[Applause] one out of seven Americans are unsure of
one out of seven Americans are unsure of
one out of seven Americans are unsure of where their next meal will come from
where their next meal will come from
where their next meal will come from at the same time we waste 40% of all
at the same time we waste 40% of all
at the same time we waste 40% of all edible food now remember food waste not
edible food now remember food waste not
edible food now remember food waste not only squanders nourishment that could
only squanders nourishment that could
only squanders nourishment that could feed people but also the resources that
feed people but also the resources that
feed people but also the resources that it took to grow that food for example in
it took to grow that food for example in
it took to grow that food for example in the last year 21% of all fresh water
the last year 21% of all fresh water
the last year 21% of all fresh water went to irrigate crops that were never
went to irrigate crops that were never
went to irrigate crops that were never eaten concurrently food waste is a
eaten concurrently food waste is a
eaten concurrently food waste is a massive environmental concern if its
massive environmental concern if its
massive environmental concern if its emissions would be aggregated and
emissions would be aggregated and
emissions would be aggregated and measured as a country food waste would
measured as a country food waste would
measured as a country food waste would be the third greatest contributor of
be the third greatest contributor of
be the third greatest contributor of greenhouse gases right after the US and
greenhouse gases right after the US and
greenhouse gases right after the US and China now I think it’s clear to a lot of
China now I think it’s clear to a lot of
China now I think it’s clear to a lot of us that food waste is the dumbest social
us that food waste is the dumbest social
us that food waste is the dumbest social and environmental problem of our day and
and environmental problem of our day and
and environmental problem of our day and thankfully businesses governments people
thankfully businesses governments people
thankfully businesses governments people like us have come together in the last
like us have come together in the last
like us have come together in the last years to solve it I’m here because with
years to solve it I’m here because with
years to solve it I’m here because with my partner Jordan Schwartz we created
my partner Jordan Schwartz we created
my partner Jordan Schwartz we created one of those businesses that sees the
one of those businesses that sees the
one of those businesses that sees the food waste problem as an opportunity to
food waste problem as an opportunity to
food waste problem as an opportunity to do well by doing good
do well by doing good
do well by doing good and I’m here with you to share our story
and I’m here with you to share our story
and I’m here with you to share our story from underage home brewers baking loaves
from underage home brewers baking loaves
from underage home brewers baking loaves of bread in a fraternity kitchen to the
of bread in a fraternity kitchen to the
of bread in a fraternity kitchen to the global arena my goal is for you to feel
global arena my goal is for you to feel
global arena my goal is for you to feel inspired to look out in the world and
inspired to look out in the world and
inspired to look out in the world and find an area that you can make a
find an area that you can make a
find an area that you can make a difference and take action and live with
difference and take action and live with
difference and take action and live with passion now the company that we started
passion now the company that we started
passion now the company that we started is called regrind and my shirt should
is called regrind and my shirt should
is called regrind and my shirt should give you a little bit of an idea of what
give you a little bit of an idea of what
give you a little bit of an idea of what we do there’s a quick poll of the
we do there’s a quick poll of the
we do there’s a quick poll of the audience who’s ever had a beer be honest
audience who’s ever had a beer be honest
audience who’s ever had a beer be honest alright now keep your hand up if you’ve
alright now keep your hand up if you’ve
alright now keep your hand up if you’ve ever eaten a beer nice a few of you very
ever eaten a beer nice a few of you very
ever eaten a beer nice a few of you very good
now we started this business that has to
now we started this business that has to do with food waste but that 40% number
do with food waste but that 40% number
do with food waste but that 40% number that completely overlooks a lot of
that completely overlooks a lot of
that completely overlooks a lot of edible byproducts in our case we’re
edible byproducts in our case we’re
edible byproducts in our case we’re obsessed with beer waste now I know what
obsessed with beer waste now I know what
obsessed with beer waste now I know what you’re thinking and no we’re not talking
you’re thinking and no we’re not talking
you’re thinking and no we’re not talking about those wounded soldiers that are
about those wounded soldiers that are
about those wounded soldiers that are left behind the morning after a party
left behind the morning after a party
left behind the morning after a party what we’re talking about is the highly
what we’re talking about is the highly
what we’re talking about is the highly nutritious incredibly delicious food
nutritious incredibly delicious food
nutritious incredibly delicious food that is created during the beer brewing
that is created during the beer brewing
that is created during the beer brewing process but left behind you see it takes
process but left behind you see it takes
process but left behind you see it takes massive amounts of grand to brew beer
massive amounts of grand to brew beer
massive amounts of grand to brew beer approximately 1 pound of grain per
approximately 1 pound of grain per
approximately 1 pound of grain per six-pack and there is no way to brew
six-pack and there is no way to brew
six-pack and there is no way to brew beer without using this grain yet only
beer without using this grain yet only
beer without using this grain yet only the sugars from the grain are needed to
the sugars from the grain are needed to
the sugars from the grain are needed to make beer all the protein the fiber the
make beer all the protein the fiber the
make beer all the protein the fiber the micronutrients those are left behind now
micronutrients those are left behind now
micronutrients those are left behind now this is a photo that we took outside of
this is a photo that we took outside of
this is a photo that we took outside of a single brewery in a single day now
a single brewery in a single day now
a single brewery in a single day now there are dozens of these breweries in
there are dozens of these breweries in
there are dozens of these breweries in every city around the world every grain
every city around the world every grain
every city around the world every grain we have invented a way of rescuing this
we have invented a way of rescuing this
we have invented a way of rescuing this nutrition and turning it into what is a
nutrition and turning it into what is a
nutrition and turning it into what is a highly versatile grain blend that
highly versatile grain blend that
highly versatile grain blend that performs incredibly well across food
performs incredibly well across food
performs incredibly well across food applications in essence we’ve created a
applications in essence we’ve created a
applications in essence we’ve created a new kind of flour now some of you may
new kind of flour now some of you may
new kind of flour now some of you may have heard that beer is liquid bread
have heard that beer is liquid bread
have heard that beer is liquid bread what I’m here to tell you is that the
what I’m here to tell you is that the
what I’m here to tell you is that the leftovers from beer can be turned into a
leftovers from beer can be turned into a
leftovers from beer can be turned into a whole lot of gratis it’s gonna blow your
whole lot of gratis it’s gonna blow your
whole lot of gratis it’s gonna blow your mind if we took a year’s worth of grain
mind if we took a year’s worth of grain
mind if we took a year’s worth of grain from the nearly 6 billion gallons of
from the nearly 6 billion gallons of
from the nearly 6 billion gallons of beer that we consumed in the last year
beer that we consumed in the last year
beer that we consumed in the last year yes we drink 6 billion gallons of beer
yes we drink 6 billion gallons of beer
yes we drink 6 billion gallons of beer and we regrind it into our flour we
and we regrind it into our flour we
and we regrind it into our flour we could create enough bread so that every
could create enough bread so that every
could create enough bread so that every American could have 34 loaves or to put
American could have 34 loaves or to put
American could have 34 loaves or to put it in sweeter terms for all your math
it in sweeter terms for all your math
it in sweeter terms for all your math nerds that’s a 1362 cookies give or take
nerds that’s a 1362 cookies give or take
nerds that’s a 1362 cookies give or take a few for every american regrain does
a few for every american regrain does
a few for every american regrain does assist
assist
assist food brand built around upcycling this
food brand built around upcycling this
food brand built around upcycling this super grain that’s left behind by the
super grain that’s left behind by the
super grain that’s left behind by the beer brewing process we’ve started with
beer brewing process we’ve started with
beer brewing process we’ve started with a line of snack bars and we’re going so
a line of snack bars and we’re going so
a line of snack bars and we’re going so much further this is the circular
much further this is the circular
much further this is the circular economy for food or as we like to call
economy for food or as we like to call
economy for food or as we like to call it edible upcycling now the awesome
it edible upcycling now the awesome
it edible upcycling now the awesome thing about upcycling is that it takes a
thing about upcycling is that it takes a
thing about upcycling is that it takes a look at our planet’s resources and tries
look at our planet’s resources and tries
look at our planet’s resources and tries to get them to the highest possible use
to get them to the highest possible use
to get them to the highest possible use in the case of edible upcycling we’re
in the case of edible upcycling we’re
in the case of edible upcycling we’re looking at our favorite food and
looking at our favorite food and
looking at our favorite food and beverage products and taking what those
beverage products and taking what those
beverage products and taking what those processes may leave behind and creating
processes may leave behind and creating
processes may leave behind and creating more food now with our technology and
more food now with our technology and
more food now with our technology and products we are elevating the secret
products we are elevating the secret
products we are elevating the secret edible powerhouse that’s left behind by
edible powerhouse that’s left behind by
edible powerhouse that’s left behind by the beer bearing process to the hero
the beer bearing process to the hero
the beer bearing process to the hero status that it deserves we’re closing
status that it deserves we’re closing
status that it deserves we’re closing the loop between the brewing industry
the loop between the brewing industry
the loop between the brewing industry and the food system and if we’re
and the food system and if we’re
and the food system and if we’re successful we’ll upcycle billions of
successful we’ll upcycle billions of
successful we’ll upcycle billions of pounds of food we’re here to create a
pounds of food we’re here to create a
pounds of food we’re here to create a new environmental and economic standard
new environmental and economic standard
new environmental and economic standard that makes the right thing of how to
that makes the right thing of how to
that makes the right thing of how to handle this waste or would be waste the
handle this waste or would be waste the
handle this waste or would be waste the easy thing but the craziest part of all
easy thing but the craziest part of all
easy thing but the craziest part of all is it if he would ask me this six years
is it if he would ask me this six years
is it if he would ask me this six years ago when I was at UCLA I wouldn’t have
ago when I was at UCLA I wouldn’t have
ago when I was at UCLA I wouldn’t have told you any of this back then and still
told you any of this back then and still
told you any of this back then and still today Jordan and I were two buddies
today Jordan and I were two buddies
today Jordan and I were two buddies united by a passion for entrepreneurship
united by a passion for entrepreneurship
united by a passion for entrepreneurship for sustainability for food and for beer
for sustainability for food and for beer
for sustainability for food and for beer and we stumbled upon an idea and we took
and we stumbled upon an idea and we took
and we stumbled upon an idea and we took one small step after another we had so
one small step after another we had so
one small step after another we had so much fun tinkering with regrind that
much fun tinkering with regrind that
much fun tinkering with regrind that it’s now a passion that we share as a
it’s now a passion that we share as a
it’s now a passion that we share as a full-time venture with a team of eight
full-time venture with a team of eight
full-time venture with a team of eight we’ve had the privilege of launching a
we’ve had the privilege of launching a
we’ve had the privilege of launching a brand that’s moving into national
brand that’s moving into national
brand that’s moving into national distribution and we’re in the
distribution and we’re in the
distribution and we’re in the discussions with some of the world’s
discussions with some of the world’s
discussions with some of the world’s largest food and beverage companies to
largest food and beverage companies to
largest food and beverage companies to explore partnerships it also blows my
explore partnerships it also blows my
explore partnerships it also blows my mind that we have literally invented
mind that we have literally invented
mind that we have literally invented technology with the USDA that were
technology with the USDA that were
technology with the USDA that were filing patents on and we’ve had the
filing patents on and we’ve had the
filing patents on and we’ve had the fortune of being able to tell our story
fortune of being able to tell our story
fortune of being able to tell our story to millions as food waste
to millions as food waste
to millions as food waste thought-leaders thanks to global media
thought-leaders thanks to global media
thought-leaders thanks to global media coverage and platforms like Ted today we
coverage and platforms like Ted today we
coverage and platforms like Ted today we are living the dream pursuing our
are living the dream pursuing our
are living the dream pursuing our passions and
passions and
passions and I am assured by some very smart people
I am assured by some very smart people
I am assured by some very smart people that it’ll be a six year overnight
that it’ll be a six year overnight
that it’ll be a six year overnight success the thing is that regrain made a
success the thing is that regrain made a
success the thing is that regrain made a longer be a hobby we truly have evolved
longer be a hobby we truly have evolved
longer be a hobby we truly have evolved a lot but the key is is that we’re still
a lot but the key is is that we’re still
a lot but the key is is that we’re still having just as much fun by starting as
having just as much fun by starting as
having just as much fun by starting as recreational entrepreneurs we took a
recreational entrepreneurs we took a
recreational entrepreneurs we took a vision and fuelled it with our passion
vision and fuelled it with our passion
vision and fuelled it with our passion and overtime we have earned the eye
and overtime we have earned the eye
and overtime we have earned the eye ability to professionally pursue this
ability to professionally pursue this
ability to professionally pursue this opportunity to make the world a better
opportunity to make the world a better
opportunity to make the world a better place now some of you may have seen this
place now some of you may have seen this
place now some of you may have seen this video before and I’m here to tell you
video before and I’m here to tell you
video before and I’m here to tell you that this is a party that everyone is
that this is a party that everyone is
that this is a party that everyone is invited to the thing is is that there’s
invited to the thing is is that there’s
invited to the thing is is that there’s no invitation there’s no map there’s no
no invitation there’s no map there’s no
no invitation there’s no map there’s no instructions as to how to get there and
instructions as to how to get there and
instructions as to how to get there and you’re guaranteed to be the first one to
you’re guaranteed to be the first one to
you’re guaranteed to be the first one to show up but if you have the courage to
show up but if you have the courage to
show up but if you have the courage to stay stoked
stay stoked
stay stoked it will either build into something
it will either build into something
it will either build into something bigger than it was when it started or
bigger than it was when it started or
bigger than it was when it started or worst case scenario you might just lose
worst case scenario you might just lose
worst case scenario you might just lose yourself to the music and have a great
yourself to the music and have a great
yourself to the music and have a great time there’s no way to know exactly
time there’s no way to know exactly
time there’s no way to know exactly where you’ll end up when you start it my
where you’ll end up when you start it my
where you’ll end up when you start it my goal is to convince you to not wait for
goal is to convince you to not wait for
goal is to convince you to not wait for an invitation that will never come but
an invitation that will never come but
an invitation that will never come but to start the party yourself you might
to start the party yourself you might
to start the party yourself you might not know what you’re doing when you
not know what you’re doing when you
not know what you’re doing when you someone you’re doing a bit
someone you’re doing a bit
someone you’re doing a bit isn’t that true with any pursuit just
isn’t that true with any pursuit just
isn’t that true with any pursuit just like our friend here you might have some
like our friend here you might have some
like our friend here you might have some first adopters that will come a team of
first adopters that will come a team of
first adopters that will come a team of believers people that that are with you
believers people that that are with you
believers people that that are with you that want to see this be successful and
that want to see this be successful and
that want to see this be successful and together you’ll create so much buzz so
together you’ll create so much buzz so
together you’ll create so much buzz so much enthusiasm then it might just build
much enthusiasm then it might just build
much enthusiasm then it might just build into a movement and that’s all to say do
into a movement and that’s all to say do
into a movement and that’s all to say do not let uncertainty get in the way of
not let uncertainty get in the way of
not let uncertainty get in the way of taking action to block you from pursuing
taking action to block you from pursuing
taking action to block you from pursuing your passions the most important thing
your passions the most important thing
your passions the most important thing that you can do is to enjoy the process
that you can do is to enjoy the process
that you can do is to enjoy the process so you will surely burn out before you
so you will surely burn out before you
so you will surely burn out before you even get started okay
even get started okay
even get started okay I get it maybe you don’t fancy dancing
I get it maybe you don’t fancy dancing
I get it maybe you don’t fancy dancing that’s okay
that’s okay
that’s okay maybe you prefer cards
it’s human nature to want this to be as
it’s human nature to want this to be as easy as this cards against humanity’
easy as this cards against humanity’
easy as this cards against humanity’ prompt instead I’d like to offer a
prompt instead I’d like to offer a
prompt instead I’d like to offer a framework an idea that you use
framework an idea that you use
framework an idea that you use recreational entrepreneurship as a
recreational entrepreneurship as a
recreational entrepreneurship as a launchpad because the best part is is
launchpad because the best part is is
launchpad because the best part is is that if you if your business or whatever
that if you if your business or whatever
that if you if your business or whatever it is that you’re happy to pursue it
it is that you’re happy to pursue it
it is that you’re happy to pursue it ever takes off if you’re loving what
ever takes off if you’re loving what
ever takes off if you’re loving what you’re doing and still having fun you
you’re doing and still having fun you
you’re doing and still having fun you can still make a difference and have an
can still make a difference and have an
can still make a difference and have an impact on your own so the end of day it
impact on your own so the end of day it
impact on your own so the end of day it all starts with an at the beginning of
all starts with an at the beginning of
all starts with an at the beginning of the day actually it all starts with an
the day actually it all starts with an
the day actually it all starts with an idea people ask us all the time how he
idea people ask us all the time how he
idea people ask us all the time how he came up with ours and I have the
came up with ours and I have the
came up with ours and I have the absolute privilege of being able to say
absolute privilege of being able to say
absolute privilege of being able to say well here as the story goes as
well here as the story goes as
well here as the story goes as undergraduates Jordan and I took to home
undergraduates Jordan and I took to home
undergraduates Jordan and I took to home brewing our own beer which is a hobby
brewing our own beer which is a hobby
brewing our own beer which is a hobby that our mothers were just as thrilled
that our mothers were just as thrilled
that our mothers were just as thrilled with as we were now every time we made a
with as we were now every time we made a
with as we were now every time we made a batch of beer we were left with pounds
batch of beer we were left with pounds
batch of beer we were left with pounds and pounds of this grain it felt that we
and pounds of this grain it felt that we
and pounds of this grain it felt that we weren’t just making beer that we were
weren’t just making beer that we were
weren’t just making beer that we were making food we didn’t have anything to
making food we didn’t have anything to
making food we didn’t have anything to do with the food besides throw it away
do with the food besides throw it away
do with the food besides throw it away we certainly didn’t have farm animals we
we certainly didn’t have farm animals we
we certainly didn’t have farm animals we didn’t have compost all we had was the
didn’t have compost all we had was the
didn’t have compost all we had was the dump but you know what we realized we
dump but you know what we realized we
dump but you know what we realized we hadn’t bountiful supply so I might be in
hadn’t bountiful supply so I might be in
hadn’t bountiful supply so I might be in here in the room we had party animals
here in the room we had party animals
here in the room we had party animals and they’re hungry and we thought that
and they’re hungry and we thought that
and they’re hungry and we thought that if we could bacon loaves of bread maybe
if we could bacon loaves of bread maybe
if we could bacon loaves of bread maybe we could sell them on campus our
we could sell them on campus our
we could sell them on campus our original vision was literally to sell
original vision was literally to sell
original vision was literally to sell enough loaves of bread that we just
enough loaves of bread that we just
enough loaves of bread that we just might be able to brew beer for free now
might be able to brew beer for free now
might be able to brew beer for free now I know what you’re thinking this isn’t
I know what you’re thinking this isn’t
I know what you’re thinking this isn’t exactly as altruistic as that big
exactly as altruistic as that big
exactly as altruistic as that big worldly vision I laid out earlier
forgive me but at scale what we’re doing
forgive me but at scale what we’re doing is we’re looking to build a platform
is we’re looking to build a platform
is we’re looking to build a platform between the brewing industry and the
between the brewing industry and the
between the brewing industry and the food system and if we’re successful
food system and if we’re successful
food system and if we’re successful regrain super cream should be able to be
regrain super cream should be able to be
regrain super cream should be able to be found in every aisle of the grocery
found in every aisle of the grocery
found in every aisle of the grocery store both as our products and as a
store both as our products and as a
store both as our products and as a signature ingredient and others from
signature ingredient and others from
signature ingredient and others from savory to sweet we continue to be blown
savory to sweet we continue to be blown
savory to sweet we continue to be blown away by how versatile and delicious our
away by how versatile and delicious our
away by how versatile and delicious our grant is but the best part of all is
grant is but the best part of all is
grant is but the best part of all is that every product that we come up with
that every product that we come up with
that every product that we come up with every partnership
every partnership
every partnership we strike every sale that we generate
we strike every sale that we generate
we strike every sale that we generate sure it helps us grow our business and
sure it helps us grow our business and
sure it helps us grow our business and this is crucial but it also brings us
this is crucial but it also brings us
this is crucial but it also brings us one step closer to our mission
one step closer to our mission
one step closer to our mission we’re simultaneously reducing waste and
we’re simultaneously reducing waste and
we’re simultaneously reducing waste and feeding people the point here is that
feeding people the point here is that
feeding people the point here is that it’s impossible to know where your great
it’s impossible to know where your great
it’s impossible to know where your great idea will end up but it is easy to know
idea will end up but it is easy to know
idea will end up but it is easy to know where it starts so keep your eyes open
where it starts so keep your eyes open
where it starts so keep your eyes open keep your heart open recognize when that
keep your heart open recognize when that
keep your heart open recognize when that moment is happening to you and take
moment is happening to you and take
moment is happening to you and take action you got to do something about it
action you got to do something about it
action you got to do something about it and along the way you can hold your
and along the way you can hold your
and along the way you can hold your vision subject to improvement just like
vision subject to improvement just like
vision subject to improvement just like we did and still stay true to the core
we did and still stay true to the core
we did and still stay true to the core of your mission the core of our mission
of your mission the core of our mission
of your mission the core of our mission has always been to creatively upcycle
has always been to creatively upcycle
has always been to creatively upcycle waste over time we’ve just allowed our
waste over time we’ve just allowed our
waste over time we’ve just allowed our means to evolve so next and most
means to evolve so next and most
means to evolve so next and most important more important than take then
important more important than take then
important more important than take then coming up with an idea is taking action
coming up with an idea is taking action
coming up with an idea is taking action on it the hardest part is going from
on it the hardest part is going from
on it the hardest part is going from zero to one and at the outset all you’ll
zero to one and at the outset all you’ll
zero to one and at the outset all you’ll have to invest in your idea is emotional
have to invest in your idea is emotional
have to invest in your idea is emotional currency your passion
currency your passion
currency your passion look how stoked we are to be hand-making
look how stoked we are to be hand-making
look how stoked we are to be hand-making granola bars in a home kitchen at the
granola bars in a home kitchen at the
granola bars in a home kitchen at the time you know we’d be doing farmers
time you know we’d be doing farmers
time you know we’d be doing farmers markets since I thought people would
markets since I thought people would
markets since I thought people would tell us and that’s really your idea it
tell us and that’s really your idea it
tell us and that’s really your idea it tastes like a good idea just not really
tastes like a good idea just not really
tastes like a good idea just not really what you wanna hear when you’re making
what you wanna hear when you’re making
what you wanna hear when you’re making food but all that we heard was keep
food but all that we heard was keep
food but all that we heard was keep going dudes you’re onto something and we
going dudes you’re onto something and we
going dudes you’re onto something and we kept pushing forward equally important
kept pushing forward equally important
kept pushing forward equally important is to engage your community early you’re
is to engage your community early you’re
is to engage your community early you’re not at this alone ask your friends for
not at this alone ask your friends for
not at this alone ask your friends for advice find experts to give you feedback
advice find experts to give you feedback
advice find experts to give you feedback surround yourself with advisors when
surround yourself with advisors when
surround yourself with advisors when people are in a position to help we
people are in a position to help we
people are in a position to help we found that they often are you just have
found that they often are you just have
found that they often are you just have to bring yourself to ask now to be sure
to bring yourself to ask now to be sure
to bring yourself to ask now to be sure there’ll be many obstacles ahead but you
there’ll be many obstacles ahead but you
there’ll be many obstacles ahead but you wanted the opportunity address any of
wanted the opportunity address any of
wanted the opportunity address any of them if you never get going for us one
them if you never get going for us one
them if you never get going for us one that we came up against was this idea of
that we came up against was this idea of
that we came up against was this idea of appealing tortured to tradition this is
appealing tortured to tradition this is
appealing tortured to tradition this is the concept of oh this is such a good
the concept of oh this is such a good
the concept of oh this is such a good idea someone would have already done
idea someone would have already done
idea someone would have already done this before therefore your idea well
this before therefore your idea well
this before therefore your idea well that idea won’t work in our case they’d
that idea won’t work in our case they’d
that idea won’t work in our case they’d say to us if turning beer waste into
say to us if turning beer waste into
say to us if turning beer waste into food was a good idea wouldn’t we see
food was a good idea wouldn’t we see
food was a good idea wouldn’t we see bureaus on the Shelf already
bureaus on the Shelf already
bureaus on the Shelf already this line of thinking is so comfortable
this line of thinking is so comfortable
this line of thinking is so comfortable for people but it’s completely wrong and
for people but it’s completely wrong and
for people but it’s completely wrong and you can’t be discouraged on it we knew
you can’t be discouraged on it we knew
you can’t be discouraged on it we knew that turning this stuff into food was a
that turning this stuff into food was a
that turning this stuff into food was a good idea but we never argued it was an
good idea but we never argued it was an
good idea but we never argued it was an original one we only started baking
original one we only started baking
original one we only started baking bread because we found a community of
bread because we found a community of
bread because we found a community of home brewers online that had a rich
home brewers online that had a rich
home brewers online that had a rich history of doing the same and the brew
history of doing the same and the brew
history of doing the same and the brew pubs all across the country had been
pubs all across the country had been
pubs all across the country had been making pizza dough and burger buns and
making pizza dough and burger buns and
making pizza dough and burger buns and all kinds of things just no one had
all kinds of things just no one had
all kinds of things just no one had tried to tackle it in this way but still
tried to tackle it in this way but still
tried to tackle it in this way but still why and got ahead of myself actually we
why and got ahead of myself actually we
why and got ahead of myself actually we got to go way back because the concept
got to go way back because the concept
got to go way back because the concept of waste itself predates human
of waste itself predates human
of waste itself predates human understanding entirely what you see here
understanding entirely what you see here
understanding entirely what you see here is a nurse log it’s a dead tree it
is a nurse log it’s a dead tree it
is a nurse log it’s a dead tree it creates the fertile conditions for new
creates the fertile conditions for new
creates the fertile conditions for new growth in the forest and it’s one of my
growth in the forest and it’s one of my
growth in the forest and it’s one of my favorite examples of fact that in nature
favorite examples of fact that in nature
favorite examples of fact that in nature there is no waste food waste itself is a
there is no waste food waste itself is a
there is no waste food waste itself is a byproduct of the industrialization of
byproduct of the industrialization of
byproduct of the industrialization of the food system we’re simply trying to
the food system we’re simply trying to
the food system we’re simply trying to do for beer what way once did for cheese
do for beer what way once did for cheese
do for beer what way once did for cheese what broth did for bones
what broth did for bones
what broth did for bones what sausage does for less desirable
what sausage does for less desirable
what sausage does for less desirable cuts of meat but still why hasn’t anyone
cuts of meat but still why hasn’t anyone
cuts of meat but still why hasn’t anyone done this rather than be duped by the
done this rather than be duped by the
done this rather than be duped by the appealed of tradition to tradition
appealed of tradition to tradition
appealed of tradition to tradition instead we tried to define those reasons
instead we tried to define those reasons
instead we tried to define those reasons and use them as goalposts to define bits
and use them as goalposts to define bits
and use them as goalposts to define bits of our path forward and I’ll share with
of our path forward and I’ll share with
of our path forward and I’ll share with you a little bit of what we found the
you a little bit of what we found the
you a little bit of what we found the first thing was timing when we came up
first thing was timing when we came up
first thing was timing when we came up with this concept craft beer was just
with this concept craft beer was just
with this concept craft beer was just beginning to boom now we have more than
beginning to boom now we have more than
beginning to boom now we have more than two new breweries opening per day many
two new breweries opening per day many
two new breweries opening per day many in cities the thing is is that an urban
in cities the thing is is that an urban
in cities the thing is is that an urban Brewer faces unique urban challenges
Brewer faces unique urban challenges
Brewer faces unique urban challenges number two sufficient technology
number two sufficient technology
number two sufficient technology infrastructure it just it didn’t exist
infrastructure it just it didn’t exist
infrastructure it just it didn’t exist this stuff is wet it’s heavy its
this stuff is wet it’s heavy its
this stuff is wet it’s heavy its unstable and processing it into food
unstable and processing it into food
unstable and processing it into food required innovation third a market for
required innovation third a market for
required innovation third a market for products made with this new ingredient
products made with this new ingredient
products made with this new ingredient wasn’t just unproven it didn’t exist at
wasn’t just unproven it didn’t exist at
wasn’t just unproven it didn’t exist at all this stuff is so far from being
all this stuff is so far from being
all this stuff is so far from being considered food that it’s actually
considered food that it’s actually
considered food that it’s actually technically called spent grant so we saw
technically called spent grant so we saw
technically called spent grant so we saw an opportunity to build a brand to
an opportunity to build a brand to
an opportunity to build a brand to educate the world about how incredible
educate the world about how incredible
educate the world about how incredible this super grain really is so even
this super grain really is so even
this super grain really is so even though we figured out fairly earlier
though we figured out fairly earlier
though we figured out fairly earlier what we had to do that’s not to say that
what we had to do that’s not to say that
what we had to do that’s not to say that we always knew
we always knew
we always knew exactly how we would do it this can be
exactly how we would do it this can be
exactly how we would do it this can be unsettling but it’s totally to be
unsettling but it’s totally to be
unsettling but it’s totally to be expected you have to embrace the process
expected you have to embrace the process
expected you have to embrace the process and trust that you will get through the
and trust that you will get through the
and trust that you will get through the process is totally dynamic and all day
process is totally dynamic and all day
process is totally dynamic and all day every day
every day
every day you will find yourself making real-time
you will find yourself making real-time
you will find yourself making real-time decisions with imperfect information and
decisions with imperfect information and
decisions with imperfect information and when you’re in the moment this can feel
when you’re in the moment this can feel
when you’re in the moment this can feel frenetic stressful scary turns out it’s
frenetic stressful scary turns out it’s
frenetic stressful scary turns out it’s actually pretty fun and when you take a
actually pretty fun and when you take a
actually pretty fun and when you take a step back there’s nothing more
step back there’s nothing more
step back there’s nothing more meaningful nothing more fulfilling than
meaningful nothing more fulfilling than
meaningful nothing more fulfilling than putting your heart into something that
putting your heart into something that
putting your heart into something that you know matters now back to cards
you know matters now back to cards
you know matters now back to cards against humanity’ we’re still in the
against humanity’ we’re still in the
against humanity’ we’re still in the middle of this journey but I’d like to
middle of this journey but I’d like to
middle of this journey but I’d like to offer a few reasons why I think that
offer a few reasons why I think that
offer a few reasons why I think that we’ve been able to grow from
we’ve been able to grow from
we’ve been able to grow from recreational entrepreneurs to where we
recreational entrepreneurs to where we
recreational entrepreneurs to where we are today in the hopes of these are
are today in the hopes of these are
are today in the hopes of these are something that you can take away first
something that you can take away first
something that you can take away first we recognize that we had an idea that
we recognize that we had an idea that
we recognize that we had an idea that could make the world a better place and
could make the world a better place and
could make the world a better place and we took action on it we didn’t know
we took action on it we didn’t know
we took action on it we didn’t know exactly how we would see our vision
exactly how we would see our vision
exactly how we would see our vision through but we weren’t afraid to learn
through but we weren’t afraid to learn
through but we weren’t afraid to learn by doing to take two steps forward even
by doing to take two steps forward even
by doing to take two steps forward even if we had to take a half step back or a
if we had to take a half step back or a
if we had to take a half step back or a full step back sometimes two steps back
full step back sometimes two steps back
full step back sometimes two steps back we didn’t let perfection get in the way
we didn’t let perfection get in the way
we didn’t let perfection get in the way of progress we embrace both success and
of progress we embrace both success and
of progress we embrace both success and failure and tried to learn from both
failure and tried to learn from both
failure and tried to learn from both number two we held our self subject to
number two we held our self subject to
number two we held our self subject to improvement if your idea is good others
improvement if your idea is good others
improvement if your idea is good others will follow competitors will emerge now
will follow competitors will emerge now
will follow competitors will emerge now you have to be the best and these
you have to be the best and these
you have to be the best and these followers should be validation that
followers should be validation that
followers should be validation that you’re really on to something and keep
you’re really on to something and keep
you’re really on to something and keep you from resting on your laurels
you from resting on your laurels
you from resting on your laurels laurels it’s certainly how we see it as
laurels it’s certainly how we see it as
laurels it’s certainly how we see it as we’ve been holding ourselves subject to
we’ve been holding ourselves subject to
we’ve been holding ourselves subject to improvement internally we’ve also sought
improvement internally we’ve also sought
improvement internally we’ve also sought input from others advice we’re not in a
input from others advice we’re not in a
input from others advice we’re not in a silo it’s not us against the world we
silo it’s not us against the world we
silo it’s not us against the world we seek to make the world a better place
seek to make the world a better place
seek to make the world a better place and we recognize but we’re gonna be a
and we recognize but we’re gonna be a
and we recognize but we’re gonna be a lot more successful in accomplishing
lot more successful in accomplishing
lot more successful in accomplishing that if we bring others in third we have
that if we bring others in third we have
that if we bring others in third we have fun where you get to put eat beer and a
fun where you get to put eat beer and a
fun where you get to put eat beer and a t-shirt we get to have board meetings on
t-shirt we get to have board meetings on
t-shirt we get to have board meetings on ski chairs we get to have business
ski chairs we get to have business
ski chairs we get to have business meetings in breweries we get to rally a
meetings in breweries we get to rally a
meetings in breweries we get to rally a team around a cause
just like with bicycling you got to
just like with bicycling you got to enjoy the process it’s not about the
enjoy the process it’s not about the
enjoy the process it’s not about the destination it’s about enjoying time in
destination it’s about enjoying time in
destination it’s about enjoying time in the saddle and pushing the pedals and
the saddle and pushing the pedals and
the saddle and pushing the pedals and just looking around and enjoying it so
just looking around and enjoying it so
just looking around and enjoying it so please get out there and do it take
please get out there and do it take
please get out there and do it take action on your ideas do it because you
action on your ideas do it because you
action on your ideas do it because you love it because the world needs it
love it because the world needs it
love it because the world needs it because you believe in yourself and your
because you believe in yourself and your
because you believe in yourself and your ability to pull it off you do not have
ability to pull it off you do not have
ability to pull it off you do not have to start a business to build a career a
to start a business to build a career a
to start a business to build a career a life of lasting meaningful value focus
life of lasting meaningful value focus
life of lasting meaningful value focus on what matters and most importantly
on what matters and most importantly
on what matters and most importantly please don’t be afraid to have your to
please don’t be afraid to have your to
please don’t be afraid to have your to want to have your beer and eat it too
want to have your beer and eat it too
want to have your beer and eat it too cheers and thank you
cheers and thank you
cheers and thank you [Applause]
”
Be First to Comment