Entrepreneurial Thinking as a Lifestyle | Quinn Lai | TEDxHKU

[Applause]

[Applause] [Music]

today I want to explore a concept to be

today I want to explore a concept to be entrepreneurial what I realized is that

entrepreneurial what I realized is that

entrepreneurial what I realized is that this word has been basically thrown

this word has been basically thrown

this word has been basically thrown around so many times in so many contexts

around so many times in so many contexts

around so many times in so many contexts that it’s kind of really lost its

that it’s kind of really lost its

that it’s kind of really lost its meaning you think about corporate

meaning you think about corporate

meaning you think about corporate training people tell you to be

training people tell you to be

training people tell you to be entrepreneurial you go to school people

entrepreneurial you go to school people

entrepreneurial you go to school people tell you that in your team you can be

tell you that in your team you can be

tell you that in your team you can be entrepreneurial with your decisions

entrepreneurial with your decisions

entrepreneurial with your decisions right

right

right in fact I personally know business

in fact I personally know business

in fact I personally know business people who starts business who are not

people who starts business who are not

people who starts business who are not entrepreneurial and I know consultants

entrepreneurial and I know consultants

entrepreneurial and I know consultants and bankers who are more entrepreneurial

and bankers who are more entrepreneurial

and bankers who are more entrepreneurial than most of the start of people item so

than most of the start of people item so

than most of the start of people item so what does that actually mean before we

what does that actually mean before we

what does that actually mean before we really look into the idea of a person

really look into the idea of a person

really look into the idea of a person being entrepreneurial let’s take a

being entrepreneurial let’s take a

being entrepreneurial let’s take a closer look into the decision making

closer look into the decision making

closer look into the decision making process your decisions shape who you are

process your decisions shape who you are

process your decisions shape who you are in our lives when we have options in

in our lives when we have options in

in our lives when we have options in front of us we’re doing something called

front of us we’re doing something called

front of us we’re doing something called local optimization let’s say I go stand

local optimization let’s say I go stand

local optimization let’s say I go stand in this circle this is the data that I

in this circle this is the data that I

in this circle this is the data that I know I look into this data I think of

know I look into this data I think of

know I look into this data I think of what’s the best possible option forward

what’s the best possible option forward

what’s the best possible option forward I consider it I consider all options in

I consider it I consider all options in

I consider it I consider all options in front of me I make a choice multiple

front of me I make a choice multiple

front of me I make a choice multiple choice I picked the best decision and

choice I picked the best decision and

choice I picked the best decision and make a lot of good decisions I follow up

make a lot of good decisions I follow up

make a lot of good decisions I follow up with it I’ve become successful in life

with it I’ve become successful in life

with it I’ve become successful in life that’s what everyone tells you to here’s

that’s what everyone tells you to here’s

that’s what everyone tells you to here’s the deal you’re getting information

the deal you’re getting information

the deal you’re getting information that’s well known you’re moving to a

that’s well known you’re moving to a

that’s well known you’re moving to a point that everyone’s shooting for so

point that everyone’s shooting for so

point that everyone’s shooting for so that’s what we call local optimization

that’s what we call local optimization

that’s what we call local optimization even in big companies and innovative

even in big companies and innovative

even in big companies and innovative thinkers and entrepreneurs know that

thinkers and entrepreneurs know that

thinkers and entrepreneurs know that there is actually another global optimum

there is actually another global optimum

there is actually another global optimum out there that we should look for and

out there that we should look for and

out there that we should look for and this is often time very different from

this is often time very different from

this is often time very different from your problem statement very different

your problem statement very different

your problem statement very different from the job that you’re told to do in

from the job that you’re told to do in

from the job that you’re told to do in fact this is mostly about understanding

fact this is mostly about understanding

fact this is mostly about understanding the need of people knowing what drives

the need of people knowing what drives

the need of people knowing what drives those problem statements that you get

those problem statements that you get

those problem statements that you get this is when you can become entrepreneur

this is when you can become entrepreneur

this is when you can become entrepreneur but the challenge is you start off with

but the challenge is you start off with

but the challenge is you start off with this so you’re standing over here you’re

this so you’re standing over here you’re

this so you’re standing over here you’re looking around you have a lot of tested

looking around you have a lot of tested

looking around you have a lot of tested data you have a lot of proven data sets

data you have a lot of proven data sets

data you have a lot of proven data sets you have those all those big data ever

you have those all those big data ever

you have those all those big data ever about big data these days and you can

about big data these days and you can

about big data these days and you can analyze however you want but this is all

analyze however you want but this is all

analyze however you want but this is all you see it’s this mountain that you’re

you see it’s this mountain that you’re

you see it’s this mountain that you’re on but not the other one so how do we go

on but not the other one so how do we go

on but not the other one so how do we go there and if we don’t know it okay let’s

there and if we don’t know it okay let’s

there and if we don’t know it okay let’s say I know that there’s a global optimum

say I know that there’s a global optimum

say I know that there’s a global optimum nearby someone told me maybe I got it

nearby someone told me maybe I got it

nearby someone told me maybe I got it from like a customer interview or

from like a customer interview or

from like a customer interview or something and I try to get there and

something and I try to get there and

something and I try to get there and then if you don’t know it you might end

then if you don’t know it you might end

then if you don’t know it you might end up there you might end up there you know

up there you might end up there you know

up there you might end up there you know that I’m there as well now actually in

that I’m there as well now actually in

that I’m there as well now actually in fact in these cases you’re still pretty

fact in these cases you’re still pretty

fact in these cases you’re still pretty lucky because the situation is that you

lucky because the situation is that you

lucky because the situation is that you actually found the new mountain to climb

actually found the new mountain to climb

actually found the new mountain to climb on you get onto this space you try to

on you get onto this space you try to

on you get onto this space you try to learn from your location learn from what

learn from your location learn from what

learn from your location learn from what you can learn from that type of solution

you can learn from that type of solution

you can learn from that type of solution this is when entrepreneurs try out new

this is when entrepreneurs try out new

this is when entrepreneurs try out new solutions right we learn from there and

solutions right we learn from there and

solutions right we learn from there and then we find a way to move up the

then we find a way to move up the

then we find a way to move up the mountain so we can climb this way and

mountain so we can climb this way and

mountain so we can climb this way and eventually we’ll get to the top but in

eventually we’ll get to the top but in

eventually we’ll get to the top but in worst case scenarios you actually end up

worst case scenarios you actually end up

worst case scenarios you actually end up there it’s definitely possible that’s

there it’s definitely possible that’s

there it’s definitely possible that’s why a lot of stars fail that’s why I

why a lot of stars fail that’s why I

why a lot of stars fail that’s why I entrepreneurs I mean five percent

entrepreneurs I mean five percent

entrepreneurs I mean five percent success rate is a very real thing

success rate is a very real thing

success rate is a very real thing so being entrepreneur with your decision

so being entrepreneur with your decision

so being entrepreneur with your decision it’s a risk and I accept that that’s a

it’s a risk and I accept that that’s a

it’s a risk and I accept that that’s a risk but at least you know after you

risk but at least you know after you

risk but at least you know after you jump up this way you’re not gonna jump

jump up this way you’re not gonna jump

jump up this way you’re not gonna jump this direction again so jumping off the

this direction again so jumping off the

this direction again so jumping off the cliff you also still learn something but

cliff you also still learn something but

cliff you also still learn something but to map this out so that you don’t just

to map this out so that you don’t just

to map this out so that you don’t just blindly take risks right design thinkers

blindly take risks right design thinkers

blindly take risks right design thinkers actually have a way to look at it my

actually have a way to look at it my

actually have a way to look at it my background came from Stanford and HPI

background came from Stanford and HPI

background came from Stanford and HPI Design Thinking so let’s take a look at

Design Thinking so let’s take a look at

Design Thinking so let’s take a look at it with a little bit more structure

it with a little bit more structure

it with a little bit more structure feasibility and viability and

feasibility and viability and

feasibility and viability and desirability this is the three circles

desirability this is the three circles

desirability this is the three circles that you will always see for design

that you will always see for design

that you will always see for design thinking slides you will always see this

thinking slides you will always see this

thinking slides you will always see this is how you interpret them and how you

is how you interpret them and how you

is how you interpret them and how you understand them that makes it

understand them that makes it

understand them that makes it significant for you and useful for you

significant for you and useful for you

significant for you and useful for you feasible side first thing it’s about

feasible side first thing it’s about

feasible side first thing it’s about let’s say a business it’s

let’s say a business it’s

let’s say a business it’s technologically feasible so meaning you

technologically feasible so meaning you

technologically feasible so meaning you can actually create such a product it’s

can actually create such a product it’s

can actually create such a product it’s not that you’re trying to create a

not that you’re trying to create a

not that you’re trying to create a hoverboard

hoverboard

hoverboard oh wait herbivore actually exists now I

oh wait herbivore actually exists now I

oh wait herbivore actually exists now I think so let’s say you’re trying to

think so let’s say you’re trying to

think so let’s say you’re trying to create a lightsaber then that doesn’t

create a lightsaber then that doesn’t

create a lightsaber then that doesn’t exist and then the next thing is viable

exist and then the next thing is viable

exist and then the next thing is viable viability that we talk about business

viability that we talk about business

viability that we talk about business viability meaning

viability meaning

viability meaning you do it in an affordable manner and

you do it in an affordable manner and

you do it in an affordable manner and then desirability you need to make

then desirability you need to make

then desirability you need to make things desirable to match the actual

things desirable to match the actual

things desirable to match the actual customer to actually meet the need it’s

customer to actually meet the need it’s

customer to actually meet the need it’s actually applicable in a personal

actually applicable in a personal

actually applicable in a personal perspective as well feasible what’s your

perspective as well feasible what’s your

perspective as well feasible what’s your capability your person what can you do

capability your person what can you do

capability your person what can you do what can you do best that others can Oh

what can you do best that others can Oh

what can you do best that others can Oh viable what’s worth your time all right

viable what’s worth your time all right

viable what’s worth your time all right you need to make it sustainable if you

you need to make it sustainable if you

you need to make it sustainable if you think of a certain job you’re going to

think of a certain job you’re going to

think of a certain job you’re going to go for or getting into a relationship

go for or getting into a relationship

go for or getting into a relationship what’s sustainable you don’t want to put

what’s sustainable you don’t want to put

what’s sustainable you don’t want to put out too much of what you’re capable of

out too much of what you’re capable of

out too much of what you’re capable of and then desirable what’s make what

and then desirable what’s make what

and then desirable what’s make what makes you a desirable person you see how

makes you a desirable person you see how

makes you a desirable person you see how this circle can actually be applied in

this circle can actually be applied in

this circle can actually be applied in products in jobs and opportunities and

products in jobs and opportunities and

products in jobs and opportunities and businesses so it’s how we analyze it and

businesses so it’s how we analyze it and

businesses so it’s how we analyze it and for us a lot of times we confuse

for us a lot of times we confuse

for us a lot of times we confuse feasibility with desirability we think

feasibility with desirability we think

feasibility with desirability we think specs you think about the older

specs you think about the older

specs you think about the older generation species how they market

generation species how they market

generation species how they market themselves it’s always specs but Apple

themselves it’s always specs but Apple

themselves it’s always specs but Apple came up create something that’s

came up create something that’s

came up create something that’s unreasonably expensive that doesn’t have

unreasonably expensive that doesn’t have

unreasonably expensive that doesn’t have better specs but people buy them because

better specs but people buy them because

better specs but people buy them because they’re desirable so this is the

they’re desirable so this is the

they’re desirable so this is the understanding of the landscape and these

understanding of the landscape and these

understanding of the landscape and these three independent landscapes actually

three independent landscapes actually

three independent landscapes actually adds up to form that landscape that was

adds up to form that landscape that was

adds up to form that landscape that was talking about wherever you’re standing

talking about wherever you’re standing

talking about wherever you’re standing whatever problem you turn to solve so

whatever problem you turn to solve so

whatever problem you turn to solve so it’s important that we try to understand

it’s important that we try to understand

it’s important that we try to understand each individual individual components

each individual individual components

each individual individual components and if we think of it from a start-up

and if we think of it from a start-up

and if we think of it from a start-up perspective let’s take a look at let’s

perspective let’s take a look at let’s

perspective let’s take a look at let’s say East Coast startups they have a lot

say East Coast startups they have a lot

say East Coast startups they have a lot of I mean in those interstates East

of I mean in those interstates East

of I mean in those interstates East Coast we have a lot of Technology push

Coast we have a lot of Technology push

Coast we have a lot of Technology push startups meaning you have a technology

startups meaning you have a technology

startups meaning you have a technology first and then you find a market to

first and then you find a market to

first and then you find a market to adopt it so they basically create a

adopt it so they basically create a

adopt it so they basically create a spike in the technologically in the

spike in the technologically in the

spike in the technologically in the feasibility playing field so they create

feasibility playing field so they create

feasibility playing field so they create a spike over here they change the

a spike over here they change the

a spike over here they change the playing field a little bit and then they

playing field a little bit and then they

playing field a little bit and then they figure out a way to create it in a cheap

figure out a way to create it in a cheap

figure out a way to create it in a cheap enough manner the master market and then

enough manner the master market and then

enough manner the master market and then you find a market to match that product

you find a market to match that product

you find a market to match that product so product market fit that’s the

so product market fit that’s the

so product market fit that’s the technology push startup another kind of

technology push startup another kind of

technology push startup another kind of startup for West Coast customer neat

startup for West Coast customer neat

startup for West Coast customer neat pool startups we start with the

pool startups we start with the

pool startups we start with the desirability what are some human needs

desirability what are some human needs

desirability what are some human needs that are not met

that are not met

that are not met and then we figure out what are new

and then we figure out what are new

and then we figure out what are new technologies that have become available

technologies that have become available

technologies that have become available and how can we create a viable business

and how can we create a viable business

and how can we create a viable business model around it so you can see that

model around it so you can see that

model around it so you can see that these do you think says up to give us

these do you think says up to give us

these do you think says up to give us that playing field examples of that air

that playing field examples of that air

that playing field examples of that air B&B right it’s nothing new but then they

B&B right it’s nothing new but then they

B&B right it’s nothing new but then they have understood the landscape it’s not a

have understood the landscape it’s not a

have understood the landscape it’s not a new technology it’s a technology that’s

new technology it’s a technology that’s

new technology it’s a technology that’s been there Facebook as well LinkedIn as

been there Facebook as well LinkedIn as

been there Facebook as well LinkedIn as well but the playing field probably on

well but the playing field probably on

well but the playing field probably on the desirability size I guess I’ll talk

the desirability size I guess I’ll talk

the desirability size I guess I’ll talk about it very soon after it’s about

about it very soon after it’s about

about it very soon after it’s about human needs people start to be more

human needs people start to be more

human needs people start to be more online than it used to be so that’s why

online than it used to be so that’s why

online than it used to be so that’s why all of them this playing field change

all of them this playing field change

all of them this playing field change and they capitalize on opportunity so

and they capitalize on opportunity so

and they capitalize on opportunity so that’s for startup what about yourself

that’s for startup what about yourself

that’s for startup what about yourself what about your job

what about your job

what about your job what about things that you need to do

what about things that you need to do

what about things that you need to do your relationships how does your playing

your relationships how does your playing

your relationships how does your playing field look like what drives it so to me

field look like what drives it so to me

field look like what drives it so to me to be entrepreneurial as to creatively

to be entrepreneurial as to creatively

to be entrepreneurial as to creatively fulfilled needs fulfill to be able to

fulfilled needs fulfill to be able to

fulfilled needs fulfill to be able to fulfill any needs you’ll need to do the

fulfill any needs you’ll need to do the

fulfill any needs you’ll need to do the study of viability and feasibility make

study of viability and feasibility make

study of viability and feasibility make sure you’re actually capable of doing so

sure you’re actually capable of doing so

sure you’re actually capable of doing so and it’s worth your time and money and

and it’s worth your time and money and

and it’s worth your time and money and eventually the solution will be meeting

eventually the solution will be meeting

eventually the solution will be meeting a need notice that this is about meeting

a need notice that this is about meeting

a need notice that this is about meeting needs it’s not about solving a problem

needs it’s not about solving a problem

needs it’s not about solving a problem because the problem of statement that’s

because the problem of statement that’s

because the problem of statement that’s given to you usually it’s inspired by

given to you usually it’s inspired by

given to you usually it’s inspired by needs but you only see the problem

needs but you only see the problem

needs but you only see the problem statement so if you try to come up with

statement so if you try to come up with

statement so if you try to come up with a solution for that problem

a solution for that problem

a solution for that problem you’re meeting it in a very superficial

you’re meeting it in a very superficial

you’re meeting it in a very superficial level to impress to be entrepreneurial

level to impress to be entrepreneurial

level to impress to be entrepreneurial to make the big next big bang you

to make the big next big bang you

to make the big next big bang you probably need to look at needs be

probably need to look at needs be

probably need to look at needs be inspired and go from there that’s why in

inspired and go from there that’s why in

inspired and go from there that’s why in design thinking we have something called

design thinking we have something called

design thinking we have something called neat finding literally finding leads

neat finding literally finding leads

neat finding literally finding leads nothing special about these words but

nothing special about these words but

nothing special about these words but what what is interesting about this

what what is interesting about this

what what is interesting about this though is that needs are usually not

though is that needs are usually not

though is that needs are usually not there for you to just understand you

there for you to just understand you

there for you to just understand you need to go dig because for example Apple

need to go dig because for example Apple

need to go dig because for example Apple versus Android you ask people whether

versus Android you ask people whether

versus Android you ask people whether they are buying an iPhone why they are

they are buying an iPhone why they are

they are buying an iPhone why they are buying an iPhone and then the answers is

buying an iPhone and then the answers is

buying an iPhone and then the answers is always going to be always got a bigger

always going to be always got a bigger

always going to be always got a bigger screen it’s nice UX and pop above about

screen it’s nice UX and pop above about

screen it’s nice UX and pop above about I’ll tell you that’s all crap really

I’ll tell you that’s all crap really

I’ll tell you that’s all crap really they buy iPhone because they one one

they buy iPhone because they one one

they buy iPhone because they one one other they give you a reason afterwards

other they give you a reason afterwards

other they give you a reason afterwards and why do the people buy

and why do the people buy

and why do the people buy because they don’t like iPhone and they

because they don’t like iPhone and they

because they don’t like iPhone and they go for Android it’s not even about the

go for Android it’s not even about the

go for Android it’s not even about the specs or whatever that comes with it

specs or whatever that comes with it

specs or whatever that comes with it it’s emotions it’s then you need to

it’s emotions it’s then you need to

it’s emotions it’s then you need to understand those needs behind their

understand those needs behind their

understand those needs behind their decision-making before you can as a

decision-making before you can as a

decision-making before you can as a product designer design the next best

product designer design the next best

product designer design the next best thing for them so when we look at needs

thing for them so when we look at needs

thing for them so when we look at needs we look at it from a couple perspectives

we look at it from a couple perspectives

we look at it from a couple perspectives pain relief panadol wrenches

pain relief panadol wrenches

pain relief panadol wrenches screwdrivers something that’s functional

screwdrivers something that’s functional

screwdrivers something that’s functional and now these days almost nothing can

and now these days almost nothing can

and now these days almost nothing can stay at this level because even

stay at this level because even

stay at this level because even screwdrivers start to have nice plastic

screwdrivers start to have nice plastic

screwdrivers start to have nice plastic handles to make you feel comfortable

handles to make you feel comfortable

handles to make you feel comfortable about using it to make you feel strong

about using it to make you feel strong

about using it to make you feel strong when you use it and you can’t really

when you use it and you can’t really

when you use it and you can’t really just have penile without marketing these

just have penile without marketing these

just have penile without marketing these days and it all comes with marketing to

days and it all comes with marketing to

days and it all comes with marketing to make you trust a brand so there is the

make you trust a brand so there is the

make you trust a brand so there is the desire aspect of almost everything that

desire aspect of almost everything that

desire aspect of almost everything that you need to think about so sometimes

you need to think about so sometimes

you need to think about so sometimes this is starting to be obsolete you

this is starting to be obsolete you

this is starting to be obsolete you think about startups we all used to talk

think about startups we all used to talk

think about startups we all used to talk about solving a pain point but now

about solving a pain point but now

about solving a pain point but now people ask how do you make your product

people ask how do you make your product

people ask how do you make your product desirable and there’s barriers various

desirable and there’s barriers various

desirable and there’s barriers various that stops you from delivering your

that stops you from delivering your

that stops you from delivering your product to other people for yannick

product to other people for yannick

product to other people for yannick right this is my sorry we do custom

right this is my sorry we do custom

right this is my sorry we do custom watches the pain relief site we have a

watches the pain relief site we have a

watches the pain relief site we have a little bit of that well no one really

little bit of that well no one really

little bit of that well no one really needs to look at the watch to tell time

needs to look at the watch to tell time

needs to look at the watch to tell time these days so what’s a pain relief it’s

these days so what’s a pain relief it’s

these days so what’s a pain relief it’s when couples have been dating for three

when couples have been dating for three

when couples have been dating for three plus years you have been giving special

plus years you have been giving special

plus years you have been giving special gifts and you have exhausted your ideas

gifts and you have exhausted your ideas

gifts and you have exhausted your ideas for like how many times in a row I see

for like how many times in a row I see

for like how many times in a row I see people laughing and then it’s quite

people laughing and then it’s quite

people laughing and then it’s quite difficult to come up with an impressive

difficult to come up with an impressive

difficult to come up with an impressive gift so that’s when we come in and haha

gift so that’s when we come in and haha

gift so that’s when we come in and haha we saved the day kind of deal so that’s

we saved the day kind of deal so that’s

we saved the day kind of deal so that’s a pain really side of things desire well

a pain really side of things desire well

a pain really side of things desire well the product is desirable it’s a custom

the product is desirable it’s a custom

the product is desirable it’s a custom mechanical watch with a very affordable

mechanical watch with a very affordable

mechanical watch with a very affordable price point with quality components and

price point with quality components and

price point with quality components and you think about it then why aren’t we

you think about it then why aren’t we

you think about it then why aren’t we like the biggest company in the world

like the biggest company in the world

like the biggest company in the world and there are only five players in the

and there are only five players in the

and there are only five players in the market right because of this barrier the

market right because of this barrier the

market right because of this barrier the barrier would be if people want to

barrier would be if people want to

barrier would be if people want to design something they are not impulse

design something they are not impulse

design something they are not impulse buying

buying

buying and guess what impulse buying apparently

and guess what impulse buying apparently

and guess what impulse buying apparently is a bigger segment in this e-commerce

is a bigger segment in this e-commerce

is a bigger segment in this e-commerce market no impulse buying and for watch

market no impulse buying and for watch

market no impulse buying and for watch people don’t trust themselves the

people don’t trust themselves the

people don’t trust themselves the designs on

designs on

designs on nice so those are the barriers that we

nice so those are the barriers that we

nice so those are the barriers that we need to understand we understand our

need to understand we understand our

need to understand we understand our customers desire and pain relief to move

customers desire and pain relief to move

customers desire and pain relief to move forward the same thing for persons same

forward the same thing for persons same

forward the same thing for persons same thing in a relationship same thing in a

thing in a relationship same thing in a

thing in a relationship same thing in a job

job

job what’s your barrier that’s stopping

what’s your barrier that’s stopping

what’s your barrier that’s stopping others from approaching you what’s a

others from approaching you what’s a

others from approaching you what’s a barrier that’s stopping others from

barrier that’s stopping others from

barrier that’s stopping others from trusting you what makes you a desirable

trusting you what makes you a desirable

trusting you what makes you a desirable person to interact with all these are

person to interact with all these are

person to interact with all these are very good questions to ask yourself to

very good questions to ask yourself to

very good questions to ask yourself to to explore are you meeting the needs of

to explore are you meeting the needs of

to explore are you meeting the needs of people around you people trying to serve

people around you people trying to serve

people around you people trying to serve of your partner’s of your superiors and

the next thing is about celebrating

the next thing is about celebrating ambiguity because I just told you a lot

ambiguity because I just told you a lot

ambiguity because I just told you a lot of things about need and I’m gonna tell

of things about need and I’m gonna tell

of things about need and I’m gonna tell you to forget about it why most of the

you to forget about it why most of the

you to forget about it why most of the decisions are making a subconscious

decisions are making a subconscious

decisions are making a subconscious manner it’s emotional and then you come

manner it’s emotional and then you come

manner it’s emotional and then you come up with logics afterwards like when I

up with logics afterwards like when I

up with logics afterwards like when I told you a little bit earlier about

told you a little bit earlier about

told you a little bit earlier about iPhones and androids think Tesla we can

iPhones and androids think Tesla we can

iPhones and androids think Tesla we can go back to the previous slide pain

go back to the previous slide pain

go back to the previous slide pain relief it’s not about a car that brings

relief it’s not about a car that brings

relief it’s not about a car that brings you from point A to point B and they’re

you from point A to point B and they’re

you from point A to point B and they’re getting tests off of that reason

getting tests off of that reason

getting tests off of that reason obviously desire we look into that later

obviously desire we look into that later

obviously desire we look into that later barriers charging problems battery

barriers charging problems battery

barriers charging problems battery issues obviously they figure out a

issues obviously they figure out a

issues obviously they figure out a solution to solve it like when they

solution to solve it like when they

solution to solve it like when they started it because they knew that was a

started it because they knew that was a

started it because they knew that was a barrier so so what’s the desire is it

barrier so so what’s the desire is it

barrier so so what’s the desire is it about that acceleration that they claim

about that acceleration that they claim

about that acceleration that they claim is going to be such a big selling point

is going to be such a big selling point

is going to be such a big selling point I’m pretty sure no I don’t think anyone

I’m pretty sure no I don’t think anyone

I’m pretty sure no I don’t think anyone for the gas for a Tesla and if someone

for the gas for a Tesla and if someone

for the gas for a Tesla and if someone tells me it’s trying to be green I’ll

tells me it’s trying to be green I’ll

tells me it’s trying to be green I’ll tell you that no because if there are so

tell you that no because if there are so

tell you that no because if there are so many rich people on this earth that

many rich people on this earth that

many rich people on this earth that cares about the planet will be living in

cares about the planet will be living in

cares about the planet will be living in a much better planet today so what’s the

a much better planet today so what’s the

a much better planet today so what’s the real desire behind it it takes a really

real desire behind it it takes a really

real desire behind it it takes a really good product manager to basically tell

good product manager to basically tell

good product manager to basically tell you that emotions matters it’s not the

you that emotions matters it’s not the

you that emotions matters it’s not the reasons why they buy certain things it’s

reasons why they buy certain things it’s

reasons why they buy certain things it’s the emotions behind it one of the

the emotions behind it one of the

the emotions behind it one of the emotions that Tesla owner has right

emotions that Tesla owner has right

emotions that Tesla owner has right what’s that emotion so make sure you

what’s that emotion so make sure you

what’s that emotion so make sure you celebrate ambiguity it’s going to be

celebrate ambiguity it’s going to be

celebrate ambiguity it’s going to be ambiguous people ask me okay need

ambiguous people ask me okay need

ambiguous people ask me okay need finding you need find exercises we go to

finding you need find exercises we go to

finding you need find exercises we go to a person we sit down with an in-depth

a person we sit down with an in-depth

a person we sit down with an in-depth interview and then it takes us hours at

interview and then it takes us hours at

interview and then it takes us hours at a time to know what one customer really

a time to know what one customer really

a time to know what one customer really think about it takes time for you to

think about it takes time for you to

think about it takes time for you to know another person that you care about

know another person that you care about

know another person that you care about why do we trust the

why do we trust the

why do we trust the data points and how do we bounce this

data points and how do we bounce this

data points and how do we bounce this with with the whole big data analytics

with with the whole big data analytics

with with the whole big data analytics that we have been talking about everyone

that we have been talking about everyone

that we have been talking about everyone has been talking about in fact I think

has been talking about in fact I think

has been talking about in fact I think both should coexist you use the data to

both should coexist you use the data to

both should coexist you use the data to do local optimization remember the hill

do local optimization remember the hill

do local optimization remember the hill that I told you guys about when you’re

that I told you guys about when you’re

that I told you guys about when you’re standing on a spot we’re trying to find

standing on a spot we’re trying to find

standing on a spot we’re trying to find the next best step to go forward getting

the next best step to go forward getting

the next best step to go forward getting data helps you to move forward in the

data helps you to move forward in the

data helps you to move forward in the right direction but if you’re jumping

right direction but if you’re jumping

right direction but if you’re jumping off the cliff to find the next new

off the cliff to find the next new

off the cliff to find the next new mountain you probably really need to

mountain you probably really need to

mountain you probably really need to live with ambiguity and understand the

live with ambiguity and understand the

live with ambiguity and understand the needs of people because that’s when you

needs of people because that’s when you

needs of people because that’s when you actually can be inspired in where the

actually can be inspired in where the

actually can be inspired in where the next global optimum can be and after you

next global optimum can be and after you

next global optimum can be and after you hit the next mountain back to data

hit the next mountain back to data

hit the next mountain back to data gathering and you’ll need to do all this

gathering and you’ll need to do all this

gathering and you’ll need to do all this homework as well can’t really avoid that

homework as well can’t really avoid that

homework as well can’t really avoid that no one can avoid any of those three

no one can avoid any of those three

no one can avoid any of those three things feasibility viability and

things feasibility viability and

things feasibility viability and desirability and then you hopefully you

desirability and then you hopefully you

desirability and then you hopefully you can find a new mountain and climb it and

can find a new mountain and climb it and

can find a new mountain and climb it and when you do this enough it turns into a

when you do this enough it turns into a

when you do this enough it turns into a lifestyle automatically because you’ll

lifestyle automatically because you’ll

lifestyle automatically because you’ll start to be okay with not having all the

start to be okay with not having all the

start to be okay with not having all the concrete informations in front of you

concrete informations in front of you

concrete informations in front of you before you make a certain decision right

before you make a certain decision right

before you make a certain decision right you start to be able to take risk

you start to be able to take risk

you start to be able to take risk educate at risk I might add because

educate at risk I might add because

educate at risk I might add because after you jump off the cliff a couple of

after you jump off the cliff a couple of

after you jump off the cliff a couple of times you know that jumping off a cliff

times you know that jumping off a cliff

times you know that jumping off a cliff could be rewarding at times and after

could be rewarding at times and after

could be rewarding at times and after you have tried those things even if you

you have tried those things even if you

you have tried those things even if you fail you have a better context of why

fail you have a better context of why

fail you have a better context of why you’re failing if you fail you start

you’re failing if you fail you start

you’re failing if you fail you start over you ended up lower than you were

over you ended up lower than you were

over you ended up lower than you were before you think but what you actually

before you think but what you actually

before you think but what you actually have gained is a knowledge of that area

have gained is a knowledge of that area

have gained is a knowledge of that area around you that you have launched

around you that you have launched

around you that you have launched yourself to a new area and explored that

yourself to a new area and explored that

yourself to a new area and explored that new place and you might have found a new

new place and you might have found a new

new place and you might have found a new mountain to go for this takes practice

mountain to go for this takes practice

mountain to go for this takes practice $10,000 rules definitely applies and if

$10,000 rules definitely applies and if

$10,000 rules definitely applies and if everyone has taught you how to be

everyone has taught you how to be

everyone has taught you how to be studying for feasibility and viability

studying for feasibility and viability

studying for feasibility and viability in your life in school in tests we learn

in your life in school in tests we learn

in your life in school in tests we learn all about that but there’s one thing on

all about that but there’s one thing on

all about that but there’s one thing on desirability that we almost never learn

desirability that we almost never learn

desirability that we almost never learn in school you never are tested to

in school you never are tested to

in school you never are tested to understand a person’s need this is our

understand a person’s need this is our

understand a person’s need this is our education systems problem we learn about

education systems problem we learn about

education systems problem we learn about how to test whether we can do something

how to test whether we can do something

how to test whether we can do something whether you have a capability of

whether you have a capability of

whether you have a capability of something but we never never learn how

something but we never never learn how

something but we never never learn how to care about the needs of people around

to care about the needs of people around

to care about the needs of people around us

us

us it’s not an education system so how do

it’s not an education system so how do

it’s not an education system so how do we learn about that how do we do it by

we learn about that how do we do it by

we learn about that how do we do it by practicing entrepreneurial lifestyle is

practicing entrepreneurial lifestyle is

practicing entrepreneurial lifestyle is about constantly creatively fulfilling

about constantly creatively fulfilling

about constantly creatively fulfilling needs so start by noticing people around

needs so start by noticing people around

needs so start by noticing people around you noticing what they need instead of

you noticing what they need instead of

you noticing what they need instead of just trying to think of how you can be

just trying to think of how you can be

just trying to think of how you can be the best person think about yourself to

the best person think about yourself to

the best person think about yourself to change the spotlight to someone else

change the spotlight to someone else

change the spotlight to someone else notice their needs and try to fulfill

notice their needs and try to fulfill

notice their needs and try to fulfill their needs

their needs

their needs you’ll be surprised into what you can do

you’ll be surprised into what you can do

you’ll be surprised into what you can do thank you

thank you

thank you [Applause]

[Applause]

[Applause] [Music]