I want to talk to you about my vision today
start up company and my vision
it is that of the journey because it is one
start up for a company is a journey
very beautifull
a long journey of difficulty but
you have a very specific goal from
reach and want to do everything for
in fact, to get it who the great ones were
past the real entrepreneurs
rockstar of the start-ups of the past
they were the great traders above all
those maritime ones who challenged
everything and everything risked life
they risked everything in months long journeys
but they knew they would come back with
immense riches new products is
also culture for their communities and
so they left not risked
they went is the theme of the journey is
also important for my family
because in the thirties my grandfather
starts from a small country of the
friuli and travel risks goes to south africa
a wild and unexplored wilderness
but he knows that in Italy there is not
would then try everything and go there and
in fact, my grandfather works in large companies
mines creates a system to bring air
clean fresh air to the miners of the
gold and diamond mines present in
South Africa and 70 years later
as fate curious sense
of sony humor could along with others
two members create an air purifier
natural clerics and create a prolific
natural giving actor that blends nature
technology and design
so we take advantage of the properties of
phytodepuration that some plants have
this happens in the roots of the plant
where there are microorganisms that
process these toxic substances
formaldehyde benzene tricot tilen and that
they are really very dangerous for the
our health and thanks to our system
double-vessel equipped with a unit
technological equipped with sense fans
we report a lot more areas in the roots
of the plant
thanks sensors we can monitor
this area and see
it is exponentially increasing the
phytodepuration properties of the
plants and we can break down one
very important enemy
inter pollution pollution from
interiors the idea was born at the Polytechnic of
milan from my partner vincenzo vineello
that together with his colleague of
university alessio d’andrea create the
the first prototype presents it to the salon
of furniture a few years ago e
they get a first success though
They wanted to bring this product from
produced at the company and therefore they came
I used to work in generals and I had
just founded tallinn gardel pordenone
a den king face in pordenone and they have me
chosen I am always grateful to them for
choosing me in this adventure
this journey we are doing
together every day we strive
a lot as long as this trip
continue and get new goals and then
we decided to make this trip
just because we had a lot of enemies
important to beat
or inter-pollution pollution
interior is very serious people
they think that pollution is alone
outside but it is not like that
ms the world organization of the
healthcare has its own certificate that
internal pollution can be
even five times higher than
the external one
the problem is that we also pass 90
percent of our time inside
so we are continuously exposed to
this risk formaldehyde benzene
tricot thylane and as I said before I am
very common polluting but really
very harmful to our health and
they are emitted from trivial sprays
detergents finishes of plastic furniture
and we continually breathe this area in
pure and is a very serious problem
millions of people die each year for
the fault of this problem in countries like
The United States India China is Greater
awareness of this problem but here
in Italy in Europe it is still difficult
but slowly it is emerging is therefore
strong of this big problem is a
highly innovative product we have
said let’s do this trip let’s try
we risk unfortunately, however, we knew that
Italy was not the ideal place for
start our ventura and then
we went to the place that more than any
other makes start-ups flourish
innovation we went into silicon
we went we wanted to go to the
city las vegas the most important fair
of technology in the world and we left
we did our trip
we arrived before los angeles
this image is very important because
here we talk about luck, luck is it
a demanding lover and luck
really important component that
also the great sailors of the past
they knew they had to have luck for
succeed in their expedition but
it’s a completely variable
uncontrollable and I am a person
that believes so much in destiny and we are there
found at the staple center in los
angeles the temple of american basketball
where the famous Los Angeles play
lakers was the interval and during
the interval is the famous shot from
midfield a lucky spectator can
pull from midfield and if he makes a basket
wins the jackpot was from several days
that there was no jackpot
the jackpot was about $ 100,000
and at that moment the stadium in total
silence
he takes the ball again I felt him
at that moment I wanted him
did the basket
I wanted fate to signal me
in fact it starts the ball and does
basket
the stadium explodes all happy and boiled
people were saying to the key that
Fortunately, however, Seneca said that the
luck does not exist exists the moment in
where talent meets the occasion e
we had talent too
we just had to find the chance and
so we went to the ces of las vegas
it was a fantastic experience
four wonderful days where we have
could talk about our product the
product liked all investors i
journalists distributors all suppliers
they loved this innovative system for
purify the air based on a plant one
true plant and then the thing more
important was that plug’n’play
ventures one of the most important
Accelerator investors of silicon
valley called us we were still at
las vegas called us told us
guys we knew about yours
product
come immediately to our offices a
sunnyvale stage under san francisco
because we want to see us right away we are
left like missiles
we went there really happy
and the Americans no longer formalize
so much a 20 minute interview have
saw the team have seen the product
they said this product fantastic
it’s great the team is doing great
you are now four months and work
to make this product become
a company and therefore this was the first one
great stop on our journey
really very important, even one
fundamental step where it was needed
taking a decision
you have to jump and we obviously were one
omone a very difficult situation
because we had made the good life in
we had no more los angeles and las vegas
money
we were practically in disarray
that is, we did not expect it and we were
in a motel of those squalid ones
along the state we have said we must
to do so, we must throw ourselves do it
this trip obviously yes we have
I wanted to make this trip, however, me
I remember that a person very dear to me
he told me but Paul, you ‘re not afraid
if you are without money you have your beautiful
I work with generals
you have credit cards blocked but
you are not afraid and I told her no
absolutely no because I see the
future I see the future of this one
this company of this product ie
bring up this product will be
a wonderful thing
certainly the present frightens me because
will be full of difficulties but I think that
every entrepreneur must watch the
future and not be conditioned by
difficulty of the present and therefore this
we started it
obviously every trip needs
support like the ancient sailors yes
they were subsidizing shipments and
then when they were good they managed to
we also have self-financing
need needs needed a
initial support in fact I will thank you
always my family who helped me
my sisters but above all my mother
who has always believed in me and has me
always supported and helped us in this
first phase and it was a journey
really wonderful because it is
party for just over a year but
we have already achieved results
really incredible
we raised about $ 260,000
of product pre-orders in only three in
just 30 days
now we have reached 360,000 we have
won neither European product design award
we were called to berlin g20
to talk about our front product
to diplomats ministers decision makers e
I was lucky to be
selected in the top ten
entrepreneurs
globally, under 30 is the thing
most important of all that is one
fresh news and I want to give it
this audience is that we just have
received an investment of about 2
millions of euros from the European Union e
this will ensure that this trip
continue and we can aspire to goals a
increasingly high goals where
we innovated we did
technical innovation is an innovation
of language
a technical innovation because cleri is
a complex product is a product
where nature and technology marry one
unique magnificent being and therefore we have
had to work a lot on the plants
so we are entrusted to us the Alpine
lives one of the best centers of
neurobiology of the plants that are
just the plants that we have the
lucky to have him here in Italy that years
have validated the effectiveness of the product
and they told us it worked but
we had to work a lot too
on technology because cleri has a
technological soul that implements it
the purifying rent capacity of the
plants and then we worked
a lot of feedback hardware
on the firmware to really bring a
world-class product but we have
also made a language innovation
because cleri is a complex product
it is a product where nature and technology
they mix and then we had to do
understand to people that this product
he could go replace the
traditional air purifiers
natural plastic ones made with
mechanical filters that must be replaced
every three months
so we have to go and unhinge
the archetype of air purifier
traditional and we managed but
what we also had to do
as cleri is made in ceramics
ceramics of nine near vicenza and us there
we hold a lot
the Italian style and the made in Italy of the
our product
we really care so much we see that
the Italianity the made in Italy is
truly an added value that everything
the world appreciates us envy us and therefore
what we had to do was create a
highly innovative product but that
still had a soul of tradition
in fact, because the triveneto traditions
it is a territory with
high traditions the care of the
details crafts are values
very high we have tried to
combine in our product and do it
go to the world as a product of
mass but that could still have a
artisan soul and we have succeeded e
thus concluding do was
it’s really a beautiful trip and
I hope it continues for so long
we can reach many others
goals the world now however to new ones
challenges new problems to face
but the world is also more globalized
we can take a plane to be in
silicon valley in 10 hours we can
work with pressure at 10,000
miles away we can do
everything however there are new problems that
they have to be faced and I have that in mine
little I can give as advice to
anyone who wants to do business and
start up and throw yourself and look at the
future and do not be scared by the
present and go and get that
future
thank you so much
[Applause]
”
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