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How Blogging Changed my Life, Twice | Deepak Kanakaraju | TEDxGLIMChennai


[Applause]

[Applause] today I am going to talk about how

today I am going to talk about how

today I am going to talk about how blogging changed my life twice and I am

blogging changed my life twice and I am

blogging changed my life twice and I am going to inspire you to start taking

going to inspire you to start taking

going to inspire you to start taking blogging seriously and look at the

blogging seriously and look at the

blogging seriously and look at the possibility of blogging changing your

possibility of blogging changing your

possibility of blogging changing your life – can you do something that you

life – can you do something that you

life – can you do something that you would love to do and still be successful

would love to do and still be successful

would love to do and still be successful can you mix hobby and profession have

can you mix hobby and profession have

can you mix hobby and profession have you ever considered the possibility that

you ever considered the possibility that

you ever considered the possibility that your hobby could potentially pay your

your hobby could potentially pay your

your hobby could potentially pay your bills and you can take blogging as a

bills and you can take blogging as a

bills and you can take blogging as a career path if blogging is executed

career path if blogging is executed

career path if blogging is executed correctly can actually change your life

correctly can actually change your life

correctly can actually change your life so what does it take to be successful in

so what does it take to be successful in

so what does it take to be successful in blogging all of us are good at something

blogging all of us are good at something

blogging all of us are good at something you just have to be good at one thing

you just have to be good at one thing

you just have to be good at one thing and as a general rule you go ahead and

and as a general rule you go ahead and

and as a general rule you go ahead and share what you are good at with your

share what you are good at with your

share what you are good at with your friends and we have been doing it for

friends and we have been doing it for

friends and we have been doing it for quite some time throughout our life if

quite some time throughout our life if

quite some time throughout our life if you want to genuinely help someone with

you want to genuinely help someone with

you want to genuinely help someone with something that you are good at you’re

something that you are good at you’re

something that you are good at you’re obviously going to share your thoughts

obviously going to share your thoughts

obviously going to share your thoughts but it need not be restricted to your

but it need not be restricted to your

but it need not be restricted to your friends and family and the people around

friends and family and the people around

friends and family and the people around you you can actually go ahead and start

you you can actually go ahead and start

you you can actually go ahead and start a blog and believe me it’s not rocket

a blog and believe me it’s not rocket

a blog and believe me it’s not rocket science you will learn how to start

science you will learn how to start

science you will learn how to start blogging and you will actually do a good

blogging and you will actually do a good

blogging and you will actually do a good job at it money and financial success

job at it money and financial success

job at it money and financial success and every other success that comes as a

and every other success that comes as a

and every other success that comes as a result of blogging would eventually

result of blogging would eventually

result of blogging would eventually start to come if you just focus on

start to come if you just focus on

start to come if you just focus on blogging and start having focus at

blogging and start having focus at

blogging and start having focus at helping your readers and people to whom

helping your readers and people to whom

helping your readers and people to whom you are writing to so if you start

you are writing to so if you start

you are writing to so if you start blogging I am I can say confidently that

blogging I am I can say confidently that

blogging I am I can say confidently that there is no guarantee of success I don’t

there is no guarantee of success I don’t

there is no guarantee of success I don’t know what success means to you whether

know what success means to you whether

know what success means to you whether it’s financial success whether it’s

it’s financial success whether it’s

it’s financial success whether it’s experiences or opportunities that you

experiences or opportunities that you

experiences or opportunities that you want to get but if you keep giving the

want to get but if you keep giving the

want to get but if you keep giving the input you are obviously going to get the

input you are obviously going to get the

input you are obviously going to get the output so here I want to talk about the

output so here I want to talk about the

output so here I want to talk about the story of my blogging journey and how

story of my blogging journey and how

story of my blogging journey and how blogging changed my life all

blogging changed my life all

blogging changed my life all want to do here is inspire you with my

want to do here is inspire you with my

want to do here is inspire you with my blogging story and I want to tell you

blogging story and I want to tell you

blogging story and I want to tell you how it changed my personal and

how it changed my personal and

how it changed my personal and professional life it opened doors to a

professional life it opened doors to a

professional life it opened doors to a lot of opportunities that I knew that

lot of opportunities that I knew that

lot of opportunities that I knew that never existed and it also gave me the

never existed and it also gave me the

never existed and it also gave me the financial stability and the ability to

financial stability and the ability to

financial stability and the ability to do something that I love day-in day-out

do something that I love day-in day-out

do something that I love day-in day-out full time because now blogging has also

full time because now blogging has also

full time because now blogging has also started paying me

started paying me

started paying me in 2008 I started this blog called bike

in 2008 I started this blog called bike

in 2008 I started this blog called bike advice Norton because I was interested

advice Norton because I was interested

advice Norton because I was interested in motorcycles all I wanted to do was

in motorcycles all I wanted to do was

in motorcycles all I wanted to do was write about motorcycles because at that

write about motorcycles because at that

write about motorcycles because at that time I discovered that there are not

time I discovered that there are not

time I discovered that there are not enough websites online which write about

enough websites online which write about

enough websites online which write about motorcycles which I wanted to read so I

motorcycles which I wanted to read so I

motorcycles which I wanted to read so I started writing myself the first article

started writing myself the first article

started writing myself the first article that I published was not the most

that I published was not the most

that I published was not the most perfect one and I went to different

perfect one and I went to different

perfect one and I went to different showrooms I and I told them that I want

showrooms I and I told them that I want

showrooms I and I told them that I want to buy this bike I would pose as a buyer

to buy this bike I would pose as a buyer

to buy this bike I would pose as a buyer get a test ride of the bike take some

get a test ride of the bike take some

get a test ride of the bike take some pictures and then I would post it online

pictures and then I would post it online

pictures and then I would post it online on my blog so this was the first article

on my blog so this was the first article

on my blog so this was the first article that I published it was a 150 cc

that I published it was a 150 cc

that I published it was a 150 cc motorcycle this was in August 6th 2008

motorcycle this was in August 6th 2008

motorcycle this was in August 6th 2008 and obviously there was a resistance to

and obviously there was a resistance to

and obviously there was a resistance to publish it out but it was as simple as

publish it out but it was as simple as

publish it out but it was as simple as writing an email to my friend who is

writing an email to my friend who is

writing an email to my friend who is looking to buy a motorcycle and doesn’t

looking to buy a motorcycle and doesn’t

looking to buy a motorcycle and doesn’t know what motorcycle to buy that it’s

know what motorcycle to buy that it’s

know what motorcycle to buy that it’s always going to be some bit of

always going to be some bit of

always going to be some bit of resistance like writer’s block when you

resistance like writer’s block when you

resistance like writer’s block when you start publishing articles but the key

start publishing articles but the key

start publishing articles but the key here is just to push it out and just get

here is just to push it out and just get

here is just to push it out and just get it done I had some beginner’s luck and

it done I had some beginner’s luck and

it done I had some beginner’s luck and it helped me grow in my blogging career

it helped me grow in my blogging career

it helped me grow in my blogging career as soon as I published my first article

as soon as I published my first article

as soon as I published my first article and put it out there on the very first

and put it out there on the very first

and put it out there on the very first day I got 22 visitors from Google search

day I got 22 visitors from Google search

day I got 22 visitors from Google search the demand for such content was pretty

the demand for such content was pretty

the demand for such content was pretty high so I was totally motivated looking

high so I was totally motivated looking

high so I was totally motivated looking at the bump in my analytics account then

at the bump in my analytics account then

at the bump in my analytics account then I persevered I kept publishing three to

I persevered I kept publishing three to

I persevered I kept publishing three to five articles awake I started going to

five articles awake I started going to

five articles awake I started going to different showrooms like Bajaj Hero

different showrooms like Bajaj Hero

different showrooms like Bajaj Hero Honda Honda I would I would tell them

Honda Honda I would I would tell them

Honda Honda I would I would tell them that I want to buy a bike I would test

that I want to buy a bike I would test

that I want to buy a bike I would test drive it I would take a few pictures on

drive it I would take a few pictures on

drive it I would take a few pictures on my phone and then I would go ahead and

my phone and then I would go ahead and

my phone and then I would go ahead and publish it online on my blog I kept

publish it online on my blog I kept

publish it online on my blog I kept publishing three to five articles a week

publishing three to five articles a week

publishing three to five articles a week for almost six months without having any

for almost six months without having any

for almost six months without having any returns from it just for the pure joy of

returns from it just for the pure joy of

returns from it just for the pure joy of writing something that my readers wanted

writing something that my readers wanted

writing something that my readers wanted to

to

to and eventually as I started getting more

and eventually as I started getting more

and eventually as I started getting more traffic to my blog I started having a

traffic to my blog I started having a

traffic to my blog I started having a readership base who were looking forward

readership base who were looking forward

readership base who were looking forward to new articles from my blog so the

to new articles from my blog so the

to new articles from my blog so the results started coming in at a very

results started coming in at a very

results started coming in at a very small level after six months I started

small level after six months I started

small level after six months I started making $100 a month from Google Adsense

making $100 a month from Google Adsense

making $100 a month from Google Adsense from ads and I kept reinvesting that

from ads and I kept reinvesting that

from ads and I kept reinvesting that hundred dollars without taking that

hundred dollars without taking that

hundred dollars without taking that money out as my pocket money eventually

money out as my pocket money eventually

money out as my pocket money eventually after one year of continuous blogging

after one year of continuous blogging

after one year of continuous blogging some big opportunity started showing up

some big opportunity started showing up

some big opportunity started showing up it was not just financial success but

it was not just financial success but

it was not just financial success but something which you can’t you know value

something which you can’t you know value

something which you can’t you know value you cannot put a value on it so 2009 I

you cannot put a value on it so 2009 I

you cannot put a value on it so 2009 I got a fully sponsored trip to China and

got a fully sponsored trip to China and

got a fully sponsored trip to China and that was my second abroad trip and the

that was my second abroad trip and the

that was my second abroad trip and the two-for-two a country like China which I

two-for-two a country like China which I

two-for-two a country like China which I don’t think someone can go just like

don’t think someone can go just like

don’t think someone can go just like that there are a lot of restrictions to

that there are a lot of restrictions to

that there are a lot of restrictions to go to certain cities I got a journalist

go to certain cities I got a journalist

go to certain cities I got a journalist visa from the Chinese embassy and I was

visa from the Chinese embassy and I was

visa from the Chinese embassy and I was invited there I had an escort I was

invited there I had an escort I was

invited there I had an escort I was treated as a journalist and I was the

treated as a journalist and I was the

treated as a journalist and I was the only one from India to go as a

only one from India to go as a

only one from India to go as a motorcycle journalist there so here you

motorcycle journalist there so here you

motorcycle journalist there so here you can see I am sitting next to the

can see I am sitting next to the

can see I am sitting next to the editor-in-chief of motorcycle comm so

editor-in-chief of motorcycle comm so

editor-in-chief of motorcycle comm so motorcycle dot-com is one of the biggest

motorcycle dot-com is one of the biggest

motorcycle dot-com is one of the biggest motorcycle publications in the world and

motorcycle publications in the world and

motorcycle publications in the world and they have been around since 1994 and

they have been around since 1994 and

they have been around since 1994 and even though there were a lot of other

even though there were a lot of other

even though there were a lot of other publications in India which were much

publications in India which were much

publications in India which were much bigger than me since they didn’t have an

bigger than me since they didn’t have an

bigger than me since they didn’t have an online presence and they didn’t have the

online presence and they didn’t have the

online presence and they didn’t have the speed at which they kept publishing

speed at which they kept publishing

speed at which they kept publishing articles so whenever there is a new bike

articles so whenever there is a new bike

articles so whenever there is a new bike launch I would publish about it

launch I would publish about it

launch I would publish about it immediately so since I had that speed I

immediately so since I had that speed I

immediately so since I had that speed I was able to get such opportunities and I

was able to get such opportunities and I

was able to get such opportunities and I never thought myself as a journalist or

never thought myself as a journalist or

never thought myself as a journalist or a person of the press but I was treated

a person of the press but I was treated

a person of the press but I was treated like one and and this opportunity was

like one and and this opportunity was

like one and and this opportunity was amazing I met 13 different journalists

amazing I met 13 different journalists

amazing I met 13 different journalists from 13 different countries and it was

from 13 different countries and it was

from 13 different countries and it was one hell of an experience I also got

one hell of an experience I also got

one hell of an experience I also got chance to ride Chinese motorcycles

chance to ride Chinese motorcycles

chance to ride Chinese motorcycles tested Chinese motorcycles I got the

tested Chinese motorcycles I got the

tested Chinese motorcycles I got the opportunity to learn about Chinese

opportunity to learn about Chinese

opportunity to learn about Chinese culture the food the people and once you

culture the food the people and once you

culture the food the people and once you go to a country and experience those

go to a country and experience those

go to a country and experience those things your whole worldview changes in

things your whole worldview changes in

things your whole worldview changes in 2011 I was able to clock almost 3.6 lakh

2011 I was able to clock almost 3.6 lakh

2011 I was able to clock almost 3.6 lakh unique visitors a month the total

unique visitors a month the total

unique visitors a month the total pageviews went up to 13 points

pageviews went up to 13 points

pageviews went up to 13 points million pages I was not even looking at

million pages I was not even looking at

million pages I was not even looking at myself as a big company or a big

myself as a big company or a big

myself as a big company or a big publication company I was just one

publication company I was just one

publication company I was just one blogger sitting at my parents home in a

blogger sitting at my parents home in a

blogger sitting at my parents home in a small home office and I hired freelance

small home office and I hired freelance

small home office and I hired freelance writers I expanded to a team of fire

writers I expanded to a team of fire

writers I expanded to a team of fire writers

writers

writers these freelance writers we’re from

these freelance writers we’re from

these freelance writers we’re from different cities they just kept

different cities they just kept

different cities they just kept contributing for the blog and the fur

contributing for the blog and the fur

contributing for the blog and the fur the exciting thing happened in 2012

the exciting thing happened in 2012

the exciting thing happened in 2012 where we were invited to Auto Expo and

where we were invited to Auto Expo and

where we were invited to Auto Expo and we clocked 46,500 visitors on a single

we clocked 46,500 visitors on a single

we clocked 46,500 visitors on a single day so all this happened because of

day so all this happened because of

day so all this happened because of blogging and it kept growing I also

blogging and it kept growing I also

blogging and it kept growing I also started a YouTube channel where I just

started a YouTube channel where I just

started a YouTube channel where I just used to take my handycam I would go out

used to take my handycam I would go out

used to take my handycam I would go out take videos of the different cars and

take videos of the different cars and

take videos of the different cars and bikes available at the Auto Expo I would

bikes available at the Auto Expo I would

bikes available at the Auto Expo I would just put it back on my youtube channel

just put it back on my youtube channel

just put it back on my youtube channel and this particular YouTube channel as

and this particular YouTube channel as

and this particular YouTube channel as on date has 6.2 million total video

on date has 6.2 million total video

on date has 6.2 million total video views’ and these were not highly

views’ and these were not highly

views’ and these were not highly professionally edited videos that I

professionally edited videos that I

professionally edited videos that I pushed it out I this took videos on my

pushed it out I this took videos on my

pushed it out I this took videos on my handicap spoke about it and I just

handicap spoke about it and I just

handicap spoke about it and I just pushed it out so that is one of the key

pushed it out so that is one of the key

pushed it out so that is one of the key secrets of blogging that you have to

secrets of blogging that you have to

secrets of blogging that you have to keep shipping you have to keep

keep shipping you have to keep

keep shipping you have to keep publishing and not try to get it done

publishing and not try to get it done

publishing and not try to get it done perfectly

perfectly

perfectly getting it done is better than getting

getting it done is better than getting

getting it done is better than getting it done perfectly I wanted to move on to

it done perfectly I wanted to move on to

it done perfectly I wanted to move on to other things because I have been

other things because I have been

other things because I have been continuously doing this for four years I

continuously doing this for four years I

continuously doing this for four years I got a good offer

got a good offer

got a good offer I sold bike advice did not end for

I sold bike advice did not end for

I sold bike advice did not end for $25,000 and I moved from my hometown

$25,000 and I moved from my hometown

$25,000 and I moved from my hometown Salem to a city like Bangalore 11

Salem to a city like Bangalore 11

Salem to a city like Bangalore 11 Bangalore right now and the lessons

Bangalore right now and the lessons

Bangalore right now and the lessons learned from my four years of blogging I

learned from my four years of blogging I

learned from my four years of blogging I ended up learning so much about digital

ended up learning so much about digital

ended up learning so much about digital marketing and I learned that as bloggers

marketing and I learned that as bloggers

marketing and I learned that as bloggers our primary focus should be on creating

our primary focus should be on creating

our primary focus should be on creating value because we never know what is the

value because we never know what is the

value because we never know what is the outcome from blogging that will end up

outcome from blogging that will end up

outcome from blogging that will end up coming in your life so there are

coming in your life so there are

coming in your life so there are different ways to look at blogging

different ways to look at blogging

different ways to look at blogging success you can have a financial success

success you can have a financial success

success you can have a financial success you will get experiences which you won’t

you will get experiences which you won’t

you will get experiences which you won’t get even if you are ready to pay a price

get even if you are ready to pay a price

get even if you are ready to pay a price for that you will meet great people in

for that you will meet great people in

for that you will meet great people in your journey and you will have ton of

your journey and you will have ton of

your journey and you will have ton of other opportunities and there is no way

other opportunities and there is no way

other opportunities and there is no way you can predict what opportunities those

you can predict what opportunities those

you can predict what opportunities those will be you will only know if you sit

will be you will only know if you sit

will be you will only know if you sit and blog can anyone be a blogger can you

and blog can anyone be a blogger can you

and blog can anyone be a blogger can you be a blogger so the whole topic of this

be a blogger so the whole topic of this

be a blogger so the whole topic of this TEDx theme is B and I want to talk about

TEDx theme is B and I want to talk about

TEDx theme is B and I want to talk about can you be a

can you be a

can you be a and and can you be the person who

and and can you be the person who

and and can you be the person who experiences the rewards that comes from

experiences the rewards that comes from

experiences the rewards that comes from blogging consistently we all have an

blogging consistently we all have an

blogging consistently we all have an inherent need to share knowledge with

inherent need to share knowledge with

inherent need to share knowledge with fellow humans and humans have a general

fellow humans and humans have a general

fellow humans and humans have a general age to answer questions if I ask you

age to answer questions if I ask you

age to answer questions if I ask you what is 223 plus 277 can someone answer

what is 223 plus 277 can someone answer

what is 223 plus 277 can someone answer yes so you see that that is a niche and

yes so you see that that is a niche and

yes so you see that that is a niche and you know that it’s not something like

you know that it’s not something like

you know that it’s not something like two plus two equal to four it definitely

two plus two equal to four it definitely

two plus two equal to four it definitely takes a little bit of mental energy to

takes a little bit of mental energy to

takes a little bit of mental energy to bring out an answer and you know that

bring out an answer and you know that

bring out an answer and you know that there are some people who have not

there are some people who have not

there are some people who have not thought as fast as you and since you

thought as fast as you and since you

thought as fast as you and since you know the answer there is a general itch

know the answer there is a general itch

know the answer there is a general itch that you have to just blurt it out so

that you have to just blurt it out so

that you have to just blurt it out so this age we all have and this is the h

this age we all have and this is the h

this age we all have and this is the h that we are going to capitalize on when

that we are going to capitalize on when

that we are going to capitalize on when we are in our blogging journey so all

we are in our blogging journey so all

we are in our blogging journey so all these big web properties like Yahoo

these big web properties like Yahoo

these big web properties like Yahoo Answers code our Facebook groups online

Answers code our Facebook groups online

Answers code our Facebook groups online forums everything is built on the edge

forums everything is built on the edge

forums everything is built on the edge for humans to help other fellow humans

for humans to help other fellow humans

for humans to help other fellow humans with the answers that they know I want

with the answers that they know I want

with the answers that they know I want to talk about another blogging case

to talk about another blogging case

to talk about another blogging case study a good friend of mine whose life

study a good friend of mine whose life

study a good friend of mine whose life changed because of blogging this is

changed because of blogging this is

changed because of blogging this is perfect go health and body boil started

perfect go health and body boil started

perfect go health and body boil started in 2013 he started his first atom and he

in 2013 he started his first atom and he

in 2013 he started his first atom and he failed miserably in May 2015 he started

failed miserably in May 2015 he started

failed miserably in May 2015 he started blogging about personal finance because

blogging about personal finance because

blogging about personal finance because he understood that he is actually good

he understood that he is actually good

he understood that he is actually good with personal finance than most of his

with personal finance than most of his

with personal finance than most of his friends and relatives he was just

friends and relatives he was just

friends and relatives he was just blogging one to two articles a month

blogging one to two articles a month

blogging one to two articles a month blogging need not be a volume game you

blogging need not be a volume game you

blogging need not be a volume game you can just publish one to two articles a

can just publish one to two articles a

can just publish one to two articles a month and these were in-depth articles

month and these were in-depth articles

month and these were in-depth articles on personal finance he published 30

on personal finance he published 30

on personal finance he published 30 articles in 18 months and he started you

articles in 18 months and he started you

articles in 18 months and he started you know living his dream so his dream was

know living his dream so his dream was

know living his dream so his dream was always to you know be with his family

always to you know be with his family

always to you know be with his family travel wherever he want to and still

travel wherever he want to and still

travel wherever he want to and still work he scaled up the revenue from zero

work he scaled up the revenue from zero

work he scaled up the revenue from zero to three thousand dollars per month so

to three thousand dollars per month so

to three thousand dollars per month so he still makes more than 2 lakhs a month

he still makes more than 2 lakhs a month

he still makes more than 2 lakhs a month from just his blog and last year he took

from just his blog and last year he took

from just his blog and last year he took a 60 day vocation in body with his

a 60 day vocation in body with his

a 60 day vocation in body with his family and then he was in Thailand for

family and then he was in Thailand for

family and then he was in Thailand for 50 days and he keeps blogging and keeps

50 days and he keeps blogging and keeps

50 days and he keeps blogging and keeps working while he’s on his vacations and

working while he’s on his vacations and

working while he’s on his vacations and that is a dream come true for him he was

that is a dream come true for him he was

that is a dream come true for him he was also awarded as the best personal

also awarded as the best personal

also awarded as the best personal finance blog by indie bloggers all it

finance blog by indie bloggers all it

finance blog by indie bloggers all it takes is that you sit out write content

takes is that you sit out write content

takes is that you sit out write content which is helpful for your readers and

which is helpful for your readers and

which is helpful for your readers and just keep publishing keep publishing and

just keep publishing keep publishing and

just keep publishing keep publishing and the results will start to come there is

the results will start to come there is

the results will start to come there is no exceptions I have seen this happen so

no exceptions I have seen this happen so

no exceptions I have seen this happen so many times with so many people that it’s

many times with so many people that it’s

many times with so many people that it’s just mind-blowing that not enough people

just mind-blowing that not enough people

just mind-blowing that not enough people are taking blogging seriously I want to

are taking blogging seriously I want to

are taking blogging seriously I want to talk about how blogging changed my life

talk about how blogging changed my life

talk about how blogging changed my life again before we go ahead and talk about

again before we go ahead and talk about

again before we go ahead and talk about how you can start blogging so in 2013 I

how you can start blogging so in 2013 I

how you can start blogging so in 2013 I started working as a digital marketer

started working as a digital marketer

started working as a digital marketer when I moved from Salem to Bangalore and

when I moved from Salem to Bangalore and

when I moved from Salem to Bangalore and the blogging bug bites me again since I

the blogging bug bites me again since I

the blogging bug bites me again since I was not blogging about motorcycles

was not blogging about motorcycles

was not blogging about motorcycles anymore I wanted to start blogging again

anymore I wanted to start blogging again

anymore I wanted to start blogging again and I started blogging about digital

and I started blogging about digital

and I started blogging about digital marketing so this is another way to look

marketing so this is another way to look

marketing so this is another way to look at it whether I can revalidate the whole

at it whether I can revalidate the whole

at it whether I can revalidate the whole success with blogging whether I can redo

success with blogging whether I can redo

success with blogging whether I can redo the success that I had with my

the success that I had with my

the success that I had with my motorcycle blog so this was a blog I

motorcycle blog so this was a blog I

motorcycle blog so this was a blog I started it was called digital deeper at

started it was called digital deeper at

started it was called digital deeper at that time I was just looking for a good

that time I was just looking for a good

that time I was just looking for a good name later to digital marketing and I

name later to digital marketing and I

name later to digital marketing and I just went ahead with it initially the

just went ahead with it initially the

just went ahead with it initially the idea was just to add it to my resume as

idea was just to add it to my resume as

idea was just to add it to my resume as an added profile weight age so I wrote

an added profile weight age so I wrote

an added profile weight age so I wrote in-depth articles on digital marketing

in-depth articles on digital marketing

in-depth articles on digital marketing whenever I executed digital marketing

whenever I executed digital marketing

whenever I executed digital marketing campaigns I went ahead and wrote about

campaigns I went ahead and wrote about

campaigns I went ahead and wrote about it I kept blogging for almost 5 years

it I kept blogging for almost 5 years

it I kept blogging for almost 5 years without any sign of results so blogging

without any sign of results so blogging

without any sign of results so blogging is a much more comparable marketing is a

is a much more comparable marketing is a

is a much more comparable marketing is a much more competitive niche and there

much more competitive niche and there

much more competitive niche and there are many people across the world

are many people across the world

are many people across the world blogging about digital marketing in a

blogging about digital marketing in a

blogging about digital marketing in a very good way so it took a little bit

very good way so it took a little bit

very good way so it took a little bit longer for me to start seeing results I

longer for me to start seeing results I

longer for me to start seeing results I was also in a full-time job so I was not

was also in a full-time job so I was not

was also in a full-time job so I was not able to dedicate my full time to

able to dedicate my full time to

able to dedicate my full time to blogging I published two to three

blogging I published two to three

blogging I published two to three articles a month and I kept doing it for

articles a month and I kept doing it for

articles a month and I kept doing it for five years and the whole point of doing

five years and the whole point of doing

five years and the whole point of doing it was because I enjoyed writing about

it was because I enjoyed writing about

it was because I enjoyed writing about digital marketing and also when you

digital marketing and also when you

digital marketing and also when you write something that you know you

write something that you know you

write something that you know you actually understand it better when you

actually understand it better when you

actually understand it better when you put it in a format that is easily

put it in a format that is easily

put it in a format that is easily understandable to others you are

understandable to others you are

understandable to others you are actually going to understand it in a

actually going to understand it in a

actually going to understand it in a much better way eventually all the

much better way eventually all the

much better way eventually all the blogging activities kind of positioned

blogging activities kind of positioned

blogging activities kind of positioned to me as an authority on the topic of

to me as an authority on the topic of

to me as an authority on the topic of digital marketing because I wrote about

digital marketing because I wrote about

digital marketing because I wrote about it it helped me go through interviews

it it helped me go through interviews

it it helped me go through interviews easier and I had the opportunity to work

easier and I had the opportunity to work

easier and I had the opportunity to work with all these amazing startups which we

with all these amazing startups which we

with all these amazing startups which we are like one of the top startups in

are like one of the top startups in

are like one of the top startups in India and and I just breezed through the

India and and I just breezed through the

India and and I just breezed through the interview process easily and gained

interview process easily and gained

interview process easily and gained immense work experience with digital

immense work experience with digital

immense work experience with digital marketing

marketing

marketing I kept blogging I kept blogging so today

I kept blogging I kept blogging so today

I kept blogging I kept blogging so today we have more than two lakh forty one

we have more than two lakh forty one

we have more than two lakh forty one thousand followers on Facebook just for

thousand followers on Facebook just for

thousand followers on Facebook just for my blog

my blog

my blog I built a group on Facebook I called the

I built a group on Facebook I called the

I built a group on Facebook I called the group learned digital marketing and this

group learned digital marketing and this

group learned digital marketing and this group eventually grew to more than

group eventually grew to more than

group eventually grew to more than seventy eight thousand members today

seventy eight thousand members today

seventy eight thousand members today this group is the largest digital

this group is the largest digital

this group is the largest digital marketing learning group in India as a

marketing learning group in India as a

marketing learning group in India as a blogger

blogger

blogger I’ve always enjoyed sharing my thoughts

I’ve always enjoyed sharing my thoughts

I’ve always enjoyed sharing my thoughts and though I am an introvert I enjoy

and though I am an introvert I enjoy

and though I am an introvert I enjoy speaking and sharing my thoughts so

speaking and sharing my thoughts so

speaking and sharing my thoughts so eventually this also led to a lot of

eventually this also led to a lot of

eventually this also led to a lot of speaking opportunities in the digital

speaking opportunities in the digital

speaking opportunities in the digital marketing niche I was invited to speak

marketing niche I was invited to speak

marketing niche I was invited to speak at many events I conducted my own

at many events I conducted my own

at many events I conducted my own workshops and wanted to teach digital

workshops and wanted to teach digital

workshops and wanted to teach digital marketing to my blog followers and

marketing to my blog followers and

marketing to my blog followers and readers this also led to invitation to

readers this also led to invitation to

readers this also led to invitation to many conferences I was able to go with a

many conferences I was able to go with a

many conferences I was able to go with a free pass to these conferences so

free pass to these conferences so

free pass to these conferences so recently I went to Affiliate world Asia

recently I went to Affiliate world Asia

recently I went to Affiliate world Asia in Thailand to kind of meet the who’s

in Thailand to kind of meet the who’s

in Thailand to kind of meet the who’s who of the digital marketing industry

who of the digital marketing industry

who of the digital marketing industry this TEDx talk happened because of the

this TEDx talk happened because of the

this TEDx talk happened because of the reach of my blog so I hope by now you

reach of my blog so I hope by now you

reach of my blog so I hope by now you are convinced that blogging is powerful

are convinced that blogging is powerful

are convinced that blogging is powerful this also led to building a digital

this also led to building a digital

this also led to building a digital marketing agency and a training startup

marketing agency and a training startup

marketing agency and a training startup with a team of eight people and I have

with a team of eight people and I have

with a team of eight people and I have quit my job I do digital marketing full

quit my job I do digital marketing full

quit my job I do digital marketing full time I run an agency and a training

time I run an agency and a training

time I run an agency and a training business and all this opportunity was

business and all this opportunity was

business and all this opportunity was because I was blogging with no results

because I was blogging with no results

because I was blogging with no results inside for five years day in and day out

inside for five years day in and day out

inside for five years day in and day out just because I enjoyed the process of

just because I enjoyed the process of

just because I enjoyed the process of blogging so I hope I don’t need to

blogging so I hope I don’t need to

blogging so I hope I don’t need to convince you anymore that blogging can

convince you anymore that blogging can

convince you anymore that blogging can in fact change your life I definitely

in fact change your life I definitely

in fact change your life I definitely cannot tell you what the outcome will be

cannot tell you what the outcome will be

cannot tell you what the outcome will be but I am confident that if you keep

but I am confident that if you keep

but I am confident that if you keep giving the input the output is going to

giving the input the output is going to

giving the input the output is going to be inevitable I don’t know what you

be inevitable I don’t know what you

be inevitable I don’t know what you enjoy talking about I don’t know what

enjoy talking about I don’t know what

enjoy talking about I don’t know what you are good at but I can confidently

you are good at but I can confidently

you are good at but I can confidently say that if you share those thoughts

say that if you share those thoughts

say that if you share those thoughts with others you are going to go ahead

with others you are going to go ahead

with others you are going to go ahead and have a wonderful experience as

and have a wonderful experience as

and have a wonderful experience as whatever you are going to get out of

whatever you are going to get out of

whatever you are going to get out of this blogging journey blogging will have

this blogging journey blogging will have

this blogging journey blogging will have an impact on your life no doubt so you

an impact on your life no doubt so you

an impact on your life no doubt so you might have these questions in your mind

might have these questions in your mind

might have these questions in your mind you know how do you get started blogging

you know how do you get started blogging

you know how do you get started blogging is the technology very complex there are

is the technology very complex there are

is the technology very complex there are a lot of things that is involved in

a lot of things that is involved in

a lot of things that is involved in making blogging work but the

making blogging work but the

making blogging work but the think about blogging is that you don’t

think about blogging is that you don’t

think about blogging is that you don’t need to learn everything before you get

need to learn everything before you get

need to learn everything before you get started all you need to do is get

started all you need to do is get

started all you need to do is get started and things will fall in place

started and things will fall in place

started and things will fall in place automatically the technology is simple

automatically the technology is simple

automatically the technology is simple now and there are many blogging tools

now and there are many blogging tools

now and there are many blogging tools and content management systems that have

and content management systems that have

and content management systems that have made it easier all you need to do is

made it easier all you need to do is

made it easier all you need to do is that you need to go ahead and start a

that you need to go ahead and start a

that you need to go ahead and start a self-hosted wordpress blog go to

self-hosted wordpress blog go to

self-hosted wordpress blog go to wordpress.org

wordpress.org

wordpress.org download the software buy a domain for

download the software buy a domain for

download the software buy a domain for 500 rupees buy a hosting account 4000

500 rupees buy a hosting account 4000

500 rupees buy a hosting account 4000 rupees that’s all it takes and you can

rupees that’s all it takes and you can

rupees that’s all it takes and you can start sharing your thoughts and your

start sharing your thoughts and your

start sharing your thoughts and your opinions what you are good at to the

opinions what you are good at to the

opinions what you are good at to the world you need to go ahead write your

world you need to go ahead write your

world you need to go ahead write your first article and publish that is the

first article and publish that is the

first article and publish that is the most difficult thing in you’re going

most difficult thing in you’re going

most difficult thing in you’re going that that’s going to be in your blogging

that that’s going to be in your blogging

that that’s going to be in your blogging journey you have to overcome writer’s

journey you have to overcome writer’s

journey you have to overcome writer’s block you need to think about it this

block you need to think about it this

block you need to think about it this way if your friend needs advice from you

way if your friend needs advice from you

way if your friend needs advice from you for something that you know that you are

for something that you know that you are

for something that you know that you are the best person for him how would you

the best person for him how would you

the best person for him how would you help him would you go ahead and write an

help him would you go ahead and write an

help him would you go ahead and write an email to him how would the email be all

email to him how would the email be all

email to him how would the email be all you need to do is take the take that

you need to do is take the take that

you need to do is take the take that content put it on your blog and just

content put it on your blog and just

content put it on your blog and just publish it right your first article and

publish it right your first article and

publish it right your first article and then blogging success will come your way

then blogging success will come your way

then blogging success will come your way you just have to go ahead and spread the

you just have to go ahead and spread the

you just have to go ahead and spread the word once you write share the post with

word once you write share the post with

word once you write share the post with your friends share it on social media

your friends share it on social media

your friends share it on social media share it on like-minded Facebook groups

share it on like-minded Facebook groups

share it on like-minded Facebook groups you know it could be anything go ahead

you know it could be anything go ahead

you know it could be anything go ahead and build a subscriber base of followers

and build a subscriber base of followers

and build a subscriber base of followers people who start liking your content

people who start liking your content

people who start liking your content would want to hear from you again

would want to hear from you again

would want to hear from you again so you can open a Facebook page you can

so you can open a Facebook page you can

so you can open a Facebook page you can have a Twitter account you can start

have a Twitter account you can start

have a Twitter account you can start attracting like-minded people as readers

attracting like-minded people as readers

attracting like-minded people as readers and eventually you will have thousands

and eventually you will have thousands

and eventually you will have thousands of people following you because they

of people following you because they

of people following you because they like your thoughts on your particular

like your thoughts on your particular

like your thoughts on your particular topic you might have this question that

topic you might have this question that

topic you might have this question that who will read from me

who will read from me

who will read from me is my content worth enough will your

is my content worth enough will your

is my content worth enough will your thoughts and opinions on your blog be of

thoughts and opinions on your blog be of

thoughts and opinions on your blog be of any value I can confidently say yes

any value I can confidently say yes

any value I can confidently say yes because as you start writing you became

because as you start writing you became

because as you start writing you became an expert you don’t you did not start as

an expert you don’t you did not start as

an expert you don’t you did not start as an expert to start writing you start

an expert to start writing you start

an expert to start writing you start writing you become an expert and it

writing you become an expert and it

writing you become an expert and it becomes a self-fulfilling prophecy you

becomes a self-fulfilling prophecy you

becomes a self-fulfilling prophecy you will never know until you get started

will never know until you get started

will never know until you get started but take my word for it get started and

but take my word for it get started and

but take my word for it get started and you will know the value of it blogging

you will know the value of it blogging

you will know the value of it blogging is also not journalism blogging is

is also not journalism blogging is

is also not journalism blogging is actually more than journalism Alex from

actually more than journalism Alex from

actually more than journalism Alex from The Next Web he put it very nicely when

The Next Web he put it very nicely when

The Next Web he put it very nicely when he said journalism is more

he said journalism is more

he said journalism is more about raw information in package

about raw information in package

about raw information in package information out is just a collection of

information out is just a collection of

information out is just a collection of facts blogging is journalism plus

facts blogging is journalism plus

facts blogging is journalism plus opinion people want to read opinions not

opinion people want to read opinions not

opinion people want to read opinions not just facts recently we conducted a

just facts recently we conducted a

just facts recently we conducted a survey on my learned digital marketing

survey on my learned digital marketing

survey on my learned digital marketing group I asked people where do you get

group I asked people where do you get

group I asked people where do you get most of your information from and where

most of your information from and where

most of your information from and where you preferred to get it from you can see

you preferred to get it from you can see

you preferred to get it from you can see that it’s definitely in favor of blog

that it’s definitely in favor of blog

that it’s definitely in favor of blog posts by Authority bloggers they don’t

posts by Authority bloggers they don’t

posts by Authority bloggers they don’t want to read the news they don’t want to

want to read the news they don’t want to

want to read the news they don’t want to read the newspaper or magazines or radio

read the newspaper or magazines or radio

read the newspaper or magazines or radio or online news publications people want

or online news publications people want

or online news publications people want to read from blogs and they want to get

to read from blogs and they want to get

to read from blogs and they want to get opinions not just facts you might be

opinions not just facts you might be

opinions not just facts you might be having this question now how do I choose

having this question now how do I choose

having this question now how do I choose a topic for my blog what do i blog about

a topic for my blog what do i blog about

a topic for my blog what do i blog about just go ahead and think what do you like

just go ahead and think what do you like

just go ahead and think what do you like talking about whatever you naturally

talking about whatever you naturally

talking about whatever you naturally good at you know what is the topic that

good at you know what is the topic that

good at you know what is the topic that you usually talk about when you are

you usually talk about when you are

you usually talk about when you are among your friends that is probably the

among your friends that is probably the

among your friends that is probably the topic that you have to go after you know

topic that you have to go after you know

topic that you have to go after you know what are you interested in are you

what are you interested in are you

what are you interested in are you interested in cars bikes plants health

interested in cars bikes plants health

interested in cars bikes plants health politics it could be anything you just

politics it could be anything you just

politics it could be anything you just have to go on right and you will be seen

have to go on right and you will be seen

have to go on right and you will be seen as an expert eventually as you start

as an expert eventually as you start

as an expert eventually as you start writing and no matter how many blogs

writing and no matter how many blogs

writing and no matter how many blogs there are out there your perspectives

there are out there your perspectives

there are out there your perspectives and your opinions is always going to

and your opinions is always going to

and your opinions is always going to carry weight age and if it is unique

carry weight age and if it is unique

carry weight age and if it is unique people are going to listen to you and

people are going to listen to you and

people are going to listen to you and blogging as a general rule is not a

blogging as a general rule is not a

blogging as a general rule is not a winner take all market every critics

winner take all market every critics

winner take all market every critics thought is worth spreading and it’s not

thought is worth spreading and it’s not

thought is worth spreading and it’s not like there is going to be one blog in a

like there is going to be one blog in a

like there is going to be one blog in a particular topic which is going to take

particular topic which is going to take

particular topic which is going to take away all the traffic so you need to

away all the traffic so you need to

away all the traffic so you need to think about what blogging success means

think about what blogging success means

think about what blogging success means to you do you want to get new

to you do you want to get new

to you do you want to get new experiences do you want to build your

experiences do you want to build your

experiences do you want to build your personal network do you want to spread

personal network do you want to spread

personal network do you want to spread the word do you want to help people you

the word do you want to help people you

the word do you want to help people you know it could be anything the result of

know it could be anything the result of

know it could be anything the result of blogging could be anything you know it

blogging could be anything you know it

blogging could be anything you know it could be having a non profit motive as

could be having a non profit motive as

could be having a non profit motive as well and it doesn’t always mean

well and it doesn’t always mean

well and it doesn’t always mean financial success night even though

financial success night even though

financial success night even though financial success is definitely part of

financial success is definitely part of

financial success is definitely part of most of the successful bloggers that I

most of the successful bloggers that I

most of the successful bloggers that I know so when I am going to see your blog

know so when I am going to see your blog

know so when I am going to see your blog thank you

”

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