it’s a strange time to be working in journalism when many Americans including
journalism when many Americans including
journalism when many Americans including the president and his proxies talk about
the president and his proxies talk about
the president and his proxies talk about the media as if reporting the news were
the media as if reporting the news were
the media as if reporting the news were a threat to the Republic routinely
a threat to the Republic routinely
a threat to the Republic routinely labeling the results of rigorous
labeling the results of rigorous
labeling the results of rigorous investigations as fake news
investigations as fake news
investigations as fake news America’s founders whether you agree
America’s founders whether you agree
America’s founders whether you agree with them or not
with them or not
with them or not plays journalism on the same level as
plays journalism on the same level as
plays journalism on the same level as the ministry or priesthood they
the ministry or priesthood they
the ministry or priesthood they protected both a free press and the
protected both a free press and the
protected both a free press and the freedom of religion right there first
freedom of religion right there first
freedom of religion right there first thing in our constitution if that lends
thing in our constitution if that lends
thing in our constitution if that lends us sense of sanctity to the work of the
us sense of sanctity to the work of the
us sense of sanctity to the work of the Free Press well that also means that
Free Press well that also means that
Free Press well that also means that nothing is sacred because in journalism
nothing is sacred because in journalism
nothing is sacred because in journalism everything is fair game for
everything is fair game for
everything is fair game for investigations I used to have an editor
investigations I used to have an editor
investigations I used to have an editor who would say sacred cows they make for
who would say sacred cows they make for
who would say sacred cows they make for great hamburger to deliver on the
great hamburger to deliver on the
great hamburger to deliver on the responsibility that comes with that
responsibility that comes with that
responsibility that comes with that freedom the force of state needs
freedom the force of state needs
freedom the force of state needs journalists to be accurate credible and
journalists to be accurate credible and
journalists to be accurate credible and most importantly ethical as a professor
most importantly ethical as a professor
most importantly ethical as a professor of journalism I trained my students to
of journalism I trained my students to
of journalism I trained my students to live up to those expectations to give
live up to those expectations to give
live up to those expectations to give voice to the voiceless to comfort the
voice to the voiceless to comfort the
voice to the voiceless to comfort the afflicted and to afflict the comfortable
afflicted and to afflict the comfortable
afflicted and to afflict the comfortable our reporting our storytelling should
our reporting our storytelling should
our reporting our storytelling should try to offer you something try to teach
try to offer you something try to teach
try to offer you something try to teach you something offer you an insight even
you something offer you an insight even
you something offer you an insight even if that’s something challenges your
if that’s something challenges your
if that’s something challenges your existing beliefs but it’s not easy the
existing beliefs but it’s not easy the
existing beliefs but it’s not easy the internet and all things digital brought
internet and all things digital brought
internet and all things digital brought a wave of disruptions that essentially
a wave of disruptions that essentially
a wave of disruptions that essentially challenges nearly every aspect of what
challenges nearly every aspect of what
challenges nearly every aspect of what we do but with that wave of disruptions
we do but with that wave of disruptions
we do but with that wave of disruptions have come new opportunities in new story
have come new opportunities in new story
have come new opportunities in new story forms so my additional goal as a
forms so my additional goal as a
forms so my additional goal as a professor of
professor of
professor of digital journalism is to empower my
digital journalism is to empower my
digital journalism is to empower my students to inform their communities
students to inform their communities
students to inform their communities through noon emerging technologies by
through noon emerging technologies by
through noon emerging technologies by paper by pixels broadcast or broadband
paper by pixels broadcast or broadband
paper by pixels broadcast or broadband journalism needs to remain relevant and
journalism needs to remain relevant and
journalism needs to remain relevant and how it reaches and informs the diverse
how it reaches and informs the diverse
how it reaches and informs the diverse communities it aims to serve accurately
communities it aims to serve accurately
communities it aims to serve accurately informing by any ethical means necessary
informing by any ethical means necessary
informing by any ethical means necessary by that I mean using a variety of
by that I mean using a variety of
by that I mean using a variety of different technologies like snapchat or
different technologies like snapchat or
different technologies like snapchat or Instagram storix hell let’s use
Instagram storix hell let’s use
Instagram storix hell let’s use minecraft in Pokemon go if we can inform
minecraft in Pokemon go if we can inform
minecraft in Pokemon go if we can inform our communities that way that’s my
our communities that way that’s my
our communities that way that’s my specialty I hijacked emerging
specialty I hijacked emerging
specialty I hijacked emerging technologies from other fields and apply
technologies from other fields and apply
technologies from other fields and apply them to journalism think coding mobile
them to journalism think coding mobile
them to journalism think coding mobile drones I’m a reluctant drone owner
drones I’m a reluctant drone owner
drones I’m a reluctant drone owner wearable sensors they are vrm are those
wearable sensors they are vrm are those
wearable sensors they are vrm are those last acronyms they’ve been the focus of
last acronyms they’ve been the focus of
last acronyms they’ve been the focus of my work for the last few years exploring
my work for the last few years exploring
my work for the last few years exploring immersive storytelling VR or virtual
immersive storytelling VR or virtual
immersive storytelling VR or virtual reality is the one that most people know
reality is the one that most people know
reality is the one that most people know but they tend to know virtual reality
but they tend to know virtual reality
but they tend to know virtual reality because well it’s been over promised and
because well it’s been over promised and
because well it’s been over promised and over hyped for decades continually under
over hyped for decades continually under
over hyped for decades continually under delivering and only offering bad
delivering and only offering bad
delivering and only offering bad products and more experiences but
products and more experiences but
products and more experiences but recently virtual reality has become a
recently virtual reality has become a
recently virtual reality has become a legitimate reality this technology is
legitimate reality this technology is
legitimate reality this technology is here now and there are great experiences
here now and there are great experiences
here now and there are great experiences including immersive journalism pieces
including immersive journalism pieces
including immersive journalism pieces done by pioneers using this technology
done by pioneers using this technology
done by pioneers using this technology these stories help us understand the
these stories help us understand the
these stories help us understand the perspective help us closer understand
perspective help us closer understand
perspective help us closer understand what it’s like to be a child in a
what it’s like to be a child in a
what it’s like to be a child in a refugee camp or how someone is adjusting
refugee camp or how someone is adjusting
refugee camp or how someone is adjusting to life after solitary confinement or
to life after solitary confinement or
to life after solitary confinement or Buzz Aldrin’s dream of humanity
Buzz Aldrin’s dream of humanity
Buzz Aldrin’s dream of humanity exploring Mars my students were standing
exploring Mars my students were standing
exploring Mars my students were standing on the shoulders of these pioneers as we
on the shoulders of these pioneers as we
on the shoulders of these pioneers as we too produced these immersive stories
too produced these immersive stories
too produced these immersive stories like recreating a 30-foot storms
like recreating a 30-foot storms
like recreating a 30-foot storms that scientists predict could wipe out
that scientists predict could wipe out
that scientists predict could wipe out the Houston Ship Channel or a recent
the Houston Ship Channel or a recent
the Houston Ship Channel or a recent project about California’s largest lake
project about California’s largest lake
project about California’s largest lake the Salton Sea which is dying in quickly
the Salton Sea which is dying in quickly
the Salton Sea which is dying in quickly turning into one of the state’s largest
turning into one of the state’s largest
turning into one of the state’s largest environmental disasters we create these
environmental disasters we create these
environmental disasters we create these stories under the name Severna listen
stories under the name Severna listen
stories under the name Severna listen see what we did there a stupid type I
see what we did there a stupid type I
see what we did there a stupid type I was turned into our cute name and we
was turned into our cute name and we
was turned into our cute name and we trademarked it there’s so much
trademarked it there’s so much
trademarked it there’s so much fascinating research around virtual
fascinating research around virtual
fascinating research around virtual reality and immersive technologies how
reality and immersive technologies how
reality and immersive technologies how our brains accept this how you can
our brains accept this how you can
our brains accept this how you can literally be put into other people’s
literally be put into other people’s
literally be put into other people’s shoes their skin their gender talk about
shoes their skin their gender talk about
shoes their skin their gender talk about different perspectives
there are studies about how our brain
there are studies about how our brain believes this immersive world it doesn’t
believes this immersive world it doesn’t
believes this immersive world it doesn’t care whether or not we’ve crossed the
care whether or not we’ve crossed the
care whether or not we’ve crossed the uncanny valley it just knows we’ve left
uncanny valley it just knows we’ve left
uncanny valley it just knows we’ve left this reality and have immersed it into
this reality and have immersed it into
this reality and have immersed it into another a recent Google News lab study
another a recent Google News lab study
another a recent Google News lab study found that we could be shifting from
found that we could be shifting from
found that we could be shifting from storytelling to story living where we
storytelling to story living where we
storytelling to story living where we feel and experience these immersive
feel and experience these immersive
feel and experience these immersive stories holistically but of all the
stories holistically but of all the
stories holistically but of all the studies that are out there my favorite
studies that are out there my favorite
studies that are out there my favorite is the rubber arm test here the
is the rubber arm test here the
is the rubber arm test here the researchers have you sit at a table and
researchers have you sit at a table and
researchers have you sit at a table and they block your arm from view with you
they block your arm from view with you
they block your arm from view with you piece of cardboard and they place a fake
piece of cardboard and they place a fake
piece of cardboard and they place a fake arm in front of you it looks ridiculous
arm in front of you it looks ridiculous
arm in front of you it looks ridiculous you know it’s fake they tell you it’s
you know it’s fake they tell you it’s
you know it’s fake they tell you it’s fake and then they begin to touch your
fake and then they begin to touch your
fake and then they begin to touch your real arm and your fake arm at the same
real arm and your fake arm at the same
real arm and your fake arm at the same time
time
time and nearly instantaneously your brain
and nearly instantaneously your brain
and nearly instantaneously your brain adopts that limb and to prove that point
adopts that limb and to prove that point
adopts that limb and to prove that point the researchers well
the researchers take a stab of your
the researchers take a stab of your newly adopted toothbrush the researchers
newly adopted toothbrush the researchers
newly adopted toothbrush the researchers take a stab at your newly adopted living
take a stab at your newly adopted living
take a stab at your newly adopted living you naturally pull away the alarming
you naturally pull away the alarming
you naturally pull away the alarming fact is we can be persuaded by what we
fact is we can be persuaded by what we
fact is we can be persuaded by what we see even though we know it’s fake you
see even though we know it’s fake you
see even though we know it’s fake you may have seen this video it made some
may have seen this video it made some
may have seen this video it made some news it’s been less than a week since
news it’s been less than a week since
news it’s been less than a week since the deadliest mass shooting in American
the deadliest mass shooting in American
the deadliest mass shooting in American history and foremost in all of our minds
history and foremost in all of our minds
history and foremost in all of our minds has been the loss and the grief felt by
has been the loss and the grief felt by
has been the loss and the grief felt by the people of Orlando but this video
the people of Orlando but this video
the people of Orlando but this video it didn’t make news because of the
it didn’t make news because of the
it didn’t make news because of the tragic shooting it made news because
tragic shooting it made news because
tragic shooting it made news because this video doesn’t exist this video is
this video doesn’t exist this video is
this video doesn’t exist this video is fabricated technologists and researchers
fabricated technologists and researchers
fabricated technologists and researchers from the University of Washington had
from the University of Washington had
from the University of Washington had developed a technology a lip syncing
developed a technology a lip syncing
developed a technology a lip syncing technology that can take audio and
technology that can take audio and
technology that can take audio and essentially fabricate video on the left
essentially fabricate video on the left
essentially fabricate video on the left here is the real video on the right is
here is the real video on the right is
here is the real video on the right is the fake especially our friends who were
the fake especially our friends who were
the fake especially our friends who were lesbian gay bisexual or transgender I
lesbian gay bisexual or transgender I
lesbian gay bisexual or transgender I visited with the families of many of the
visited with the families of many of the
visited with the families of many of the victims on Thursday the one on the right
victims on Thursday the one on the right
victims on Thursday the one on the right is fake I showed this to my students and
is fake I showed this to my students and
is fake I showed this to my students and their jaws dropped too and in our
their jaws dropped too and in our
their jaws dropped too and in our discussions about this technology I said
discussions about this technology I said
discussions about this technology I said well at least as long as I don’t say
well at least as long as I don’t say
well at least as long as I don’t say anything foolish on tape or there isn’t
anything foolish on tape or there isn’t
anything foolish on tape or there isn’t technology that can fabricate me saying
technology that can fabricate me saying
technology that can fabricate me saying something we’re kind of safe right Oh
something we’re kind of safe right Oh
something we’re kind of safe right Oh professor you don’t know the student
professor you don’t know the student
professor you don’t know the student pulled up this video on YouTube
pulled up this video on YouTube
pulled up this video on YouTube it’s from Adobe MAX 2016 were Princeton
it’s from Adobe MAX 2016 were Princeton
it’s from Adobe MAX 2016 were Princeton researchers we’re demoing their new
researchers we’re demoing their new
researchers we’re demoing their new technology called hash tag voco using
technology called hash tag voco using
technology called hash tag voco using the audio from actor director Jordan
the audio from actor director Jordan
the audio from actor director Jordan Peele who was on stage they demoed how
Peele who was on stage they demoed how
Peele who was on stage they demoed how the tech works they used audio from him
the tech works they used audio from him
the tech works they used audio from him describing what he did in the morning
describing what he did in the morning
describing what he did in the morning when he found out he was nominated I
when he found out he was nominated I
when he found out he was nominated I jumped out of the bed and
jumped out of the bed and
jumped out of the bed and and I kiss my dogs and my wife in that
and I kiss my dogs and my wife in that
and I kiss my dogs and my wife in that order he kissed his dogs and his wife
order he kissed his dogs and his wife
order he kissed his dogs and his wife with this technology in a matter of
with this technology in a matter of
with this technology in a matter of keystrokes not editing the sound wave
keystrokes not editing the sound wave
keystrokes not editing the sound wave but just editing and typing out words
but just editing and typing out words
but just editing and typing out words they made him a better husband and I
they made him a better husband and I
they made him a better husband and I kiss my wife and my dogs I kissed my
kiss my wife and my dogs I kissed my
kiss my wife and my dogs I kissed my wife and my dogs and then they demoed
wife and my dogs and then they demoed
wife and my dogs and then they demoed what this technology could do they first
what this technology could do they first
what this technology could do they first made him a less good husband by changing
made him a less good husband by changing
made him a less good husband by changing my wife to his name Jordan and everyone
my wife to his name Jordan and everyone
my wife to his name Jordan and everyone freaked out what got my attention is
freaked out what got my attention is
freaked out what got my attention is what happened next
what happened next
what happened next this technology which is essentially the
this technology which is essentially the
this technology which is essentially the Photoshop for audio after it analyzes
Photoshop for audio after it analyzes
Photoshop for audio after it analyzes your your sound your voice can fabricate
your your sound your voice can fabricate
your your sound your voice can fabricate words or phrases you didn’t say to prove
words or phrases you didn’t say to prove
words or phrases you didn’t say to prove that point they added the phrase three
that point they added the phrase three
that point they added the phrase three times and I kiss Jordan three times I
times and I kiss Jordan three times I
times and I kiss Jordan three times I kiss Jordan three times he went from a
kiss Jordan three times he went from a
kiss Jordan three times he went from a good husband
good husband
good husband to an ex-husband we live in the future I
to an ex-husband we live in the future I
to an ex-husband we live in the future I want you to take a moment to acknowledge
want you to take a moment to acknowledge
want you to take a moment to acknowledge how difficult it is to distinguish what
how difficult it is to distinguish what
how difficult it is to distinguish what is real in this mind-boggling future
is real in this mind-boggling future
is real in this mind-boggling future right now misinformation is being
right now misinformation is being
right now misinformation is being deployed even weaponized for profit for
deployed even weaponized for profit for
deployed even weaponized for profit for power or simply to troll Silicon
power or simply to troll Silicon
power or simply to troll Silicon Valley’s ethicists Tristen Harris talks
Valley’s ethicists Tristen Harris talks
Valley’s ethicists Tristen Harris talks about getting your attention is like a
about getting your attention is like a
about getting your attention is like a race to the bottom of your brain set
race to the bottom of your brain set
race to the bottom of your brain set it’s a stern reminder that outrage
it’s a stern reminder that outrage
it’s a stern reminder that outrage fueled by your brain’s negativity bias
fueled by your brain’s negativity bias
fueled by your brain’s negativity bias is persuasion and propaganda
is persuasion and propaganda
is persuasion and propaganda most potent ingredients fake news or the
most potent ingredients fake news or the
most potent ingredients fake news or the accusations of fake news is attempting
accusations of fake news is attempting
accusations of fake news is attempting to drown out accurate and ethically
to drown out accurate and ethically
to drown out accurate and ethically reported information take a moment to
reported information take a moment to
reported information take a moment to think about what’s going to happen when
think about what’s going to happen when
think about what’s going to happen when this technology goes mainstream and
this technology goes mainstream and
this technology goes mainstream and people try to use it a bit not
people try to use it a bit not
people try to use it a bit not not if but when people use it for
not if but when people use it for
not if but when people use it for misinformation it could be a lot more
misinformation it could be a lot more
misinformation it could be a lot more dangerous than just a rubber arm
immersive storytelling immersive
immersive storytelling immersive technologies are the next disruption
technologies are the next disruption
technologies are the next disruption that’s why I urge my students and I
that’s why I urge my students and I
that’s why I urge my students and I implore my industry to become leaders
implore my industry to become leaders
implore my industry to become leaders not only in developing new immersive
not only in developing new immersive
not only in developing new immersive storytelling techniques but also to
storytelling techniques but also to
storytelling techniques but also to apply journalism’s traditional code of
apply journalism’s traditional code of
apply journalism’s traditional code of ethics to help shape and frame this
ethics to help shape and frame this
ethics to help shape and frame this emerging platform because if this
emerging platform because if this
emerging platform because if this disruption is like any before it it’s
disruption is like any before it it’s
disruption is like any before it it’s not going to stop we’re not going back
not going to stop we’re not going back
not going to stop we’re not going back this next wave can change the world as
this next wave can change the world as
this next wave can change the world as we know it
we know it
we know it we need ethical storytellers we need
we need ethical storytellers we need
we need ethical storytellers we need credible journalists we need a Fourth
credible journalists we need a Fourth
credible journalists we need a Fourth Estate that we can trust and believe is
Estate that we can trust and believe is
Estate that we can trust and believe is fighting for us and we need you de facto
fighting for us and we need you de facto
fighting for us and we need you de facto reporters posting news and information
reporters posting news and information
reporters posting news and information on worldwide social platforms we need
on worldwide social platforms we need
on worldwide social platforms we need you to become more critical media
you to become more critical media
you to become more critical media consumers because if you can be fooled
consumers because if you can be fooled
consumers because if you can be fooled by a fake Facebook post where you gonna
by a fake Facebook post where you gonna
by a fake Facebook post where you gonna have to be a lot smarter not to be
have to be a lot smarter not to be
have to be a lot smarter not to be fooled by an immersive story it can
fooled by an immersive story it can
fooled by an immersive story it can sound kind of scary but I have to admit
sound kind of scary but I have to admit
sound kind of scary but I have to admit to you it’s also really exciting my
to you it’s also really exciting my
to you it’s also really exciting my students and I were excited at this
students and I were excited at this
students and I were excited at this opportunity to help develop the first
opportunity to help develop the first
opportunity to help develop the first drafts of immersive journalism and to
drafts of immersive journalism and to
drafts of immersive journalism and to help shape this future these students
help shape this future these students
help shape this future these students are working hard because we believe like
are working hard because we believe like
are working hard because we believe like America’s founders believe that a free
America’s founders believe that a free
America’s founders believe that a free press that we can trust is essential to
press that we can trust is essential to
press that we can trust is essential to a democratic society accurately
a democratic society accurately
a democratic society accurately informing by any ethical means necessary
informing by any ethical means necessary
informing by any ethical means necessary thank you
”
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