a at the hairdresser and that moment arrives
to dry the hair and the hairdresser calls
an assistant and the hairdresser turns on the
assistant on 101 vera and called another
assistant who takes a pai pai pai pai
started to move the air and with that air
hot starts to comb rudimentary
not because today is how
they use music in the centers
commercial in stores in retail
today music is used if
there is not a dryer in other aspects yes
there is and we discover it by
something that we find very interesting does
a few years we realized that in the
world of music
there was a very serious problem that the
world of music was reduced
exclusively in its industrial part to
take out a record to do a tour and
after that tour re-composing
to make another record and so
successively
what is the problem the problem is the
success of this format was successful and
it made things work very
well what happened that like all the
formats that are normally successful
they end and this one finished why then
because internet was born
Internet made us behave in a
totally different way he made us
behave in an absolute way in
my mind different when it comes to consuming
that music but it also made us
change when creating that music and
this is very important because when a
industry defends both its corralito
as I say
the problem is that it does not let evolve
the rest of things because with everything from
about the dryer because always the
industry of a trend
very important evolution and we
in the case of music as we
We saw absolutely submerged by a
format that was sinking
We decided to give a little back to
try to look for new models of
business in parallel to what it was to do
a record for us on records the
heart
as like the opera at the time or a
soundtrack of a movie
the disc is the heart of the artist is
how the band is moving
sound that is creating his own career
but the way to create it is what we
does absolutely and identifiers in
a world that changes behavior
as I had said at the time that all
the industry was calling pirates to
the people who were behind a
computer listening to music
we detected that there was no
pirates that the network was full of
talent that we have a capacity to
power instead of pulling agenda and calling
to the people I had in contact for
know a record because we can not the
public domain because we are born that everything
the world can participate
did a project that many of
you know that the plan is based
that what we were doing today was making
disco I used to call aa macaco alaska
or to baby I was telling him I’m going to make a
song of mine you will like it if you think
we can work here to
continuation
why not instead of the agenda
I have here because there will not be the world
whole because instead of saying
which is a tool that is going to
attack because I do not use better
good for any artist
would be the first approach that the
approach of the ego the artistic ego
I have two years to an album and in my
disk and to share all the
creativity of my album putting my
name leaves a little doubt what is a
that part of creation
well at the end thanks to having a
wonderful team is people who know
explain very well what the
share we said let’s throw ourselves
let’s make the new album the
carlos jean do it people and in the end
what he did was a leader to lead and
handle manage proposals manage ideas
Well, we got something super
important that is that on radios
musicals of our country at the time
it only sounded or david guetta or cold
play and spanish artists I think
there was 12 economy there were not many
more on the top
well with this project we get
break many barriers a
the theory is that the artist had to
be well known
so that the radio could put it and that
then people had that
interaction say is the new song
of enrique iglesias the name made
the song was better
what we get is that at
final simply a person singing
in the bathroom of your house
if there was a proposal heard
was voted was analyzed was combined
with other artists and we got two
of those proposals were number one
develops in that year half of the
Spanish music that was number one in
commercial radios like the 40
main
they were project songs with
objectives of the network thanks to the
behavior of people use that
behavior of people to have
many more ideas
As a result of all this, he was born very
nice that is a company where where
is currently working and what we
we dedicate is to always try to count
stories through music is not
a format that is very clear we like
a lot of trying to be like a kind of
of transatlantic but with the agility
that has a windsurf board for the
time to look
we need that agility we need
always be at the point of departure but
we do not know where the race is going
with which if you have spirit of
when something new arrives it is not a
threat is an opportunity when
we have the mobile phone and we say
that the mobile from where we can
use it as a tool so that in
our case can be a perfect
tool to be able to record for all
his clues to be able to collaborate to
to discover artists and so on
we use then we call it to ya
we said good is that because we’re going to
have to be only using people
who has talent because there are certain
very much the doors and only uses
talent are limiting music to
someone who has to learn music
to be able to do it or that someone who
has an innate talent and then we
we started to put the head to be able
make a project called the sands
of innocence
which is a song made with the
people’s emotions as we put it
well we went to see the people of de
audi he had a project of
innovation and do not predict that it is very
well posed in which they what
We are committed to innovation and
technology and we had many
projects like that but there was a question
that was perfect to develop with
them and is that an artist or an author
when is composing
if you need that musical ability to
drop all those melodies so that
those melodies go out for
combine them with the chords that when
He sits at home
what I do is that I sit at the piano and
began to release melodies one another
and everyone is always playing with the
same harmonic wheel that I have that
moment in the head to develop
Monica and began to let go and search and
that’s how to compose a 2020 melody
and he’s doing two very things
important one to loose a lot
of melodies and another is to choose the
suddenly decides to choose what
melody I like lame and I stay
here we leave you there because we do not
that people make that decision because
we do not see that each person can take
that decision and we authorize it in a way
very simple
we take an artist we take it from
trip to Juan celada and that has a lot
ability to improvise and then
I always did the same harmonic wheel
and on the same harmonic wheel you know
what is a charge of mónica the typical
of ethical view and internet where of
Suddenly a kid comes out and starts playing
four chords and sings 35 songs
over the same chords we do not see that
it’s a harmonica very little very simple
everything is he sat in front of the
people of a person we put a
neuromarketing pots that measures
more or less then a little attention
we receive in emotion and
then start singing and letting go
melodies to release melodies then
he is doing that author role
to let go and let go and let go and let go and
the person what he was doing was
that decision that part of the
song is the one he liked that
little bit he was liking it but it was not
a decision today you have to decide
exactly what is the part of the
song that you like was not like that but
that we try to measure scientifically
to be able to show that that trophy is
the one who had paid the most attention
person at that time we are going to create a
climate always the same a connection and
then taking pieces of one of
another one
then adds more and all pieces
who had created juan were created by
Juan but the decision is part of the
another person of the person that we have
chosen or of the person that we have
found with the person I wanted
participate with this we create that
collaboration
we use of course that part
internet there is another very nice with with with
with renfe in which people raised their
stories
a story another sad story already
they raised 1,700 stories in one in a
in a month and of those thousand 700 history
history selection and the prize is that
that story baby and juan were going to do
a song well we think why
we do not try to make a format in which
people are telling me stories and
artists are required to do
songs with those stories and in the end
what is created is a music channel
which is made with stories of the
Travellers
why then because I had a lot
relationship the train with the con with what
It happens to you on the train
in the end everyone has a
story to tell about everything you have
what to do with a trip is to get in there
inside try to scratch
this is what we try to
land like how to use a fork
to eat those internet is a fork
There are many people who want to say
constantly what happens with music
internet is a fork that serves to
click on what you have in front
I still think that it is the fork every
time is more useful and is becoming more
target when taking
the decisions of the projects because
we have it here as a tool
when the newspaper was born people
I read the newspaper is worth in music
for something similar happened when he was born
the electric guitar
those who played acoustic complain because
electric guitar for
electrical is almost cult when born
newspaper people in the period
When the radio is born, people listen to the
radio in music when the radio is born
there is an absolute revolution within
the musicians because everything
everyone goes into a trance because I did nothing
no one is going to see us live
because there is a pileup at home that is
playing because before the radio the
people could not hear sooner
that people could not hear the
music your house and the people between a
colleague with the radio now a musician
dies to sound on the radio the
television and television since
lets you view lets you view allows you
listen and programs are born and their
programs suddenly music for me
there a very good stage in which
we started to see music but there is a
very bad stage in which to see is more
important to feel or listen and are born
these famous making of play backs and of
the music suddenly begins to disappear
of television and that does a lot of damage
to the music industry
the music industry does the same
when the internet suddenly appeared
goes into a trance and it’s like they put us
on television and suddenly it appears
internet and suddenly people start to
manage between internet and television and
says why have a performance of
mourners on youtube and I do not see her on TV
is why because what happens in
YouTube is real because suddenly if one
you stumble on the unreal scene is what
more like a live show in the
tele does not happen that on TV suddenly
is the new album by Alejandro Sanz and
Alejandro Sanz is an artist
listen to sing jazz then I would take
time but when you see it
everything is mounted in such a way that
I did
making of and leaving like that and just like
making sing is singing
the album is playing in the Basques
are unplugging is how is it not
I believe nothing of what I’m seeing and
that is the news and in parallel happens
complaining before a video and I was
singing in improvised plan on the site
it has a lot more charm than
News
that’s why people are going towards it and then
does not do something much greater in
internet what is it counting
now that is to participate and collaborate and is
a fact today where more
music that was heard the middle of
communication that more music contains
is youtube
the music you see the music is no longer
listen listen more music on youtube
on the radio and on television
the spot and on discs brutal the amount
of music that flows out there and then
we reach a point beyond and
We have our all our lines
created to do jobs that have
what to see in that mixture of stories to
through music and suddenly we
we found the hairdresser and we say
Jorge Villegas to the pool suddenly and
you are going to buy and music is important
what species I had a cup
we found woman dined and is
currently they ask us for a project that
had to do with that with how I eat
put music on in spaces and
we pose next best eye
I think we ‘re going to look at this image
fix and it is not the same to see this image
so see this picture
A) Yes
[Music]
it is not the same to see this image so more
there
look at that image 10 seconds is not
the same way
to see them and see her like this
to see them and head of the cgt
well this is what we discovered to the
hour of being in a center
commercial and suddenly census and why
we do not try that all that experience
purchase start working as
work everything that happens when you
you are going to see a showcase or know how
window dressers to the people and lighting
the big gun is already inserted and for
medium
we discover that there is a world
incredible out there there is a world to the
time to make the decision of what
you are going to buy or how are you going to
be eating in one place
When I was a DJ, there was something very
funny that was when I was in happy
happy hours that life was a lot
cheaper
I only dedicate myself to putting hee hee hee hee
ji ji
one after another and as soon as the
happy hour that the rise story of
price
then since all the hits and to the
people on top of the track asking was a
handling was a handling with music
if I put you in the moment
that we are going to ask God I did not stay
the track is suddenly doing
payments is that
then this can take everything and
you can reach everything and you can get there
to the shopping experience and we
we have discovered and that is why it is inside
of our speech that there is music there
a lot of music a lot more
beyond making records and that there is something very
nice that music is something that
all people feel but that in
the fund does not well have many thanks
[Applause]
”
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