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Expect More from Your Grocery Store | Peter Cooke | TEDxDirigo


several years ago my sister sent an

several years ago my sister sent an email out to the whole family because

email out to the whole family because

email out to the whole family because she was particularly outraged about the

she was particularly outraged about the

she was particularly outraged about the destruction of the rainforests in

destruction of the rainforests in

destruction of the rainforests in Indonesia the article was about the

Indonesia the article was about the

Indonesia the article was about the orangutan habitat and how they were

orangutan habitat and how they were

orangutan habitat and how they were being displaced and killed to make room

being displaced and killed to make room

being displaced and killed to make room for palm oil production palm oils and

for palm oil production palm oils and

for palm oil production palm oils and products such as shampoos soaps cleaners

products such as shampoos soaps cleaners

products such as shampoos soaps cleaners and food so she asked us all in the

and food so she asked us all in the

and food so she asked us all in the family to stop using palm oil products

family to stop using palm oil products

family to stop using palm oil products and then she asked us to get our

and then she asked us to get our

and then she asked us to get our neighbors and people on our street to

neighbors and people on our street to

neighbors and people on our street to stop using palm oil products and I

stop using palm oil products and I

stop using palm oil products and I thought whoa that could take a lot of

thought whoa that could take a lot of

thought whoa that could take a lot of time there’s a lot of people on our

time there’s a lot of people on our

time there’s a lot of people on our street why can’t we just get the darn

street why can’t we just get the darn

street why can’t we just get the darn grocery store to stop selling palm oil

grocery store to stop selling palm oil

grocery store to stop selling palm oil products and we’ll have all the streets

products and we’ll have all the streets

products and we’ll have all the streets covered well the results of that are

covered well the results of that are

covered well the results of that are still pending but it got me to think on

still pending but it got me to think on

still pending but it got me to think on a more macro level about impact and

a more macro level about impact and

a more macro level about impact and opportunity and I began to wonder is

opportunity and I began to wonder is

opportunity and I began to wonder is there a business sector out there that

there a business sector out there that

there a business sector out there that has a greater opportunity to be more

has a greater opportunity to be more

has a greater opportunity to be more sustainable than the grocery store think

sustainable than the grocery store think

sustainable than the grocery store think about all the impact and energy

about all the impact and energy

about all the impact and energy associated with producing manufacturing

associated with producing manufacturing

associated with producing manufacturing and transporting tens of thousands of

and transporting tens of thousands of

and transporting tens of thousands of products around the world to the 38,000

products around the world to the 38,000

products around the world to the 38,000 grocery stores in America its immense

grocery stores in America its immense

grocery stores in America its immense and the amount of energy they use at the

and the amount of energy they use at the

and the amount of energy they use at the grocery store is immense decade after

grocery store is immense decade after

grocery store is immense decade after decade after decade grocery stores use

decade after decade grocery stores use

decade after decade grocery stores use more energy per square foot than any

more energy per square foot than any

more energy per square foot than any other business type and the flow of

other business type and the flow of

other business type and the flow of materials in the back all the cardboard

materials in the back all the cardboard

materials in the back all the cardboard all the packaging all the plastic all

all the packaging all the plastic all

all the packaging all the plastic all the food and all the food waste so I

the food and all the food waste so I

the food and all the food waste so I would argue that there is no industry

would argue that there is no industry

would argue that there is no industry sector or business sector that has a

sector or business sector that has a

sector or business sector that has a greater opportunity to be more

greater opportunity to be more

greater opportunity to be more sustainable than the grocery store but I

sustainable than the grocery store but I

sustainable than the grocery store but I would also add there is no business

would also add there is no business

would also add there is no business sector out there that has the

sector out there that has the

sector out there that has the opportunity to communicate and

opportunity to communicate and

opportunity to communicate and demonstrate the importance of

demonstrate the importance of

demonstrate the importance of sustainability than the grocery sector

sustainability than the grocery sector

sustainability than the grocery sector and I say that because I don’t really

and I say that because I don’t really

and I say that because I don’t really see them doing that it almost seems like

see them doing that it almost seems like

see them doing that it almost seems like the grocery store is reluctant to lead

the grocery store is reluctant to lead

the grocery store is reluctant to lead us toward

us toward

us toward more sustainable future and that’s

more sustainable future and that’s

more sustainable future and that’s unfortunate and odd it’s unfortunate

unfortunate and odd it’s unfortunate

unfortunate and odd it’s unfortunate because no other business sector gets us

because no other business sector gets us

because no other business sector gets us in the door with as much frequency as

in the door with as much frequency as

in the door with as much frequency as the grocery stores do we go to the

the grocery stores do we go to the

the grocery stores do we go to the grocery stores between 1.8 and 2.2 times

grocery stores between 1.8 and 2.2 times

grocery stores between 1.8 and 2.2 times per week that’s twice per week and it

per week that’s twice per week and it

per week that’s twice per week and it seems like that they’re not seizing this

seems like that they’re not seizing this

seems like that they’re not seizing this opportunity to lead in helping us have a

opportunity to lead in helping us have a

opportunity to lead in helping us have a more sustainable future and it’s odd

more sustainable future and it’s odd

more sustainable future and it’s odd because the market research says that

because the market research says that

because the market research says that they have a lot to benefit if they do so

they have a lot to benefit if they do so

they have a lot to benefit if they do so there’s a growing interest in

there’s a growing interest in

there’s a growing interest in sustainable products there’s a growing

sustainable products there’s a growing

sustainable products there’s a growing interest in going to sustainable

interest in going to sustainable

interest in going to sustainable businesses 77% of Americans are

businesses 77% of Americans are

businesses 77% of Americans are interested in the environmental

interested in the environmental

interested in the environmental attributes of the products that they’re

attributes of the products that they’re

attributes of the products that they’re shopping for that’s up from 71 percent

shopping for that’s up from 71 percent

shopping for that’s up from 71 percent from two years before that in 66 and 63

from two years before that in 66 and 63

from two years before that in 66 and 63 and 5755 it has been on a steady and

and 5755 it has been on a steady and

and 5755 it has been on a steady and significant incline for two decades yet

significant incline for two decades yet

significant incline for two decades yet the grocery sector is slow to react to

the grocery sector is slow to react to

the grocery sector is slow to react to that it’s almost as if they are stuck in

that it’s almost as if they are stuck in

that it’s almost as if they are stuck in time if our planet is going to be more

time if our planet is going to be more

time if our planet is going to be more sustainable in the future or even

sustainable in the future or even

sustainable in the future or even somewhat measurably

somewhat measurably

somewhat measurably more sustainable in the future grocery

more sustainable in the future grocery

more sustainable in the future grocery stores have to stop looking and

stores have to stop looking and

stores have to stop looking and operating like it’s 1960 they still

operating like it’s 1960 they still

operating like it’s 1960 they still generate a lot of waste out the back

generate a lot of waste out the back

generate a lot of waste out the back they’re still challenged with trying to

they’re still challenged with trying to

they’re still challenged with trying to figure out how to use energy efficiently

figure out how to use energy efficiently

figure out how to use energy efficiently and it’s the same source of products on

and it’s the same source of products on

and it’s the same source of products on the shelves decade after decade after

the shelves decade after decade after

the shelves decade after decade after decade why is that

decade why is that

decade why is that well grocery stores exist on

well grocery stores exist on

well grocery stores exist on single-digit profit margins and by

single-digit profit margins and by

single-digit profit margins and by single-digit I don’t mean like seven

single-digit I don’t mean like seven

single-digit I don’t mean like seven eight and nine percent I mean one and

eight and nine percent I mean one and

eight and nine percent I mean one and maybe two after selling eighteen million

maybe two after selling eighteen million

maybe two after selling eighteen million dollars worth of product in a year a

dollars worth of product in a year a

dollars worth of product in a year a grocery store might have 300 thousand

grocery store might have 300 thousand

grocery store might have 300 thousand dollars left over as profit that is a

dollars left over as profit that is a

dollars left over as profit that is a 1.7 percent profit margin that’s the

1.7 percent profit margin that’s the

1.7 percent profit margin that’s the average profit margin for the industry

average profit margin for the industry

average profit margin for the industry in America that is very slim it doesn’t

in America that is very slim it doesn’t

in America that is very slim it doesn’t give them a lot of leeway to think about

give them a lot of leeway to think about

give them a lot of leeway to think about innovation being innovative or being

innovation being innovative or being

innovation being innovative or being creative or thinking about a sustainable

creative or thinking about a sustainable

creative or thinking about a sustainable future but we need to encourage them to

future but we need to encourage them to

future but we need to encourage them to do that otherwise it is going to keep

do that otherwise it is going to keep

do that otherwise it is going to keep looking decade and decade and

looking decade and decade and

looking decade and decade and like it like it always has been I have

like it like it always has been I have

like it like it always has been I have found that helping them understand the

found that helping them understand the

found that helping them understand the economics of efficiency is a good

economics of efficiency is a good

economics of efficiency is a good stepping stone to getting them to

stepping stone to getting them to

stepping stone to getting them to becoming more sustainable now a grocery

becoming more sustainable now a grocery

becoming more sustainable now a grocery store sells eighteen million dollars

store sells eighteen million dollars

store sells eighteen million dollars worth of product in a year and their

worth of product in a year and their

worth of product in a year and their profits about three hundred thousand but

profits about three hundred thousand but

profits about three hundred thousand but those operating costs are almost right

those operating costs are almost right

those operating costs are almost right under where their revenue line is

under where their revenue line is

under where their revenue line is anytime that they can save some money

anytime that they can save some money

anytime that they can save some money particularly with being more efficient

particularly with being more efficient

particularly with being more efficient it’s going to translate over to the

it’s going to translate over to the

it’s going to translate over to the revenue side so for every dollar in the

revenue side so for every dollar in the

revenue side so for every dollar in the electrical energy that they can save and

electrical energy that they can save and

electrical energy that they can save and refrigeration is mostly electrical it

refrigeration is mostly electrical it

refrigeration is mostly electrical it doesn’t translate to $1 on the revenue

doesn’t translate to $1 on the revenue

doesn’t translate to $1 on the revenue side that $1 drop in operating costs is

side that $1 drop in operating costs is

side that $1 drop in operating costs is equivalent to a chunk of $18 on the

equivalent to a chunk of $18 on the

equivalent to a chunk of $18 on the revenue side but they don’t know that so

revenue side but they don’t know that so

revenue side but they don’t know that so what does that look like at a grocery

what does that look like at a grocery

what does that look like at a grocery store well my kids like to go to the

store well my kids like to go to the

store well my kids like to go to the grocery store and tell me how much air

grocery store and tell me how much air

grocery store and tell me how much air curtain space is blocked every time with

curtain space is blocked every time with

curtain space is blocked every time with every time we’re there to go shopping I

every time we’re there to go shopping I

every time we’re there to go shopping I have a 10 and 11 year old and they’ll

have a 10 and 11 year old and they’ll

have a 10 and 11 year old and they’ll typically come up and say hey Dad

typically come up and say hey Dad

typically come up and say hey Dad there’s 20 feet of blocked air curtain

there’s 20 feet of blocked air curtain

there’s 20 feet of blocked air curtain space at the grocery store today and

space at the grocery store today and

space at the grocery store today and what they meet what what that means is

what they meet what what that means is

what they meet what what that means is that those open refrigeration cases that

that those open refrigeration cases that

that those open refrigeration cases that are displaying products would be more

are displaying products would be more

are displaying products would be more efficient if they had doors on them but

efficient if they had doors on them but

efficient if they had doors on them but the open ones they could operate more

the open ones they could operate more

the open ones they could operate more efficiently by not blocking the vent at

efficiently by not blocking the vent at

efficiently by not blocking the vent at the bottom so those carrots right there

the bottom so those carrots right there

the bottom so those carrots right there are blocking that vent on the bottom

are blocking that vent on the bottom

are blocking that vent on the bottom which is trying to suck that cold air

which is trying to suck that cold air

which is trying to suck that cold air back in there’s an air curtain that’s

back in there’s an air curtain that’s

back in there’s an air curtain that’s trying to decrease the amount of air

trying to decrease the amount of air

trying to decrease the amount of air exchange from the refrigerated unit in

exchange from the refrigerated unit in

exchange from the refrigerated unit in the store and when you have product

the store and when you have product

the store and when you have product jutting out or a sales tag jutting out

jutting out or a sales tag jutting out

jutting out or a sales tag jutting out over that vent on the bottom right under

over that vent on the bottom right under

over that vent on the bottom right under those carrots it’s like sticking your

those carrots it’s like sticking your

those carrots it’s like sticking your hand in a waterfall all that cold air

hand in a waterfall all that cold air

hand in a waterfall all that cold air just drops out and runs onto the floor

just drops out and runs onto the floor

just drops out and runs onto the floor and the customers are all complaining

and the customers are all complaining

and the customers are all complaining about how cold they are in the store and

about how cold they are in the store and

about how cold they are in the store and that unit is running very inefficient

that unit is running very inefficient

that unit is running very inefficient and that is a three minute fix but any

and that is a three minute fix but any

and that is a three minute fix but any grocery store you go to in America is

grocery store you go to in America is

grocery store you go to in America is going to have about 20 feet blocked and

going to have about 20 feet blocked and

going to have about 20 feet blocked and they know it my kids know it’s 20 feet

they know it my kids know it’s 20 feet

they know it my kids know it’s 20 feet because the squares on the floor are all

because the squares on the floor are all

because the squares on the floor are all 12 by 12 and so they can run around the

12 by 12 and so they can run around the

12 by 12 and so they can run around the store and count up how much blocked

store and count up how much blocked

store and count up how much blocked airspace there is and it’s $100 a year

airspace there is and it’s $100 a year

airspace there is and it’s $100 a year for every square so a 200 so a 24

for every square so a 200 so a 24

for every square so a 200 so a 24 blocking space is gonna be about a

blocking space is gonna be about a

blocking space is gonna be about a $2,000 cost to that store now when they

$2,000 cost to that store now when they

$2,000 cost to that store now when they reduce if they can fix that by spending

reduce if they can fix that by spending

reduce if they can fix that by spending three minutes maybe twice a day just

three minutes maybe twice a day just

three minutes maybe twice a day just pushing that stuff back they will reduce

pushing that stuff back they will reduce

pushing that stuff back they will reduce that operating cost by $2,000 but on the

that operating cost by $2,000 but on the

that operating cost by $2,000 but on the revenue side that’s $36,000 in sales and

revenue side that’s $36,000 in sales and

revenue side that’s $36,000 in sales and a lot of these grocery stores don’t know

a lot of these grocery stores don’t know

a lot of these grocery stores don’t know that and remember they only make about

that and remember they only make about

that and remember they only make about 300,000 in profit that’s 12 percent of

300,000 in profit that’s 12 percent of

300,000 in profit that’s 12 percent of their profit and all they need to do is

their profit and all they need to do is

their profit and all they need to do is spend three minutes twice a day pushing

spend three minutes twice a day pushing

spend three minutes twice a day pushing that stuff back it would be cheaper to

that stuff back it would be cheaper to

that stuff back it would be cheaper to give those carrots away for free to a

give those carrots away for free to a

give those carrots away for free to a customer than to keep them on that vent

customer than to keep them on that vent

customer than to keep them on that vent blocking that air another example is

blocking that air another example is

blocking that air another example is seafood grocery stores love to display

seafood grocery stores love to display

seafood grocery stores love to display seafood on ice but making ice with

seafood on ice but making ice with

seafood on ice but making ice with electricity is very expensive a

electricity is very expensive a

electricity is very expensive a refrigerated seafood display will use

refrigerated seafood display will use

refrigerated seafood display will use $5,000 less energy than an iced seafood

$5,000 less energy than an iced seafood

$5,000 less energy than an iced seafood display and a refrigerated seafood

display and a refrigerated seafood

display and a refrigerated seafood display uses a hundred thousand gallons

display uses a hundred thousand gallons

display uses a hundred thousand gallons less water and you don’t need to heat

less water and you don’t need to heat

less water and you don’t need to heat the water up with propane to melt it

the water up with propane to melt it

the water up with propane to melt it down at the end of the night so my kids

down at the end of the night so my kids

down at the end of the night so my kids like to go around and see what the

like to go around and see what the

like to go around and see what the seafood displays look like at different

seafood displays look like at different

seafood displays look like at different grocery stores now that $5,000 if

grocery stores now that $5,000 if

grocery stores now that $5,000 if they’re able to move away from an ice

they’re able to move away from an ice

they’re able to move away from an ice seafood display that $5,000 is

seafood display that $5,000 is

seafood display that $5,000 is equivalent to about ninety thousand on

equivalent to about ninety thousand on

equivalent to about ninety thousand on the revenue side and if a grocery store

the revenue side and if a grocery store

the revenue side and if a grocery store chain has 200 stores five thousand times

chain has 200 stores five thousand times

chain has 200 stores five thousand times 200 that’s a million but we know that’s

200 that’s a million but we know that’s

200 that’s a million but we know that’s not a million cuz you got to multiply it

not a million cuz you got to multiply it

not a million cuz you got to multiply it by 18 is it really worth 18 million

by 18 is it really worth 18 million

by 18 is it really worth 18 million dollars to display seafood or fish heads

dollars to display seafood or fish heads

dollars to display seafood or fish heads on ice I was at a grocery store out west

on ice I was at a grocery store out west

on ice I was at a grocery store out west a couple years ago and I asked an

a couple years ago and I asked an

a couple years ago and I asked an employee what do you guys do about food

employee what do you guys do about food

employee what do you guys do about food waste and he goes I don’t know let’s go

waste and he goes I don’t know let’s go

waste and he goes I don’t know let’s go to the customer service didn’t ask so we

to the customer service didn’t ask so we

to the customer service didn’t ask so we walked 30 feet over and he said this guy

walked 30 feet over and he said this guy

walked 30 feet over and he said this guy wants to know about food waste and I

wants to know about food waste and I

wants to know about food waste and I said you compost it do you donate it

said you compost it do you donate it

said you compost it do you donate it what do you do and the woman said no no

what do you do and the woman said no no

what do you do and the woman said no no no no we can that do anything like that

no no we can that do anything like that

no no we can that do anything like that we have strictly legal liabilities that

we have strictly legal liabilities that

we have strictly legal liabilities that no it all has to go in the trash which

no it all has to go in the trash which

no it all has to go in the trash which is unfortunate because they pay by the

is unfortunate because they pay by the

is unfortunate because they pay by the pound and food is heavy and I said well

pound and food is heavy and I said well

pound and food is heavy and I said well you know you really ought to think about

you know you really ought to think about

you know you really ought to think about either composting it or donating it or

either composting it or donating it or

either composting it or donating it or doing something and rate as I was saying

doing something and rate as I was saying

doing something and rate as I was saying that the manager came up and

that the manager came up and

that the manager came up and she said what did you want to know and I

she said what did you want to know and I

she said what did you want to know and I said why was wondering about food waste

said why was wondering about food waste

said why was wondering about food waste and she said oh yeah we have a very

and she said oh yeah we have a very

and she said oh yeah we have a very strong composting program and we donate

strong composting program and we donate

strong composting program and we donate fifteen thousand pounds a week to the

fifteen thousand pounds a week to the

fifteen thousand pounds a week to the food shelter and I was like wow three

food shelter and I was like wow three

food shelter and I was like wow three different employees three different

different employees three different

different employees three different answers the opportunity to communicate

answers the opportunity to communicate

answers the opportunity to communicate and demonstrate sustainability exists

and demonstrate sustainability exists

and demonstrate sustainability exists internally there as well not just

internally there as well not just

internally there as well not just externally to its customers and finally

externally to its customers and finally

externally to its customers and finally what about the palm oil what about the

what about the palm oil what about the

what about the palm oil what about the sustainable products at your store are

sustainable products at your store are

sustainable products at your store are you able to find sustainable products at

you able to find sustainable products at

you able to find sustainable products at your store yeah you can find organic and

your store yeah you can find organic and

your store yeah you can find organic and local now that’s pretty easy but what

local now that’s pretty easy but what

local now that’s pretty easy but what about humanely raised meat what about

about humanely raised meat what about

about humanely raised meat what about Fairtrade stuff or what about a green

Fairtrade stuff or what about a green

Fairtrade stuff or what about a green certified cleaning chemical can you find

certified cleaning chemical can you find

certified cleaning chemical can you find that we’re finding more and more grocery

that we’re finding more and more grocery

that we’re finding more and more grocery stores are starting to highlight that

stores are starting to highlight that

stores are starting to highlight that but really your typical average American

but really your typical average American

but really your typical average American grocery store is hiding those products

grocery store is hiding those products

grocery store is hiding those products we’d like to see them called out in the

we’d like to see them called out in the

we’d like to see them called out in the aisles with the other products but

aisles with the other products but

aisles with the other products but called out as this is more sustainable

called out as this is more sustainable

called out as this is more sustainable particularly when you know 77% could be

particularly when you know 77% could be

particularly when you know 77% could be interested in that there is no marketing

interested in that there is no marketing

interested in that there is no marketing advantage to having them hidden and not

advantage to having them hidden and not

advantage to having them hidden and not highlighted so I asked you that because

highlighted so I asked you that because

highlighted so I asked you that because I know most of you in the audience today

I know most of you in the audience today

I know most of you in the audience today are going to be going to a grocery store

are going to be going to a grocery store

are going to be going to a grocery store sometime in the next three or four days

sometime in the next three or four days

sometime in the next three or four days and I know you’re gonna go with a list

and I know you’re gonna go with a list

and I know you’re gonna go with a list so I’m gonna give you a list and we have

so I’m gonna give you a list and we have

so I’m gonna give you a list and we have these out in the lobby area but I’m

these out in the lobby area but I’m

these out in the lobby area but I’m gonna give you a list of not of stuff to

gonna give you a list of not of stuff to

gonna give you a list of not of stuff to buy but of stuff to look for these four

buy but of stuff to look for these four

buy but of stuff to look for these four things that I just mentioned because I’d

things that I just mentioned because I’d

things that I just mentioned because I’d like to see what is at your grocery

like to see what is at your grocery

like to see what is at your grocery store and I want to give you the

store and I want to give you the

store and I want to give you the opportunity to sort of look at your

opportunity to sort of look at your

opportunity to sort of look at your grocery store and maybe even encourage

grocery store and maybe even encourage

grocery store and maybe even encourage them to be more sustainable so often we

them to be more sustainable so often we

them to be more sustainable so often we go to the grocery store and we fill our

go to the grocery store and we fill our

go to the grocery store and we fill our carriage up with the products and then

carriage up with the products and then

carriage up with the products and then put them on the conveyor belt and then

put them on the conveyor belt and then

put them on the conveyor belt and then we slightly swipe our card and we look

we slightly swipe our card and we look

we slightly swipe our card and we look up and we say okay see ya and we walk

up and we say okay see ya and we walk

up and we say okay see ya and we walk out we are not seizing the opportunity

out we are not seizing the opportunity

out we are not seizing the opportunity to help the grocery stores be more

to help the grocery stores be more

to help the grocery stores be more sustainable we are there a hundred times

sustainable we are there a hundred times

sustainable we are there a hundred times a year and we say nothing so I’m gonna

a year and we say nothing so I’m gonna

a year and we say nothing so I’m gonna give you the opportunity to say

give you the opportunity to say

give you the opportunity to say something because of these four things

something because of these four things

something because of these four things one of them you have to ask about the

one of them you have to ask about the

one of them you have to ask about the food waste

food waste

food waste I suggest asking either the cashier or a

I suggest asking either the cashier or a

I suggest asking either the cashier or a manager and you can tell them I’m

manager and you can tell them I’m

manager and you can tell them I’m interested in our grocery stores

interested in our grocery stores

interested in our grocery stores becoming more sustainable this is the

becoming more sustainable this is the

becoming more sustainable this is the most important business sector we have

most important business sector we have

most important business sector we have and it’s time for us to start

and it’s time for us to start

and it’s time for us to start manning more from our grocery stores and

manning more from our grocery stores and

manning more from our grocery stores and maybe this will help pull them out of

maybe this will help pull them out of

maybe this will help pull them out of the time warp thank you

”

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