sing well let’s play the one that more and
if so, it was a male to close it kissed
and dream that they are the leo flowers asked
make him ro-ro you are blanc blanditas ro
red roses taken from the rose
we are going well, they are already understanding or
that they are not taking that encouragement to
sing well let’s play as if to be
well or so month for the Europeans and
dream that we are for palettes of a
old mill that animates the wind
because he is with a desire to work
so you do not see tv rehearses pont
pancakes none
the last one this time perfect valley olam
It has not been the only thing that has come out
well let’s win at home more kilo
loose and baby talcum crocodile and up
the quickie ram of the orangutan that we
makes and leaves a place that does not
hit not a sincere student
thanks to this song the higher than
love the power of the valley that I love
very much when I was a girl
in my school there was a class that
called recreation and recreation and in
that class everyone jumped
they played sports and still
I remember my teacher very angry because
I lost recreation twice talking
with the director and telling them that this
little girl does not know how to recreate I was
sitting reading and I think since I was
girl began to develop that idea that
I come to share that and because I think
that every day I’m more sure that there
many people like me many people who
arrive prefer to sit down to read or good
bad sports and everything but what he likes
read and that idea is very simple
I have not invented it, I exist
a long time to undertake culturally is
viable and profitable and the
Entrepreneurship word and the word
profitability seems to have been associated
always with the money and it seems that the
economic wealth over money
he has always moved away from me
I’m going to tell you because the first thing that
I did in life was to study music
and people asked me 25 years ago
20 years ago a little bit ago and what are you going
to live from music
then I started to worry a little
and I changed to study something else
studied literature and when I came out of
study because he had the same
concern and now what I live
I think what we had been
thinking people were asking me
had to do with another kind of
cost effectiveness
many years ago three years ago there will be a
place that is called the balloon is a
cultural space for children is a
restaurant with bookshop with spaces
all designed for children with a theater
there if you feel very fierce very
ferocious wolf could eat all three
little pigs if you really want to sing
can go to eat a snake
hot earth is also a space
for everyone for children and families but
many people still arriving at the
balloon
and as there is no pool of balls like no
there’s a jump, they say it’s not here
there is nothing for children
there is nothing for children look at the
bookstore the food everything has to do
with literature everything has to do with
stories
I can not believe that Fridays at
7 at night there are 50 60 people
listening to read out loud
every Friday now I say that
We are in Finland in Switzerland not in Cali
there are people who will listen to read in voice
high
then when on a birthday people
receives children receive books and not
they make that face that we usually know
that children do when they receive a
book that in the global and an emotion
because we have been all afternoon
working with them in workshops
Reading promotion does not meet years
reading that supposedly is not
fun and with all this idea of doing
ga books and reading work
I also have another project that is
call it abusu the vox place we do
books that can not only be
read on paper but we recognize
new readers
so our book can be read in
tablet computers on tablets read
is part of a new time also
we have devices that you can discourage
to the characters in a book that
call transmedia narratives and then I
I start thinking again about the
profitability be that everything is profitable
profitable we have sold 30,000 books in
a country that does not read in less than three
years we have won many awards and
today when the children come to him he
says oh it’s not that I do not like it
read and gave him a luxury book help
how his face transforms
I come back I rethink its profitable
maybe we are talking about a
profitability not for me not only for
me partners but for all one
profitability of social transformation
when they ask me why with
books because with nothing else I
I remember the words of Gianni Rodari
that is an author that I love and more or
except he says this the use of the word
written is it has a beautiful sound
democratic not only so that all
be writers but so that nobody is
slave
reading makes us more free more critical
sometimes when we go to the movies we think that
we choose the movie we want to see
have chosen for us to make a
movie requires a lot of money
a lot of economic power behind
make a book yet not so much for that
a library is the space
most incredible democratic that you already see
that’s why every time a
library a library
we should all feel a little
less free more chained
there are all the ideas we can
choose the ones we do not have to believe in everything
what they tell us a few years ago
worked at a museum in this museum because
I had gone to museums and there are objects
behind a cool cute glass
because I had not had one thing that
I found in a book about museums
they made the difference between things and
objects the things we use them all
days and they do not mean much for example
the iron with which to iron the clothes
this morning is a pragmatic thing the
we use the charcoal iron that
surely they have in the room decorating
your home is an object is not one thing has
loaded with meaning will surely
remember your grandmother to a practice
old another time that will not come back
so in that same book the authors
Argentines used a different example
of the plates and they talked about
spoons in
book that is called if this is a man
of cousin Levi and they talked about spoon
what happens is that they were not any
spoon was spoons in a field of
Nazi concentration
cousin Levi spoke that when he came to
this field the first time the one that entered
for the first time he had no spoon
so I had to eat that porridge
who gave them with the hand the one who had
a lot of time there yes he had a spoon
to listen to was a weapon is the
spoon was a mirror if you were going to
lend that spoon you had to
claim to regulate it so that it does not
there was a drop of food there was talk
of the traffic of spoons with
nurses almost twenty pages talking
of spoons
me when I finished reading that book of
cousin levi
I sat down to eat and there was the
spoon
since that day I think I prefer to eat
container still has a very impact
strong in me those words of cousin
levi a few years ago in college
the one who worked did an exhibition
about the Nazi holocaust
when I entered salam I did not know
what to think
everything went dark for me
there could be nothing more than a cube that
I was in the middle and I closed my eyes and
listen to the students say and only
they brought a spoon of everything
they could bring from the field
concentration they only brought one
spoon
that day I left more rusty and more
twisted that spoon from that place and
reaffirm the idea that today I come to
share and for which I continue to work
in all these projects
I think that undertaking culturally is
viable and profitable and necessary because no
only I have the right
we all have the right to see spoons
thank you very much
[Applause]
”
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