older today I think I’m gonna make

she’s older today I think I’m gonna make her intelligent confident I quite like

her intelligent confident I quite like

her intelligent confident I quite like her to be honest

her to be honest

her to be honest and I’d also quality to creative and we

and I’d also quality to creative and we

and I’d also quality to creative and we don’t want it to be too much of an

don’t want it to be too much of an

don’t want it to be too much of an overachiever so empathetic and then we

overachiever so empathetic and then we

overachiever so empathetic and then we begin the naming process by clicking on

begin the naming process by clicking on

begin the naming process by clicking on the green button and then it will start

the green button and then it will start

the green button and then it will start to load as a specialist is beginning the

to load as a specialist is beginning the

to load as a specialist is beginning the naming process then when the icon pops

naming process then when the icon pops

naming process then when the icon pops up we know our names being chosen and

up we know our names being chosen and

up we know our names being chosen and when I press the green button you put in

when I press the green button you put in

when I press the green button you put in your ally PID which is the equivalent of

your ally PID which is the equivalent of

your ally PID which is the equivalent of PayPal in China and I get sixty P you

PayPal in China and I get sixty P you

PayPal in China and I get sixty P you get three names here are three names

get three names here are three names

get three names here are three names Karen Ella and Julia each name is

Karen Ella and Julia each name is

Karen Ella and Julia each name is displayed with a meaning and then with

displayed with a meaning and then with

displayed with a meaning and then with that name you also get two examples of a

that name you also get two examples of a

that name you also get two examples of a famous person with that same name for

famous person with that same name for

famous person with that same name for example Karen Karen Carpenter the singer

example Karen Karen Carpenter the singer

example Karen Karen Carpenter the singer and ella ella henderson X Factor

and ella ella henderson X Factor

and ella ella henderson X Factor contestant below there’s I didn’t mean

contestant below there’s I didn’t mean

contestant below there’s I didn’t mean that to be offensive there’s an orange

that to be offensive there’s an orange

that to be offensive there’s an orange button and then if you click on this

button and then if you click on this

button and then if you click on this button you can then share your three

button you can then share your three

button you can then share your three suggestions with friends and family by

suggestions with friends and family by

suggestions with friends and family by WeChat but I’ll get back to that and a

WeChat but I’ll get back to that and a

WeChat but I’ll get back to that and a lot of people ask me how I have time to

lot of people ask me how I have time to

lot of people ask me how I have time to name all these babies and much like

name all these babies and much like

name all these babies and much like Google has time to find everything for

Google has time to find everything for

Google has time to find everything for everyone all at once I use an algorithm

everyone all at once I use an algorithm

everyone all at once I use an algorithm the techie people in the room will know

the techie people in the room will know

the techie people in the room will know how simple a filter and school algorithm

how simple a filter and school algorithm

how simple a filter and school algorithm is but the basic principle is that I

is but the basic principle is that I

is but the basic principle is that I build a database of four thousand names

build a database of four thousand names

build a database of four thousand names at five characteristics to each name

at five characteristics to each name

at five characteristics to each name which I think best represent what that

which I think best represent what that

which I think best represent what that name means the user then picks five

name means the user then picks five

name means the user then picks five names five characteristics and then it

names five characteristics and then it

names five characteristics and then it algorithm matches my five to their five

algorithm matches my five to their five

algorithm matches my five to their five and three suggestions are given

and three suggestions are given

and three suggestions are given why three this is the cool bit I’m I’m

why three this is the cool bit I’m I’m

why three this is the cool bit I’m I’m 17 I don’t know you I can’t name your

17 I don’t know you I can’t name your

17 I don’t know you I can’t name your baby and so basically you get three

baby and so basically you get three

baby and so basically you get three suggestions which I think best match how

suggestions which I think best match how

suggestions which I think best match how you would like your child to be then you

you would like your child to be then you

you would like your child to be then you share these three suggestions via we

share these three suggestions via we

share these three suggestions via we chat with your friends and family and

chat with your friends and family and

chat with your friends and family and then without the risk of a cultural

then without the risk of a cultural

then without the risk of a cultural mistake you pick your special name

mistake you pick your special name

mistake you pick your special name in short the parent picks their baby’s

in short the parent picks their baby’s

in short the parent picks their baby’s name not me I just give three

name not me I just give three

name not me I just give three suggestions so for example Ella is like

suggestions so for example Ella is like

suggestions so for example Ella is like my grandfather Julia is like my little

my grandfather Julia is like my little

my grandfather Julia is like my little sister brother likes Ella and then

sister brother likes Ella and then

sister brother likes Ella and then obviously the husband I agree there with

obviously the husband I agree there with

obviously the husband I agree there with his wife it’s a fun process and it

his wife it’s a fun process and it

his wife it’s a fun process and it brings all friends and family together a

brings all friends and family together a

brings all friends and family together a really happy time it takes three minutes

really happy time it takes three minutes

really happy time it takes three minutes cost sixty P and yeah I just I thought I

cost sixty P and yeah I just I thought I

cost sixty P and yeah I just I thought I thought it was a nice thing actually

thought it was a nice thing actually

thought it was a nice thing actually sometimes it’s not about just making the

sometimes it’s not about just making the

sometimes it’s not about just making the money it’s just a nice thing and ever

money it’s just a nice thing and ever

money it’s just a nice thing and ever since the story about my website went

since the story about my website went

since the story about my website went viral I’ve been given some amazing

viral I’ve been given some amazing

viral I’ve been given some amazing opportunities one of which being able to

opportunities one of which being able to

opportunities one of which being able to come here and talk to you today and I’ve

come here and talk to you today and I’ve

come here and talk to you today and I’ve also tried to make sense of what

also tried to make sense of what

also tried to make sense of what happened in that first week when I came

happened in that first week when I came

happened in that first week when I came back to school and this is about as far

back to school and this is about as far

back to school and this is about as far as I’ve got so I think in the diverse

as I’ve got so I think in the diverse

as I’ve got so I think in the diverse world that we live in when every day

world that we live in when every day

world that we live in when every day we’re prompted by the media to focus on

we’re prompted by the media to focus on

we’re prompted by the media to focus on and fear the differences between

and fear the differences between

and fear the differences between cultures we see war and terror and

cultures we see war and terror and

cultures we see war and terror and sadness I think maybe the reason

sadness I think maybe the reason

sadness I think maybe the reason newspapers in 18 different countries

newspapers in 18 different countries

newspapers in 18 different countries reported this story was because actually

reported this story was because actually

reported this story was because actually they’re all more the same than we are

they’re all more the same than we are

they’re all more the same than we are different would rather laugh our

different would rather laugh our

different would rather laugh our cultural differences than fear them we’d

cultural differences than fear them we’d

cultural differences than fear them we’d rather celebrate success than read more

rather celebrate success than read more

rather celebrate success than read more failure and the story invited people to

failure and the story invited people to

failure and the story invited people to be optimistic for 24 hours if a British

be optimistic for 24 hours if a British

be optimistic for 24 hours if a British child can make something from nothing

child can make something from nothing

child can make something from nothing then maybe the future is not that bleak

then maybe the future is not that bleak

then maybe the future is not that bleak the story also shared the human side of

the story also shared the human side of

the story also shared the human side of China and a country often depicted as a

China and a country often depicted as a

China and a country often depicted as a sinister global power while we

sinister global power while we

sinister global power while we while we’re laughing at silly names

while we’re laughing at silly names

while we’re laughing at silly names we’re also reminded that actually all

we’re also reminded that actually all

we’re also reminded that actually all trying to fit in and get along

trying to fit in and get along

trying to fit in and get along imagine the global impact that could be

imagine the global impact that could be

imagine the global impact that could be made if next week the same newspapers

made if next week the same newspapers

made if next week the same newspapers printed a story about how similar we all

printed a story about how similar we all

printed a story about how similar we all are maybe then we could feel safe enough

are maybe then we could feel safe enough

are maybe then we could feel safe enough to enjoy the differences I think that

to enjoy the differences I think that

to enjoy the differences I think that would be special

would be special

would be special [Applause]

”

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