paradoxically I think that everyone
you know visa and I in many movies
all about watched many movies and it’s
so everything you say may be
used against him did not come out much
in the American movies of Paul and I
I work ten years of the police and
then my professional experience and
personal experience in social networks
has shown me that there is indeed
that measure a lot what you say because otherwise
could be used against grace
to know that we always talk about many
questions that networks allow you
social
what a great change in social networks
well then it turns out that we use
Internet and the rest of the channels
communication to see to listen and
that person onetoone communication 1
to 1 and now the 2.0 we have learned something
very different
another point of view and is the protagonist
It’s me
we call him social networks but they could
be egocentric here beige and it’s very
important is the team and it turns out that
It makes much sense to you may seem
paradoxical the photo but it is very real that
I dreamed that absurd to take a photo
clinton hillary that there are a million
Pictures of Hillary Clinton in Google Pack
of a more important one is that it is in
the law and not with me not what matters is
my opinion, me, me, and I was
there not only my opinion and everything
In addition, it seems that we are all
protagonists and it’s good we got to be
protagonists and what we are going a lot
the clamp there are no people that is already so
geek so sick canvas you’re going to see
how far you can get in the first
place
well I claim I protest and
before I said I want to protest is reduced
two friends and so far I say gentlemen
they have not charged 10 euros commission in
a bank for doing one thing and that
you know that this has happened and in
Santander says nothing worries us until
to be shared what is green 5
Millions of visits do not also arrive
for the earthquake his mother says before
kidnapped he said ‘my god mom I’m going
to die can be the worst of the worst and
Now it’s not like my mom tells me that
is or son I do not think you have a
profile and send you without being a certain mother
of kidnapping and the mother that is not that
the louse is brutal occupies all the
covers that go to the freak portal and
cool the geeks we will dominate the world
you will see also it is true that
can go hands at the end record
record and well look at my stage
policeman it turns out that we were in a
script quietly sent a video
on youtube and it was a guy who seemed like
it could be true we do the asleep
driving on the highway driving
homicidal and shares it on youtube to
Show yourself to your friends
fortunately, the format did not kill
nobody but said today we’re going to use the
community had a million and a half of
followers appeared to me in two hours
forty months two addresses where
she lived
fortunately, the
question is that you allowed us to
exhibit iam and stop him
on the other hand it is also very important
and you hear new ones are emerging
professions before were with with courses of
commodities managers courses everything and it’s
courses have changed absolutely
saying how is it possible area courses
influencer youtuber mom I want to be
youtuber as much as doing courses are
new times in which all
we are obsessed we all want to be
very cool that is God far
let’s get to be cool then the
we are always willing to have snap
chat even to take the president out
no and put a filter and we’re all very
very deranged
it is true that is that our president
maybe it’s not so cool our
CEO to our leader
if it is a political party like others
because people detect what it is that
it really matters I got the
police and I can get instagram
many puppies a lot of people a lot
Honey, but it turns out that all the
girls and all of Spain
quickly did we already know what is
the important thing
ibra sacks ends up becoming something
absolutely essential in a
legend but one also of legend that
I had always thought about breakfast
of the detainee’s breakfast I still do not
I have still been arrested and not
I knew how breakfast but it’s true
what do you say hey if we put an aie overcome
expectations that people tell me how
will do prevention as I go to
communicate is a picture worth more than
a thousand words not to mention the hotel the
bars are noticeable the bars
knowing that there is if you drink the night
earlier and you drive the truth that everything
the world understands it and I saw it the list
which is very important very powerful
it is also true hey lets us
differentiate us requires us to differentiate
social networks says hey if you make a
flat message and there are people who say that
let’s converse, let’s be authentic and let’s be
person to whom we give that are not
spending a joke
let’s return the joke to the people and he
some of the community participate
then people quickly and this does not
I expected it and share it with goals to the
root of me you give to whoever it is
conversations conversations listen is
know how to adapt to the environment be timely
be timely
Well, you all know that the
opportunity here is a matter of
minutes of hours
there are days that there are no days that end
our favorite series and everyone
I’m saving the day of breaking bad
Let’s talk about breaking bad and let’s know how to do
a copy a very powerful copy and
find the right moment to say
hey finish the series I’m going to make a
spoiler did not help after the series
ends up very bad in real life and breaking
bad you just commented will not raise topic
immediately and get a record of
virality is also easy
It’s not easy, it ‘s a matter of
adapt it and adapt the language well
written and spoken today delighted if
it turns out that you all sing the song
of the summer the dancing dancing
let’s sing we adapt we know how to play the
match
today the summer song let’s know
find a utility we do not add what
while your mobile bag is
sending it turns out that people know
well what are you talking about other
way if the hooks is a
opportunity to hook you talk about
always
constantly but it also allows you
mobilize people if it’s January 5
you say hey it turns out that kings are coming
magicians on the backs of horses there are others
changes that we pursue and
it turns out that people who see it perform
it’s an opportunity is to find hooks
constantly social networks and the
marketing adapted to the channel
absolutely the response of the people
it’s massive if they allow content
sorry forgiveness still excited the
question is that that content is
different
a little bit of a ghost movie
Sometimes they tell me, boy, you who have
seen has seen happier
good but if it turns out that it is
quiet bread that we call the
people say hey understood the message
this god sleep to the cops are freed
but the brand is cool and I’m hooked
message is not worth continuing to fear
among whom ye bring it to me
that this community is growing
growing is growing and grays hey
let’s speak the same language we know
adapt to the circumstances and a
day says hey it turns out we’ve arrived
to the million followers
how we celebrate the address
General of the police has arrived
million followers thank you very much
or much better the earthquake uu to the
joy of the moment to celebrate it and
get a brutal reality 30,000
retweets in the background is getting
engage people that today we are a
very powerful community and thank you for
normal way was absolutely
it’s an adaptation exercise and sometimes
also provocation not because
wants to get attention and you hear or the
wave that I want my series though then
fall into that religious provocation that
some feel offended
first of all that you know that it is the
first rat child okay I consider myself a
rare kid day sunday I lived with her
my mobile is lost, tutored and
it turns out that goye I want you to see
policemen in action or spend a joke and
a brutal debate is generated but in the
program that is important also not
It also allows us to sometimes interact
you know what new supposed heroes
there are very many people in social networks
that sweeps on youtube on twitter in
facebook and everyone wants to be
there not and dialogue with them and if
it turns out that someone interacts with you
a podium in bad plan you too what
you are and for bad what I am I named
those interactions are sometimes too much
authentic yes forgiveness sorry
too technical interactions and
I am I am a dog of 11m of the
state dogs
you are a fool 2.0 man who is not
he likes for the community
if the drafts I was not kidding me
I open my language is very typical of
social networks also these
channels
great but that country are
great to tell stories
the telling storytelling hey let’s count
different things
here the civil guard could say hey
that we have stopped in river for trafficking
drug be much further has animated
fun we tell a beautiful story
and it will be when I turn on some thought
that with a tumor and a little chocolate
will have perfect tomorrow at the end but
with us it ‘s brutal is a story
fantastic in 140 characters to 140
characters
It is also to hear the tease
brands and brands make with you
many times and it’s really fun if the
that you are hooked to time series
it perfectly fits to say by God
tomorrow I have to get up early to keep
what a beating like of those who still
justify since a marathon happened
standard and that I’m ground and that I’m going to
arrive late
that’s why it can result in that text being
you ask for it and he gives it name to the trophy
had a teacher does not sneak
but for the moment and this one won that
unique language networking environment
social that you also say you hear
Like you get a trolley or someone who
gave appointment with the language and you
also answer and not as renfe
reader writes something unintelligible and
I am also going to play in that language
unintelligible the oil to the troll what
loan
absolutely not get without ads
brutal is that hooking is much more
hard also because the brands
sometimes we want to play and hey and
commemorate all kinds of issues
we are in the real is in marketing and
if it’s the day of geek pride
geeks we want to celebrate and with what
happened with fritz content and of course
less that fricke content of the day of
geek pride that just came out in
online television
it came out on the news is wonderful
these different new contents
through audiovisual with videos is very
different not but also not only
is to make jokes and to joke and
to play with the community but
also to claim and it turns out that
we are very green so hear
let’s celebrate the world’s middle day
how we want and how we should
claim rights liberties our
way of thinking
it serves to mobilize people there
descriptive that we do a little
serious too serious
well, if all that turns out I’m
playing a game pokémon goal for
we also talk about pokémon
go
we talk about why the world if
it occurs to us and we assure you verón picat
now of 90 and 100 dollars that already
I do not grow up a little pathetic
disoriented
I did not realize they saw me like that
if you want me to be there
I’m there now well with being always
playing to the limit then all have a
series of errors not with the language the
language for example there comes a time in
who wants to be helpful and answer
something without answering it and those responsible
and generate a brutal crisis turns around
to the world
I do not say my god where I get in 140
characters it seems that no but it can be
a brutal crisis that had been won
to the draft and I do not
you can also tell hero baby
what to say of avenger’s vigilante
samanta villar and give the card of good
or bad father then when the lees
can not truly develop
then think what the fuck do not
but we are not the only ones
We are not the only ones who appreciate that
ask the moncloa like that of
madrid that for eight seconds had
this tweet and quickly the screenshot
that we caught getting into a
conflict with germany germany
I took back waters I did not know it was not him
but this one happens when you get confused about
account
I have hope also confuses
account for my program
favorite which man who wants
marry my son be hidden as
God sends and it turns out that he gave me
explanations to my boss
good not true that he who wants
marry my son but there are others who
they also prefer to confess their plans to
through your account and you get confused
account they have exciting plans already
nine of which we are when
and the problem is that they can say
the strength and in them is that I can not
let me say around them and all
world came to the world hackers
to reduce this game has no other
thing to do is very expensive
there are others instead that the art fite
can you get into a mess you can
distract
I’m still tweeting you can
get into a brutal mess because because
it turns out he loses the north
absolutely saying hey I get to
tweet I’m here you have a celebrity
he asks me not molón will not
they’re just going to believe in the office in the
office or they believed it when I read it
he got confused about getting over the piano and
that then quickly save tweets
I am also a specialist in erase
tweets there are other brands that are have
born internet of all networks
social but that has mouth is wrong
and sometimes we played no limit to
limit and sometimes we want it has been called
a lot of attention and we can be sure
sarcastic but I always say I do not
offend the positive environment does not have
what is it in a negative tone and if not
can happen because he hears that there are people who
as Czech perez of formula 1 that
feels offended with hamsters
unnecessarily offended all of mexico
makes a joke in bad taste not
is also raised is that as I say what
has done very well it turns out that they repeat
shareholder arrives with his ferrari to
shopping center parked in the
handicapped area and it arrives and I know by
which side is going to pay because pussy we
you have set aside developing ferrán and
man, just like he does a little bit in
evidence in social networks does not and it gets you
in a mess of brutal reputation
I think that for all of us
should this reflection serve to say
hear prudence with what you write
there are people who have been players of
barcelona only two hours per
write something they did not know what
he wrote offending necessarily the
catalans
Suddenly he sees the front-page club
be the shortest player in history
barcelona only two hours the memory
is the fingerprint is not something of
turis
I wanted then we have been
speaking today in the background is to do
a reflection there is fingerprint
we have all put our
I’m going to be one of our data in networks
social our name and surnames
we must know how to take care of that fingerprint
let’s assume we have it on one hand take care of it
defensively say to see what it says is
that we will all go and also with
something good in the future may be your
curriculum fingerprint
you have my name in google the
sala this is worth I’m not blue I’m from
green but I do everything blue then
google is ready is not if google
still does not know how to become very green
no but it’s true that we carry the
technology and it ‘s there we have to know
play with her leaving also advised
reflection
on the one hand beige something very relevant
this picture
this photo not much I’m from the generation
tuenti of those who go to our bathroom
binational parents idiots and it’s called
photo tuenti
foto foto until one day arrives from
suddenly of course it is clear
until one day and the oscars this
sense has reiterated from history
I marvel at the history made
will change the whole world and now he
flame selphy on the one hand all the
politicians do it for as long as the fef
no longer just thought and if five
years finished
if five years ago I came to you
today we are going to do let’s patent a
stick to make us give me with
the stick to the bone
which leads us to say hey evolves
change we have to adapt
everything will continue to work if we have
to know how to play the rules
we have to know how to adapt equally between
five years the stick is the physiatrist thing
what was six years ago of the
reign of the principal and absolutely what
that seven years ago they said 34
rubbed but that transformation
digital that adaptation must also
affect us all to have
information part of the content and for
I do not think it’s very important that
we have declared that they are great
opportunities the social networks of
find out what it is like to enjoy
connect to relate not in what
staff and the professional can not see
people to brands to brands
personal inscriptions to the
entities
we must take advantage but let us know
that you have to prepare a lot to know what
that one puts what you should not know
manage it, dedicate time to devote
you win the wonderful networks
social
Thank you so much everyone
”
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