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Food for thought: Our minds on new models of media consumption. | Alexandra Baumhardt | TEDxIEMadrid


[Music]

[Music] all right how you guys so we all of us

all right how you guys so we all of us

all right how you guys so we all of us in the audience global citizens consume

in the audience global citizens consume

in the audience global citizens consume about five hundred and six minutes of

about five hundred and six minutes of

about five hundred and six minutes of media every day and this is television

media every day and this is television

media every day and this is television radio internet magazines newspapers and

radio internet magazines newspapers and

radio internet magazines newspapers and more passive stuff like billboards and

more passive stuff like billboards and

more passive stuff like billboards and displays and so I I invite you to

displays and so I I invite you to

displays and so I I invite you to imagine a feast and for nine hours a day

imagine a feast and for nine hours a day

imagine a feast and for nine hours a day we are feasting on this entertainment

we are feasting on this entertainment

we are feasting on this entertainment and information and constantly digesting

and information and constantly digesting

and information and constantly digesting and processing it and updating our value

and processing it and updating our value

and processing it and updating our value our ideas and beliefs about what is or

our ideas and beliefs about what is or

our ideas and beliefs about what is or isn’t attractive to us or normal or

isn’t attractive to us or normal or

isn’t attractive to us or normal or palatable and at this table there’s

palatable and at this table there’s

palatable and at this table there’s dishes called daily news and the

dishes called daily news and the

dishes called daily news and the frequency with which we reach for those

frequency with which we reach for those

frequency with which we reach for those dishes and what we use to do that with

dishes and what we use to do that with

dishes and what we use to do that with be it from a television fork or a social

be it from a television fork or a social

be it from a television fork or a social media spoon is really interesting

media spoon is really interesting

media spoon is really interesting because it plays a role in normalization

because it plays a role in normalization

because it plays a role in normalization which is the construction of ideas

which is the construction of ideas

which is the construction of ideas around certain habits and beliefs and

around certain habits and beliefs and

around certain habits and beliefs and ideologies being totally normal and some

ideologies being totally normal and some

ideologies being totally normal and some of this normality happens by virtue of

of this normality happens by virtue of

of this normality happens by virtue of the frequency that we reach for the same

the frequency that we reach for the same

the frequency that we reach for the same dishes so when news media repeatedly

dishes so when news media repeatedly

dishes so when news media repeatedly brings up certain shapes bodies ages

brings up certain shapes bodies ages

brings up certain shapes bodies ages colors this has a huge bearing on what

colors this has a huge bearing on what

colors this has a huge bearing on what we conceive of as normal in our day to

we conceive of as normal in our day to

we conceive of as normal in our day to day lives for example for the first

day lives for example for the first

day lives for example for the first eighty three years of Vogue magazine not

eighty three years of Vogue magazine not

eighty three years of Vogue magazine not a single black person was featured on

a single black person was featured on

a single black person was featured on the cover and this standardized

the cover and this standardized

the cover and this standardized whiteness as a single idea of beauty for

whiteness as a single idea of beauty for

whiteness as a single idea of beauty for a very long time a very standard normal

a very long time a very standard normal

a very long time a very standard normal idea of beauty for a very long time some

idea of beauty for a very long time some

idea of beauty for a very long time some of this is by virtue of language so a

of this is by virtue of language so a

of this is by virtue of language so a study of the British press in May of

study of the British press in May of

study of the British press in May of 2006 I found that 91% of articles

2006 I found that 91% of articles

2006 I found that 91% of articles related to Islam had made negative

related to Islam had made negative

related to Islam had made negative associations to the religion and

associations to the religion and

associations to the religion and presented Islam as a threat to Britain

presented Islam as a threat to Britain

presented Islam as a threat to Britain and the rest of the world and as

and the rest of the world and as

and the rest of the world and as effectively normalizes suspicion

effectively normalizes suspicion

effectively normalizes suspicion insecurity and prejudice against Muslims

insecurity and prejudice against Muslims

insecurity and prejudice against Muslims and then some of this normally

and then some of this normally

and then some of this normally normalization happens by virtue of

normalization happens by virtue of

normalization happens by virtue of sensation and saturation so during the

sensation and saturation so during the

sensation and saturation so during the last US presidential election Donald

last US presidential election Donald

last US presidential election Donald Trump repeatedly made

Trump repeatedly made

Trump repeatedly made and sexist comments and he was rewarded

and sexist comments and he was rewarded

and sexist comments and he was rewarded by being the focus of a quarter of all

by being the focus of a quarter of all

by being the focus of a quarter of all evening news coverage across the three

evening news coverage across the three

evening news coverage across the three largest networks in the United States

largest networks in the United States

largest networks in the United States and after he won the election a lot of

and after he won the election a lot of

and after he won the election a lot of people made the argument that he had

people made the argument that he had

people made the argument that he had normalized that the media had normalized

normalized that the media had normalized

normalized that the media had normalized this speech by streaming it for hours

this speech by streaming it for hours

this speech by streaming it for hours through people’s television sets and by

through people’s television sets and by

through people’s television sets and by publishing tens of thousands of articles

publishing tens of thousands of articles

publishing tens of thousands of articles about him and so the paradox is that

about him and so the paradox is that

about him and so the paradox is that even with more and more dishes at this

even with more and more dishes at this

even with more and more dishes at this table and more and more devices with

table and more and more devices with

table and more and more devices with which to access them we are our habits

which to access them we are our habits

which to access them we are our habits around consuming this media has become

around consuming this media has become

around consuming this media has become narrower so all of us really get most of

narrower so all of us really get most of

narrower so all of us really get most of our news on Facebook and we talk about

our news on Facebook and we talk about

our news on Facebook and we talk about it on Facebook and we share it on

it on Facebook and we share it on

it on Facebook and we share it on Facebook and this means that I can

Facebook and this means that I can

Facebook and this means that I can effectively sit at one end of the table

effectively sit at one end of the table

effectively sit at one end of the table every day eating the same dish over and

every day eating the same dish over and

every day eating the same dish over and over again for the rest of my life

over again for the rest of my life

over again for the rest of my life without getting up or changing seats and

without getting up or changing seats and

without getting up or changing seats and then I can get all my news from sources

then I can get all my news from sources

then I can get all my news from sources that simply validate the ideas I already

that simply validate the ideas I already

that simply validate the ideas I already hold about the world without anybody

hold about the world without anybody

hold about the world without anybody challenging those ideas or challenging

challenging those ideas or challenging

challenging those ideas or challenging me to think critically and so as a

me to think critically and so as a

me to think critically and so as a journalist my task is most importantly

journalist my task is most importantly

journalist my task is most importantly to avoid eating the same food all the

to avoid eating the same food all the

to avoid eating the same food all the time and that I put down my spoon and I

time and that I put down my spoon and I

time and that I put down my spoon and I pick up my fork or my chopsticks and I’m

pick up my fork or my chopsticks and I’m

pick up my fork or my chopsticks and I’m constantly engaged with other people at

constantly engaged with other people at

constantly engaged with other people at the table who have other experiences of

the table who have other experiences of

the table who have other experiences of what normal looks like because

what normal looks like because

what normal looks like because normalizing that habit of conceiving of

normalizing that habit of conceiving of

normalizing that habit of conceiving of what other people see as normal and what

what other people see as normal and what

what other people see as normal and what isn’t normal to them and what can be

isn’t normal to them and what can be

isn’t normal to them and what can be normal for all of us can have hugely

normal for all of us can have hugely

normal for all of us can have hugely positive impacts during the civil rights

positive impacts during the civil rights

positive impacts during the civil rights movement wide-scale news coverage of

movement wide-scale news coverage of

movement wide-scale news coverage of being justices that african-americans

being justices that african-americans

being justices that african-americans were facing was streamed into white

were facing was streamed into white

were facing was streamed into white living rooms for people where they could

living rooms for people where they could

living rooms for people where they could no longer turn away mainstream

no longer turn away mainstream

no longer turn away mainstream television shows like Modern Family and

television shows like Modern Family and

television shows like Modern Family and transparent featuring same-sex couples

transparent featuring same-sex couples

transparent featuring same-sex couples Vanity Fair Time magazine featuring

Vanity Fair Time magazine featuring

Vanity Fair Time magazine featuring trans women on the covers this helps us

trans women on the covers this helps us

trans women on the covers this helps us to conceive of a much broader

to conceive of a much broader

to conceive of a much broader cross-section of people as tip normal

cross-section of people as tip normal

cross-section of people as tip normal typical not deviant or unusual but

typical not deviant or unusual but

typical not deviant or unusual but absolutely part of your everyday spread

absolutely part of your everyday spread

absolutely part of your everyday spread in humanity so if we spend nine hours

in humanity so if we spend nine hours

in humanity so if we spend nine hours eating at this table every day we’ve got

eating at this table every day we’ve got

eating at this table every day we’ve got to consider what makes us choose one

to consider what makes us choose one

to consider what makes us choose one dish over the other why any of us would

dish over the other why any of us would

dish over the other why any of us would be okay fearing a third of the table

be okay fearing a third of the table

be okay fearing a third of the table like those who fear Islam that’s

like those who fear Islam that’s

like those who fear Islam that’s literally a third of the world’s

literally a third of the world’s

literally a third of the world’s population why any of us would be

population why any of us would be

population why any of us would be and eating from a single dish with a

and eating from a single dish with a

and eating from a single dish with a single spoon for the rest of our lives

single spoon for the rest of our lives

single spoon for the rest of our lives so the next time you approach this media

so the next time you approach this media

so the next time you approach this media table which will be very shortly given

table which will be very shortly given

table which will be very shortly given the amount of time that we spend

the amount of time that we spend

the amount of time that we spend consuming this stuff

consuming this stuff

consuming this stuff ask yourself what you’re afraid to try

ask yourself what you’re afraid to try

ask yourself what you’re afraid to try and if you are why and find out where it

and if you are why and find out where it

and if you are why and find out where it comes from and why it’s important to the

comes from and why it’s important to the

comes from and why it’s important to the people that insist on consuming it every

people that insist on consuming it every

people that insist on consuming it every day because that table is growing

day because that table is growing

day because that table is growing exponentially and globally more and more

exponentially and globally more and more

exponentially and globally more and more people are bringing dishes to the table

people are bringing dishes to the table

people are bringing dishes to the table and more and more people are sitting

and more and more people are sitting

and more and more people are sitting down and it can be extraordinary to

down and it can be extraordinary to

down and it can be extraordinary to experience of storytelling and

experience of storytelling and

experience of storytelling and information sharing rather than a slate

information sharing rather than a slate

information sharing rather than a slate of news dishes soaking in fear and hate

of news dishes soaking in fear and hate

of news dishes soaking in fear and hate and if we cannot expand our willingness

and if we cannot expand our willingness

and if we cannot expand our willingness to do this to bring more compassion and

to do this to bring more compassion and

to do this to bring more compassion and openness and awareness to that table so

openness and awareness to that table so

openness and awareness to that table so that new normal media table our sense of

that new normal media table our sense of

that new normal media table our sense of normality will be eaten alive by it but

normality will be eaten alive by it but

normality will be eaten alive by it but if we can do it right if we can bring a

if we can do it right if we can bring a

if we can do it right if we can bring a sense of openness if we can try new

sense of openness if we can try new

sense of openness if we can try new dishes and open our minds to other

dishes and open our minds to other

dishes and open our minds to other people’s perspectives a greater variety

people’s perspectives a greater variety

people’s perspectives a greater variety of perspectives open our ears and our

of perspectives open our ears and our

of perspectives open our ears and our eyes and of course our mouths we can

eyes and of course our mouths we can

eyes and of course our mouths we can take great pride in proving an old adage

take great pride in proving an old adage

take great pride in proving an old adage true that we are what we eat thank you

true that we are what we eat thank you

true that we are what we eat thank you [Applause]

[Applause]

[Applause] [Music]

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