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Follow your gut and dreams then end up with 500K followers on Instagram. | Johan LOLOS | TEDxUNamur


[Music]

February 2013

I am 25 years old I am studying ali ex and

as part of my master’s degree in relations

public I find myself in Paris in

a ac a in an agency of

digital communication

so to situate yourself a little bit

I find myself in a small open space

no bigger than this scene here in

does the open 13 is more or less a

third of the space of this scene and

I arrive as you can see at

the picture behind me people are one

on the other

the right person in front of me and my

direct chef and it did not take a

week before I realize that

people in this open space

communicate with each other by courier

instant instant messenger just

imagine and so in the morning I get to

my office i’m going to

my occupations behind my computer

cushy and there I see his computer a

little skype notification icon in

top of my screen that happens is actually

it’s my boss right in front of me who

ask me to go get a coffee

I hallucinate the guy is right in front of

me and rather than taking the floor

he writes me by skype and so I’m going

in Paris

the dreams full head I tell myself but

Paris is where the pros of the

communication are I wanted to see them at

artwork

I really had dreams

professionals but not actually I

completely annoys anyone who

proposed there in this agency the

base it was really all that I

hated then at 25 years old I have dreams

professionals obviously but I have

also dreams of travel I still had

never left europe and I spend everything

my free time to read testimonials

stories from travelers who traveled to

around the world have toured the

hitchhiking world for three years five years

even 10 years and so that’s all

give ideas

they inspire me a lot and that

mixed up in frustration that this is

that they did not follow this internship and its

four months cloistered in a small

agency in Paris make me take the

decision that at the end of my internship when

I have my diploma in my pocket I will leave

I too go around the world hitchhiking

starting with a year in australia and

so four months later I arrive

I arrive with my graduation we

is in the month of June and so via the

moment to announce to my parents that ben

I will not go to work I will not go

to follow the window av it is to dream that you

have for me I go to 1 in Australia

at least with one way I know

not at all when I come back the idea

it’s going to go around the world

in 3 years 5 years 10 years I had no

idea and therefore not necessarily my parents

were not very hot the problem

is that my going to australia was

was in September and not in June and

so I end up with three months

three months of summer to spend with my

parents at home and they will do everything

so in three months to make me

change your mind and so every night

during those three summer months and

my mother came to my room the little

tear to the eye

try to make me change my mind about

play a little on the emotion itself and

finally find a real job find you

a girlfriend buys a house buys a

car but no kind will not it

I absolutely had to go

traveling craving for curiosity was really

too intense and so we come to an end

September it’s time to leave in

Australia

my journey my departure is from

Paris and my parents in their big

mounted decides to accompany me up

guillemins station

we arrive at the guillemins and there it is a

pretty intense moment that’s who’s got

past I see for the first time from

my life my father crying in front of me what

that I later learned is that at

that moment he thought she did not

would never see again so to count

to contextualize a little bit my father is going

from a family of Greek immigrants he arrived

in Belgium at the age of 4 and in his

family pattern when you leave your country

of origin for another country

it’s often to never again

come back and settle in this country

so he was convinced that I was going

australia i was going to find a woman there

down a job and create my little family and

then basta what good they were wrong I

came back as you can see

but so that’s been pretty intense

it was very very very moving

see beating here to support for me

also but I kept fishing my envy

to discover the world was bigger

that everything is so I arrive at melbourne

melbourne who she

paradise I had dreams full of head

40 degrees of girls in bikini

hot sands but i’m coming to melbourne

and what happens is the

Belgian national drache waiting for me

round and early October and actually what

I did not know is that melbourne is

a very European city from a point of

weather view and so the spring to be

started so it was very windy it

there was endless rain

but again I keep my fishing

I say to myself but it’s not serious

a new adventure begins and so

I am with my big backpack of 80

liters on the back a smaller bag to

back in front just as heavy and since the

downtown melbourne i start to

go to my first host carole

surfing it was the only project that

I had arriving in Australia this

theme and first three nights in kite

surfing and so I walk in the rain

the most Australian with my two bags

back and there when I remember this

moment it’s really the most

intense of my life still today

because that’s where I took

aware that I was reliving something

my new life was starting at that moment

there I could become surfers

professionals I could have become

Farmers breeders camels in

Australian bush or photographers all

were opening up to me I had no more

limit and it’s really this feeling of

our limits that invaded me and this moment

there and that made me superfreak and five

years later it’s still the moment I

believe the most intense of my life and so

i am in melbourne

the weeks go by I find myself a

small roommate and very quickly I get

realize that in fact life in

Australia is very very expensive and it’s

certainly not the few 7000 euros

that I had saved during my studies

that they were going to allow me to travel

for years around the world

it was just impossible and so I

started looking for a little job at

find to find a way to earn

money

So I applied pizzaïolo dance

I applied as a waitress

restaurant but no one wanted to

me and so I had to find a

alternative

and that this alternative was

isolate myself for several weeks at

me in my roommate in melbourne and during

several weeks I tried to develop

plans to find a strategy that

would allow me to travel longer

cheaper and perhaps even

free and so it’s December

we meet again in December 2013 and I

am with my roommate in melbourne and the

I send an email I send an email to a

person who is a director of a

Facebook page

this facebook page is a page

facebook called was everything

just like the season is so

this person certainly at the beginning

of facebook in 2007 or 2010 created the

facebook page was saying that

himself she was they wanted

definitely share his love for

it was that others were going

certainly I am and so over the

years he serves everything with 2 million

of subscribers on his page was and I

contact this person and at the time of

contact this person I send a

mail and I tell my roommate of the time

martin listen I really think that the

mail that I sent now risk

to change my life and so mingle

said this was hello sir I

my name is windows i am travelers i

studied public relations and I

specializes in networks

social it goes several weeks and months

that I observe a little your page I see

that commitment is no longer as

blatant than before and there are some

editorial line problems I think

that I could bring you some

tips to help you find the

lan trains of yesteryear and against all

waiting this person answers me

and she answers me listen thank you for your

email I receive like yours

every day by the tens but I do not

do not know why thiam spoke more

that since the others ok let’s launch

do something together

we’ll see what you can

propose and so overnight I

find me at the head of a page

facebook of two million subscribers

something that is huge from a point of view

marketing in 2013 but that was enough for me

no I wanted I wanted to come with a

project a little more concrete than

just a simple facebook page and so

I had the idea to create a webzine a

website dedicated to travel on which I

post travel stories but

also on which other travelers

post and share the story of

trip and so I contacted some

bloggers professional bloggers

or amateur bloggers who had

everyone their blog on their side and I tell them

have proposed to join this collective which

would be called going in summer as the name

webzine to join the page

facebook and write for this webzine

so and in exchange for their articles

would see their articles shared on the

Facebook page to 2 million subscribers this

that potentially generate traffic

on their personal blogs and so everything

the world was happy I managed to

to generate a collective of 30 bloggers

who wrote for the webzine the webzine

start everything everything is perfect life

is beautiful and two days later two

days only after launching this

webzine i’m contacted by alex alex

who is the founder of the biggest

French-speaking travel site

is called traveling far and alex tell me

that it’s been several weeks since he

followed the evolution since more or less

that I have collaborated with the guy from

the page was and so he offers me everything

simply to join his team and

come work with him and he turns out

that in parallel with his relationship

personal with the administrator the

page is and east in tumble this

sir was not very professional

he had he had very little ambition and

he did not really want to listen but

so advise that match is not everything

simply

and so I took my team of 30

bloggers and all together we’ve been

join alex and his site travel far

and so overnight like I

find me with this little map of

visit

yoann to bloggers photographers and and

would need editor to travel far on

a site so 2 million forgiveness of

2 million hits a month and he

had five hundred thousand subscribers on

facebook is here so we end up in

January January 2014

i finally want to leave melbourne from

from seeing the country and I was

always in my idea a few laps

of the world in hitchhiking

so I wanted to go to what is

at 4000 km from melbourne so always

in this trip in hitchhiking I tell myself

I try it and stop why not so

I inquire I see that the the way

would take more or less a week that

understand a desert crossing

understand a lot of things so we can

in son model I still warn my

mother who is still in belgium on thursday

listen tomorrow I’m leaving for post

and I would have for a week in the

desert be fun soon

and here is obviously mother mom

hen tells me it’s out of the question that

you do that I saw that there is a train

who goes from melbourne apple it’s a train

three days three nights I pay you the

train ticket but is out of

question that you make a crossing of the

desert hitchhike at least you’ll be healthy and

except and me world for sight was

no question of my mother

intervene financially in this

project it ‘s not it’s not

the ideology of travel but an idea has

sprouted I’m saying it’s true that

this little train trip it looks

interesting

why not that made me think a little

at the transsiberian which is a trip that

I always wanted to do

three days three nights in a tram

why not except that I did not have the

ways to pay me this train ticket and

so I contacted the train company and

I offered them a deal that was ben

this is my name and I am loss

editors and photographers for the most

big French travel site is this

that you are interested in collaborating with you

offer me the train ticket and

exchange I wrote an article about you

on my site and that would make you

visibility and free advertising

and there against all odds they me

answer they tell me but of course

you are welcome

we will welcome you in first class

we will put you a cabin

just for you and we offer you

access to the gourmet restaurant

package at $ 7000 Thursday but huawei so

hallucinating

good i’m going in the train experience

fabulous I’m coming to puff

and there is a second activity that

I really want to do is go

observe the great white sharks in

their natural environment

so we’re in a cage it costs enough

it was 500 Australian dollars and

I did not have the means yet to

pay no more so the same I send a

similar mail the same deal is there too

Of course you are welcome we are

take charge of these as long as you

write an article about traveling far

and so there I really become aware

the power of traveling far and

social networks in general has come so

but is it just enough to send

mails to really receive all

for free is it also

simple as that and so I spent the

rest of my stay in australia in

making 10 year deal so I

waquet game going about my business

I had free activities or

any cheap case with rebates

really enjoying life and in

parallel of all that it allowed me to

create unique content is enough

amazing for my instagram account

staff on which I had hardly a

hundred subscribers when I’m when

I arrived in Australia and so I

post pictures every day without

really no prospect for the future

then one day I woke up m and I

wake up with 5000 subscribers on my

account

what happened I discover

that the national geographic ar post is

one of my photos

a pack of my pictures from australia and

there it was immediate so I spend 200

subscribers to 5000 subscribers in one night and to

from there everything is linked

interview requests in every way

sites all over the world who want

use

picture of instagram account that continues to

post my photos the official account of

australia complaint media tale

like buzzfeed mashable daily mail

alas from that moment it was

really crescendo and I see my

instagram skyrocketed and that subscribers

never stopped again so I

continued my trip to australia

so doing deals through

travel far and post pictures

on my account instagram is so at the

end of my year in australia we are in

September 2014

I leave the country with 25 thousand subscribers

and Thursday keeping game now I’m going

go and sell everything that happens in

new zealand and so I come in

this wonderful country country and I’m doing a

big trip 2 3 – with a friend they have

crossed the whole country the two islands

for three months it’s fabulous and we

arrives in a small village lost in

the mountains next door in sublime lake

wanaka and there it is love at first sight

immediately I say to myself but I want to live there

it looks too good it’s really there

that I want to finally ask my

suitcases takes time to blow

take the time to do that too and

to focus a little on my career

from photographer who started a little to

take off and so the same I contact

the wanaka tourism office but for

the first time in my life I

contact on my own behalf and more

everything as a photographer or

editors to travel far

and so I offer them a deal that

this is my name is windows

I am a photographer

I have fifty thousand subscribers on

instagram I would love to live here

could you take in

charge my hosting for three

months and in exchange I get

digital ambassador for your region and

I post content on instagram and I

promote your region that is still

not very famous and the same they accept

they tell me but yes of course we’re going

to offer you we offer you accommodation

and so he will make me a little studio very

small but all that everything

I needed

so the three months become seven months

and finally I spend seven months at

wanaka in the most beautiful place of

new zealand one of the most beautiful

places in the world according to me and all that

allowed me not only to discover

a new passion that love them

big spaces the mountains the

hiking but also to refine my style

photos to create a real identity

compared to your photos I was doing

a new year and that I was not doing in

australia but also to spend a lot

of time with other photographers or

hikers and nature lovers

like me and so that allowed me to create

a lot of contacts to have a style

much more refined without instagram and

my name was associated with

more and more with this style of pictures from

wide open spaces and landscapes and so

once I was in wanaka and that

I passed the bar of one hundred thousand

subscribers on instagram I saw

also my first customers arrive

and I had requests for contracts

paid who was coming in and more or less

in March 2015 I made the decision to

spend full time as a

photographer and try my luck in

saying but here we go to see what

may happen that it will not work

but at least here I have enough contracts

that allow me to live only

of that and so I finish but my year in

new zealand it’s september

2015 it’s been two years since I left

belgium he is I say to myself maintaining he

maybe it’s time for me now

to return to belgium to review the country

I miss my family

let’s see what happens there maybe

that it’s going to be a failure may be that

everything will be packed or on the contrary that it

will continue at best and so I get in

in belgium in october 2015

and there is really big surprise

continue to string together offices

tourism all over the world continue to me

contact and jordan

canada norway and all offers me

to come to their country to do the

promoting their region on instagram

so is not only they invite me

for free but on top of that it’s me

pays for creating content and

for advertising that I could

bring on social networks is

so today I have become

professional photographer not only

I collaborate with white water

tourism or dice to actors of the

travel world but I also collaborate

with brands I am especially

ambassador for a car brand

for two years now

we went for a big tour of europe

last year through to so through

europe him for five months alas here

i just returned from norway

exactly where I gave a photo workshop

for another week a group of

eight people who wanted to discover

norway the lofoten islands which according to

me is this is my favorite region in

world but not only see them but

also learn the basics of photography and

how to really shoot on the spot and

so that’s been two and a half years

i do that i can live from my

passion my two passions that are at

know the trip and the photo is then

what I really wanted to share with

you today is finally when

I’m looking at this five-year course

have just happened

there is really one thing I think that in

spring is when I surrender I am

remember what happened in Australia

and

I approached this director of the

facebook page I think the key word

it’s daring and it’s really

feeling that I want to share

with you it’s trying you have you

have absolutely nothing to lose I had

maybe one in ten chance that this

nobody answers me for a chance on a hundred

I did not know what was going

to come I had no perspective

in the future it’s just let me throw a

mail in the ocean without really knowing

what would happen in return and this

nobody answered me i call this my

chance on 10 or on shoes 100 but

was coming

the same when I contacted the company

train or the tourist office moana

that he knows I had absolutely nothing to

to lose

I just had a dream that it ends

and so I tried my luck and I think

that’s the most important thing

today is that if you have any

dreams

if you have projects that you think

impractical or very difficult to

reach but try your luck there

just maybe just send an email

maybe to meet the good

nobody and these people are going to maybe

help you succeed in short thanks

a lot

[Applause]

keith huff

”

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