it’s hard to come to talk about assumptions
cases but for that I left a little bit no
it’s going to be easy so start with a
brief survey but please make them
sincere if someone has the boss here
close tries to forget about that and a
Good hygiene between two variables is
simple monday morning friday to the
late let’s raise your hand people
who prefer Friday afternoon to
Monday morning
It is very crazy because this number happens
all the places where this question
about 90 percent higher than
prefers Friday
this percentage is the same as that given
when people are asked
What are the main benefits
that they accept or that more value of their
jobs and that percentage gives as office
flexible friday that my house can my
birthday
after a fact that marks much more
still
that percentage is even greater is near the
99 percent is given when you
asks a boy what he likes most
like the school they think it says
except the students of it
all the rest say recess or lie
statistic any side
is very crazy
let’s think one of the many guys
speakers today we talk and we’re going to talk
of education and not a guy
up to eight hours in a class to and
place he likes the most is the 30
minutes where it’s not there and I
brought to think something that happens to us that does not
we can enjoy what we do and
we are so dissociated between what
I have to do and what I do
I will tell you my personal experience
how do I integrate my life through
of a purpose
I had to be born on the lucky side
of life I never missed anything material
and emotional from a private school to a
Private university
Not knowing what to study this
business administration spends all
always with which he had no
occasion I finished the faculty fast good
average and without occasion all in that
present moment an internship to a great
corporation a bank
I started and he told me that I was doing fine but
He has never asked me what I liked
I had never asked myself
until one day a friend called me tomás
and he says pancho I have an idea we are going to
make espadrille month of the year 2006
until then the parties were
white or black to a daring uses a
agreement said we thought of something like this
It is full and good expensive and difficult
imagine it
but we are so eager to leave
what were we doing that we
we invent this idea and execute it
we did a small pilot test with the
little money we had and we went out to
sell in small portals of
international exchange appeared then
South African that I did not hear I like the
alpargata me but the huge company that
are millions of countries but hear me
it says good at that time we had in
two premises on consignment and we have not
sold a practice match a week
we come a couple
We are happy until it rains from thomas
Shannon said Chile check seriously and
that applies what we started to tell the idea
and there is a click
we talk about all the dreams that
We had with small details
we speak in the present I always say that
the entrepreneurs do not lie and do not
We exaggerate a bit because we like it
compare that problem
we trust what we believe so much
we have to make someone want
trust us who suffered my son
They also tell us about your company that the
who made known benitez we told him
We are a record company in fifteen days
in that moment we will be the simulators
with which we are guided we are inspired
in them
We invented a company in 15 days the
project had well we closed a contract
for five years with south africa and he walked the
factory started country spent the first year
sold 10,000 look like a good number
until a South African client appears
American peron that tells us that the
via South Africa but his great company
olives actor speech jesse perfect
Now I do not want to say that the 200,000
couple the first year
We want to make known to the
entrepreneurs of course we do not have a
then still what we said
doing is good to be able to get that
volume we have to manufacture to us
then we get together with the investors
we ask for money for a factory we
we join with suppliers
we told him not to fund the brand the
merchandise and we went out to hire 30
employees and we open our factory with
26 years this year 2008 and its key moment
in my life because now it seems a great
idea to bring the Argentine spirit to
world but something happened this year the first
October nation sends the order not me
I forget more because I do not forget more
because a month earlier it occurred to me to see tn
or any channel and listen from lehman
brothers hear of the crisis in
United States
we called the gringo we did everything right
sleep without a blanket told me in their language
I told him the same thing and partners the first
October the day they could order 30
We hired employees investors
they had lent 300 thousand dollars and
We have raw material to paper a
entire city
Then came the day of work of 200,000 pairs
but not only for your goals and saying
that unfortunately for the facts of
public knowledge had to cancel
the order from night to morning we
we are left with nothing
that year was the crisis of the field the
Argentina with which there was also no
sales and when I say that 90 was sale 0
seriously but we have two roads or
we throw everything overboard we returned
raw material rent wanted to receive and
vandals resumes
today we face like we were friends
we made the one option together
suppliers we bring the investors together if
we put the jobs together and explain them
situation we are in the oven we do not have
nothing we stayed on this boat
let’s fight it
you are to fight it with us
not the answer was unanimous it was like that but
the worst six months of my life do not
pay a salary a constant stress
We went to look for merchandise sale where
you could not there was nothing indicates páez not what
He moved an idea what moved a country
purpose of the project is much more
powerful with an idea proposed before
our will be able to save the factory no longer
we talk about Argentina the world thank you
to the laburo of 100 people
our employees, investors and
suppliers we achieved it we were not two
we were an ecosystem working for a
purpose of the move and I realized that
our main asset of culture
we will make a work culture that
had many pillars the first the
integration because our personal life
I was aligned with the professional
we were the same the same person who
he suffered in his house
I suffered so much to sell one for someone in
a horizontal culture there was no
hierarchy there was no verticality
we were two pairs of culture
transparent because because it generates
trust in a collaborative culture the
verticality after assistance I give you
I concentrate everything I want in the
horizontality is collaborated because it
created joint value and I realized that
those values are the same values that
we have people to our links
personal with other friends and family
our difference was that we brought her to
the company and we realized that
our purpose was to show a way
other than working in particular at
people to create collective value
and we have achieved it but suddenly I
it seems a second crisis and this occasion
I did not fill what I was doing has happened more
time watching chats on youtube that a
cold
and there I heard the talk of this man
what Henry did and I realized that in
Robison wanted haqyar education and
traditional education topped the
creative the guys files takes a
purpose and what we had and
how do I bring this to my life
daily as a couple in fact I have neither
education idea and in these dilemmas that
I knew system b
there is zero that exists once for all
the same there are more people who like the
Monday that the bonds to the system b site
web is an organization that is in 60
countries that promotes a new economy
promote what he calls the triple economy
it impacted an integrated economy
transparent horizontal and collaborative and
that anchoring a purpose when
I heard I said it’s the place in the world
and be together with the people system 26s
missing an executive director they have
one late approximately 3 milliseconds
in confirming ten more minutes to go
of paez and there is the system system
and promote this economy called the
companies are companies that integrate in
your business model the solution of
social and environmental problems a
brand of shoes like this one from Mendoza
It is made with recycled rubber
tire and are factories in a criminal
the san felipe prison is a trademark of
sneakers that are committed in the
waste reduction and integration
of people in a situation of confinement that
achieve these companies manage to connect
through emotion with the consumer
because our associated mentality
when I want a good for me what
consume a place and when you want to help
for an NGO
these companies say as long as there is a
only place
is a benefit of its own and collaborates with a
collective profit generates innovation
which is that the impact comes from the market
the market that always looked for a place
cold where we even negotiated a price of
suddenly they become impact place
social and environmental
and notice what the difference demos
account of the people ultimately and
in when I understood the logical system
not only are companies that do not
they reached the companies that we have
work with all the actors economy
academy investors large companies
been and there I met one the best
people
what Guillermo taught me this year
navarro or the black navarro know
some of the most beautiful hippie in the world and
on top you have the luck of a role
politician and when we tell him he’s very
of the system of me I know why we join
and if we manage to transmit a
purpose we are going to make all the
people who go there do not have to
push it
simply to show him a cause and
it was so this year we launched mendoza
mendoza más ve is an initiative of a
articulation of all the actors of the
economy that they will work for
solve local problems
in this dissociated logic they are not always
we ask the province the city the
let girl be for us I pay
my taxes
some of us wonder what we do
we for the city not for the state
and of government by the city that
we contribute in the city of your
regional initiative that started in new
york
later it continued in river in santiago and
now they will be presented last month in
mendoza to find that all the actors
work by mendoza and when we speak
of actors we talk about companies
citizen universities
the first step to make companies
look at their impact depending on what of
the problems of mendoza then yes
Mendoza is important for the treaty the
water companies besides paying taxes
take care of the water as we are taking care of it
consumers as we take care of ourselves and
this brings me to the important thing is that
we always put the one that the other has and
we never see what we can do many
salons that with small gestures do
great things and I remember when I was
boy I called them mom I want
save the world be great
Make your bed wash the dishes start by
here for what we can do and I gave myself
realize that this is neither more nor less
that an entrepreneurial attitude
often associated the
entrepreneurism joseph 10 years I’m
in this world
wants a successful company
I believe that his part an error is
consider the entrepreneur or noun
the entrepreneur is an adjective is a
way of facing life one can
undertake in relation of dependence
can undertake how to open can be
undertake like all of us because
has to move a cause a purpose
the entrepreneur dreams big
the entrepreneur overturns the execution not
but one minute the loser does not
ask for permission because when you ask for forgiveness
the entrepreneur will open the learning
because what matters is not game and if
that causes that purpose to the
entrepreneurs move us the purposes
that goes way beyond us
we want is a phrase that I read in a
book recently is if your life has a
purpose happens to be inconsequential and
just happy is a much greater cause than
Chase
I think the key when you give yourself
account finds its purpose
its main differential is the brightness in
the eyes
Notice when someone tells him what
we are passionate and talk with the body with
the pores counted crisis come out I had the
lucky to find my purpose
The only thing I ask of you with this talk is
that do not stop looking for it they do not stop
look for your purpose because the day you
find they will not want to let go
never many
[Applause]
to
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