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Food is the future of experience | Ido Garini | TEDxMünchen


so I was having dinner the other day

so I was having dinner the other day here in Munich and I had a very nice

here in Munich and I had a very nice

here in Munich and I had a very nice party around the table but I was kind of

party around the table but I was kind of

party around the table but I was kind of ease dropping the table next to me it’s

ease dropping the table next to me it’s

ease dropping the table next to me it’s in habit but I’m honest about it so

in habit but I’m honest about it so

in habit but I’m honest about it so maybe it’s okay and this this American

maybe it’s okay and this this American

maybe it’s okay and this this American girl was explaining to her friend

girl was explaining to her friend

girl was explaining to her friend what is s’mores you know what s’mores is

what is s’mores you know what s’mores is

what is s’mores you know what s’mores is you know the lovely cookie sandwich with

you know the lovely cookie sandwich with

you know the lovely cookie sandwich with jus a marshmallow on fire with the

jus a marshmallow on fire with the

jus a marshmallow on fire with the chocolate I can add a few other really

chocolate I can add a few other really

chocolate I can add a few other really cool stuff to it but I’m not sure it’s

cool stuff to it but I’m not sure it’s

cool stuff to it but I’m not sure it’s legal in Europe so she was explaining

legal in Europe so she was explaining

legal in Europe so she was explaining and she told her s’mores and when we go

and she told her s’mores and when we go

and she told her s’mores and when we go with my father

with my father

with my father she’s a cam and we do this and it’s a

she’s a cam and we do this and it’s a

she’s a cam and we do this and it’s a fire it’s crackling and she kept talking

fire it’s crackling and she kept talking

fire it’s crackling and she kept talking and I was like waiting to hear what

and I was like waiting to hear what

and I was like waiting to hear what s’mores is and I was like that girl

s’mores is and I was like that girl

s’mores is and I was like that girl cookie cookie chocolate marshmallow and

cookie cookie chocolate marshmallow and

cookie cookie chocolate marshmallow and it took her a very long time and I’m not

it took her a very long time and I’m not

it took her a very long time and I’m not even sure that she actually got the

even sure that she actually got the

even sure that she actually got the unique recipe right but she told it in

unique recipe right but she told it in

unique recipe right but she told it in such a fascinating way that her friend

such a fascinating way that her friend

such a fascinating way that her friend told her I have to try this this is

told her I have to try this this is

told her I have to try this this is exactly what I want to talk about today

exactly what I want to talk about today

exactly what I want to talk about today how today are now more than ever

how today are now more than ever

how today are now more than ever experiences matter and war and what does

experiences matter and war and what does

experiences matter and war and what does that mean it means that we’re not as end

that mean it means that we’re not as end

that mean it means that we’re not as end result or product or object oriented as

result or product or object oriented as

result or product or object oriented as we used to something about the process

we used to something about the process

we used to something about the process about the journey the way to get there

about the journey the way to get there

about the journey the way to get there the experience makes a difference now

the experience makes a difference now

the experience makes a difference now why is that I have it I’m not a doctor

why is that I have it I’m not a doctor

why is that I have it I’m not a doctor yet

yet

yet but I do have a diagnose and I think

but I do have a diagnose and I think

but I do have a diagnose and I think that me and you have something that is

that me and you have something that is

that me and you have something that is called creative ADHD well you’re all

called creative ADHD well you’re all

called creative ADHD well you’re all creative so of course you have it but

creative so of course you have it but

creative so of course you have it but also normal people not like us have it

also normal people not like us have it

also normal people not like us have it as well and this creative ADHD is caused

as well and this creative ADHD is caused

as well and this creative ADHD is caused by this world today that we get this

by this world today that we get this

by this world today that we get this constant in but like through this

constant in but like through this

constant in but like through this morning I was already on Facebook

morning I was already on Facebook

morning I was already on Facebook LinkedIn messenger back to Facebook

LinkedIn messenger back to Facebook

LinkedIn messenger back to Facebook check something on the Instagram posted

check something on the Instagram posted

check something on the Instagram posted five things to – took two of them quite

five things to – took two of them quite

five things to – took two of them quite offensive offs but it was like a really

offensive offs but it was like a really

offensive offs but it was like a really busy day and so much information already

busy day and so much information already

busy day and so much information already went through in my mind and how can I

went through in my mind and how can I

went through in my mind and how can I grab my attention how can I do something

grab my attention how can I do something

grab my attention how can I do something deeper that will resonate and will stay

deeper that will resonate and will stay

deeper that will resonate and will stay and at the same time everything is

and at the same time everything is

and at the same time everything is already here and available once we

already here and available once we

already here and available once we didn’t need a lot of work to sell

didn’t need a lot of work to sell

didn’t need a lot of work to sell something not even an object but even

something not even an object but even

something not even an object but even something between two people but today

something between two people but today

something between two people but today everything is oh so saturated if I want

everything is oh so saturated if I want

everything is oh so saturated if I want to buy a chair today a googol chair near

to buy a chair today a googol chair near

to buy a chair today a googol chair near me and it tells me where it is and I go

me and it tells me where it is and I go

me and it tells me where it is and I go in and buy a chair but there’s no reason

in and buy a chair but there’s no reason

in and buy a chair but there’s no reason while buy one chair and not the other

while buy one chair and not the other

while buy one chair and not the other but if I have a different experience a

but if I have a different experience a

but if I have a different experience a different brand experience a different

different brand experience a different

different brand experience a different story to it that can evoke is that kind

story to it that can evoke is that kind

story to it that can evoke is that kind of experience that we need now I

of experience that we need now I

of experience that we need now I personally I’m in the business of

personally I’m in the business of

personally I’m in the business of experience and I wanted to see what can

experience and I wanted to see what can

experience and I wanted to see what can I do different because a good experience

I do different because a good experience

I do different because a good experience is an experience that taps into

is an experience that taps into

is an experience that taps into sensorial stimulation as well as it’s a

sensorial stimulation as well as it’s a

sensorial stimulation as well as it’s a triggers emotion but how can we do that

triggers emotion but how can we do that

triggers emotion but how can we do that along those are like very conventional

along those are like very conventional

along those are like very conventional ways well something quite simple and

ways well something quite simple and

ways well something quite simple and quite direct is food you know there’s

quite direct is food you know there’s

quite direct is food you know there’s only two activities that human beings do

only two activities that human beings do

only two activities that human beings do that you use all our senses and once

that you use all our senses and once

that you use all our senses and once which is eating and having sex now I do

which is eating and having sex now I do

which is eating and having sex now I do have a talk about the sex part but it’s

have a talk about the sex part but it’s

have a talk about the sex part but it’s not for today too early it’s only after

not for today too early it’s only after

not for today too early it’s only after 8:00 where we talk about those subjects

8:00 where we talk about those subjects

8:00 where we talk about those subjects but food actually use all your senses at

but food actually use all your senses at

but food actually use all your senses at once so everybody’s talking about

once so everybody’s talking about

once so everybody’s talking about triggering your emotions just have a

triggering your emotions just have a

triggering your emotions just have a bite of something and you’re done so no

bite of something and you’re done so no

bite of something and you’re done so no it’s not that simple and I do want to

it’s not that simple and I do want to

it’s not that simple and I do want to give you today a taste of some of the

give you today a taste of some of the

give you today a taste of some of the building blocks that we use to create

building blocks that we use to create

building blocks that we use to create experiences with food because for

experiences with food because for

experiences with food because for example the first building block would

example the first building block would

example the first building block would be have you ever looked at food

be have you ever looked at food

be have you ever looked at food beautiful food because when I say food

beautiful food because when I say food

beautiful food because when I say food what goes through your mind you

what goes through your mind you

what goes through your mind you instantly think I’m guessing maybe what

instantly think I’m guessing maybe what

instantly think I’m guessing maybe what you had for lunch or your favorite food

you had for lunch or your favorite food

you had for lunch or your favorite food or something you saw on Instagram

or something you saw on Instagram

or something you saw on Instagram earlier but when I say looking at food

earlier but when I say looking at food

earlier but when I say looking at food I’m not referring to like this beautiful

I’m not referring to like this beautiful

I’m not referring to like this beautiful plating of a Michelin star chef or a

plating of a Michelin star chef or a

plating of a Michelin star chef or a very elaborate food production no I’m

very elaborate food production no I’m

very elaborate food production no I’m talking about when is the last time you

talking about when is the last time you

talking about when is the last time you went to the supermarket and stared at

went to the supermarket and stared at

went to the supermarket and stared at some fruit well maybe you shouldn’t

some fruit well maybe you shouldn’t

some fruit well maybe you shouldn’t maybe it could be a bit odd

maybe it could be a bit odd

maybe it could be a bit odd but it is kind of interesting to think

but it is kind of interesting to think

but it is kind of interesting to think about that because for me I had a very

about that because for me I had a very

about that because for me I had a very interesting encounter which happens a

interesting encounter which happens a

interesting encounter which happens a lot of times and since was a strawberry

lot of times and since was a strawberry

lot of times and since was a strawberry strawberry is one of the best designed

strawberry is one of the best designed

strawberry is one of the best designed fruits that there exists in the world I

fruits that there exists in the world I

fruits that there exists in the world I think I don’t know who designed it but

think I don’t know who designed it but

think I don’t know who designed it but it’s perfect

it’s perfect

it’s perfect the color is like striking red so

the color is like striking red so

the color is like striking red so passionate the shape conical it has like

passionate the shape conical it has like

passionate the shape conical it has like a green handle at the base it fits your

a green handle at the base it fits your

a green handle at the base it fits your mouth perfectly and I think there’s also

mouth perfectly and I think there’s also

mouth perfectly and I think there’s also it doesn’t exist a non sexy way to eat a

it doesn’t exist a non sexy way to eat a

it doesn’t exist a non sexy way to eat a strawberry like you could you can really

strawberry like you could you can really

strawberry like you could you can really fight it doesn’t matter what you do

fight it doesn’t matter what you do

fight it doesn’t matter what you do you’re all sexed up it’s like I’m sorry

you’re all sexed up it’s like I’m sorry

you’re all sexed up it’s like I’m sorry perfect design like I know who has the

perfect design like I know who has the

perfect design like I know who has the royalties for that but but he’s a lucky

royalties for that but but he’s a lucky

royalties for that but but he’s a lucky guy or girl probably now I continued as

guy or girl probably now I continued as

guy or girl probably now I continued as a this journey of looking into how food

a this journey of looking into how food

a this journey of looking into how food and beauty looks where I had kind of

and beauty looks where I had kind of

and beauty looks where I had kind of like this challenge to myself to

like this challenge to myself to

like this challenge to myself to starting to explore the esthetics

starting to explore the esthetics

starting to explore the esthetics ornamental value of food without going

ornamental value of food without going

ornamental value of food without going into a Michelin star restaurant so

into a Michelin star restaurant so

into a Michelin star restaurant so everything I use in this project just

everything I use in this project just

everything I use in this project just went who came from the supermarket and

went who came from the supermarket and

went who came from the supermarket and we wanted to create a series of objects

we wanted to create a series of objects

we wanted to create a series of objects of environment of furniture that

of environment of furniture that

of environment of furniture that celebrates just the beauty and

celebrates just the beauty and

celebrates just the beauty and aesthetics of simple ingredients

aesthetics of simple ingredients

aesthetics of simple ingredients creating like these artistic photos that

creating like these artistic photos that

creating like these artistic photos that also come with our showcasing actually

also come with our showcasing actually

also come with our showcasing actually ceramic tableware that we created a bit

ceramic tableware that we created a bit

ceramic tableware that we created a bit unorthodox but this also went into like

unorthodox but this also went into like

unorthodox but this also went into like the food itself

the food itself

the food itself we had a Flashdance moment was for

we had a Flashdance moment was for

we had a Flashdance moment was for Federal’s

Federal’s

Federal’s very exclusive they were frozen from the

very exclusive they were frozen from the

very exclusive they were frozen from the from the supermarket we defrosted when

from the supermarket we defrosted when

from the supermarket we defrosted when we put the powdered sugar but it didn’t

we put the powdered sugar but it didn’t

we put the powdered sugar but it didn’t take a lot and I promise you if you

take a lot and I promise you if you

take a lot and I promise you if you would have this like probably two and a

would have this like probably two and a

would have this like probably two and a half hero bunch worth of profiteroles it

half hero bunch worth of profiteroles it

half hero bunch worth of profiteroles it would be some of the best you’ve ever

would be some of the best you’ve ever

would be some of the best you’ve ever had in your life if you would take it

had in your life if you would take it

had in your life if you would take it from this set we also did jewelry that

from this set we also did jewelry that

from this set we also did jewelry that showcases food because the way you

showcases food because the way you

showcases food because the way you present food the way you work with it

present food the way you work with it

present food the way you work with it there’s just so much of it it’s just if

there’s just so much of it it’s just if

there’s just so much of it it’s just if you look at this is a pure lines of

you look at this is a pure lines of

you look at this is a pure lines of beauty another way that we will be used

beauty another way that we will be used

beauty another way that we will be used at the second building block would be

at the second building block would be

at the second building block would be how food taps into memory just think

how food taps into memory just think

how food taps into memory just think about when you go next to a bakery and

about when you go next to a bakery and

about when you go next to a bakery and you smell like chocolate chip cookies

you smell like chocolate chip cookies

you smell like chocolate chip cookies being being baked and you have this

being being baked and you have this

being being baked and you have this smell that reminds you of like visiting

smell that reminds you of like visiting

smell that reminds you of like visiting your grandmother in the winter and your

your grandmother in the winter and your

your grandmother in the winter and your baking you’re baking these cookies

baking you’re baking these cookies

baking you’re baking these cookies together I have a personal story about

together I have a personal story about

together I have a personal story about not about cookies but about something a

not about cookies but about something a

not about cookies but about something a bit more interesting it’s called my

bit more interesting it’s called my

bit more interesting it’s called my kinder illusion and I’m talking about

kinder illusion and I’m talking about

kinder illusion and I’m talking about kinder not child in German but actually

kinder not child in German but actually

kinder not child in German but actually the kinder egg and around ten years ago

the kinder egg and around ten years ago

the kinder egg and around ten years ago I was traveling I was having a road trip

I was traveling I was having a road trip

I was traveling I was having a road trip with my partner in Spain we were madly

with my partner in Spain we were madly

with my partner in Spain we were madly in love and was like this amazing

in love and was like this amazing

in love and was like this amazing exciting trip and we got to this village

exciting trip and we got to this village

exciting trip and we got to this village in the northern part of costa brava

in the northern part of costa brava

in the northern part of costa brava called Moses and we was a bit rainy and

called Moses and we was a bit rainy and

called Moses and we was a bit rainy and we went stuck in this alley through a

we went stuck in this alley through a

we went stuck in this alley through a back door to an ice-cream parlor and I

back door to an ice-cream parlor and I

back door to an ice-cream parlor and I had there kinder ice cream and was the

had there kinder ice cream and was the

had there kinder ice cream and was the best thing I’ve ever had in my life

best thing I’ve ever had in my life

best thing I’ve ever had in my life it was amazing and through the years

it was amazing and through the years

it was amazing and through the years well a lot of time when I interviewed

well a lot of time when I interviewed

well a lot of time when I interviewed people asked me giving your job what is

people asked me giving your job what is

people asked me giving your job what is the best food you’ve ever had what’s

the best food you’ve ever had what’s

the best food you’ve ever had what’s your favorite dish and it’s kind of

your favorite dish and it’s kind of

your favorite dish and it’s kind of difficult to choose so this was my safe

difficult to choose so this was my safe

difficult to choose so this was my safe bet always I need to tell there’s like a

bet always I need to tell there’s like a

bet always I need to tell there’s like a small village on the northern coast

small village on the northern coast

small village on the northern coast and they have his ice cream which is

and they have his ice cream which is

and they have his ice cream which is phenomenal I was there a couple of years

phenomenal I was there a couple of years

phenomenal I was there a couple of years ago and it was kept looking for the

ago and it was kept looking for the

ago and it was kept looking for the store and I couldn’t find it and I saw

store and I couldn’t find it and I saw

store and I couldn’t find it and I saw one place that sold ice cream cuz I had

one place that sold ice cream cuz I had

one place that sold ice cream cuz I had the one of those big plastic ones

the one of those big plastic ones

the one of those big plastic ones outside and they had a lot of those like

outside and they had a lot of those like

outside and they had a lot of those like turistic magnets two for sale and I said

turistic magnets two for sale and I said

turistic magnets two for sale and I said well it can’t be that one so I kept

well it can’t be that one so I kept

well it can’t be that one so I kept going then I asked somebody else in the

going then I asked somebody else in the

going then I asked somebody else in the street said no that’s the only place to

street said no that’s the only place to

street said no that’s the only place to sells ice cream here since forever so I

sells ice cream here since forever so I

sells ice cream here since forever so I went inside and the backseat did have a

went inside and the backseat did have a

went inside and the backseat did have a bigger fridge for ice cream and it did

bigger fridge for ice cream and it did

bigger fridge for ice cream and it did have kinder ice cream I said okay just I

have kinder ice cream I said okay just I

have kinder ice cream I said okay just I didn’t remember the place and I tasted

didn’t remember the place and I tasted

didn’t remember the place and I tasted the ice cream again and it was horrible

the ice cream again and it was horrible

the ice cream again and it was horrible it was like it was artificial and an

it was like it was artificial and an

it was like it was artificial and an aftertaste but but the occasion I was

aftertaste but but the occasion I was

aftertaste but but the occasion I was there so in love kept it going for me as

there so in love kept it going for me as

there so in love kept it going for me as the best thing I’ve ever had in my life

the best thing I’ve ever had in my life

the best thing I’ve ever had in my life we tapped into that in a project for a

we tapped into that in a project for a

we tapped into that in a project for a design exhibition about time where we

design exhibition about time where we

design exhibition about time where we created time traveling through sensorial

created time traveling through sensorial

created time traveling through sensorial stimulation and we we didn’t create this

stimulation and we we didn’t create this

stimulation and we we didn’t create this but what we did create as we created a

but what we did create as we created a

but what we did create as we created a series I’m not touching we created a

series I’m not touching we created a

series I’m not touching we created a series of a series of potions a series

series of a series of potions a series

series of a series of potions a series of elixirs that each one of them we work

of elixirs that each one of them we work

of elixirs that each one of them we work with so art historian on a food

with so art historian on a food

with so art historian on a food historian if you find eras in time where

historian if you find eras in time where

historian if you find eras in time where these ingredients existed and we created

these ingredients existed and we created

these ingredients existed and we created drinks that when you drink them you can

drinks that when you drink them you can

drinks that when you drink them you can taste an era instead of just opening a

taste an era instead of just opening a

taste an era instead of just opening a history book and seeing it you can

history book and seeing it you can

history book and seeing it you can actually feel it then if you think about

actually feel it then if you think about

actually feel it then if you think about desirability which is our third building

desirability which is our third building

desirability which is our third building block you think about especially with

block you think about especially with

block you think about especially with food and creating an experience with to

food and creating an experience with to

food and creating an experience with to it about desirability

it about desirability

it about desirability I guess instinctively most of you would

I guess instinctively most of you would

I guess instinctively most of you would think about something like caviar or I

think about something like caviar or I

think about something like caviar or I don’t know some kind of gourmet food or

don’t know some kind of gourmet food or

don’t know some kind of gourmet food or a go steak but I’m here to tell you that

a go steak but I’m here to tell you that

a go steak but I’m here to tell you that we can do it for very cheap because it’s

we can do it for very cheap because it’s

we can do it for very cheap because it’s not about that it’s about how you can

not about that it’s about how you can

not about that it’s about how you can take a simple 99-cent

take a simple 99-cent

take a simple 99-cent egg for Easter chocolate egg for Easter

egg for Easter chocolate egg for Easter

egg for Easter chocolate egg for Easter an elevator through changing the context

an elevator through changing the context

an elevator through changing the context changing the way it’s presented I can

changing the way it’s presented I can

changing the way it’s presented I can even tell you something that happened to

even tell you something that happened to

even tell you something that happened to me a few weeks ago I was going I like

me a few weeks ago I was going I like

me a few weeks ago I was going I like chocolate I’ll be honest I love

chocolate I’ll be honest I love

chocolate I’ll be honest I love chocolate and I don’t discriminate like

chocolate and I don’t discriminate like

chocolate and I don’t discriminate like it’s really really good high-quality

it’s really really good high-quality

it’s really really good high-quality chocolate and I eat horrible chocolate

chocolate and I eat horrible chocolate

chocolate and I eat horrible chocolate so I was I also need to do some diets

so I was I also need to do some diets

so I was I also need to do some diets sometimes because of that might be the

sometimes because of that might be the

sometimes because of that might be the case during that week and I was walking

case during that week and I was walking

case during that week and I was walking down the supermarket and seeing all

down the supermarket and seeing all

down the supermarket and seeing all these sockets near next to me I said

these sockets near next to me I said

these sockets near next to me I said okay I don’t need that I don’t need that

okay I don’t need that I don’t need that

okay I don’t need that I don’t need that I can always get that that’s it oh I

I can always get that that’s it oh I

I can always get that that’s it oh I stopped because I found are you ready

stopped because I found are you ready

stopped because I found are you ready this now M&Ms which you know and there’s

this now M&Ms which you know and there’s

this now M&Ms which you know and there’s a peanut it’s also hazelnuts like it’s

a peanut it’s also hazelnuts like it’s

a peanut it’s also hazelnuts like it’s insane they have hazelnut and I said

insane they have hazelnut and I said

insane they have hazelnut and I said okay so it’s a new product no it’s

okay so it’s a new product no it’s

okay so it’s a new product no it’s limited edition I had to get it because

limited edition I had to get it because

limited edition I had to get it because it probably just made a few millions of

it probably just made a few millions of

it probably just made a few millions of these if I don’t get it right now I

these if I don’t get it right now I

these if I don’t get it right now I won’t be able to have it so so I got

won’t be able to have it so so I got

won’t be able to have it so so I got well I already had like a few other few

well I already had like a few other few

well I already had like a few other few weeks ago so but every time I go there

weeks ago so but every time I go there

weeks ago so but every time I go there it works on me today during breakfast in

it works on me today during breakfast in

it works on me today during breakfast in the hotel I was one of those weird

the hotel I was one of those weird

the hotel I was one of those weird people who puts food in its pockets

people who puts food in its pockets

people who puts food in its pockets because I wanted to show you something

because I wanted to show you something

because I wanted to show you something this piece of beauty blueberry can be

this piece of beauty blueberry can be

this piece of beauty blueberry can be elevated and I can tell you I can sell

elevated and I can tell you I can sell

elevated and I can tell you I can sell this for you for a very high amount of

this for you for a very high amount of

this for you for a very high amount of money just by changing the way it’s

money just by changing the way it’s

money just by changing the way it’s presented to you so it’s not not just

presented to you so it’s not not just

presented to you so it’s not not just like in this small bag a bit squished in

like in this small bag a bit squished in

like in this small bag a bit squished in my pocket but if I would serve you this

my pocket but if I would serve you this

my pocket but if I would serve you this blueberry like this

[Music]

[Music] so just about changing the context we

so just about changing the context we

so just about changing the context we changed all the way nice

changed all the way nice

changed all the way nice we changed we changed all the way you

we changed we changed all the way you

we changed we changed all the way you see it and probably if I would put like

see it and probably if I would put like

see it and probably if I would put like a price tag here of 10 euros somebody

a price tag here of 10 euros somebody

a price tag here of 10 euros somebody will say I wonder why that ball it’s

will say I wonder why that ball it’s

will say I wonder why that ball it’s presented so nice maybe it’s for the

presented so nice maybe it’s for the

presented so nice maybe it’s for the museum like so the blueberry museum like

museum like so the blueberry museum like

museum like so the blueberry museum like nice now this is kind of like talking

nice now this is kind of like talking

nice now this is kind of like talking about experiences and I feel that it’s

about experiences and I feel that it’s

about experiences and I feel that it’s not fair to talk about experience

not fair to talk about experience

not fair to talk about experience without giving here in experience and

without giving here in experience and

without giving here in experience and that’s why we have those envelopes for

that’s why we have those envelopes for

that’s why we have those envelopes for you because we’re gonna try to do

you because we’re gonna try to do

you because we’re gonna try to do something here that we’ve never done

something here that we’ve never done

something here that we’ve never done before and don’t open them don’t don’t

before and don’t open them don’t don’t

before and don’t open them don’t don’t open because it says do not open until

open because it says do not open until

open because it says do not open until instructed and I didn’t instruct that

instructed and I didn’t instruct that

instructed and I didn’t instruct that hold them with your left hand that’s the

hold them with your left hand that’s the

hold them with your left hand that’s the creative side right so with your left

creative side right so with your left

creative side right so with your left hand you don’t have to hold them up yet

hand you don’t have to hold them up yet

hand you don’t have to hold them up yet and I know you’re all curious and I hope

and I know you’re all curious and I hope

and I know you’re all curious and I hope probably some of you peek but death life

probably some of you peek but death life

probably some of you peek but death life kind of curious what’s inside so this

kind of curious what’s inside so this

kind of curious what’s inside so this experience is called show your love and

experience is called show your love and

experience is called show your love and I can already tell you what’s inside its

I can already tell you what’s inside its

I can already tell you what’s inside its this is it a lollipop or if you’re from

this is it a lollipop or if you’re from

this is it a lollipop or if you’re from the UK you might call it a sucker they

the UK you might call it a sucker they

the UK you might call it a sucker they do I I kind of like it

so but no this thing is love and even

so but no this thing is love and even more I can I can show you what’s inside

more I can I can show you what’s inside

more I can I can show you what’s inside exactly this is inside its this sucker

exactly this is inside its this sucker

exactly this is inside its this sucker that actually has this wonderful

that actually has this wonderful

that actually has this wonderful exclusive sugar inside 79 Euro cents and

exclusive sugar inside 79 Euro cents and

exclusive sugar inside 79 Euro cents and I’m gonna talk to you about how I made

I’m gonna talk to you about how I made

I’m gonna talk to you about how I made this into this I’m gonna show you how we

this into this I’m gonna show you how we

this into this I’m gonna show you how we can create an amazing experience just

can create an amazing experience just

can create an amazing experience just what’s a pound of sugar and we’re all

what’s a pound of sugar and we’re all

what’s a pound of sugar and we’re all having the most okay let’s let’s start

having the most okay let’s let’s start

having the most okay let’s let’s start it going on first let’s get some like

it going on first let’s get some like

it going on first let’s get some like sensory stimulation so if you’re holding

sensory stimulation so if you’re holding

sensory stimulation so if you’re holding it like this with the sticker in the

it like this with the sticker in the

it like this with the sticker in the front in the back to you just kind of

front in the back to you just kind of

front in the back to you just kind of like sniff to the back of the envelope

like sniff to the back of the envelope

like sniff to the back of the envelope just like a slight flowery smell in

just like a slight flowery smell in

just like a slight flowery smell in there that’s because these lollipops

there that’s because these lollipops

there that’s because these lollipops these suckers have a lot of flowers

these suckers have a lot of flowers

these suckers have a lot of flowers these are flowers that we brought from

these are flowers that we brought from

these are flowers that we brought from Paris

Paris

Paris it’s roses lilac jasmine flowers they’re

it’s roses lilac jasmine flowers they’re

it’s roses lilac jasmine flowers they’re crystallized in very fine sugar and the

crystallized in very fine sugar and the

crystallized in very fine sugar and the whole candy itself is like this it’s

whole candy itself is like this it’s

whole candy itself is like this it’s like light caramel and you also have

like light caramel and you also have

like light caramel and you also have like an extract of organic food coloring

like an extract of organic food coloring

like an extract of organic food coloring like it’s like a very bloody red so

like it’s like a very bloody red so

like it’s like a very bloody red so maybe just a hint of it inside okay

maybe just a hint of it inside okay

maybe just a hint of it inside okay now just follow instructions I’ll

now just follow instructions I’ll

now just follow instructions I’ll demonstrate so it’s like a live act okay

demonstrate so it’s like a live act okay

demonstrate so it’s like a live act okay okay

okay

okay no we’re opening it yeah you can take

no we’re opening it yeah you can take

no we’re opening it yeah you can take out what’s inside

out what’s inside

out what’s inside don’t open the wrapper yet so you all

don’t open the wrapper yet so you all

don’t open the wrapper yet so you all have your lollipop you can see what’s

have your lollipop you can see what’s

have your lollipop you can see what’s what’s four down and then you can read

what’s four down and then you can read

what’s four down and then you can read with me this little sucker is love not

with me this little sucker is love not

with me this little sucker is love not always perfect on a spectrum between

always perfect on a spectrum between

always perfect on a spectrum between sweets to to sweets with some unknown

sweets to to sweets with some unknown

sweets to to sweets with some unknown notes along the way

notes along the way

notes along the way love is spring in Paris which is true

love is spring in Paris which is true

love is spring in Paris which is true it’s bad in good for you at the same

it’s bad in good for you at the same

it’s bad in good for you at the same time like the sugar sometimes it makes

time like the sugar sometimes it makes

time like the sugar sometimes it makes your heart come faster and sometimes it

your heart come faster and sometimes it

your heart come faster and sometimes it just leads now what I didn’t tell you

just leads now what I didn’t tell you

just leads now what I didn’t tell you about this marvelous creation is what it

about this marvelous creation is what it

about this marvelous creation is what it does this is a very scientific device

does this is a very scientific device

does this is a very scientific device allegedly that checks loves love

allegedly that checks loves love

allegedly that checks loves love intensity the way it does that is we

intensity the way it does that is we

intensity the way it does that is we have the bloody area which will paint

have the bloody area which will paint

have the bloody area which will paint your tongue red now it’s harder you suck

your tongue red now it’s harder you suck

your tongue red now it’s harder you suck on it

on it

on it the better your tongue will be the more

the better your tongue will be the more

the better your tongue will be the more intense the read is the more intense

intense the read is the more intense

intense the read is the more intense your love it’s very simple I think I can

your love it’s very simple I think I can

your love it’s very simple I think I can put that in the academia and it can work

put that in the academia and it can work

put that in the academia and it can work at a scientific research so we’re going

at a scientific research so we’re going

at a scientific research so we’re going to do that but just before we do that

to do that but just before we do that

to do that but just before we do that it’s expressing love so you need to

it’s expressing love so you need to

it’s expressing love so you need to think about somebody that you love it

think about somebody that you love it

think about somebody that you love it can be something that you love I love my

can be something that you love I love my

can be something that you love I love my iPhone love my spouse love my iPhone

iPhone love my spouse love my iPhone

iPhone love my spouse love my iPhone most of the time they spouse more but

most of the time they spouse more but

most of the time they spouse more but iPhone is also quite nice about

iPhone is also quite nice about

iPhone is also quite nice about something about someone maybe he’s here

something about someone maybe he’s here

something about someone maybe he’s here maybe she is here and now just to get

maybe she is here and now just to get

maybe she is here and now just to get you in the mood I’m gonna put on some

you in the mood I’m gonna put on some

you in the mood I’m gonna put on some music

feel free to open it gently maybe you

feel free to open it gently maybe you want to tear it more loudly I don’t know

want to tear it more loudly I don’t know

want to tear it more loudly I don’t know what kind of love you’re into

what kind of love you’re into

what kind of love you’re into [Music]

and now that you got it without yeah

and now that you got it without yeah mostly in their hand just suck away show

mostly in their hand just suck away show

mostly in their hand just suck away show someone you love them

working I’m madly in love it’s like a

working I’m madly in love it’s like a Beyonce

Beyonce

Beyonce [Music]

[Music]

[Music] and now that I’ve got you all read

and now that I’ve got you all read

and now that I’ve got you all read tongue and orally busy I just want to

tongue and orally busy I just want to

tongue and orally busy I just want to leave you with this food can be much

leave you with this food can be much

leave you with this food can be much more than this calories and energy food

more than this calories and energy food

more than this calories and energy food has so much context so much emotion so

has so much context so much emotion so

has so much context so much emotion so much inspiration in it that can create

much inspiration in it that can create

much inspiration in it that can create really powerful experiences even

really powerful experiences even

really powerful experiences even something as crazy as 700 people sucking

something as crazy as 700 people sucking

something as crazy as 700 people sucking together and showing their love thank

together and showing their love thank

together and showing their love thank you

”

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