then I did a reflection
in these in these twelve plus 12
minutes the age of Sofia and Paul
add up do not mine then this
he tells you guys if you have this
you did that these are great
great things in such a short time
here is when you will arrive my age that
over your combined
I expect to participate does not protect e
listen to what you have done
today we talk about futures football
I will not talk about what the new one will be
nutella I will not talk about what will be
new lipsticks what we will do also
because I would like to talk a little more about
what the approach that a little bit everything
the food and beverage world is taking
to what is called fundamentally
photographic I fell in love with this
theme I fell in love with the theme of
football
ten years ago I was in a moment
quite complex of my career
professional is one of those moments
it will happen to everyone where an experience
work is bad, something else is wrong
very well
you lose the certainties and you do not have not
more with the vision you do not know anymore
actually where to go what
I have to do next what the leagues are
successive things that can
to lose a moment the vision
until then I was called a
day by the patrick firmenich that is
yes or the owner of a company
who works in the field of innovation
of the ingredients food for one
interview
and there I understood what was behind it
the food I understood how much innovation
there is behind the food for which ten years
later when I later met at a
in the luxembourg doctor giovanni ferrero
who asked me but in 2030 in 2040
What you eat what you eat what
it is the goal we have to work on
here is that time with giovanni ferrero
we talked about this object
we talked about food and trust
speaking of contact lens and often the
I put it here because you’ll understand what
basically it means all this
when we talk about the difficult future
we have so many things that come to us
said we talk about slice and mick index yes
it speaks of a block chain, we talk about digital
biology
you will have heard those things that they say
that today we are 3 billion cells
but we have almost 9 billion bacteria
fungi and viruses inside ours
body for which the metabolism
it’s not given how we eat from that
that we never eat given fundamentally
from these other 9 billion beings that
we live on we are not cells we are
maybe more the rest than word cells
end says what it means what
actually it means food al
outflow is that and this alone
we must ask what will change
radically the world of food in
next ten twenty thirty years not a
linear change a change
exponential and to understand how they happen
exponential changes
we must always know that innovations
those breakthru those that change the
world are always born of hedges born
always there where there are things that
they do not seem to have great relevance
with the market that one to but then
I’ll change everything I’ll explain this is
a map of 1453 that in other blue
it is not that the route that followed the
spices that went from east to east and
that were used in the west part
of the world not to season CV but for
keep were expensive they were
absolutely privileged benefit
just some
and we see use to preserve the
I said until a few years later
someone
on Lake Michigan he discovered that
basically making some blocks
of ice and naturally produced the
mother nature could be preserved from
that moment the world of spices was
completely wiped out
the spice concept no longer existed
equal conservation
indeed the opposite and this gentleman francis
tudor in 1806 I begin to think how
move ice even from east
sun for solid west then from ours
areas towards the track had changed everything
so the world of spices swept
from the trip this makes us understand what
it means that innovation goes to the dl
if what we all of us today
in large companies
let’s think about this exactly
how absolutely we must change the
world
the consumer the consumer
we are we are we know we are we are
connected we are digital
we are curious we give information on
I will not talk to you about the latest
information on palm oil that
he had harm consumers who are not
absolutely correct but this we go
come on
the consumer, however, is the conscious
the consumer is an experience that in
China our business for 30 percent
it is done with what is called m
commerce not even the com always done with
a mobile phone basically then the
consumer is changing radically
st shift went completely his way
to think
then we have the ingredients we have
in food up until today we have thought about it
to the ingredient as an Englishman who must
do well
an ingredient this is what’s there
on the surface all of you today
think ingredients are sustainable
that are natural that are healthy
but you are beginning to understand that
the importance of an ingredient is also
the impact it has on our system
metabolic
not all ingredients are the same
for everyone
not all foods are good or bad
know if these are
this is not the receptors we have in the
language and that working in pairs the
I create the sweet signal to ours
brain when a sugar molecule
sculpt these 22 receivers together
there is a signal that goes to the phone
it says there is sweetness the signal depends on
how much this receptor opens up and yes
therefore close all the sugar that
we ingest and that does not affect i
receptors what it does
but in our system it goes into ours
stomach we go down there is glucose
which enters the blood when glucose
he arrives at high levels
the pancreas sends the insulin guardian
in the system and tells the cells
absorb this which extra cost
unfortunately when the glycemic peak and
high the liver that should catch the
pesto case that they remember for then
release it as energy after not there
it does more and what happens all problem in
excess becomes fat then when
we speak the ingredients we must
basically talking thinking that a
ingredient must be good but
at the same time it must not hurt us
and here comes the technology what does it have to do with it
technology with food well I’m resuming them
contact lenses and that speech had
September 14th 2014 with Dr.
john in luxembourg
the technology will help strongly is
basically the development of food
today we are working is working
to a contact lens that has the
encapsulated electron technology e
through the tears
will be able to send signals and there
will tell what is the glucose variation
that we have in the blood then in
real time we will know
immediately the food that we are
eating what kind of impact it has on
our metabolism
if it is in the air it is in the miyu area
month the real if in the wolf era of that there
It’s good he does not have any problem
[Music]
I expected it, however, it is so
reality is this the reality is
this nutella has an impact for there
a thread of 45 is now proven here
so technology will give us
the opportunity to understand what
we are eating
and that’s why it will begin to become
finally possible definition in
a personalized diet of people
each of us will and will
build one’s own diet not on the
basis of those that are
genova guidelines but based on
those that are actually impacts
on our system of eating food
we are all therefore working in this
so we are working to understand how
all this will change our world
so when one asks me, but what
do industry on office food yes
we work on less zucchini or palm oil
gas tomatoes man but him
basically we believe a lot
very strong that the south deficere other
it is not that integration and the
constant interrelation between
consumer
the ingredient the technology the
consumer will ask for the technology
such as eating the ingredients
ingredients will suggest to the technology
what to make the consumer eat
and this is the 5 that’s why we are
spending so much attention on what
it’s happening in the technology area
this is the fruit they do though
and this because in all of us we are
but paying attention to something
important if we look around
we also try to understand that it is not
just a talk about food shelter today
we have a very serious problem
very strong which is called poverty that
both malnutrition
today we between food waste and food loss
combining them together we have almost one
billion and 300 thousand tons of food
what a waste we would need a quarter of
that one billion three hundred thousand tons
to starve the 900,000 people in the world that
they can not eat for which when
we talk about food and fusion
when we talk about the future when
we talk about eco-technology
we must always take into account that life
balancing life with ayane links
life and move on but avoid that
a part of the population remains
behind because all of this we do not have it
we could afford the food of
futures and also a huge commitment
to ensure that those who do not eat today
tomorrow he can do it
thank you
[Applause]
”
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